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Soheil Alavi
soh3il
Good Design is Less Design
Making a Case for Mobile First Designs
Users are moving to mobile
1.2 BILLION
mobile web users worldwide
Making a Case for Mobile First Designs
1.2 BILLION
mobile web users worldwide
30% UP | mobile page views
60% DOWN | desktop page views
Making a Case for Mobile F...
Making a Case for Mobile First Designs
Desktop for creation.
Mobile for consumption.
Making a Case for Mobile First Designs
Mobile devices and browsers have evolved.
CPU/GPU size/featured bandwidths
Making a Case for Mobile First Designs
The essence of the web is the User Experience. Not design
It’s not about HTML / CSS...
Making a Case for Mobile First Designs
It lets you leverage extended capabilities.
GPS / Location services touch gestures
Making a Case for Mobile First Designs
It forces you to focus on people,
on the user experience,
on the content. 
It forces you to focus on people, content
It forces you to focus on people & content
It forces you to focus on people & content
It forces you to focus on people & content
It is much more difficult to take away from the design than to add to it
"If I had more time I would write a shorter letter" 
Mark Twain
1.2 BILLION
mobile web users worldwide
30% UP | mobile page views
60% DOWN | desktop page views
Making a Case for Mobile F...
It forces you to focus on people, content
It forces you to focus on people & content
1.2 BILLION
users worldwide
It forces you to focus on people & content
30% UP

mobile page views
1.2 BILLION
mobile web users worldwide
30% UP
mobile page views
1.2 BILLION
mobile web users worldwide
30% UP | mobile page views
60% DOWN | desktop page views
Making a Case for Mobile F...
It’s NOT about mobile devices
It’s NOT about mobile devices
Better Usability

Better use of screen real estate

Better use of page elements and code
clear, focused, understandable
Less is more, simple is better
Less is more, simple is better
Less is more, simple is better
Less is more, simple is better
good design is less design
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good design is less design

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good design is less design

  1. 1. Soheil Alavi soh3il
  2. 2. Good Design is Less Design
  3. 3. Making a Case for Mobile First Designs Users are moving to mobile
  4. 4. 1.2 BILLION mobile web users worldwide Making a Case for Mobile First Designs
  5. 5. 1.2 BILLION mobile web users worldwide 30% UP | mobile page views 60% DOWN | desktop page views Making a Case for Mobile First Designs
  6. 6. Making a Case for Mobile First Designs Desktop for creation. Mobile for consumption.
  7. 7. Making a Case for Mobile First Designs Mobile devices and browsers have evolved. CPU/GPU size/featured bandwidths
  8. 8. Making a Case for Mobile First Designs The essence of the web is the User Experience. Not design It’s not about HTML / CSS / JS it’s about “connecting people"
  9. 9. Making a Case for Mobile First Designs It lets you leverage extended capabilities. GPS / Location services touch gestures
  10. 10. Making a Case for Mobile First Designs It forces you to focus on people, on the user experience, on the content. 
  11. 11. It forces you to focus on people, content
  12. 12. It forces you to focus on people & content
  13. 13. It forces you to focus on people & content
  14. 14. It forces you to focus on people & content It is much more difficult to take away from the design than to add to it
  15. 15. "If I had more time I would write a shorter letter"  Mark Twain
  16. 16. 1.2 BILLION mobile web users worldwide 30% UP | mobile page views 60% DOWN | desktop page views Making a Case for Mobile First Designs
  17. 17. It forces you to focus on people, content
  18. 18. It forces you to focus on people & content 1.2 BILLION users worldwide
  19. 19. It forces you to focus on people & content 30% UP mobile page views
  20. 20. 1.2 BILLION mobile web users worldwide
  21. 21. 30% UP mobile page views
  22. 22. 1.2 BILLION mobile web users worldwide 30% UP | mobile page views 60% DOWN | desktop page views Making a Case for Mobile First Designs
  23. 23. It’s NOT about mobile devices
  24. 24. It’s NOT about mobile devices Better Usability Better use of screen real estate Better use of page elements and code
  25. 25. clear, focused, understandable Less is more, simple is better
  26. 26. Less is more, simple is better
  27. 27. Less is more, simple is better
  28. 28. Less is more, simple is better

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