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Developments in making tourism a responsible industry stephan farrant wtfl 2011

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World Tourism Forum Lucerne 2011

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Developments in making tourism a responsible industry stephan farrant wtfl 2011

  1. 1. Developments in Making Tourism a Responsible Industry World Tourism Forum, Lucerne 14th April 2011Responsible TOURISM through Responsible LEADERSHIP
  2. 2. Tourism Growth ForecastsResponsible TOURISM through Responsible LEADERSHIP 2
  3. 3. What does the future really look like? • Economic shift from west to east • Growing gap between rich and poor • Increasing pace of change • Growing population, growing consumption • Resource scarcity • Massive gains in efficiency required • “A revolution of innovation”Responsible TOURISM through Responsible LEADERSHIP 3
  4. 4. So what are the real issues ofresponsibility for the tourism industry?• Environmental impact – Carbon footprint – Energy consumption – Water consumption – Waste production• Destination stewardship – Impact on local communities – Impact on local habitats• Social impact – Inclusive growth – Human rightsResponsible TOURISM through Responsible LEADERSHIP 4
  5. 5. And this is about business success• Sustainability a defining issue for this decade?• Accenture survey on sustainability• 93% of CEOs say that sustainability is “critical for their business’s success”Responsible TOURISM through Responsible LEADERSHIP
  6. 6. And it is happening already• M and S: now generating 10% of profits from their Plan A• B&Q: “maximum wellbeing for minimal planetary input”• Unilever: doubling sales and halving environmental impact over 10 years• Interbrand research: corporate citizenship accounts for 13% to 20% of brand “favourability”• Investment in clean energy up 30% in 2010Responsible TOURISM through Responsible LEADERSHIP 6
  7. 7. DestinationsResponsible TOURISM through Responsible LEADERSHIP 7
  8. 8. Transport • High Speed Rail • Aviation • Modal shift?Responsible TOURISM through Responsible LEADERSHIP 8
  9. 9. Modal shift?Responsible TOURISM through Responsible LEADERSHIP 9
  10. 10. Hotels: measurement • IHG: – Green Engage – potential for 15-25% in energy savings • NH: – targeting 20% reduction in water, waste and energy by 2012 over 2007 – publishes half-yearly results for water / energy / CO2 • Hilton: – LightStay – target to reduce energy, waste and CO2 by 20% over 2008 levels by 2014 (and water by 10%) • Marriott: – reducing its carbon footprint by 25% by 2017 – global water consumption reduced by 15% over the past 5 yearsResponsible TOURISM through Responsible LEADERSHIP 10
  11. 11. Hotels: designResponsible TOURISM through Responsible LEADERSHIP 11
  12. 12. Hotels: solarResponsible TOURISM through Responsible LEADERSHIP 12
  13. 13. Hotels: partnershipResponsible TOURISM through Responsible LEADERSHIP
  14. 14. The marketplaceResponsible TOURISM through Responsible LEADERSHIP 14
  15. 15. Carbon on Booking EnginesResponsible TOURISM through Responsible LEADERSHIP
  16. 16. Inclusive growth and community impactResponsible TOURISM through Responsible LEADERSHIP 16
  17. 17. Final thought “In the end it’s not the fastest or the strongest who will survive, it’s those who are most able to adapt.”Responsible TOURISM through Responsible LEADERSHIP

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