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Fast Pitch Forum (Visible Technologies)


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Fast Pitch Forum (Visible Technologies)

  1. 1. Social Media Brand Management for the Enterprise
  2. 2. Company Background Founded in 2005 Headquarters in Bellevue with 83 employees Industry-leading products for listening, measurement and engagement in social media conversations (TruCast®) and online reputation management (TruReputation™) Privately-held - Series A funding of $3.5M in August 2006 (WPP) - Series B funding of $12.0M in October 2007 (Ignition Partners & WPP) Awards Won: © 2009 Visible Technologies 2
  3. 3. In A Nutshell… Social media is exploding • 75% of US consumers participating in Brands no longer in control of their destiny social media – Forrester ’08 Consumers “own” brands…and blog about • 133m blogs indexed since 2002 – it! Technorati ’09 Marketing investment continues to shift • Twitter grows to over 7.5M users in a year online • Facebook user growth in the +35 demographic has double last 60 days to Proven SaaS model, that scales 12M with more of them than 18-24 year Very seasoned team olds– Facebook ’09 We are defining Brand Management for the • Visible Technologies already collects 230M conversations and it grows by 1M+ Enterprise a week! © 2009 Visible Technologies 3
  4. 4. Market Being Validated With Investment “95% of social media marketers will Anticipated Spending in Online maintain or increase social media Marketing Sectors in 2009 spending.” - Forrester Social Media “Listening” Platforms: Up Flat Down category, $150-$250M in 2008 revenue Word of Mouth/Social Media Marketing 77% 12% 11% and growing - Forrester ’09 Behavioral/Contextual Marketing 70% 22% 7% Word of Mouth marketing: $1.35B in 2007 growing to $3.7B in 2011 - PQ Online Media Buying/Planning 47% 40% 13% Media ‘Q4 ‘08 Market Research 27% 50% 23% Multi Billion dollar market opportunity when factoring in PR/Marketing, CRM Source: AdMedia Partners 2009 Market Survey and other aspects of a business that social media enriches. “In 2009, P&G will reduce spending on traditional research by half and devote the remaining 60% to “listening” research.” © 2009 Visible Technologies 4
  5. 5. One TruCast, Many Solutions Sentiment Engage Marketers Analyze Public Relations Measure Customer Service Enterprise Enterprise Observe Advertisers Product & Market Research Social Media Aggregate Conversations Human Resources Search Monitor Investor Relations © 2009 Visible Technologies 5
  6. 6. Visible Is Positioned To Win “Visible offers an impressive technology stack. Visible delivers strong reporting capabilities and is the vendor best positioned to extend social media analysis data and attributes into CRM systems” Suresh Vittal, Forrester Wave Listening Platforms, Q1 2009 The Global 2000 Rely on Visible Technologies © 2009 Visible Technologies 6
  7. 7. Thank you © 2009 Visible Technologies 7