World Tourism Forum Lucerne, 22 – 24 April 2009Michael HartmannSVP, Head Siemens OneMDB HospitalitySiemens AG
Climate change and tourism (technology)IntroductionIn my view, climate change is the most severe problemwe are facing toda...
Climate change and tourism (technology)No environmental awareness without economic interests  page 3
Climate change and tourism (technology)                             The tourism industry contributes                      ...
Climate change and tourism (technology)                         Thesis 1:                         “Greenhouse” regulations...
Climate change and tourism (technology)                      Thesis 2:                      All touristic service provider...
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Michael hartmann climate change and tourism (technology) world tourism forum lucerne 2009

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World Tourism Forum Lucerne 2009

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Michael hartmann climate change and tourism (technology) world tourism forum lucerne 2009

  1. 1. World Tourism Forum Lucerne, 22 – 24 April 2009Michael HartmannSVP, Head Siemens OneMDB HospitalitySiemens AG
  2. 2. Climate change and tourism (technology)IntroductionIn my view, climate change is the most severe problemwe are facing today, a more serious event than thethreat of terrorism – David King, Chief Scientific Advisorto the UK Government (King, 2004:176).page 2
  3. 3. Climate change and tourism (technology)No environmental awareness without economic interests page 3
  4. 4. Climate change and tourism (technology) The tourism industry contributes significantly to greenhouse gases, particularly carbon dioxide (CO2).This creates costly changes to regional climates throughout the world. To decrease greenhouse gas emissions, cap-and-trade programs have been developed touching the tourismValue chain industry very soon. Pre-trip On-trip trip Post-trip trip Emission cap, taxation, trade, carbon neutralization, utility costs, data metering and acquisition, data distribution and storage, data analysis, data documentation and data declarationStakeholder Govern- Custo- Service Public Pressure ment mers Providers Bodies Groups page 4
  5. 5. Climate change and tourism (technology) Thesis 1: “Greenhouse” regulations will impose significant challenges in terms of data management along the touristic value chain. Data management and declaration will be the key technological and management challenges.page 5
  6. 6. Climate change and tourism (technology) Thesis 2: All touristic service providers will be challenged to transform“ greenhouse” policies to green operational behavior and culture change along their value chains. The greatest need for additional qualifications will be in the field of change management, engineering and business administration.page 6

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