Internet Marketing System Presented by: WSI (Cyprus) www.wsicyprus.com
Project Based Website vs. IMS <ul><li>Internet Marketing System </li></ul><ul><li>Continuous  process designed to maximize...
Why do you need an IMS? <ul><li>91% of buyers go to a Web site before calling </li></ul><ul><li>If they don't find what th...
Step 1: Strategic Plan – Target Market Profile <ul><li>Determine what potential customers really want  </li></ul><ul><li>U...
Step 1: Strategic Plan –  Competitive Assessment <ul><li>Competitor multiple site visit analysis </li></ul><ul><li>Examine...
Step 2: Marketing - Paid Search Marketing <ul><li>Start generating sales or leads instantly </li></ul><ul><li>Pre-qualify ...
Step 2: Marketing - Search Engine Optimization <ul><li>Prospects type in key words in search engines (Google, Yahoo, MSN) ...
Step 2: Marketing - Email Marketing <ul><li>Direct mail costs 200% more than Email Marketing Source: www.emarketer.com </l...
Step 3:Acquisition - WSI Video Hot Shots <ul><li>An online prospect is 20% more likely to buy if a conversion tool is used...
Step 3:Acquisition - WSI Live Chat <ul><li>Qualifies your web visitors and pushes marketing content to them  </li></ul><ul...
Step 4: Retention –  Knowledge Database <ul><li>Imagine a warehouse of information available 24/7 </li></ul><ul><li>Reduce...
Step 4: Retention – Newsletters <ul><li>Allows you to maintain good relationships with your existing clients </li></ul><ul...
Component 5: Tracking Web Metrics & Analytics <ul><li>Success comes from trying, testing and measuring  </li></ul><ul><li>...
Why WSI? <ul><li>WSI currently has over 1500 offices in 87 countries </li></ul><ul><li>We have helped thousands of compani...
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Invest in an Internet Marketing System not a Website (WSI - Cyprus)

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Should you invest in a website or in an internet marketing system? This question takes you back to why you want a website in the first place?

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  • Emphasis being able to drive target traffic, leads and sales instantly to your prospects site. Are you targeting local, national, or international customers? Would you like to target a larger customer base?
  • Please take a screen shot of a search based on a specific keyword phrase unique to your prospects business. This not only educates them further regarding SEO but would also probably illustrate that their competition is sitting at the top of the search engine and that their company can not be found
  • Invest in an Internet Marketing System not a Website (WSI - Cyprus)

    1. 1. Internet Marketing System Presented by: WSI (Cyprus) www.wsicyprus.com
    2. 2. Project Based Website vs. IMS <ul><li>Internet Marketing System </li></ul><ul><li>Continuous process designed to maximize results </li></ul><ul><li>Web solution is an asset with consistent income </li></ul><ul><li>Utilizes variety of powerful marketing tools </li></ul><ul><li>Project Based Website </li></ul><ul><li>1- 6 months then you are on your own </li></ul><ul><li>Website becomes an expense </li></ul><ul><li>Does little if any marketing </li></ul>
    3. 3. Why do you need an IMS? <ul><li>91% of buyers go to a Web site before calling </li></ul><ul><li>If they don't find what they need, 80% choose another supplier </li></ul>
    4. 4. Step 1: Strategic Plan – Target Market Profile <ul><li>Determine what potential customers really want </li></ul><ul><li>Utilize in-depth market research </li></ul><ul><li>Develop complete demographic and psychographic profile </li></ul>
    5. 5. Step 1: Strategic Plan – Competitive Assessment <ul><li>Competitor multiple site visit analysis </li></ul><ul><li>Examine competitors strengths and their marketing approaches </li></ul><ul><li>Uncover weaknesses that can be exploited </li></ul>
    6. 6. Step 2: Marketing - Paid Search Marketing <ul><li>Start generating sales or leads instantly </li></ul><ul><li>Pre-qualify your customers before they ever land on your site </li></ul><ul><li>Flexible budget size based on how much you want to invest </li></ul>
    7. 7. Step 2: Marketing - Search Engine Optimization <ul><li>Prospects type in key words in search engines (Google, Yahoo, MSN) </li></ul><ul><li>Search engines search database of scanned sites to match correct site </li></ul><ul><li>Google reported in November 2004 that it has over 8 billion web pages </li></ul>
    8. 8. Step 2: Marketing - Email Marketing <ul><li>Direct mail costs 200% more than Email Marketing Source: www.emarketer.com </li></ul><ul><li>Stay in regular contact with your prospects </li></ul><ul><li>Unmatched prospect targeting </li></ul>
    9. 9. Step 3:Acquisition - WSI Video Hot Shots <ul><li>An online prospect is 20% more likely to buy if a conversion tool is used </li></ul><ul><li>Convert more traffic into business </li></ul><ul><li>Bring the personal touch of sales to the impersonal world of internet sales </li></ul><ul><li>  </li></ul>
    10. 10. Step 3:Acquisition - WSI Live Chat <ul><li>Qualifies your web visitors and pushes marketing content to them </li></ul><ul><li>Produces leads by engaging visitors in a conversation </li></ul><ul><li>Acts as YOUR employee </li></ul>
    11. 11. Step 4: Retention – Knowledge Database <ul><li>Imagine a warehouse of information available 24/7 </li></ul><ul><li>Reduces need for customer service </li></ul><ul><li>Answers questions immediately </li></ul>
    12. 12. Step 4: Retention – Newsletters <ul><li>Allows you to maintain good relationships with your existing clients </li></ul><ul><li>Ensures that clients visit your website frequently </li></ul><ul><li>Send out product releases, articles, information, and special reports </li></ul>
    13. 13. Component 5: Tracking Web Metrics & Analytics <ul><li>Success comes from trying, testing and measuring </li></ul><ul><li>This allows us to determine what is working and what is not </li></ul><ul><li>WSI is proactive in sharing these analytic reports with you </li></ul>
    14. 14. Why WSI? <ul><li>WSI currently has over 1500 offices in 87 countries </li></ul><ul><li>We have helped thousands of companies </li></ul><ul><li>Our systems are proven to get results </li></ul>

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