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Make Sure Your Company Is Visible On Google

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Find out why its important for your company to be in Google's top 10 results. Watch this presentation now!

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Make Sure Your Company Is Visible On Google

  1. 1. Make sure your company is visible on Google Using Search Engine Optimization Your guide to lead generation in tough economic times By Francois Muscat
  2. 2. Agenda <ul><li>Introduction </li></ul><ul><li>Comparison Print Vs. Search </li></ul><ul><li>Search engine marketing </li></ul><ul><li>Search engine visibility </li></ul><ul><li>Compete against bigger brands </li></ul><ul><li>Ranking on Google </li></ul><ul><li>Social media </li></ul><ul><li>Solution </li></ul>
  3. 3. Introduction <ul><li>My company does not appear on Google for my products or services </li></ul><ul><li>Will the Internet work for me? </li></ul><ul><li>How can I use social media? </li></ul>
  4. 4. Comparison – Print Vs. Search <ul><li>Yellow Pages </li></ul><ul><ul><li>Next to competitors’ ads </li></ul></ul><ul><ul><li>Difficult to measure </li></ul></ul><ul><li>Search </li></ul><ul><ul><li>Differentiate yourself </li></ul></ul><ul><ul><li>Measure visitor action </li></ul></ul><ul><ul><li>Content marketing </li></ul></ul>www.webpro.com.au
  5. 5. Search Engine Marketing Source: Enquiro & Marketingsherpa Organic Search 74.3% Pay Per Click 13.5% Pay Per Click – 12.2%
  6. 6. Search Engine Visibility
  7. 7. What information? Content is King
  8. 8. Compete Effectively <ul><li>Using content to compete effectively </li></ul>
  9. 9. FAQs <ul><li>Frequently asked questions </li></ul>
  10. 15. Ranking on Google <ul><li>On-Page </li></ul>www.seomoz.org
  11. 16. Ranking on Google Off-Page
  12. 17. Valuable External Links <ul><li>Off Page SEO:- </li></ul><ul><li>Blog links </li></ul><ul><li>Article links </li></ul><ul><li>Directory links </li></ul><ul><li>Social bookmarking </li></ul>
  13. 18. Social Media Marketing Social Media Advertising Social Media Book marking Social Media Optimization Social Media Networking
  14. 19. Conversation is King <ul><li>“ Content isn’t king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you would choose your friends…. If you chose your movies, we would call you a sociopath. Conversation is king. Content is just something to talk about . </li></ul><ul><li>Cory Doctorow from  BoingBoing </li></ul>Content Creates Conversation
  15. 20. The Solution <ul><li>Think creatively about your web content </li></ul><ul><li>Think; what content do your ideal prospects look for? </li></ul>www.adobe.com
  16. 21. Summary <ul><li>Develop a content blueprint </li></ul><ul><li>Optimize main services for Google </li></ul><ul><li>Create valuable incoming links </li></ul><ul><li>Use Social media to create conversation </li></ul><ul><li>Build a resource website to compete effectively </li></ul>
  17. 22. Working With WSI <ul><li>Develop a content blueprint </li></ul><ul><li>Add regular content </li></ul><ul><li>Create incoming links </li></ul>
  18. 23. Questions [email_address]

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