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شخصی‌سازی ارائه محتوا با استفاده از هوش مصنوعی

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فرایند کشف سلیقه و اولویت‌های کاربر به کمک پردازش بلادرنگ داده‌هایی پیرامون رفتار او را که به افزایش رضایت کاربر و همچنین بهبود نرخ تبدیل و افزایش حجم سفارشات منجر می‌گردد، شخصی سازی ارائه محتوا می‌گوییم. در این فرایند به کمک گردآوری و تحلیل بلادرنگ تعامل کاربر و داده‌های زمینه کاربر را به سمت آنچه می‌جوید راهنمایی می‌کنیم. در این مسیر از طیف متنوعی از فناوری‌ها و الگوریتم‌ها استفاده می‌شود که در همایش آینده وب و موبایل، به آنها اشاره می‌کنیم.

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شخصی‌سازی ارائه محتوا با استفاده از هوش مصنوعی

  1. 1. ‫ﺻﺪﯾﻘﯽ‬ ‫ﺍاﻣﯿﺮ‬ ‫‌ﻣﺎﺷﯿﻦ‬‫ﯼی‬‫ﯾﺎﺩدﮔﯿﺮ‬ ‫ﻭو‬ ‫ﺩدﺍاﺩدﻩه‬ ‫ﭘﺮﺩدﺍاﺯزﺵش‬ ‫‌ﻫﺎﯼی‬‫ﮏ‬‫ﺗﮑﻨﯿ‬ ‫ﮐﻤﮏ‬ ‫ﺑﻪ‬ ‫ﮐﺎﻻ/ﻣﺤﺘﻮﺍا‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﺳﺎﺯزﯼی‬ ‫ﺷﺨﺼﯽ‬
  2. 2. ‫ﺍاﻓﺰﺍاﺭر‬ ‫ﻧﺮﻡم‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﺩدﺭر‬ ‫ﺳﺎﺑﻘﻪ‬ ‫ﺳﺎﻝل‬ ۲۵ ‫ﺍاﺯز‬ ‫ﺑﯿﺶ‬ ‫‌ﺩدﺍاﺩدﻩه‬‫ﻪ‬ َ‫ﻣ‬ ‫ﭘﺮﺩدﺍاﺯزﺵش‬ ‫ﻭو‬ ‫‌ﻣﺎﺷﯿﻦ‬‫ﯼی‬‫ﯾﺎﺩدﮔﯿﺮ‬ ‫‌ﻫﺎﯼی‬‫ﻞ‬‫‌ﺣ‬‫ﻩه‬‫ﺭرﺍا‬ ‫ﻣﻌﻤﺎﺭر‬ recommender.ir ‫ﻓﻨﯽ‬ ‫ﻣﺪﯾﺮ‬ ‫ﻭو‬ ‫ﻣﻮﺳﺲ‬ @amirsedighi :‫ﺘﺮ‬L‫ﺗﻮ‬
  3. 3. :‫‌ﺑﯿﻨﯿﻢ‬‫ﯽ‬‫ﻣ‬ ‫ﻫﻢ‬ ‫ﺑﺎ‬ ‫ﺁآﻧﭽﻪ‬ ‫ﺁآﻧﻼﯾﻦ‬ ‫‌ﻫﺎﯼی‬‫ﺭر‬‫‌ﮐﺎ‬‫ﻭو‬‌‫ﺐ‬‫ﮐﺎﺭرﺑﺮﺍاﻥن/ﮐﺴ‬ ‫‌ﻫﺎﯼی‬‫ﺶ‬‫ﭼﺎﻟ‬ ‫ﺑﺮﺧﯽ‬ ‫ﻣﺮﻭوﺭر‬ ‫‌ﻫﺎ‬‫ﻩه‬‫ﭘﯿﺸﻨﻬﺎﺩدﺩدﻫﻨﺪ‬ ‫ﮐﻤﮏ‬ ‫ﺑﻪ‬ ‫‌ﺳﺎﺯزﯼی‬‫ﯽ‬‫ﺷﺨﺼ‬ ‫‌ﻫﺎﯼی‬‫ﮏ‬‫ﺗﮑﻨﯿ‬ ‫ﺍاﯾﺮﺍاﻧﯽ‬ ‫ﭘﯿﺸﻨﻬﺎﺩدﺩدﻫﻨﺪﻩه‬ ‫ﯾﮏ‬ ‫‌ﻫﺎﯼی‬‫ﺲ‬‫ﺳﺮﻭوﯾ‬ ‫ﺭرﯾﺰ‬ ‫ﻭو‬ ‫ﻣﻌﻤﺎﺭرﯼی‬
  4. 4. ‫ﺁآﻧﻼﯾﻦ‬ ‫‌ﻫﺎﯼی‬‫ﺭر‬‫‌ﮐﺎ‬‫ﻭو‬‌‫ﺐ‬‫ﮐﺴ‬ ‫ﻭو‬ ‫ﮐﺎﺭرﺑﺮﺍاﻥن‬ ‫‌ﻫﺎﯼی‬‫ﺶ‬‫ﭼﺎﻟ‬ ‫ﺑﺮﺧﯽ‬ ‫ﻣﺮﻭوﺭر‬
  5. 5. ‫ﻧﺨﺴﺖ‬ ‫ﭼﺎﻟﺶ‬
  6. 6. ‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬
  7. 7. ‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬ ‫‌ﯾﺎﺩدﺁآﻭوﺭرﺩد‬‫ﻪ‬‫ﺑ‬ ‫ﺭرﺍا‬ ‫ﺁآﻧﻬﺎ‬ ‫‌ﺷﺎﻥن‬‫ﻪ‬‫ﻋﻼﻗ‬ ‫ﻣﻮﺭرﺩد‬ ‫ﺑﺮﻧﺪ‬ ‫‌ﺧﻮﺍاﻫﻨﺪ‬‫ﯽ‬‫ﻣ‬ ‫ﺍاﻣﺮﻭوﺯز‬ ‫ﮐﺎﺭرﺑﺮﺍاﻥن‬
  8. 8. ‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬ ‫ﮐﻨﺪ‬ ‫ﻣﺘﻤﺎﯾﺰ‬ ،‫‌ﯾﺎﺩدﺁآﻭوﺭرﺩد‬‫ﻪ‬‫ﺑ‬ ‫ﺭرﺍا‬ ‫ﺁآﻧﻬﺎ‬ ‫‌ﺷﺎﻥن‬‫ﻪ‬‫ﻋﻼﻗ‬ ‫ﻣﻮﺭرﺩد‬ ‫ﺑﺮﻧﺪ‬ ‫‌ﺧﻮﺍاﻫﻨﺪ‬‫ﯽ‬‫ﻣ‬ ‫ﺍاﻣﺮﻭوﺯز‬ ‫ﮐﺎﺭرﺑﺮﺍاﻥن‬
  9. 9. ‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬ ‫ﮐﻨﺪ‬ ‫ﺍاﺑﺮﺍاﺯز‬ ‫ﺭرﺍا‬ ‫ﺗﻤﺎﯾﺰ‬ ‫ﺍاﯾﻦ‬ ‫ﻭو‬ ‫ﮐﻨﺪ‬ ‫ﻣﺘﻤﺎﯾﺰ‬ ،‫‌ﯾﺎﺩدﺁآﻭوﺭرﺩد‬‫ﻪ‬‫ﺑ‬ ‫ﺭرﺍا‬ ‫ﺁآﻧﻬﺎ‬ ‫‌ﺷﺎﻥن‬‫ﻪ‬‫ﻋﻼﻗ‬ ‫ﻣﻮﺭرﺩد‬ ‫ﺑﺮﻧﺪ‬ ‫‌ﺧﻮﺍاﻫﻨﺪ‬‫ﯽ‬‫ﻣ‬ ‫ﺍاﻣﺮﻭوﺯز‬ ‫ﮐﺎﺭرﺑﺮﺍاﻥن‬
  10. 10. ‫ﺩدﻭوﻡم‬ ‫ﭼﺎﻟﺶ‬
  11. 11. …‫ﺩدﺍاﺭرﯾﺪ‬ ‫ﻓﺮﺻﺖ‬ ‫ﺛﺎﻧﯿﻪ‬ ۷
  12. 12. ‫ﻣﺤﺪﻭوﺩد‬ ‫ﻓﺮﺻﺖ‬
  13. 13. ‫‌ﮐﻨﻨﺪ‬‫ﯽ‬‫ﻣ‬ ‫ﺗﺮﮎک‬ ‫ﺭرﺍا‬ ‫ﺳﺎﯾﺖ/ﺍاﭘﻠﯿﮑﯿﺸﻦ‬ ،‫ﻧﯿﺎﺑﻨﺪ‬ ‫‌ﺧﻮﺍاﻫﻨﺪ‬‫ﯽ‬‫ﻣ‬ ‫ﺁآﻧﭽﻪ‬ ‫ﺍاﻭوﻝل‬ ‫ﻧﮕﺎﻩه‬ ‫ﺩدﺭر‬ ‫ﺍاﮔﺮ‬ ‫ﺁآﻧﻼﯾﻦ‬ ‫ﮐﺎﺭرﺑﺮﺍاﻥن‬ ‫ﺍاﺯز‬ ‫‌ﺍاﯼی‬‫ﻩه‬‫ﻋﻤﺪ‬ ‫ﺑﺨﺶ‬ ‫ﻣﺤﺪﻭوﺩد‬ ‫ﻓﺮﺻﺖ‬
  14. 14. ‫ﺳﻮﻡم‬ ‫ﭼﺎﻟﺶ‬
  15. 15. ‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺑﻬﺒﻮﺩد‬
  16. 16. ‫ﻫﺴﺘﻨﺪ‬ ‫ﻣﺸﺘﺮﯼی‬ ‫ﺑﻪ‬ ‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺭرﺳﺎﻧﺪﻥن‬ ‫ﺣﺪﺍاﮐﺜﺮ‬ ‫ﺑﻪ‬ ‫ﺩدﻧﺒﺎﻝل‬ ‫ﺑﻪ‬ ‫ﺁآﻧﻼﯾﻦ‬ ‫‌ﻫﺎﯼی‬‫ﺭر‬‫‌ﮐﺎ‬‫ﻭو‬‌‫ﺐ‬‫ﮐﺴ‬ ‫ﺻﺎﺣﺒﺎﻥن‬ ‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺑﻬﺒﻮﺩد‬
  17. 17. ‫ﻣﺤﺪﻭوﺩد‬ ‫ﻓﺮﺻﺖ‬ ‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺑﻬﺒﻮﺩد‬ ‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬
  18. 18. ‫ﻣﺤﺪﻭوﺩد‬ ‫ﻓﺮﺻﺖ‬ ‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺑﻬﺒﻮﺩد‬ ‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬
  19. 19. ‫ﻣﺤﺪﻭوﺩد‬ ‫ﻓﺮﺻﺖ‬ ‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺑﻬﺒﻮﺩد‬ ‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬
  20. 20. ‫ﻣﺤﺪﻭوﺩد‬ ‫ﻓﺮﺻﺖ‬‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺑﻬﺒﻮﺩد‬ ‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬ ‫ﻣﺤﺘﻮﺍا‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﺳﺎﺯزﯼی‬ ‫ﺷﺨﺼﯽ‬
  21. 21. ‫ﻣﺤﺪﻭوﺩد‬ ‫ﻓﺮﺻﺖ‬ ‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺑﻬﺒﻮﺩد‬ ‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬
  22. 22. ‫ﻣﺤﺪﻭوﺩد‬ ‫ﻓﺮﺻﺖ‬‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺑﻬﺒﻮﺩد‬ ‫ﺑﻮﺩدﻥن‬ ‫ﻣﺘﻤﺎﯾﺰ‬
  23. 23. ‫ﺗﺒﺪﯾﻞ‬ ‫ﻧﺮﺥخ‬ ‫ﺑﻬﺒﻮﺩد‬ ‫ﮐﺎﺭرﺑﺮ‬ ‫ﻭوﻓﺎﺩدﺍاﺭرﯼی‬ ‫ﻣﺎﻧﺪﮔﺎﺭرﯼی‬ ‫ﺍاﻓﺰﺍاﯾﺶ‬ ‫ﻭو‬ ‫ﭘﺮﺵش‬ ‫ﻧﺮﺥخ‬ ‫ﮐﺎﻫﺶ‬ ‫ﭘﺎﯾﺪﺍاﺭر‬ ‫ﺳﻮﺩدﺁآﻭوﺭرﯼی‬
  24. 24. ‫ﻧﻤﻮﻧﻪ‬
  25. 25. ‫ﺗﺠﻬﯿﺰﺍاﺕت‬
  26. 26. ‫ﺍاﺻﻠﯽ‬ ‫‌ﻫﺎﯼی‬‫ﻡم‬‫ﻗﺪ‬
  27. 27. ‫ﺳﺮﻭوﺭر‬ ‫ﻭوﺏب‬‫ﮐﺎﺭرﺑﺮ‬ http://www.resultantsys.com/index.php/general/what-is-a-web-application-server
  28. 28. ‫ﭘﯿﺸﻨﻬﺎﺩدﺩدﻫﻨﺪﻩه‬ Recommender System ‫ﺳﺮﻭوﺭر‬ ‫ﻭوﺏب‬‫ﮐﺎﺭرﺑﺮ‬ http://www.resultantsys.com/index.php/general/what-is-a-web-application-server
  29. 29. •‫ﮐﺎﺭرﺑﺮ‬ ‫ﺭرﻓﺘﺎﺭر‬ ‫ﮔﺮﺩدﺁآﻭوﺭرﯼی‬ •‫‌ﻫﺎ‬‫ﻩه‬‫‌ﺩدﺍاﺩد‬‫ﻞ‬‫ﺗﺤﻠﯿ‬ ‫ﻭو‬ ‫ﭘﺮﺩدﺍاﺯزﺵش‬ ‫ﺳﺮﻭوﺭر‬ ‫ﻭوﺏب‬‫ﮐﺎﺭرﺑﺮ‬ http://www.resultantsys.com/index.php/general/what-is-a-web-application-server ‫ﭘﯿﺸﻨﻬﺎﺩدﺩدﻫﻨﺪﻩه‬ Recommender System
  30. 30. •‫ﮐﺎﺭرﺑﺮ‬ ‫ﺭرﻓﺘﺎﺭر‬ ‫ﮔﺮﺩدﺁآﻭوﺭرﯼی‬ •‫‌ﻫﺎ‬‫ﻩه‬‫‌ﺩدﺍاﺩد‬‫ﻞ‬‫ﺗﺤﻠﯿ‬ ‫ﻭو‬ ‫ﭘﺮﺩدﺍاﺯزﺵش‬ ‫ﺳﺮﻭوﺭر‬ ‫ﻭوﺏب‬‫ﮐﺎﺭرﺑﺮ‬ http://www.resultantsys.com/index.php/general/what-is-a-web-application-server ‫ﭘﯿﺸﻨﻬﺎﺩدﺩدﻫﻨﺪﻩه‬ Recommender System
  31. 31. •‫ﮐﺎﺭرﺑﺮ‬ ‫ﺭرﻓﺘﺎﺭر‬ ‫ﮔﺮﺩدﺁآﻭوﺭرﯼی‬ •‫‌ﻫﺎ‬‫ﻩه‬‫‌ﺩدﺍاﺩد‬‫ﻞ‬‫ﺗﺤﻠﯿ‬ ‫ﻭو‬ ‫ﭘﺮﺩدﺍاﺯزﺵش‬ ‫ﺳﺮﻭوﺭر‬ ‫ﻭوﺏب‬‫ﮐﺎﺭرﺑﺮ‬ ★‫ﺳﺎﺯزﯼی‬ ‫ﺁآﻣﺎﺩدﻩه‬ ‫ﻭو‬ ‫‌ﻫﺎ‬‫ﻩه‬‫ﺩدﺍاﺩد‬ ‫ﮐﺮﺩدﻥن‬ ‫ﻫﺮﺱس‬ ★(Statistical Analysis) ‫ﺁآﻣﺎﺭرﯼی‬ ‫‌ﻫﺎﯼی‬‫ﻞ‬‫ﺗﺤﻠﯿ‬ ★(Machine Learning) ‫ﻣﺎﺷﯿﻦ‬ ‫ﯾﺎﺩدﮔﯿﺮﯼی‬ http://www.resultantsys.com/index.php/general/what-is-a-web-application-server ‫ﭘﯿﺸﻨﻬﺎﺩدﺩدﻫﻨﺪﻩه‬ Recommender System
  32. 32. •‫‌ﻫﺎ‬‫ﮏ‬‫ﮐﻠﯿ‬ •‫ﺍاﺳﮑﺮﻭوﻝل‬ •‫‌ﻫﺎ‬‫ﺖ‬‫ﮐﺎﻣﻨ‬ ‫ﮐﺎﺭرﺑﺮﺍاﻥن‬ ‫ﻧﻈﺮﺍاﺕت‬ (: ‫ﻫﺴﺘﻢ‬ ‫ﺭرﺍاﺿﯽ‬ ‫ﺑﺴﯿﺎﺭر‬ ‫ﺷﻤﺎ‬ ‫ﻣﺤﺼﻮﻻﺕت‬ ‫ﺍاﺯز‬ :‫ﺷﻤﺎ‬ ‫ﻧﻈﺮ‬ www.YourWebsite.com
  33. 33. ‫‌ﺳﺎﺯزﯼی‬‫ﯽ‬‫ﺷﺨﺼ‬ ‫ﻓﺮﺁآﯾﻨﺪ‬ ‫ﺑﻪ‬ ‫ﻧﮕﺎﻫﯽ‬
  34. 34. ‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬
  35. 35. ‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬
  36. 36. ‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬
  37. 37. ‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬
  38. 38. ‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬
  39. 39. ‫ﮐﺎﺭرﺑﺮ‬ ‫‌ﻫﺎﯼی‬‫ﺢ‬‫ﺗﺮﺟﯿ‬ User Preferences ‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬
  40. 40. ‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬ ‫ﺟﻨﺴﯿﺖ‬
  41. 41. ‫ﺳﻦ‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬ ‫ﺟﻨﺴﯿﺖ‬‫ﺳﻦ‬
  42. 42. ‫ﻣﮑﺎﻥن‬ ‫ﺟﻨﺴﯿﺖ‬‫ﺳﻦ‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬
  43. 43. ‫ﺯزﻣﺎﻥن‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬ ‫ﻣﮑﺎﻥن‬ ‫ﺟﻨﺴﯿﺖ‬‫ﺳﻦ‬
  44. 44. ‫ﻭو‬ ‫ﺯزﻣﯿﻨﻪ‬ ‫ﺍاﻃﻼﻋﺎﺕت‬ ‫ﺩدﻣﻮﮔﺮﺍاﻓﯿﮏ‬ Demographic and Context Information ‫ﻣﻨﺎﺳﺐ‬ ‫ﻣﮑﺎﻥن‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻓﺮﺩد‬ ‫ﺑﻪ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﺤﺘﻮﺍا/ﮐﺎﻻﯼی‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬ ‫ﺯزﻣﺎﻥن‬‫ﻣﮑﺎﻥن‬ ‫ﺟﻨﺴﯿﺖ‬‫ﺳﻦ‬
  45. 45. 
:‫ﭘﺮﺳﻮﻧﺎ‬ ،‫ﮔﯿﻤﺮ‬ ،‫ﺷﻤﻮﺷﮏ‬ ‫ﻃﺮﻓﺪﺍاﺭر‬ ،‫ﺳﺎﻟﻪ‬ ۲۲ ،‫ﺯزﻥن‬ 
 ،‫ﻣﺎﻩه‬ ‫ﺍاﻭوﻝل‬ ‫ﻫﻔﺘﻪ‬ ‫ﺩدﺭر‬ ‫ﺧﺮﯾﺪ‬ ،‫‌ﺧﻮﺍاﺭر‬‫ﻩه‬‫ﮔﯿﺎ‬ ‫ﻣﺘﻮﺳﻂ‬ ‫ﺑﻮﺩدﺟﻪ‬ 22
  46. 46. ‫ﺗﻮﺳﻂ‬ ‫ﮐﺎﺭرﺑﺮ‬ ‫ﻣﺎﻧﺪﮔﺎﺭرﯼی‬ ‫ﺍاﻓﺰﺍاﯾﺶ‬ ‫ﮐﺎﻻ/ﻣﺤﺘﻮﺍا‬ ‫ﭼﯿﺪﻣﺎﻥن‬ ‫‌ﺳﺎﺯزﯼی‬‫ﯽ‬‫ﺷﺨﺼ‬
  47. 47. ‫ﺗﻤﺎﯾﺰ‬ ‫ﻋﺪﻡم‬
  48. 48. ‫ﺗﻤﺎﯾﺰ‬ ‫ﻋﺪﻡم‬‫ﺷﺪﻩه‬ ‫‌ﺳﺎﺯزﯼی‬‫ﯽ‬‫ﺷﺨﺼ‬
  49. 49. ‫ﺗﻤﺎﯾﺰ‬ ‫ﻋﺪﻡم‬‫ﺷﺪﻩه‬ ‫‌ﺳﺎﺯزﯼی‬‫ﯽ‬‫ﺷﺨﺼ‬ •‫ﺣﺮﺍاﺝج‬ •‫ﺍاﻭوﻝل‬ ‫ﺻﻔﺤﻪ‬ •‫ﮐﻨﺎﺭرﯼی‬ ‫ﺍاﺧﺒﺎﺭر‬ •‫ﺑﻨﺮ‬ •…
  50. 50. ‫ﺗﻮﺳﻂ‬ ‫ﮐﺎﺭرﺑﺮ‬ ‫ﻣﺎﻧﺪﮔﺎﺭرﯼی‬ ‫ﺍاﻓﺰﺍاﯾﺶ‬ ‫ﺗﺮﻧﺪ‬ ‫ﻭو‬ ‫‌ﻫﺎ‬‫ﻦ‬‫‌ﺗﺮﯾ‬‫ﺏب‬‫ﻣﺤﺒﻮ‬
  51. 51. (CTOR) ‫ﻣﺸﺎﻫﺪﻩه‬ ‫ﻧﺮﺥخ‬ ‫ﺍاﻓﺰﺍاﯾﺶ‬ ‫ﻧﻮﺗﯿﻔﯿﮑﯿﺸﻦ‬ ‫ﻭو‬ ‫ﺧﺒﺮﻧﺎﻣﻪ‬
  52. 52. x6
  53. 53. ‫ﺗﻮﺳﻂ‬ ‫‌ﮐﺎﺭر‬‫ﻭو‬‌‫ﺐ‬‫ﮐﺴ‬ ‫‌ﻫﺎﯼی‬‫ﺯز‬‫ﻣﺮ‬ ‫ﺩدﺭر‬ ‫ﻣﺎﻧﺪﮔﺎﺭرﯼی‬ ‫ﺍاﻓﺰﺍاﯾﺶ‬ (Cross Sell) ‫‌ﺍاﯼی‬‫ﻩه‬‫ﺳﺘﺎﺭر‬ ‫ﻣﯿﺎﻥن‬ ‫ﭘﯿﮑﺮﺑﻨﺪﯼی‬
  54. 54. ‫ﺧﺮﯾﺪ‬ ‫ﺳﺒﺪ‬ ‫ﺗﮑﻤﯿﻞ‬
  55. 55. ‫‌ﻫﺎ‬‫ﻩه‬‫ﭘﯿﺸﻨﻬﺎﺩدﺩدﻫﻨﺪ‬ ‫ﺍاﻧﻮﺍاﻉع‬
  56. 56. ‫ﮐﻠﯿﺪﯼی‬ ‫‌ﻫﺎﯼی‬‫ﯽ‬‫ﻭوﯾﮋﮔ‬Collaborative Filtering Content-Based Filtering Demographic Systems Knowledge Based Systems Advanced Hybrid Recommender Systems ‫ﺍاﻭوﻟﯿﻪ‬ ‫ﺩدﺍاﻧﺶ‬ ‫ﺑﻪ‬ ‫ﻧﯿﺎﺯز‬ ‫ﻋﺪﻡم‬√√√√ ‫ﻭوﺭرﻭوﺩدﯼی‬ ‫‌ﻫﺎﯼی‬‫ﻩه‬‫ﺩدﺍاﺩد‬ ‫ﺍاﻓﺰﺍاﯾﺶ‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﮔﺬﺭر‬ ‫ﺑﺎ‬ ‫ﻧﺘﺎﯾﺞ‬ ‫ﮐﯿﻔﯿﺖ‬ ‫ﺑﻬﺒﻮﺩد‬√√√√ ‫ﺑﺎﺯزﺧﻮﺭرﺩد‬ ‫ﺍاﺯز‬ ‫‌ﮔﯿﺮﯼی‬‫ﻩه‬‫ﺑﻬﺮ‬√√√ ‫ﮐﺎﺭرﺑﺮ‬ ‫‌ﺳﺮﺩد‬‫ﻉع‬‫ﺷﺮﻭو‬ ‫ﺍاﺯز‬ ‫ﺍاﺳﺘﻘﻼﻝل‬√√ ‫ﺁآﯾﺘﻢ‬ ‫‌ﺳﺮﺩد‬‫ﻉع‬‫ﺷﺮﻭو‬ ‫ﺍاﺯز‬ ‫ﺍاﺳﺘﻘﻼﻝل‬√ ‫‌ﻫﺎ‬‫ﻢ‬‫ﺁآﯾﺘ‬ ‫ﺑﻪ‬ ‫ﮐﺎﺭرﺑﺮ‬ ‫ﻧﯿﺎﺯز‬ ‫ﻧﮕﺎﺷﺖ‬√√ (Real-Time) ‫ﺑﻼﺩدﺭرﻧﮓ‬ ‫ﭘﺎﺳﺨﮕﻮﯾﯽ‬√√ ‫ﺍاﯾﻨﺮﺳﯽ‬ ‫ﻭو‬ ‫ﻧﺘﺎﯾﺞ‬ ‫ﭘﺎﯾﺪﺍاﺭرﯼی‬√√√√ (‫ﺑﻼﺗﮑﻠﯿﻒ‬ ‫)ﮐﺎﺭرﺑﺮ‬ ‫ﮔﻮﺳﻔﻨﺪﺧﺎﮐﺴﺘﺮﯼی‬√ ‫ﺩدﺍاﺩدﻩه‬ ‫ﺯزﯾﺎﺩد‬ ‫ﺑﺴﯿﺎﺭر‬ ‫ﻣﻘﺪﺍاﺭر‬ ‫ﺑﻪ‬ ‫ﻭوﺍاﺑﺴﺘﻪ‬ ‫ﮐﯿﻔﯿﺖ‬√√√√ * ‫ﺩدﻣﻮﮔﺮﺍاﻓﯽ‬ ‫ﺍاﻃﻼﻋﺎﺕت‬ ‫ﺑﻪ‬ ‫ﻧﯿﺎﺯز‬√ ‫‌ﻫﺎ‬‫ﻩه‬‫ﺩدﺍاﺩد‬ ‫ﻣﻬﻨﺪﺳﯽ‬ ‫ﺑﻪ‬ ‫ﻧﯿﺎﺯز‬√ ‫ﻣﻨﻔﯽ‬ ‫‌ﻫﺎﯼی‬‫ﯽ‬‫ﻭوﯾﮋﮔ‬√ ‫ﻣﺜﺒﺖ‬ ‫‌ﻫﺎﯼی‬‫ﯽ‬‫ﻭوﯾﮋﮔ‬ √
  57. 57. ‫‌ﻫﺎﯼی‬‫ﺲ‬‫ﺭرﯾﺰﺳﺮﻭوﯾ‬ recommender.ir
  58. 58. Rec Sys
  59. 59. Rec Sys Rec Sys
  60. 60. recommender.ir Rec Sys recommender.ir Commentum recommender.ir LB & HA Proxy recommender.ir LB & HA Proxy recommender.ir LB & HA Proxy recommender.ir LB & HA Proxy LB & HA Proxy recommender.ir Rec Sys recommender.ir Rec Sys recommender.ir Rec Sys Rec Sys recommender.ir Commentum Commentum recommender.ir Persona Persona Hyperspace Data Vis Cluster Monitoring recommender.ir ‫ﺩدﺭر‬ ‫ﯾﺎﻓﺘﻪ‬ ‫ﺗﻮﺳﻌﻪ‬ ‫‌ﻫﺎﯼی‬‫ﺲ‬‫ﺭرﯾﺰﺳﺮﻭوﯾ‬
  61. 61. ‫ﻓﺮﺍاﺧﻮﺍاﻧﯽ‬ ‫‌ﻫﺎﯼی‬‫ﻪ‬‫ﻧﻤﻮﻧ‬
  62. 62. /itemLocationAdd/item22 /tehran,37.4822537,49.4346751 /arak,34.4823337,43.433751 /shiraz,15.4822537,75.4346751 ?overwrite ‫ﮐﺎﻻ‬ ‫ﻋﺮﺿﻪ‬ ‫ﺟﻐﺮﺍاﻓﯿﺎﯾﯽ‬ ‫ﻣﻮﻗﻌﯿﺖ‬ ‫ﺍاﻓﺰﻭوﺩدﻥن‬
  63. 63. ”‫“ﻣﺸﮑﯽ‬ ‫ﻭو‬ ”‫“ﺍاﭘﻞ‬ ‫ﻗﯿﺪ‬ ‫ﺑﺎ‬ ۶۷۱۲ ‫ﮐﺎﺭرﺑﺮ‬ ‫ﺑﻪ‬ ‫‌ﻫﺎﯾﯽ‬‫ﺩد‬‫ﭘﯿﺸﻨﻬﺎ‬ termBasedRecommendInclusive/6712/Apple/Black?fresh [["item17",0.12098579], ["item54",0.057338808]]
  64. 64. ‫ﺧﻮﺷﻪ‬ ‫ﺩدﺭر‬ ‫ﺩدﯾﮕﺮ‬ ‫‌ﻫﺎﯼی‬‫ﻻ‬‫ﮐﺎ‬ ‫‌ﻫﺎﯼی‬‫ﯽ‬‫ﻭوﯾﮋﮔ‬ ‫ﺍاﺳﺎﺱس‬ ‫ﺑﺮ‬ ‫ﮐﺎﻻ‬ ‫‌ﻫﺎﯼی‬‫ﯽ‬‫ﻭوﯾﮋﮔ‬ ‫ﺗﺨﻤﯿﻦ‬ termSimilarity/item60?guess [["Lcd3.5",6.0], ["camera12mp",5.5], ["Silver",5.5], ["camera8mp",5.0], ["400000",5.0], ["Gold",5.0], ["camera10mp",5.0], ["120000",4.5], ["FatherDay",4.5], ["Sony",4.5]]
  65. 65. ‫ﻣﺤﺘﻮﺍاﯾﯽ‬ ‫ﺷﺒﺎﻫﺖ‬ ‫ﻫﻤﺮﺍاﻩه‬ ‫ﺑﻪ‬ ‫ﺷﺒﺎﻫﺖ‬ termBasedSimilarityInclusiveRegex/item83/.*Samsung.*/.*Guarantee.*?fresh [["item44",0.34258285], ["item15",0.24268611], ["item42",0.21900973], ["item66",0.20621586], ["item75",0.19395444], ["item97",0.18993731], ["item62",0.18040028], ["item58",0.13751572], ["item49",0.13301887], ["item87",0.08486432]]
  66. 66. ‫ﮐﺎﻻ/ﻣﺤﺘﻮﺍا‬ ‫ﺻﻔﺤﻪ‬ ‫ﺩدﺭر‬ ‫ﻓﺮﻭوﺩد‬ ‫ﻫﻨﮕﺎﻡم‬ ‫ﺧﻮﺏب‬ ‫ﭘﯿﺸﻨﻬﺎﺩد‬ ۵ luckyUser/53363/item42?howMany=5 [["item77",1.0], ["item27",1.0], ["item96",1.0], ["item07",1.0], ["item30",1.0]]
  67. 67. ‫ﻧﺎﺷﻨﺎﺱس‬ ‫ﮐﺎﺭرﺑﺮ‬ ‫ﺳﻦ‬ ‫ﻭو‬ ‫ﺟﻨﺴﯿﺖ‬ ‫ﺗﺨﻤﯿﻦ‬ guessUserProfiles/53363 {[{"UserProfiles":[{"userId":"-1","gender":"m","birthYear":"1971"},{"userId":"-1","gender":"f","birthYear":"1971" } estimateUserMajorityProfile/53363 {[{"UserProfiles":[{"userId":"-1","gender":"f","birthYear":"1971" }
  68. 68. ‫ﮐﯿﻠﻮﻣﺘﺮ‬ ۷ ‫ﺷﻌﺎﻉع‬ ‫ﺩدﺭر‬ ۵۳۳۶۳ ‫ﮐﺎﺭرﺑﺮ‬ ‫ﺑﺮﺍاﯼی‬ ‫ﺟﺬﺍاﺏب‬ ‫ﭘﯿﺸﻨﻬﺎﺩدﻫﺎﯼی‬ recommend/53363?radious=7&fresh/ [["item07",0.3624674], ["item68",0.23906213], ["item54",0.2377], ["item96",0.22845176], ["item30",0.21677002], ["item32",0.20693417], ["item81",0.20596215], ["item45",0.20365967], ["item75",0.20291851], ["item27",0.19944245]]
  69. 69. ‫‌ﻫﺎ‬‫ﻢ‬‫ﺁآﯾﺘ‬ ‫ﺑﻪ‬ ‫ﻣﺮﺍاﺟﻌﻪ‬ ‫ﺭرﺷﺪ‬ ‫ﻧﺸﯿﺐ‬ ‫ﻭو‬ ‫ﻓﺮﺍاﺯز‬ ‫ﺑﺮ‬ ‫ﻧﻈﺎﺭرﺕت‬ /mostPopularItems?howMany=5 [["item47",20.0],["item01",20.0],["item17",18.0],["item45",16.0],["item63",15.0]] /trendLongTime?howMany=5 [[“item47",21.0],["item01",21.0],["item17",18.0],["item45",17.0],["item65",16.0]] /trendShortTime?howMany=5 [["item83",4.0],["item59",4.0],["item42",3.0],["item46",3.0],["item81",3.0]]
  70. 70. ‫ﺁآﯾﻨﺪﻩه‬ ‌‫ﺖ‬‫ﺳﺎﻋ‬ ۲۴ ‫ﻃﯽ‬ ‫ﺗﻌﺎﻣﻞ‬ ‫ﻣﯿﺰﺍاﻥن‬ ‫ﻭو‬ ‫ﺳﺎﯾﺖ‬ ‫ﺑﻪ‬ ‫ﮐﺎﺭرﺑﺮ‬ ‫ﺑﺎﺯزﮔﺸﺖ‬ ‫‌ﺑﯿﻨﯽ‬‫ﺶ‬‫ﭘﯿ‬ [{"x":1,"y":4.565217391304941}, {"x":2,"y":0.09645357998308028}, {"x":3,"y":0.008351620181196525}, {"x":4,"y":0.023767715330820265}, {"x":5,"y":0.0339695937331485}, {"x":6,"y":0.023714126781290402}, {"x":7,"y":0.052154453845829056}, {"x":8,"y":2.171739130435526}, {"x":9,"y":0.08054654595703639}, {"x":10,"y":0.11805580773659445}, {"x":11,"y":2.2173913043479843}, {"x":12,"y":3.7326086956527433}, {"x":13,"y":2.747826086956593}, {"x":14,"y":0.09979802915445672}, {"x":15,"y":3.778260869566111}, {"x":16,"y":3.7934782608699606}, {"x":17,"y":2.3086956521747197}, {"x":18,"y":2.3239130434785693}, {"x":19,"y":2.3391304347833284}, {"x":20,"y":0.02828688004839917}, {"x":21,"y":3.869565217391937}, {"x":22,"y":0.0968669742339355}, {"x":23,"y":0.02182421191468399}, {"x":24,"y":2.4152173913053048}] /interactionForecast?uid=1436989362353633
  71. 71. ‫ﺁآﯾﻨﺪﻩه‬ ‌‫ﺖ‬‫ﺳﺎﻋ‬ ۲۴ ‫ﻃﯽ‬ ‫ﺗﻌﺎﻣﻞ‬ ‫ﻣﯿﺰﺍاﻥن‬ ‫ﻭو‬ ‫ﺳﺎﯾﺖ‬ ‫ﺑﻪ‬ ‫ﮐﺎﺭرﺑﺮ‬ ‫ﺑﺎﺯزﮔﺸﺖ‬ ‫‌ﺑﯿﻨﯽ‬‫ﺶ‬‫ﭘﯿ‬ [{"x":1,"y":4.565217391304941}, {"x":2,"y":0.09645357998308028}, {"x":3,"y":0.008351620181196525}, {"x":4,"y":0.023767715330820265}, {"x":5,"y":0.0339695937331485}, {"x":6,"y":0.023714126781290402}, {"x":7,"y":0.052154453845829056}, {"x":8,"y":2.171739130435526}, {"x":9,"y":0.08054654595703639}, {"x":10,"y":0.11805580773659445}, {"x":11,"y":2.2173913043479843}, {"x":12,"y":3.7326086956527433}, {"x":13,"y":2.747826086956593}, {"x":14,"y":0.09979802915445672}, {"x":15,"y":3.778260869566111}, {"x":16,"y":3.7934782608699606}, {"x":17,"y":2.3086956521747197}, {"x":18,"y":2.3239130434785693}, {"x":19,"y":2.3391304347833284}, {"x":20,"y":0.02828688004839917}, {"x":21,"y":3.869565217391937}, {"x":22,"y":0.0968669742339355}, {"x":23,"y":0.02182421191468399}, {"x":24,"y":2.4152173913053048}] [{“x”:1,"y":4.565217391304941}, {"x":2,"y":0.03969123753917201}, {"x":3,"y":0.1004976190098576}, {"x":4,"y":0.04153053114498962}, {"x":5,"y":0.09396450255342087}, {"x":6,"y":0.04749624427738173}, {"x":7,"y":0.10143791696408389}, {"x":8,"y":2.171739130435526}, {"x":9,"y":0.06445133420328018}, {"x":10,"y":0.02535801786168786}, {"x":11,"y":2.2173913043479843}, {"x":12,"y":3.7326086956527433}, {"x":13,"y":2.747826086956593}, {"x":14,"y":0.01613220178269035}, {"x":15,"y":3.778260869566111}, {"x":16,"y":3.7934782608699606}, {"x":17,"y":2.3086956521747197}, {"x":18,"y":2.3239130434785693}, {"x":19,"y":2.3391304347833284}, {"x":20,"y":0.09095444990373955}, {"x":21,"y":3.869565217391937}, {"x":22,"y":0.06273918033224453}, {"x":23,"y":0.04228417767214426}, {"x":24,"y":2.4152173913053048}] /interactionForecast?uid=1436989362353633 10s
  72. 72. ‫ﻣﺸﮑﻼﺕت‬ ‫ﻭو‬ ‫‌ﻫﺎ‬‫ﺶ‬‫ﭼﺎﻟ‬
  73. 73. •(Sparsity) ‫ﺗﻨﮑﯽ‬ •(Cold-Start) ‫ﺳﺮﺩد‬ ‫ﺷﺮﻭوﻉع‬ •(Scalability) ‫‌ﭘﺬﯾﺮﯼی‬‫ﺱس‬‫ﻣﻘﯿﺎ‬ •(Privacy) ‫ﺧﺼﻮﺻﯽ‬ ‫ﺣﺮﯾﻢ‬ •(Business Secrets) ‫ﺗﺠﺎﺭرﺕت‬ ‫ﺍاﺳﺮﺍاﺭر‬ •(Scalability) ‫‌ﭘﺬﯾﺮﯼی‬‫ﺱس‬‫ﻣﻘﯿﺎ‬
  74. 74. ‫ﺷﻤﺎ‬ ‫ﺍاﺯز‬ ‫ﺗﺸﮑﺮ‬ ‫ﺑﺎ‬ @amirsedighi
  • seyedsabernaseralavi

    Nov. 24, 2018
  • mmmowlaei

    Feb. 28, 2018
  • nimaheidari3

    Feb. 26, 2017

فرایند کشف سلیقه و اولویت‌های کاربر به کمک پردازش بلادرنگ داده‌هایی پیرامون رفتار او را که به افزایش رضایت کاربر و همچنین بهبود نرخ تبدیل و افزایش حجم سفارشات منجر می‌گردد، شخصی سازی ارائه محتوا می‌گوییم. در این فرایند به کمک گردآوری و تحلیل بلادرنگ تعامل کاربر و داده‌های زمینه کاربر را به سمت آنچه می‌جوید راهنمایی می‌کنیم. در این مسیر از طیف متنوعی از فناوری‌ها و الگوریتم‌ها استفاده می‌شود که در همایش آینده وب و موبایل، به آنها اشاره می‌کنیم.

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