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Internet Marketing: The Big Questions Presented by: WSI (Cyprus) www.wsicyprus.com
The Big Questions <ul><li>What is Internet Marketing(IM)? </li></ul><ul><li>How does Internet Marketing(IM) work? </li></u...
What is it? IM vs. Traditional Marketing <ul><li>A smaller company can out-market a larger company </li></ul><ul><li>Size ...
What is IM? Pull vs. Interruption <ul><li>In Internet Marketing prospects or clients come looking for you (pull) </li></ul...
How Does IM Work?  Search Engine Optimization (SEO) <ul><li>Improving the volume and quality of traffic to a web site from...
How Does IM Work?  Pay per click (PPC)   <ul><li>Pay when a user clicks on an ad to visit your website </li></ul><ul><li>A...
How Does IM Work?  Email Marketing   <ul><li>Sending emails to enhance the relationship with customers, to encourage custo...
How Does IM Work? Link Popularity <ul><li>The internet is a social structure with links being the ties between people/webs...
How Does IM Work?  Social Media Optimization (SMO)   <ul><li>Generating publicity through social media, online communities...
Is IM right for me? Five Key Factors <ul><li>There are five key factors that determine if IM is right for you </li></ul><u...
Is IM right for me? Factor 1:  Focused on Growth <ul><li>Companies that are focused on growth typically find IM an excelle...
Is IM right for me? Factor 2:  Focused on Sales <ul><li>For IM to be successful companies must be focused on sales </li></...
Is IM right for me? Factor 3:  Long Term Vision <ul><li>Some components of IM take time to develop such as SEO </li></ul><...
Is IM right for me? Factor 4:  Right Market <ul><li>IM only works if there are prospect’s looking for you </li></ul><ul><l...
Is IM right for me? Factor 5:  Right Product <ul><li>IM works if you have either: </li></ul><ul><ul><li>Customer retention...
Is IM right for me? <ul><li>Focused on Growth </li></ul><ul><li>Focused on Sales </li></ul><ul><li>Long Term Vision </li><...
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Internet Marketing System - The Big Questions (WSI - Cyprus)

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There are 3 Big Questions when considering to implement an Internet Marketing System:

1) What is Internet Marketing (IM)?
2) How does Internet Marketing (IM) work?
3) Is Internet Marketing (IM) right for me?

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Internet Marketing System - The Big Questions (WSI - Cyprus)

  1. 1. Internet Marketing: The Big Questions Presented by: WSI (Cyprus) www.wsicyprus.com
  2. 2. The Big Questions <ul><li>What is Internet Marketing(IM)? </li></ul><ul><li>How does Internet Marketing(IM) work? </li></ul><ul><li>Is Internet Marketing(IM) right for me? </li></ul><ul><li>Internet Marketing (IM) is the process of growing and promoting an organization using online media </li></ul><ul><li>-Wikipedia </li></ul>
  3. 3. What is it? IM vs. Traditional Marketing <ul><li>A smaller company can out-market a larger company </li></ul><ul><li>Size of budget and number of employees is less relevant </li></ul><ul><li>David can beat Goliath, if he is smart about using the Internet </li></ul>
  4. 4. What is IM? Pull vs. Interruption <ul><li>In Internet Marketing prospects or clients come looking for you (pull) </li></ul><ul><li>In traditional marketing you must interrupt (t.v. ads, radio, direct mail, etc.) </li></ul><ul><li>Over ½ of people accessing internet watch less t.v. so they can spend more time online </li></ul>
  5. 5. How Does IM Work? Search Engine Optimization (SEO) <ul><li>Improving the volume and quality of traffic to a web site from search engines </li></ul><ul><li>The earlier a site is presented in the search results the more searchers will visit that site </li></ul><ul><li>SEO considers how search algorithms work and what people search for. </li></ul>
  6. 6. How Does IM Work? Pay per click (PPC) <ul><li>Pay when a user clicks on an ad to visit your website </li></ul><ul><li>Advertisers bid on keywords their target market will use as search terms </li></ul><ul><li>A user types a keyword matching the your keyword list your ad is shown </li></ul>
  7. 7. How Does IM Work? Email Marketing <ul><li>Sending emails to enhance the relationship with customers, to encourage customer loyalty and repeat business </li></ul><ul><li>Sending emails with the purpose of acquiring new customers </li></ul>
  8. 8. How Does IM Work? Link Popularity <ul><li>The internet is a social structure with links being the ties between people/websites </li></ul><ul><li>The more links you have with people the more popular, interesting, useful, etc you must be! </li></ul><ul><li>The websites you associate with determine how the search engines see you </li></ul>
  9. 9. How Does IM Work? Social Media Optimization (SMO) <ul><li>Generating publicity through social media, online communities and community websites </li></ul><ul><li>One example is Viral Marketing </li></ul><ul><li>Uses images, Flash animations, audio/video clips etc., passed from user to user chain letter-style, via email </li></ul>The Subservient Chicken is an advertising program created to promote Burger King’s Tender Crisp chicken sandwich
  10. 10. Is IM right for me? Five Key Factors <ul><li>There are five key factors that determine if IM is right for you </li></ul><ul><li>The more factors that are in alignment the more success </li></ul><ul><li>You MUST have alignment with at least two factors </li></ul>
  11. 11. Is IM right for me? Factor 1: Focused on Growth <ul><li>Companies that are focused on growth typically find IM an excellent outlet </li></ul><ul><li>This is true for both new and established companies </li></ul>
  12. 12. Is IM right for me? Factor 2: Focused on Sales <ul><li>For IM to be successful companies must be focused on sales </li></ul><ul><li>IM primary focus is attracting new customers and selling existing customers </li></ul><ul><li>Companies must be prepared to handle an influx of business </li></ul>
  13. 13. Is IM right for me? Factor 3: Long Term Vision <ul><li>Some components of IM take time to develop such as SEO </li></ul><ul><li>If this is not understood from the beginning frustration will occur </li></ul><ul><li>Companies that succeed Commit </li></ul>
  14. 14. Is IM right for me? Factor 4: Right Market <ul><li>IM only works if there are prospect’s looking for you </li></ul><ul><li>The more prospects there are the more success you will have </li></ul>
  15. 15. Is IM right for me? Factor 5: Right Product <ul><li>IM works if you have either: </li></ul><ul><ul><li>Customer retention is a priority </li></ul></ul><ul><ul><li>A product that can be sold on the web </li></ul></ul><ul><ul><li>Customers need to find you to buy a product </li></ul></ul>
  16. 16. Is IM right for me? <ul><li>Focused on Growth </li></ul><ul><li>Focused on Sales </li></ul><ul><li>Long Term Vision </li></ul><ul><li>Right Market </li></ul><ul><li>Right Product </li></ul>

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