Content Syndication
http://www.wsinnovativesolutions.co.uk/
Manny Kapur
GOALS
• Leads Generation
• Brand Awareness
What are we talking about here?
• PPT
• PDF
• VIDEO
• IMAGES
Context
• These tactics needs to be TESTED
• The results vary depending on:
– Region
– Market
– Industry
– Competition
– K...
Process
• All these online properties need to be
optimised
• Select keywords
Keywords - sample:
• Title:
– WSI Master Franchise Opportunity UK
• Tags:
– master franchise opportunity UK, master franch...
Process
• All these online properties need to be
optimised
• Select keywords
• Create message with the calls to action
• P...
JUMP START for Masters - cont
• PPT sharing sites:
– Creating the PPT (sample)
– Creating the tags (title, keywords, descr...
PPT sharing
• Tools:
– www.slideshare.net
– www.authorstream.com
• Process:
– Choose the keyword(s) to optimize the ppt fo...
LeadShare
JUMP START for Masters - cont
• PDF sharing sites:
– Creating the PDF (from PPT, sample)
– Creating the tags (title, keywo...
PDF sharing
• Tools:
– www.scribd.com
– www.issuu.com
• Process:
– Save the PPT as PDF
– Choose the keyword(s) to optimize...
JUMP START for Masters - cont
• Images sharing sites:
– Create images: pictures, 1 page pdf, 1 slide ppt
– Creating the ta...
Flickr
• Optimize / Tag your photos with descriptive
words
• Allow comments on your photos, comment on
others
• Create gro...
JUMP START for Masters - cont
• Video sharing sites:
– Create video: from ppt
– Creating the tags (title, keywords, descri...
PPT to VIDEO
• Using Windows Movie Maker
• Save PPT as JPEG (each slide
separately)
• Open Windows Movie Maker
• Upload th...
Personal Branding
• How to build your Online credibility:
– Use your name whenever is possible
– Account names
– Author (P...
Sample Results
• 4 results on
the 1st page
• PPT’s
• Video
• Twitter
• 9 results on 1st
page
• Video’s
• PPT’s
• Site
• PDF
Thank you !
“Happy Posting!”
Content syndication
Content syndication
Content syndication
Content syndication
Content syndication
Content syndication
Content syndication
Content syndication
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Content syndication

  1. 1. Content Syndication http://www.wsinnovativesolutions.co.uk/ Manny Kapur
  2. 2. GOALS • Leads Generation • Brand Awareness
  3. 3. What are we talking about here? • PPT • PDF • VIDEO • IMAGES
  4. 4. Context • These tactics needs to be TESTED • The results vary depending on: – Region – Market – Industry – Competition – Keywords
  5. 5. Process • All these online properties need to be optimised • Select keywords
  6. 6. Keywords - sample: • Title: – WSI Master Franchise Opportunity UK • Tags: – master franchise opportunity UK, master franchise UK, master franchise opportunities UK, master franchisor UK • Description: – WSI Master Franchise Opportunities available in UK, B2B marketing consulting business. – Learn more about WSI. Contact us at info@wsi.com
  7. 7. Process • All these online properties need to be optimised • Select keywords • Create message with the calls to action • Prepare the doc to be optimised • Create / Open accounts • Upload • Use in Description, email, phone, call to action • Do it regularly (start with weekly and do your best to increase the frequency) • It can be a 15 min exercise / message
  8. 8. JUMP START for Masters - cont • PPT sharing sites: – Creating the PPT (sample) – Creating the tags (title, keywords, description - sample) – Uploading in PPT sharing sites: • www.slideshare.net • www.authorstream.com • … other? – Take advantage of other features of the platform: • Links in PPT • Video • Lead form (Share Lead) - sample
  9. 9. PPT sharing • Tools: – www.slideshare.net – www.authorstream.com • Process: – Choose the keyword(s) to optimize the ppt for – Create max 8 pages ppt presentation, around these keyword(s) – Put the main keyword(s) in the Title – Create a keywords list and a description for the ppt – Upload the ppt in the above resources – Create a video of this ppt and upload it in video sharing sites – Take advantage of the other features (video, Lead Share )
  10. 10. LeadShare
  11. 11. JUMP START for Masters - cont • PDF sharing sites: – Creating the PDF (from PPT, sample) – Creating the tags (title, keywords, description – like for PPT) – Uploading in PDF sharing sites: • www.scribd.com • www.issuu.com • … other?
  12. 12. PDF sharing • Tools: – www.scribd.com – www.issuu.com • Process: – Save the PPT as PDF – Choose the keyword(s) to optimize the pdf for (the one used for the same ppt) – Put the main keyword(s) in the Title – Create a keywords list and a description for the ppt – Upload the PDF in the above resources
  13. 13. JUMP START for Masters - cont • Images sharing sites: – Create images: pictures, 1 page pdf, 1 slide ppt – Creating the tags (title, keywords, description – like for PPT) – Uploading in images sharing sites: • www.flickr.com • … others
  14. 14. Flickr • Optimize / Tag your photos with descriptive words • Allow comments on your photos, comment on others • Create groups and invite people to post pictures to this group • Tweet about your photo uploads
  15. 15. JUMP START for Masters - cont • Video sharing sites: – Create video: from ppt – Creating the tags (title, keywords, description – like for PPT) – Uploading in video sharing sites: • www.YouTube.com • … others
  16. 16. PPT to VIDEO • Using Windows Movie Maker • Save PPT as JPEG (each slide separately) • Open Windows Movie Maker • Upload the slides (ppt): Select all & Drag them into the bottom bar • Add audio (edit audio) - optional • SAVE (“ …to my computer’)
  17. 17. Personal Branding • How to build your Online credibility: – Use your name whenever is possible – Account names – Author (PR, Articles, blog, forums, ..) – On the site – Facebook , Twitter – Google profile – …
  18. 18. Sample Results • 4 results on the 1st page • PPT’s • Video • Twitter
  19. 19. • 9 results on 1st page • Video’s • PPT’s • Site • PDF
  20. 20. Thank you ! “Happy Posting!”

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