Digital marketing case studies - WSI wisdom book


Published on

A compiliation of some of the proven case studies WSI has completed for their clients.
WSI is the global leader in digital marketing. Let us show you how to generate leads and revenue online with a measurable ROI on your marketing dollars.

Published in: Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Digital marketing case studies - WSI wisdom book

  1. 1. Accommodation ‐ TALLINN HOTELS 6 Automotive Parts Distributors ‐ ELREG DISTRIBUTORS 8 Beauty and Skin Care ‐ KAYA SKIN CLINIC 10 B2B Lead Generation ‐ THE ALEA GROUP 12 Building and Construction ‐ A‐1 FOUNDATION CRACK REPAIR 14 Casino, Racing & Entertainment ‐ MARDI GRAS CASINO & RACETRACK 16 Cleaning Services ‐ MAID IN CALIFORNIA 18 Day Care ‐ THE STORK’S NESC CHILD ACADEMY 20 Digital Marketing ‐ WSI MARKETING DIGITAL 65 Eco‐Newsletter Publication ‐ SMART2BGREEN 22 Eco Tourism ‐ EXTREME ECO ADVENTURE 81 Education ‐ MILTON KEYNES COLLEGE 24 Electrical Services ‐ B‐SAFE ELECTRIC 26 Electronics Manufacturing Services ‐ VICTRON INC 28 Entertainment ‐ HERCULANO’s COUNTRY BAR 30 Entertainment ‐ NEXT 31 Entertainment ‐ PRATI SAMBA 32 Events & Exhibitions ‐ THE WEIGHT LOSS SHOW 34 Fashion ‐ GREGORY 33 Fencing Contractor ‐ ALL AMERICAN FENCE CORP 36 Flower Shop ‐ LE LYS D’OR 38 Food and Beverage ‐ SUNSWEET 40 Health Care ‐ Dentist ‐ DREAM SMILE DENTAL 42 Health Care ‐ Assisted Living & Memory Care ‐ SPRING ARBOR 15 Human Resources ‐ Consulting ‐ HR SOLUTIONS, LLC 44Copyright ©2011 by RAM
  2. 2. Information Technology ‐ FOCUSIT, INC 46 Life Insurance ‐ POIRIER & ASSOCIATES 48 Local Milk Dairy ‐ EGGINGTON DAIRY 50 Luxury Coach Hire Services ‐ CBT COACHES 52 Manufacturer of Clocks, Bells and Carillons ‐ GILLETT & JOHNSTON 54 Manufacturing ‐ ONE TI 5 Non‐Profit ‐ MUSTARD SEED CANADA 56 Online Retail ‐ CRUGA LTD. 58 Private School ‐ CORNERSTONE MONTESSORI PREP SCHOOL 60 Professional Services ‐ Architects ‐ OTJ ARCHITECTS 43 Professional Services ‐ Digital Marketing Consulting ‐ HARTMUT CLASSEN 62 Professional Services ‐ Digital Marketing Consulting ‐ RALF KLENKE 63 Professional Services ‐ Digital Marketing Consulting ‐ WSI NET ADVANTAGE 64 Professional Services ‐ Digital Marketing Consulting ‐ WSI ONLINE ESTONIA 66 Professional Services ‐ Event Management ‐ BAHRAIN 11 67 Professional Services ‐ Home Inspector ‐ HURLBERT HOME INSPECTION 68 Professional Services ‐ Movers ‐ MARATHON MOVING 69 Professional Services ‐ Party & Events ‐ TALK OF THE TOWN 70 Professional Services ‐ Printing ‐ BLUE HILL PRESS 71 Professional Services ‐ Systems Consultancy – DISOFT 72 Professional Services ‐ Systems Consultancy ‐ SYMM 73 Real Estate ‐ ABBERLY GREEN APARTMENT HOMES 74 Real Estate ‐ AUSTON WOODS APARTMENT HOMES 75 Real Estate ‐ SAGE REALTY 76 Retail ‐ CASA 3 78 Retail ‐ CHAO DE BARRO 79Copyright ©2011 by RAM
  3. 3. Retail - Bakery - GOLDMAN’S KOSHER BAKERY 80 Retail - Dairy Products - PANDA CHEESE 82 Retail - Fireplaces, BBQs, Hot Tubes - THE FIREPLACE CENTER & PATIO SHOP 84 Shower Door and Window Installation - ABC GLASS & MIRROR 86 Solar Energy - DIABLO SOLAR SERVICES 88 Solar Energy - POCO SOLAR ENERGY INC. 90 Solicitors / Legal Services - STREETER MARSHALL 92 Telecommunications - MOBILE MARK 94 Training & Consulting - FIRST CONSULTING GROUP (FCG) 96 Transportation - VALUE LOGISTICS 98 Travel & Hospitality - Hotel - TALLINN HOTELS 100Copyright ©2011 by RAM
  4. 4. Retail ‐ Bakery ‐ GOLDMAN’S KOSHER BAKERY 80 Retail ‐ Fireplaces, BBQs, Hot Tubes ‐ THE FIREPLACE CENTER & PATIO SHOP 82 Shower Door and Window Installation ‐ ABC GLASS & MIRROR 84 Solar Energy ‐ DIABLO SOLAR SERVICES 86 Solar Energy ‐ POCO SOLAR ENERGY INC. 88 Solicitors / Legal Services ‐ STREETER MARSHALL 90 Telecommunications ‐ MOBILE MARK 92 Training & Consulting ‐ FIRST CONSULTING GROUP (FCG) 94 Transportation ‐ VALUE LOGISTICS 96 Travel & Hospitality ‐ Hotel ‐ TALLINN HOTELS 98Copyright ©2011 by RAM
  5. 5. A c mmo ain-T L I co dto A L NN HOT L ES 4A tmoieP rsD sr uo s-E R G DI T I UT S uo tv a t i i tr tb L E S R B OR 6B a t a dS i C r -K Y S I C I C e uy n kn ae A A K N L NI 8B B L a G n rt n-T 2 e d e eai o HEA E GR LA OUP 10B i iga dC n tu t n-A 1 F ul n n o sr ci d o - OUNDA I T ON C A K R P I R C E AR 12H at C r -A s tdLvn & Me r C r -S R NG A B e l ae s i e iig h s mo y ae P I R OR 13C s o R c g& E tran n -MA DIGR S C S NO & R C T A K ai , ai n n netime t R A A I A ER C 14Ce nn S ri s-MA D I C L F NI la ig evce I N A I OR A 16D yC r -T a ae HES OR ’ NE C C L A A MY T KS S HI D C DE 18E o N ws t r u l ain-S R 2 GR E c - e l t P bi t ee c o MA T B E N 20E u ain-MI T d cto L ON K Y S C L GE E NE OL E 22Ee ti l evc s-B S F E E T I lcr a S ri c e -A E L C R C 24Ee to i Ma ua tr gS ri s-V C R lcr ncs n fcu in evc e I T ON INC 26E e t & E hbt n -T v ns x iio s HEW E GHTL S S i I OS HOW 28F n igC nrco -A LA R C N F NC C P ec n o ta tr L ME I A E E OR 30Fo r h p-L L S D’ lwe S o E Y OR 32F o a dB v rg -S o d n e ea e UNS E T W E 34H at C r -D ni -DR A S L DE A e l ae h ett s E M MI E NT L 36Poe s n l evc s-A c i cs-OT A C T C S r fs i a S ri o e rht t e J R HI E T 37H ma R s u c s-C n ut g-HR S UT ONS L C u n e o re o s ln i OL I ,L 38I fr t nT c n lg -F US T Ino mai e h oo y OC I , NC o 40Lf I s rn e-P R E & A S I T S i n ua c e OI I R S OC A E 42L c l l D i -E o a Mi ar k y GGINGTON DA R IY 44L x r C a hHr S ri s-C TC C S u u y o c i evc e e B OA HE 46Ma ua trr f lc s B l a dC rln -GI L T & J n fcu e o Co k , el n aio s s l LE T OHNS ON T 48N n Poi-MUS A D S E C NA o - rft T R E D A DA 50
  6. 6. O l eR ti-C UGA L D. nin eal R T 52PiaeS h o -C NE S ONEMONT S OR P E S HOOL r t c o l OR R T v ES I R P C 54Poe s n l evc s-D gtl reigC n ut g-HA T r fs i a S ri o e ii Mak t a n o s ln i R MUTC A S N L S E 56Poe s n l evc s-D gtl reigC n ut g-R L K E E r fs i a S ri o e ii Mak t a n o s ln i A F L NK 57Poe s n l evc s-D gtl reigC n ut g-W S NE A A A r fs i a S ri o e ii Mak t a n o s ln i I T DV NT GE 58Poe s n l evc s-D gtl reigC n ut g-W S ONL NEE T r fs i a S ri o e ii Mak t a n o s ln i I I S ONIA 59Poe s n l evc s-E e t n g me t B HR I 1 r fs i a S ri o e v n Ma a e n - A A N 1 60Poe s n l evc s-H meI s e tr HUR B R HOMEI P C I r fs i a S ri o e o n p co - LE T NS E T ON 61Poe s n l evc s-Mo es- MA A HON MOV NG r fs i a S ri o e vr R T I 62Poe s n l evc s-P ry& E e t -T L OFT r fs i a S ri o e at v ns A K HETOW N 63Poe s n l evc s-Pit g-B UEHI LP E S r fs i a S ri o e r i nn L L R S 64R a E tt -A B R Y GR E A A T NTHOME e l sae B E L E N P R ME S 65R a E tt -A T e l sae US ON W OODS A A T NTHOME P R ME S 66R ti-B k r -GOL eal a ey DMA S K HE B K R N’ OS R A E Y 67R a E tt -S GER A T e l sae A E LY 68R ti-Frpa e , B s H t u e -T eal i lc s B Q , o T b s HEF R P A EC NT R & P T O S e IE L C E E A I HOP 70S o r o r n Wid w I salt n-A C GL S & MI R h we D o a d n o n tl i ao B A S R OR 72S lr n r y-DI B O S A S R I E oa E eg A L OL R E V C S 74S lr n r y-P O S A E R oa E eg OC OL R NE GY I . NC 76S l i r /L g l evc s-S R E E MA S L oi t s e a S ri co e T ETR R HA L 78T lc mmu i t n -MOB L MA K ee o nc i s ao IE R 80Tann & C n ut g-F R TC riig o s ln i I S ONS T NG GR UL I OUP ( C F G) 82Ta s o tt n-V L L rn p raio A UE OGI T C S IS 84Ta e & H s i ly-H tl T L I rv l o pt iat oe - A L NN HOT L ES 86
  7. 7. S o r o r n Wid w I salt n-A C GL S & MI R h we D o a d n o n tl i ao B A S R OR 82S lr n r y-DI B O S A S R I E oa E eg A L OL R E V C S 84S lr n r y-P O S A E R oa E eg OC OL R NE GY I . NC 86S l i r /L g l evc s-S R E E MA S L oi t s e a S ri co e T ETR R HA L 88S se C n utn y-DI OF y tms o s l c a S T 90S se C n utn y-S MM y tms o s l c a Y 91T lc mmu i t n -MOB L MA K ee o nc i s ao IE R 92Tann & C n ut g-F R TC riig o s ln i I S ONS T NG GR UL I OUP ( C F G) 94Ta s o tt n-V L L rn p raio A UE OGI T C S IS 96Ta e & H s i ly-H tl T L I rv l o pt iat oe - A L NN HOT L ES 98
  8. 8. TALLINN HOTELS (ALDERA HOTEL LTD) Accommodation TESTIMONIAL “After few meetings with WSI, we felt that this is the right company to work with – now considering the new website we admit that the choice was right! They are helpful and respond quickly to our concerns. All questions have been answered. We already see how successful our cooperation has been. Within the first months of our website being online and after our monthly meetings with WSI, we have seen how the most important numbers have been doubled. I am very satisfied we chose WSI”. Alver Pupart Sales and Marketing Director TallinnHotels / Aldera Hotell OÜBack to Table of ContentsPage 46Copyright ©2011 by RAM
  9. 9. Goals and Challenges: TallinnHotels’ Facebook and Twitter pages were designed following the website style.Before working with WSI, the client had an Also new email templates and email footersoutdated website design and a poor Internet were designed. To make it complete, wemarketing strategy. They were not satisfied designed new business cards as well. WSI iswith their website statistics: bounce rate 67%, doing SEO and running PPC campaigns in 5average time on site only 1:24 and only 2 countries and helping them with emailpages seen per visit. As their main source of marketing.leads and bookings comes online and theirbudget for this is quite high, they realized that The Results:they were wasting money and asked WSI tohelp them. The hotel is very happy with WSI’s solution and the results we have produced. They likeTallinnHotels operates 4 hotels with different the new look of the website and otherprice range. One of the project goals was to marketing materials as well as the socialmake it easier for clients to find the best hotel media pages.for them. The objective of this project was tore-design the brand for TallinnHotels, starting  They appear on the first page of Googlefrom the website and end with business cards. for the main keyword phrases “TallinnWe also wanted to create a search engine Hotels” and “Tallinn Hotel”optimization (SEO) strategy and integrate  Total visits increased from 4000 to 5000social media to marketing plan and get more  Website bounce rate dropped from 67%bookings online. to 45%  Average time on site increased from 1:24The Solution: to 2:26  Pages per visit increased from 2.0 to 3.5WSI designed and created a new website forthe company focused on ConversionArchitecture and integrated it with socialmedia. The website features: online bookingfunctionality, contact form, phone booking,email booking and social media connections. Inaddition, we added an online support feature WSI Consultant:allowing the hotel staff to help their clients ARMIN TULLbook the right room. Hajumaa, Estonia www.wsionline.eeTo make it easier for clients to decide whichhotel room to book, we integrated a 360-degree view feature within this site. The site isin 4 languages: English, Estonian, Russian andFinnish. Page 47 Copyright ©2011 by RAM
  10. 10. ELREG DISTRIBUTORS Automotive Parts Distributors www.elreg.comBack to Table of ContentsPage 58Copyright ©2011 by RAM
  11. 11. Goals and Challenges: The website has become a significant revenue source with each month’s sales fromElreg Distributors’ previous website was website inquiries exceeding the previousoutdated and ineffective. They wanted to months’. Since implementing their searchredesign their site with an engine that could engine optimization strategy, their visitorallow visitors to search through a database of traffic has more than tripled and now thereover 1,000 products, select the products they are thousands of unique visitors each month.are interested in and add them to a dynamicquotation submission shopping cart. They alsorequired site traffic generation via Internet TESTIMONIALmarketing. WSI’s approach was to applyConversion Architecture to their web solution “WSI listened and respondedand persuade visitors to submit quote instantaneously torequests online. We also planned to utilize recommendations that were madeInternet marketing to drive the right people to along the way. They continuallytheir new site. presented innovative ideas to make the site more effective. TheyThe Solution: also presented ways to optimize and make our site more effectiveWSI provided Elreg Distributors with a by ensuring potential clients wereprofessional website design and development. finding us. WSI continually tweaksWe modified the eCommerce system to allow our site, develops landing pagesfor product selection and quotation request and looks for ways to ensure wesubmissions to take place. Once the site was are increasing our sales. It’s likelaunched, WSI initiated pay-per-click (PPC) and having another sales agentemail marketing campaigns. Later on, WSI working for you – actually better".implemented search engine optimization (SEO)services for the client to drive even more Joe Zundltraffic to the site. President Elreg DistributorsThe Results:As a result of WSI’s services, Elreg Distributers WSI Consultants:went from an almost non-existent webpresence to receiving an average of 8-10 new JASON & DENISE GERVAISleads or sales opportunities each day. Ontario, CanadaTraditionally, the company only distributed www.yourwsiadvantage.comthroughout North America, but now gainsclients from all over the world as a result ofWSI’s search engine marketing. Page 59 Copyright ©2011 by RAM
  12. 12. KAYA SKIN CLINIC Beauty and Skin Care TESTIMONIAL “WSI has spearheaded Kaya Skin Clinic’s entry to the online platform. They have a good understanding of consumer online behavior and are up-to-date with the latest trends and incorporate those well into the strategy for our brand. Our online awareness scores according to a brand tracker have doubled since WSI has come onboard”. Samir Srivastav Business Head MENA Kaya Skin ClinicBack to Table of ContentsPage 1Copyright ©2011 by RAM
  13. 13. Goals and Challenges: • BEFORE: Through campaigns that ran prior to WSI’s involvement, the client generated approximately 2,400 leads within one yearKaya Skin Clinic wanted to reach a targeted • AFTER: Within the first 3 months, WSIaudience through their web presence. They generated nearly 2,000 leadswanted to promote their clinic online,generate more leads and achieve a better When matching the media budget forreturn on investment (ROI). WSI’s objective for comparative purposes, the results for thethe client was to achieve the following goals: equivalent activities for the sample campaign are as below:  Launch a professionally designed and executed online marketing strategy  WSI’s campaign generated 2 times more  Generate leads from targeted search impressions and most importantly, 2.5 advertising and banner campaigns times more leads  Increase customer engagement with a  Independent research by a global market strong social media strategy research company (TNS) has shown that even after the first month of the onlineThe Solution: campaign launched by WSI, online medium as a source of brand awarenessThe solution that WSI implemented included (recognition) by the target audience hasthe following Internet marketing services: increased by 2 times  Conversion Architecture The client was unhappy with their former  Search engine marketing (SEO and PPC in Internet marketing partner because they paid English and Arabic) a lot of money and didn’t get their expected  Social media (policy development, results. However, with WSI they are very optimizing and tracking social profiles) satisfied with their current campaigns and  Online directory submissions happy with the cost-effective services that  Content marketing (blog writing, WSI offers them. publishing, reviews and posting)  Online banner advertising  Monitoring and tracking effectiveness WSI Consultant:The Results: HUSAM JANDALSince launching this campaign, Kaya Skin Clinic Dubai, UAEhas achieved the following results: • Generated nearly the same amount of leads in the first 3 months as what their previous agencies achieved within a year! Page 33 Copyright ©2011 by RAM
  14. 14. THE ALEA GROUP B2B Lead Generation www.thealeagroup.comBack to Table of ContentsPage 12Copyright ©2011 by RAM
  15. 15. Goals and Challenges: As a result, traffic to their site has increased drastically as well. Between September andThe ALEA Group had no Internet marketing December 2010, website traffic increasedstrategy before working with WSI. The 89% over the traffic received between Maycompany was only found online for keywords and August 2010.related specifically to their company name.WSI’s objectives were to improve thecompany’s visibility on the search engines forindustry-related keywords, showcase theirpresident as a thought leader as well asgenerate leads online. TESTIMONIAL “We engaged with WSI 3 monthsThe Solution: ago to help with ALEAs SEO ranking on Google. WSI presented a plan and delivered on the plan.WSI created a content marketing blueprint We are now on page 1 of Googlefor the company. In addition, we conducted when you type ‘lead generation’.initial keyword research, compiled a WSI made the process painless andcompetitor report, optimized some pages on seamless. It is like watchingthe company’s existing website and began a someone who is in completemonthly search engine optimization (SEO) control of their craft at work. Icampaign focused on article marketing and have no hesitation recommendinglink building. WSI for any web-related project”.We also re-designed the company’s blog, Louis Foongoptimized the WordPress plug-ins and Presidentpublished content for the blog, which the The ALEA Groupcompany provides, on a regular basis.The Results:The ALEA Group’s website is now being foundon the search engines for industry-relatedkeywords in a very competitive area. The WSI Consultant:keywords that the site has been optimized LIANA LINGfor include: “B2B lead generation”, “lead Ontario, Canadageneration” and “appointment setting www.wsiwebconnects.comservice”. This is a highly competitive industryand the company is very happy that they arenow visible in the search engines forkeywords related to their industry. Page 13 Copyright ©2011 by RAM
  16. 16. mo i st bl i e e
  17. 17. mo i st bl i e e
  18. 18. MARDI GRAS CASINO & RACETRACK Casino, Racing and Entertainment TESTIMONIAL “We knew we had to launch an aggressive Internet marketing program to be competitive in our market, but we could never get any real traction until WSI arrived. WSI brings tremendous value to Mardi Gras Gaming because they worked hard to understand the essence of our positioning and focused on our most important revenue streams. WSI has integrated our core business and offline efforts into an effective online campaign. Their SEO program in particular has had a dramatic impact on our business". Cathy Reside C.O.O. Mardi Gras GamingBack to Table of ContentsPage 18Copyright ©2011 by RAM
  19. 19. Goals and Challenges: For Mardi Gras West Virginia, we launched a pilot PPC campaign to generate phone callBefore working with WSI, Mardi Gras Casino reservations for their new hoteland Racetrack in Florida, USA was not rankingon the first page of Google in the very The Results:competitive gaming and entertainment marketof South Florida. At the time, they had modest In less than 6 months, Mardi Gras Casino intraffic to their 40-page site that was built Florida has gone from barely appearing onwithout Conversion Architecture and the first pages of search results to appearinginadequate search engine optimization (SEO). on page 1 for over 50 search terms. In manyThey were not running a pay-per-click (PPC) cases, they dominant the first page appearingcampaign, conducted very little social media multiple times with results from the site, blogmarketing and did not have a blog. and video channels. The volume of site traffic during this initial 6-month period hasMardi Gras Casino and Racetrack in West increased over 300%.Virginia, USA opened a brand new hotel in thesummer of 2010. WSI was assigned the task of At the Mardi Gras West Virginia hotel, ourgenerating reservation requests as well as PPC campaign was just as successful. Ourraising overall awareness of the property. conversion goal is to generate phone call requests for reservations. In the first 4The Solution: months of the PPC campaign, we have generated an average of 122 calls per weekFor Mardi Gras Florida, WSI created an entirely at a cost of $2.38 per call. These results havebrand new 100+ page site as part of a provided an outstanding ROI for the hotel.comprehensive online marketing program. We They expanded the budget for PPC for 2011.developed a creative concept that provided We will also be launching a comprehensivepowerful Conversion Architecture to the site integrated online marketing program for thefocusing on their key profit centers. We wrote West Virginia property including a new 100+100 pages of original keyword-rich content page site.and continue to make daily content updates tothe site.Since the launch of the site, WSI began WSI Consultant:managing all of their social media marketingincluding: creating new Facebook and Twitter PETER V. DECRESCENZOpages, posting to them on a daily basis, Florida, USAdeveloping exclusive Facebook and Twitter www.wsi-onlinesolutions.compromotions and running Facebook ads. Wealso manage an ongoing PPC campaign, a linkbuilding program as well as write, optimize anddistribute content on their blog weekly. Page 19 Copyright ©2011 by RAM
  20. 20. MAID IN CALIFORNIA Cleaning Services www.maidincalifornia.comBack to Table of ContentsPage 60Copyright ©2011 by RAM
  21. 21. Goals and Challenges: The vast majority of these contact points resulted in a sale. Since housekeeping is aThe client tried running pay-per-click (PPC) recurring service, there is a lifetime value toprograms on their own and with the help of most of these sales.other companies but never achieved a returnon investment. They had virtually no trafficand no business from their website.The Solution: TESTIMONIALWSI developed a pay-per-click (PPC) strategy “I am so sorry we didn’t startthat drove targeted traffic to working with WSI years ago. We quickly found can’t believe what a difference itthe highest performing keywords were actually made once WSI took over oura combination of a few generic “heavy hitters” website and search enginethat drew a lot of traffic, and a high volume of marketing. You have completelyindividual geo-targeted keywords that only changed our business for thedrew one or two visitors each month. These better. Our main house keepingtwo strategies were combined to produce as campaign is really cleaning upmuch qualified traffic as the client can handle. (pardon the pun). Not only that, we are spending half what we used to spend! These numbers areThe Results: staggering for us. I can’t express how much WSI helped myAs a result of the campaign, the client business".increased their business so quickly they had tohire 2 additional people! WSI is delivering Deborah A. Kerrmany leads at half the price they were paying Maid in Californiawhen they did it themselves. The followingstatistics are purely a result of the campaignsWSI is running (does not include any incidentalcontact points). Between February 17, 2008 –January 10, 2011, we achieved the following: WSI Consultant:  Impressions: 1,065,147  Visits: 8,475 CHUCK BANKOFF  Phone calls (recorded): 1,923 California, USA  Emails: 142  Web events: 5,176  Average visits per week: 61.1  Average spend per week: $190.03  Average cost per visit: $3.11 Page 61 Copyright ©2011 by RAM
  22. 22. THE STORK’S NEST CHILD ACADEMY Day Care www.storksnestchild.comBack to Table of ContentsPage 4Copyright ©2011 by RAM
  23. 23. Goals and Challenges: Rhode Island”, “Daycare East Greenwich, Daycare Warwick”, “Daycare Smithfield”.Stork’s Nest was advertising through Since starting the project, there have beentraditional methods of Yellow Pages, radio over 150 leads with approximately 50 newand local newspaper ads. Their original enrollments both full-time and was 100% Flash and not recognizedby the search engines. Due to the downturnin the market, enrollments were dipping.They needed a measurable way to attract TESTIMONIALnew visitors to the school for enrollment. “In a tough economy, we were hesitant to take on anotherThe Solution: expense for advertising, but WSI helped us to see that websiteWSI’s solution for The Stork’s Nest Child marketing was a necessity inAcademy was to build a new website using todays market. They were right!the WSI eFusion platform. WSI also optimized Our business has really blossomedthe website for local place search in the and it is through the referrals thatspring of 2009. Afterwards, WSI initiated a came through our website! We arepay-per-click (PPC) campaign using the call- truly grateful to work with suchto-action of “free initial registration worth talented people and a company as$75”. For existing families, they were able to fantastic as WSI. The return onaccess easily downloadable calendars. investment (ROI) was astounding to me and it is all through WSIsThe Results: commitment to our site that this was possible!”WSI’s solution for Stork’s Nest provided the Michele Steveninday care with a steady stream of leads Vice Presidentcoming from the website with workflows and The Stork’s Nest Child Academyrequests for tours sent to specified locations.They immediately experienced a dramaticincrease in leads and new enrollments to theschool. WSI also used email marketing tofollow up with prospective families that did WSI Consultant:not enroll but showed interest. This way,those leads were not forgotten but were SCOTT WASSERMANnurtured for potential future enrollments. Rhode Island, USA www.wsiwikipro.comFrom a search engine perspective, thewebsite ranked page one for the followingkeywords: “Daycare Rhode Island”, “Day Care Page 5 Copyright ©2011 by RAM
  24. 24. WSI MARKETING DIGITALINDUSTRY: Digital MarketingLOCATION: São Paulo, SERVICES PROVIDED:SMO – Facebook Fan PageOnline Objectives: Improve the Visibility and number of usesr on the Facebook Page, improve the impact of the actions. WSI Consultant: Gustavo Ferraz Copyright ©2011 by RAM Back to Table of Contents 
  25. 25. WSI MARKETING DIGITALINDUSTRY: Digital MarketingLOCATION: São Paulo, SERVICES PROVIDED:SMO – Facebook Fan PageOnline Objectives: Improve the Visibility and number of usesr on the Facebook Page, improve the impact of the actions. WSI Consultant: Gustavo Ferraz Copyright ©2011 by RAM Back to Table of Contents 
  26. 26. WSI MARKETING DIGITALINDUSTRY: Digital MarketingLOCATION: São Paulo, SERVICES PROVIDED:SMO – Facebook Fan PageOnline Objectives: Improve the Visibility and number of usesr on the Facebook Page, improve the impact of the actions. WSI Consultant: Gustavo Ferraz Copyright ©2011 by RAM Back to Table of Contents 
  27. 27. WSI MARKETING DIGITALINDUSTRY: Digital MarketingLOCATION: São Paulo, SERVICES PROVIDED:SMO – Facebook Fan PageOnline Objectives: Improve the Visibility and number of usesr on the Facebook Page, improve the impact of the actions. WSI Consultant: Gustavo Ferraz Copyright ©2011 by RAM Back to Table of Contents 
  28. 28. SMART2BEGREEN Eco-Newsletter Publication www.smart2begreen.comBack to Table of ContentsPage 64Copyright ©2011 by RAM
  29. 29. Goals and Challenges:  Over 1200 keyword phrases are converted to website visitsSmart2BeGreen needed exposure, qualified  More than 450 different sources delivervisitors to their website and new subscribers traffic to the websiteto ensure success for their Internet business.  Over 4000 followers/friends/connectionsAlso, did not rank in on Twitter, Facebook, LinkedIn and Plaxosearch engine results for their top target  Videos are viewed by several thousandkeywords. visitors on YouTubeThe Solution:WSI implemented a comprehensive, multi-phase Internet marketing campaign forSmart2BeGreen that included using Google,Twitter, YouTube, Facebook and LinkedIn. In TESTIMONIALaddition, we also: “WSI’s keyword research, competitive analysis, search engine  Added keyword-rich content to every page optimization and social media of their website marketing helped our website  Implemented social bookmarking and link rocket in the ranks of the search building strategies engines. Our business has grown  Built a social networking presence on as a direct result of WSI’s Twitter, YouTube, Facebook, and LinkedIn solutions".  Automated updates for new content distribution Bill Gueringer  Conducted a link building campaign for President and CEO inbound links from other websites Smart2BeGreen.comThe Results:The impact of WSI’s Internet marketingsolution after the first 6 months is staggering: WSI Consultant:  Increased visitors to Smart2BeGreen website by 900% GREGG TOWSLEY  Listed on the first 3 pages of search engine California, USA results for more than 780 targeted keywords  1st page listing in Google search results for top 10 keywords Page 65 Copyright ©2011 by RAM
  30. 30. MILTON KEYNES COLLEGE Education TESTIMONIAL “Facebook advertising was a new venture for the college, so it was great to have the expertise of WSI on hand to guide us through it. The campaign was well-managed and produced excellent results, doubling the amount of fans in the first week alone. WSI integrated all of our social media, which ensured that we delivered a consistent and cohesive message across all marketing platforms”. Emma Thompson Digital & Online Marketing Executive Milton Keynes CollegeBack to Table of ContentsPage 56Copyright ©2011 by RAM
  31. 31. Goals and Challenges: We created a landing page that would target users searching for competitor colleges andMilton Keynes College is a well-known college universities and drive the traffic to thatwithin the UK providing school leavers with landing page with a focus on signing up for317 part-time and full-time courses and courses with Milton Keynes College. Wediplomas. The marketing department is very would also link them to the Facebookexperienced and the website receives over campaign.25,000 visitors on average per month.However, they had only recently started The Facebook campaign involved drivingexperimenting with social media and were traffic to a Fan Page offering weekly contestslooking for a consultant to assist. and prizes while providing daily updates and interesting content. A WordPress blog wasWSI’s goal was to help the college raise brand launched and used to feed interesting andawareness amongst 16-19 year olds within a relevant content to the Facebook page. In20-mile radius of the city of Milton Keynes. In addition, YouTube videos featuring currentaddition, we wanted to generate increased students were fed into the Fan Page.course bookings through a pay-per-click (PPC)campaign, which was solely targeting The Results:competitor college search phrases. Over 8 weeks of targeting a 20-mile radiusThe Solution: around Milton Keynes:WSI launched a social media brand awareness  500 fans joined the Fan Pagecampaign, including a secondary pay-per-click  30 video views per day(PPC) campaign. WSI was responsible for  4-8 interactions per postdeveloping the project, creating the content,  464 Facebook page views per daysetting up the platforms and managing the  Competitor PPC campaign generates 3090daily updates. The project was set as a 3- website visitsmonth brand awareness campaign using the  202 phone call enquiries and 21 bookedfollowing mediums: courses to date  PPC advertising and landing page design  Facebook advertising and landing page WSI Consultant:  Facebook Fan Page BRIAN AND DALE HOLROYD  WordPress blog Bedfordshire, UK  YouTube videos targeted competitor universities andcolleges within a 20-mile radius of MiltonKeynes College. Page 57 Copyright ©2011 by RAM
  32. 32. PRATI SAMBA INDUSTRY: Entertainment LOCATION: São Bernardo, BRAZIL OTHER SERVICESPROVIDED: SMO-Fan Page Online Objectives: Improve the Visibility and number of users on the Facebook Page, improve the impact of the actions. WSI Consultant: Gustavo FerrazBack to Table of Contents Copyright ©2011 by RAM
  33. 33. HERCULANO’s COUNTRY BAR INDUSTRY: Entertainment LOCATION: São Bernardo, BRAZIL OTHER SERVICES PROVIDED: SMO-Fan Page Online Objectives: Improve the Visibility and number of users on the Facebook Page, improve the impact of the actions. WSI Consultant: Gustavo FerrazBack to Table of Contents Copyright ©2011 by RAM
  34. 34. NEXT INDUSTRY: Entertainment LOCATION: Sao Paulo, BRAZIL OTHER SERVICESPROVIDED: SMO Online Objectives: Improve the Visibility and number of users on the Facebook Page, improve the impact of the actions. WSI Consultant: Gustavo FerrazBack to Table of Contents Copyright ©2011 by RAM
  35. 35. B-SAFE ELECTRIC Electrical Services www.b-safeelectric.caBack to Table of ContentsPage 40Copyright ©2011 by RAM
  36. 36. Goals and Challenges:  Basic metrics: number of visitors, time each visitor spends on the site, number ofBefore working with WSI, B-Safe used to have pages visited, bounce rates, etc.a basic website for several years, which did  Other metrics: geographic area of visitors,not produce results for them. When B-Safe sources of traffic, keywords that generatestarted working with WSI, our goals for the traffic, names of the companies who arenew site were to: finding the B-Safe Electric website  Create a professional looking site that reflected the company’s brand and image  Achieve higher Google rankings for relevant TESTIMONIAL keywords "We have had a website for many  Generate more leads and a better years and the site was not doing conversion rate much for my business. In February 2009, WSI started managing myThe Solution: website. They meet with us on a regular basis and contunouslyWSI’s solution was to start with a small adjust it. My website is nowwebsite (10 pages) for B-Safe. We optimized updated and keeps growing. Butthat site for local search focusing on the neat thing is that now B-Safe isMississauga and the Greater Toronto Area. at the top of Google for relevantOur overall campaign included: search engine searches, which have generatedoptimization (SEO), web analytics, Google local hundreds of thousands of dollars inlistings and copywriting. business with customers that I otherwise would have never met".The Results: Brian ScheeleAs a result of working with WSI, B-Safe now Master Electricianhas a professional looking website that is B-Safe Electricconstantly being updated. The site is visited byhundreds of visitors that find the website usingdozens of relevant keywords related to thecompany and its industry. B-Safe is now WSI Consultant:generating around $50,000 from newbusinesses every month. VICTOR CASTELLANOS Ontario, CanadaTo evaluate and continually enhance our www.wsileadgenerator.comresults, WSI measures the following: Page 41 Copyright ©2011 by RAM
  37. 37. GREGORYINDUSTRY: FashionLOCATION: Sao Paulo, BRAZILURL: Objectives:Increase brand awareness andqualified website traffic by promotingthe brand and its products onFacebook (FB Ads and contentstrategy). Increase fan interaction bydeveloping online promotions. WSI Consultant: Waldemar Antonaccio Jr & Rubens Kim Back to Table of Contents Copyright ©2011 by RAM
  38. 38. GREGORYINDUSTRY: FashionLOCATION: Sao Paulo, BRAZILURL: Objectives: Increase brand awareness and qualified website traffic by  promoting the brand and its products on Facebook (FB Ads and content strategy). Increase fan interaction by developing online promotions. WSI Consultant: Waldemar  Antonaccio Jr & Rubens Kim Back to Table of Contents  Copyright ©2011 by RAM
  39. 39. VICTRON INC. Electronics Manufacturing Services www.victron.comBack to Table of ContentsPage 50Copyright ©2011 by RAM
  40. 40. Goals and Challenges: The site is now ranking at the top of major search engines for many of the targeted keyVictron’s old site was not representative of phrases, contributing significantly to traffictheir status and reputation. It was built years and exposure. Most importantly, theago, rarely maintained and looked very old company has reached global prospects dueand simple. The company was embarrassed to to WSI’s Internet marketing strategy appliedshow it to their clients. Also, they were not to their business.showing up on any searches even when theirname was entered. Instead, other companieswith the same name showed up. TESTIMONIAL “I would like to provide a veryVictron wanted to have a more modern and positive recommendationprofessional looking site that they would be regarding WSI. WSI’s efforts,proud to show to their clients. They also consultations and advice haswanted to be found when people search for produced results that were quitetheir industry in the major search engines. surprising to us. WSI’s efforts have translated to increased businessThe Solution: opportunities for our company. Personally, I’ve valued WSI’sThis is an ongoing project. WSI designed a new collaborative/consultative style asprofessional looking website for Victron. well as their firm understanding ofShortly after, WSI started a search engine the channels across the Internetoptimization (SEO) campaign for 20+ key and commitment to offeringphrases related to the company’s industry. In practical, effective ideas for us toaddition, a content marketing strategy was pursue. Thank you WSI!”implemented to keep the company blogupdated with fresh, relevant content on a Craig Millerregular basis. Director, Business Development Victron Inc.The Results:The new site is professional looking andreflects the company’s image very well. WSI WSI Consultant:updates it regularly with new information thatemployees are proud to show. JASON YI California, USAThe website was built using the WSI Business www.ezwsiweb.comEdge platform, which makes site maintenancevery easy. The website is constantly beingupdated with new press releases and contentkeeping the site interesting and fresh. Page 51 Copyright ©2011 by RAM
  41. 41. THE WEIGHT LOSS SHOW Events & Exhibitions TESTIMONIAL "There would have not been any other way to expand awareness on the Weight Loss Show to so many people as we managed to do through WSI’s Internet marketing services. We at Linkviva Events appreciate WSI’s team for their expertise, advice and professionalism in customizing an Internet marketing campaign that was absolutely suited to our business and generated not only huge interest for our business online but also visitors walking to our event!” Niousha Ehsan Business Development Manager, Linkviva EventsBack to Table of ContentsPage 6Copyright ©2011 by RAM
  42. 42. Goals and Challenges: The Results:Prior to working with WSI, the client had By targeting the campaigns, WSI helped thechallenges reaching anEnglish and Arabic- client achieve 560 registrants for the eventspeaking target group interested in the topic within 3 weeks specifically through WSI’sof weight loss. They were running campaigns efforts. In addition, 12,352 visitors came towithin a short period of time and seeing very the site in only one month and more thanlittle results. WSI’s objectives were to: 1,500 local leads registered online.  Gain exposure The client is extremely happy with the  Leverage call-to-actions campaign and how targeted and effective it  Increase conversions was. The campaign has achieved enormous  Capture information results and value for money that traditional  Target specific segments promotional activities could not deliver before. This in turn has resulted in impressive footfall at the event, which pleased both theThe Solution: organizers and exhibitors.WSI’s advanced digital marketing strategy forthe Weight Loss Show included:  Web presence (Conversion Architecture)  Brand building (online banners)  Database building (registration form)  Lead nurturing (email marketing)  Ongoing review (testing and enhancing)The solution that WSI implemented for theclient included a great deal of creative designfor the website and several banners that thecompany used to advertise its events. Aprofessional website was built forinformational purposes and acted as the WSI Consultant:uniting tool for all other marketing activities.A separate landing page was built in Arabic HUSAM JANDALfor those who clicked on the banner ads, Dubai, UAEwhich had Conversion Architecture elements. www.ezwsinet.comWSI used a top-notch email marketing anddatabase system for the client and providedregular reports on the results of eachcampaign. Page 7 Copyright ©2011 by RAM
  43. 43. ALL AMERICAN FENCE CORP Fencing Contractor www.allamericanfencecorp.comBack to Table of ContentsPage 8Copyright ©2011 by RAM
  44. 44. Goals and Challenges:  Website traffic has more than doubled because of WSI’s Internet marketing  Monthly visitors have increased fromIt became very clear to All American Fence 1,600 in Sept 2009 to 4,000 in Aug 2010that customers are more and more relying on  Almost all of the client’s targetedthe Internet to find contractors and not as keywords are now ranking in the top 5much on the Yellow Pages. They began to positions on Google, Yahoo! and Bingrealize they needed to focus more on the  Back in Sept 2009, most of the keywordsInternet for their marketing, so they decided were not even in the top 100 across all 3to sign up for WSI’s digital marketing system. search enginesWSI’s objectives were to:  Increase the company’s web presence and generate leads TESTIMONIAL  Start PPC to generate immediate leads “Through WSI’s customized SEO  Start SEO for a long-term Internet and PPC marketing system, we presence and to be found on major search have been able to jump to the engines above their competition front page of major search engines. WSI has always been veryThe Solution: knowledgeable, thorough, prompt and dependable. The WSI team is always accessible and able toWSI’s solution involved: website design and answer any questions we maydevelopment, search engine optimization have right away. We would(SEO) and pay-per-click (PPC). We replaced recommend WSI to any businesstheir old website with a new design and a that is looking to expand andnew content management system (CMS). develop their marketing online”.The website is now ranking at the top ofGoogle’s page one listing for all of their Kim Myersoriginally targeted keywords. WSI plans to Owneradd additional keywords to expand All American Fence Corporationgeographic coverage.The Results: WSI Consultant:As a result of working with WSI, All AmericanFence Corp is now being found on the first JASON YIpage of the major search engines. Traffic to California, USAthe site has increased significantly in the past www.ezwsiweb.com12 month. WSI measured the results usingranking reports, web analytics reports andpay-per-click reports. Page 9 Copyright ©2011 by RAM
  45. 45. LE LYS D’OR Flower Shop TESTIMONIAL “Since you convinced us to have our own website, we regained confidence in the viability of our business. Thanks to WSI, we understood how to overcome our geographical obstacle. Now we are eager to launch our new e- commerce website. For sure, not only our existing customers will benefit from this easy way of ordering, but we will be able to serve more new customers. We can’t finish this testimonial without talking about your constant availability, your easy listening attitude and your search for new ideas for our business. You are constantly thinking of our business like it was yours. As a consequence we really feel today you are part of Le Lys d’Or”. Marc & Jacqueline Delens Le Lys d’OrBack to Table of ContentsPage 66Copyright ©2011 by RAM
  46. 46. Goals and Challenges: In less than 3 months, the same phrase would also feature the Le Lys d’Or website inSeveral new flower shops had emerged and first place on in particular opened up in a big mall at astrategic location. Le Lys d’Or’s income figures Relevant keywords like “Conseil fleuriste”,were showing a 10 to 15% decrease over the “fleuriste creative”, Arrivages de fleurs” werelast 12 months and the flower shop was all in first page rankings. Lys d’Or was inbound to close down if nothing was done second place via affiliated page for marriagequickly. events. Lys d’Or was in first place on Google Belgium pages.The Solution: The number of marriages and funerals theyThrough a WSI Internet Business Analysis had to work on was up by 20%. The number(IBA), we uncovered all aspects of the problem of direct orders through the website wasat hand. We then discussed in detail the target reaching +/- 5 per week although the ordergroups within which to implement a form was not on secured pages. The overallpersuasion-driven solution. It was obvious for TO is probably going to reach a 20% increasebudget reasons that pay-per-click (PPC) could for the fiscal year which, if the previous trendnot to be proposed at this stage and we is taken into account, could be assumed to befocused on search engine optimization (SEO): about 30% higher than what would occurred without WSI’s efforts.  Online: We worked on the title and description metatags, alt tags, H1 and content as well as designed a Google Maps page  Offline: We subscribed to Google Maps, worked on a strategy of carefully selected back links, always keeping in mind the importance of using key phrases in the anchor text  We also provided guidance on the newsletter and the news/promo feature in order to optimize the use of key phrases WSI Consultant: DOMINIQUE DECOSTERThe Results: Brabant Wallon, Belgium www.wsibusinessbooster.beIn a very short period of time after workingwith WSI, the flower shop could see listings forLys d’Or in top positions on Google search forlocal phrases like “Fleuriste local areas”. Page 67 Copyright ©2011 by RAM
  47. 47. SUNSWEET Food and Beverage to Table of ContentsPage 42Copyright ©2011 by RAM
  48. 48. Goals and Challenges: The Results:Prior to working with WSI, Sunsweet’s primary Below is a summary of the results:marketing focus in Europe was traditionaladvertising channels, primarily TV. Our  16,770 visits and 9,976 unique visitschallenge was to devise an Internet marketing  59.17% new visitsinitiative that integrated well with Sunsweet’s  80,662 page views (total)traditional TV advertising campaign.  33,651 video views  3,745 email subscriptionsThe Solution:  Conversion rate of 37.5%Collaborating with our WSI colleagues in Italy, TESTIMONIALwe launched a new website dedicated to theItalian market and ran successful search “WSI has consistently proven to beengine marketing campaigns. Some of the a highly professional and reliableelements included search engine optimization supplier. Their work is always of a(SEO) and paid search campaigns with a focus high calibre and executed in aon building targeted traffic and ultimately a timely manner. WSI wants to gocustomer loyalty program enabling the client the extra mile, wants to find theto engage in an email marketing initiative with best way to do things. They areexisting and prospective customers. creative and are endlessly resourceful both in terms of designIn collaboration with Sunsweet’s marketing and ideas for online activities. Theyteam, WSI also ran an online video contest have a genuine concern to deliverover a 6-week period. The online campaign value for money, and have aran in conjunction with an offline TV ad relentless attention to detail”.campaign and was heavily promoted onproduct packaging that hit the stores prior to Amanda Bishopthe launch of the online campaign. Marketing Director Sunsweet EuropeBelow are the elements that we developedand executed for the Sunsweet campaign:  Development: website, landing page, WSI Consultant: Facebook Fan page and YouTube channel CORMAC FARRELLY  Marketing: PPC, social media strategy, SEO Dublin, Ireland strategy  Consulting: split testing different ad groups, defining target audience for campaigns listed above Page 43 Copyright ©2011 by RAM
  49. 49. mo i st bl i e e
  50. 50. mo i st bl i e e
  51. 51. HR SOLUTIONS, LLC Human Resources / Consulting TESTIMONIAL “Since the WSI team took over my web marketing, I have seen a significant increase in website inquiries and new business generated from the website. We track where all of our business comes from, and in the past year, web marketing has surpassed all other forms of marketing for new business”. Renee McNally Owner HR Solutions, LLCBack to Table of ContentsPage 48Copyright ©2011 by RAM
  52. 52. Goals and Challenges: WSI continues to provide complete SEO services, as well as assistance with blogPrior to WSI, HR Solutions was using multiple updates and suggestions for making bettercompanies/consultants for web design, copy use of the website in general. Most recently,writing, email marketing and site updates. HR Solutions started using separate secureCompany owner Renee McNally was zones on the website for their individualmanaging pay-per-click (PPC) ads on her own. client companies.WSI was brought in to handle search engineoptimization (SEO), and frequentdisagreements arose between all parties as to The Results:the best courses of action – a classic case of"too many cooks in the kitchen". The company In the initial 3 months after WSI beganowner was constantly forced to make working with HR Solutions, website trafficdecisions with conflicting input from several increased by more than 41%. Search engineconsultants. Overall, web marketing became traffic went from 54% of all website traffic tostagnated. 71% of all traffic. As of December 2010, website traffic is up 56% overall, with moreThe objectives of the project were to provide a than 86% of all visits coming through searchmore cohesive and comprehensive web plan, and to provide the companyowner with a single point of contact, with The website enjoys number 1 rankings forconsulting input that was based upon verified valid, competitive key phrases in all thebest practices. It was also evident that a major search engines:website solution that included a blog, e-commerce and email marketing could benefit  The client reports that between 50% andthe company. 60% of all new business comes through the website  Website inquiries are up 78% overallThe Solution:WSI recommended modifications to theexisting website design to make it more user-friendly, based upon current ConversionArchitecture practices. The website was WSI Consultant:converted into a WSI eFusion site, with JEFF HARRISONtraining for the company to make their own Maryland, USAwebsite updates and send newsletters. www.wsiwebspecialist.comFeatures of WSI eFusion used include: e-commerce, email marketing, ad rotators,categorized literature lists and the blog. Page 49 Copyright ©2011 by RAM
  53. 53. FOCUSIT, INC. Information Technology www.focusitinc.comBack to Table of ContentsPage 62Copyright ©2011 by RAM
  54. 54. Goals and Challenges: Lastly, we developed an entirely new website on the WSI eFusion platform. The websitePrior to working with WSI, focusIT was was much cleaner, easy-to-navigate andstruggling to generate leads. They were using communicated much more information. Wean outside sales person who would contact implemented a 301 redirect strategy andmortgage companies and try to set up a demo. careful page naming in the migration. To datefocusIT was missing valuable opportunities we have seen no drop off from prior rankings.due to low exposure online. Also, theirGoToMeeting demos would take about 2hours – valuable time was lost because their The Results:sales person was wrongly targeting a clientwho was not a good fit for their product line. From these efforts, focusIT gained a 100%focusIT was missing opportunities and increase in the amount of traffic generatedspending too much time chasing bad leads. from the website. In addition, they were receiving an average of 3.8 leads a week from the website, while prior to this they wereThe Solution: generating about 2-3 per month through all their efforts.WSI started with a 20-keyword SEO package.We wrote and published quality content with a In fact, because of their exposure on thecomplete metatag revamp of the existing site. search engines for keywords related to CalyxWe also noticed the clickthrough rate on their Point, the Calyx Software Company decidedpay-per-click (PPC) campaign was below 1%. to offer an exclusive agreement with focusITTheir positioning was good, but their PPC cost for hosting of their Calyx Point Data Server,was high and they weren’t generating quality now called PointCentral.leads. Therefore, we took over managementof the PPC campaign. We started by removing To measure the results, WSI used manytheir campaigns. metrics such as percentage of traffic from search, keyword popularity, clickthroughWe removed the low performing keywords rate, and goal conversions.and implemented a goal conversion metric todetermine which keywords brought the besttraffic. By eliminating the low performingkeywords, we were able to increase thebudget on the higher performing keywords. WSI Consultant: SCOTT ROBBINSAfter optimizing the PPC campaign, we then Arizona, USAbuilt a landing page specifically for the PPC www.wsilogix.comleads. The page was designed with conversionin mind. Page 63 Copyright ©2011 by RAM
  55. 55. POIRIER & ASSOCIATES Life Insurance www.ineedemployeebenefits.caBack to Table of ContentsPage 52Copyright ©2011 by RAM
  56. 56. Goals and Challenges: As of July 2010, the firm has completed 5 deals as a result of the PPC campaign thatPrior to WSI, Poirier & Associates had a WSI was conducting. The total income to thewebsite with no idea if they were getting any firm is in excess with $16,000. They also havetraffic. Even the odd time when a prospect 4 more prospects that could turn into dealscalled them from the site, they did not know very soon, and they continue to receive leadshow that person found the firm. The client’s online every was not found on Google.WSI’s objectives were to help Poirier & TESTIMONIALAssociates gain a strong web presence,generate a stream of leads online and see a “WSI started a PPC campaign withreturn on their investment. me to give my business a regular web presence. With their methodThe Solution: of explaining the process in a language I could understand, IWSI implemented an online marketing have learned the importance ofstrategy that included the following: having a website and landing page that actually encourages prospects  Started a PPC campaign to drive traffic to to call or email me. Prior to the original website (the original engaging with WSI, I had a website webmaster was managing) up for years but did not get any  Continued to provide analytics about the business from it. I’m very satisfied visits and their conversion rate with the consulting advice WSI has  Suggested changes to the site that would provided. I will continue to refer help with the conversion rate (again, the my business associates to them". original webmaster was managing this site)  Since conversion rates for the original Ron Poirier website were still below average, WSI President suggested a landing page with the focus on Poirier & Associates conversion by a phone call to the office or an email submission form  Continued with a PPC campaign to the new landing page that WSI designed WSI Consultant: DAVID MOTKOSKIThe Results: Alberta, Canada www.smartwsimarketing.comWSI’s strategy has provided Piorier &Associates with a professional web presence,a stream of online leads and a great ROI in avery challenging and competitive vertical. Page 53 Copyright ©2011 by RAM
  57. 57. ONE TIINDUSTRY: ManufacturingLOCATION: São Paulo, BRAZILURL: PROVIDED:SEO, PPC CampaignOnline Objectives: Lead Generation.Their Word Press website was not WSI HOME PAGE SCREENSHOTbranded but was manageable for SEO andPPC purposes . They manufacture and sellaccess control equipment and solutions.Contract started on April/2011. Visits ConversionsRanking Evolution WSI Consultant:, Ana Luiza Cunha Back to Table of Contents Copyright ©2011 by RAM
  58. 58. EGGINGTON DAIRY Local Milk Dairy to Table of ContentsPage 34Copyright ©2011 by RAM
  59. 59. Goals and Challenges: TESTIMONIAL  Eggington Dairy wished to increase awareness of their dairy milk home delivery "Eggington Dairy, a part of Pecks service Farm, has worked with WSI on a  Eggington Dairy needed milk delivery number of projects, namely orders within a local area creating landing pages to help promote our home milk delivery service and our hand-made, freshThe Solution: produce hampers. WSI and their team have been helpful and  A landing page was created that was fully professional throughout, always optimized for local search using only guiding us down the right path, organic techniques and nothing is too much trouble.  The landing page included a contact form Both landing pages have been a with a thank-you page tremendous success in hitting their  The landing page was manually submitted targeted audiences, resulting in to the search engines increased sales almost from day  We added search engine verification files, one, which was a great boost! We created XML sitemaps and submitted those would and indeed have  We also created robots.txt and geo tags recommended WSIs services to and added those too other businesses wanting to increase their online presence".The Results: Fiona PeckWithin 1 week of launching the landing page, it Managing Directorwas appearing on the first page of Google for Eggington Dairyover 20 different search terms. Most of theseterms appeared not only on the first page, butalso in position 1 of Google. Other resultsincluded: WSI Consultant:  An increase in visitors to her website from a standing start to over 1000 visits in a few TRACY SPENCE months – we measured this using Google Northamptonshire, UK Analytics  63% of the traffic to her website coming in on a purely organic search - as seen through Google Analytics  Orders placed – 5 new clients in two weeks, and continuing to grow – this was verified by the client Page 35 Copyright ©2011 by RAM
  60. 60. CBT COACHES Luxury Coach Hire Services TESTIMONIAL “As an existing client of WSI, I had full faith that they would deliver as they did with my other business. They exceeded our expectations and we have created a profitable business using WSI as our online marketing partner". Jacques Erasmus Owner CBT CoachesBack to Table of ContentsPage 36Copyright ©2011 by RAM
  61. 61. Goals and Challenges: The Solution:This is an existing client of WSI who started a WSI created a professionally designednew venture in anticipation of the coach marketing website for the client andservices that would be needed during the conducted a series of Internet marketing2010 Soccer World Cup. Before CBT Coaches services such as: develop a PPC campaignbecame a client, they had no web presence at that drove targeted traffic to the website,all because the business was brand new. The optimize the entire website, provide 4challenges that lay ahead included: content pages per month, measure analytics and offer ongoing consulting.  Setting up a web presence from scratch  Generating qualified leads online  Competing with other South African tour The Results: operators that were already established The project started from scratch since thisWSI’s objectives were to: was a start-up business and the results exceeded all the business goals for the year.  Create a professionally designed website Through this experience, WSI demonstrated that would convert well that we could generate leads quickly through  Create a content blueprint for the website Internet marketing. Some of the results  Apply an ongoing SEO strategy to improve include: the website’s search visibility  Design a long-term organic search strategy  4 out of every 10 leads came from the site that will keep CBT Coaches at the top of  Generated $8,000/mon recurring revenue search engines for “corporate events and  During the 2010 Soccer World Cup month, large event passenger transport logistics” CBT generated $300,000 in revenue  Develop keyword-specific landing pages for through their website targeted PPC campaigns, designed to o 4 sales per month convert search visitors into clients o Annual revenue $396,000  Drive targeted traffic to the website  Develop a content marketing plan to increase online brand awareness  Track performance using Google Analytics WSI Consultant:  Provide the client with monthly FRANCOIS MUSCAT performance reviews that will drive South Africa marketing campaign adjustments and provide data to determine marketing effectiveness Page 37 Copyright ©2011 by RAM
  62. 62. GILLETT & JOHNSTON (CROYDON) LTD. Manufacturer of Clocks, Bells and Carillons to Table of ContentsPage 28Copyright ©2011 by RAM