Online Credibility
ONLINE CREDIBILITY

About Us

Content Marketing

Social Media

3 steps to success
Top factors influencing decision

10 Years Ago

Today

5 Years From Now
10 Years Ago

Today

About Us

5 Years From Now
ABOUT US
ABOUT US

Social Media Profiles
•Ambient intimacy
•Share news & commentary
•Breaking news & experiences
•Mind reading
•Business conversations
Promote your services on Facebook
Link your
blog posts
on Facebook
10 Years Ago

Today

5 Years From Now

Content Marketing
CONTENT MARKETING
“ Content Marketing is
the art of understanding
exactly what your
customers need to know
&
delivering it...
Top factors influencing decision

10 Years Ago

Today

5 Years From Now
IDENTIFY YOUR PERSONAS
Content Blueprint
Keyword Research
Site Blueprint
Blogs build
credibility

10 Years Ago

Today

5 Years From Now
Increases search
results

Each post is seen as
a separate page
Get more than one
entry in Google
Social Media - Join the
Conversation
10 Years Ago

Today

5 Years From Now
SOCIAL MEDIA REVOLUTION
‣Social feeds
enable friends to
share activities
‣Trusted personal
relationships
‣Word of Mouth
SOCIAL MEDIA & SEARCH
PRESSURE ON MARKETING
BUDGETS

10 Years Ago

Today

5 Years From Now
EFFECTIVENESS OF SOCIAL MEDIA
PREFERRED SOCIAL MEDIA SITES
32%
20%
18%
12%
10%
5%
3%

2,318,269 Facebook users in South Africa
REFERRAL TRAFFIC:
SOCIAL NETWORKS VS. GOOGLE

Source: Compete Data Nov 2009
PEOPLE DON’T TRUST
ADVERTISING

IBM eCommerce survey 2009

69% online buyers visit Social
networking sites
LEVEL OF TRUST
Online Credibility Recap
Online Credibility Recap
Questions on Online
Credibility
WSI DIGITAL MARKETING
CONSULTANT
SHARON HERRNSTEIN, BA, MBA
PROFESSIONAL BACKGROUND

Certified Digital Marketing Consultan...
WSI- Online Credibility
WSI- Online Credibility
WSI- Online Credibility
Upcoming SlideShare
Loading in …5
×

WSI- Online Credibility

285 views

Published on

How to establish online credibility for your brand and business

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
285
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

WSI- Online Credibility

  1. 1. Online Credibility
  2. 2. ONLINE CREDIBILITY About Us Content Marketing Social Media 3 steps to success
  3. 3. Top factors influencing decision 10 Years Ago Today 5 Years From Now
  4. 4. 10 Years Ago Today About Us 5 Years From Now
  5. 5. ABOUT US
  6. 6. ABOUT US Social Media Profiles
  7. 7. •Ambient intimacy •Share news & commentary •Breaking news & experiences •Mind reading •Business conversations
  8. 8. Promote your services on Facebook
  9. 9. Link your blog posts on Facebook
  10. 10. 10 Years Ago Today 5 Years From Now Content Marketing
  11. 11. CONTENT MARKETING “ Content Marketing is the art of understanding exactly what your customers need to know & delivering it to them in a compelling way ”
  12. 12. Top factors influencing decision 10 Years Ago Today 5 Years From Now
  13. 13. IDENTIFY YOUR PERSONAS
  14. 14. Content Blueprint
  15. 15. Keyword Research
  16. 16. Site Blueprint
  17. 17. Blogs build credibility 10 Years Ago Today 5 Years From Now
  18. 18. Increases search results Each post is seen as a separate page
  19. 19. Get more than one entry in Google
  20. 20. Social Media - Join the Conversation 10 Years Ago Today 5 Years From Now
  21. 21. SOCIAL MEDIA REVOLUTION ‣Social feeds enable friends to share activities ‣Trusted personal relationships ‣Word of Mouth
  22. 22. SOCIAL MEDIA & SEARCH
  23. 23. PRESSURE ON MARKETING BUDGETS 10 Years Ago Today 5 Years From Now
  24. 24. EFFECTIVENESS OF SOCIAL MEDIA
  25. 25. PREFERRED SOCIAL MEDIA SITES 32% 20% 18% 12% 10% 5% 3% 2,318,269 Facebook users in South Africa
  26. 26. REFERRAL TRAFFIC: SOCIAL NETWORKS VS. GOOGLE Source: Compete Data Nov 2009
  27. 27. PEOPLE DON’T TRUST ADVERTISING IBM eCommerce survey 2009 69% online buyers visit Social networking sites
  28. 28. LEVEL OF TRUST
  29. 29. Online Credibility Recap
  30. 30. Online Credibility Recap
  31. 31. Questions on Online Credibility
  32. 32. WSI DIGITAL MARKETING CONSULTANT SHARON HERRNSTEIN, BA, MBA PROFESSIONAL BACKGROUND Certified Digital Marketing Consultant 20 year history of corporate sales and marketing Over 200 international business cases analyzedfocus on strategic planning and profitability BUSINESS ACHIEVEMENTS/AWARDS Presidents Club Winner, multiple sales awards PAST INDUSTRIES @WSI_Sharon_Herr /Sharon Herrnstein /WSI_Sharon_Herr Telecom – Rogers and Sprint- wireless and wireline Advertising and publishing

×