Social Media - Understanding what the Hype is all about


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Almost every individual and company these days want to be part of Social Media. Most people think Social Media is Facebook or Twitter. When you ask them why they want to become part of Social Media and or if they have a definite plan for their Social Media Optimization, most people are not really sure what exactly Social Media is. The sad part is that unfortunately there are people out there that do sell Social Media advice with the wrong intentions. As most individuals don’t know what they want and what they need, they get fooled quickly into buying a Facebook page, etc., and still doesn’t know what to do with it. The money spent, becomes money wasted.

Work through the resentation for more information.

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  • -Ground Floor Opportunity -New World-Mobile-GPS-QR Codes-Augmented Reality
  • Monday 01 November 2010Ask the audience what aretheques1onsthatsomeoneshouldaskasocialmediaconsultantWritetheseontheflipchartGothroughthemComeupwiththeoneques1onthatsaysitall
  • Social Media - Understanding what the Hype is all about

    1. 1. Social Media<br />Understanding what the Hype is all about.<br />9th March 2011<br />Presented by Corne van Zyl<br />
    2. 2. Corné van Zyl<br /><ul><li>WSI Franchise Owner
    3. 3. Internet Marketing Consultant and Business & Social Media Strategist
    4. 4. Connect with me on LinkedIn</li></ul><br /><ul><li>Visit my Blog site :
    5. 5. Contact Details :</li></ul> : 083 299 3763 <br />
    6. 6. THE digitization of business<br />
    7. 7. All Media is Being Digitized<br />Digitizationn., the transformation of data from offline (physical) to online (digital)<br />
    8. 8. Marketing is Being Digitizedand the pace is increasing!<br />Media Consumption<br />What’s left?<br />10 Years Ago<br />Today*<br />3 Years From Now<br />Online Media<br />Offline Media<br />*41% of consumer media consumption is online (Jupiter Research)<br />Copyright © 2009 ReachLocal, Inc. All Rights Reserved<br />
    9. 9. …and SO is more and more BusinessesIt’s becoming more digitized every day!<br />? <br />Build Presence<br />+<br />? <br />?<br />+<br />?<br />Acquire<br />Customers<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />Retain<br />Customers<br />+<br />?<br />?<br />?<br />?<br />+<br />?<br />Manage<br />Reputation<br />?<br />?<br />?<br />?<br />?<br />10 Years Ago<br />Today<br />3Years From Now<br />Copyright © 2009 ReachLocal, Inc. All Rights Reserved<br />
    10. 10. The Three Conversations Online<br />Social<br />Search<br />Surf<br />Copyright © 2009 ReachLocal, Inc. All Rights Reserved<br />
    11. 11. New Digital Consumer<br />
    12. 12. Welcome to the Social Media<br />REVOLUTION<br />
    13. 13. What is Social Media?<br /><ul><li>What is Social Media?
    14. 14. Media - is a form or instrument of communication, like Newspaper,  Magazines, TV and Radio.
    15. 15. So, Social Media should be a social instrument of communication.
    16. 16. Social – you are interacting with people.
    17. 17. Social Media Definition in Web 2.0 terms, is a website or portal that interacts with its visitors</li></li></ul><li>Introducing Top 6 Social Platforms<br />
    18. 18. Social Media Revolution<br /> * Join the Conversation<br /> * Word of Mouth Marketing<br />
    19. 19. Educate & be Recognised as Experts<br /><br />
    20. 20. Call to Action<br />Our Team writes<br />Social Media Links<br />
    21. 21. Your Professional network<br />
    22. 22. How to leverage LinkedIn in your business?<br />Connect with friends & colleagues<br />Join groups<br />Create your own groups<br />Answer questions<br />Direct advertising<br />Integrate LinkedIn into your marketing<br />
    23. 23.
    24. 24. Training Opportunities<br />Business Opportunities<br />Recommendation<br />
    25. 25. Checking me out<br />
    26. 26. Company : Blendtec<br />Product : Blenders<br />
    27. 27. The “Will it Blend” Campaign<br />Idea came from actual destruction testing inside company<br />Initially created 5 videos<br />Marbles<br />Rake handle<br />Ice<br />MacDonald's Big Mac<br />Half Chicken & Coke<br />6 Million views after 1 week<br />Over 64 videos and 200 million views<br />
    28. 28.
    29. 29. Low cost, Big results<br />Blendtec video’s are cost effective<br />$20 per video<br />Using typical consumer camcorders<br />Blender sales up by 500% after first campaign<br />Topics suggested by fans - interactive<br />
    30. 30. Company : Kogi Korean BBQ<br />Product : Taco Snacks<br />
    31. 31. Kogi BBQ<br />Kogi taco truck delivers gourmet taco’s in LA<br />Truck drivers tweeting whereabouts<br />Tweet next location<br />Tweet Traffic delays<br />
    32. 32. The Results<br />Upon start, found 10+ people waiting at stops<br />Today, 300-800 people waiting<br />75,000 Twitter followers<br />More trucks<br />
    33. 33.
    34. 34. Create a community of like minded individuals<br />
    35. 35. <ul><li> Share photo’s
    36. 36. Share Videos
    37. 37. Learn about new BMW models
    38. 38. Get invited to BMW events
    39. 39. Latest news
    40. 40. Meet other drivers</li></li></ul><li>BMW Facebook<br />4,604,065 followers<br /> Place to hang out with other BMW enthusiasts<br />16 video uploads by BMW<br />Over 500 uploads by fans<br />100+ images uploaded by BMW<br />More than 35,000 by fans<br />
    41. 41. Flickr<br />Share your photo’s<br />
    42. 42. Flickr Ideas to promote your company<br />Tag your photo’s with descriptive words<br />Share images to email, Blog or Hyperlink<br />Allow comments on your photos<br />Comment on others<br />Create groups & invite people to post pictures to this group<br />Tweet about your photo uploads<br />
    43. 43. Implementing a Social Media Campaign<br />
    44. 44. Implementing a Social Media Campaign<br />How to tell if you need Social Media<br />Your Personal Social media readiness<br />Your Organisation’s readiness<br />Choosing the right Social Media strategy<br />Selecting your Social Media Technology<br />Training Plans<br />Social Media implementation<br />Mapping your Social Media Calendar & Campaigns<br />Monitor your Online Reputation<br />Measuring your Social Media Campaigns<br />
    45. 45. You need to engage in Social Media if…<br />Your company get’s referral business: “word of month”<br />Your company whishes to increase their online brand & visibility<br />Your customers use Social Media<br />You have the time to invest in Social Media activities<br />
    46. 46. Are you ready for Social Media?<br />
    47. 47. Social Technology to Implement?<br />LinkedIn –<br />Blog – Blogger or<br />Twitter –<br />Facebook Page –<br />YouTube –<br />Flickr –<br />
    48. 48. SUMMARY<br />Fun videos can become viral & increase sales<br />Social Media can connect emotionally with people<br />Twitter is immediate & can generate leads<br />Facebook create a community of like minded people<br />All activity can be measured to determine return on investment<br />
    49. 49. In closing<br />Are you ready?<br />Is your organisation ready?<br />Choose the best solution fit for both of you<br />Choose and implement Social technology<br />Develop your social calendar, blueprint & plan<br />Be the Social Media Manager<br />
    50. 50. Are you ready to joining the Social Media bandwagon ? <br />
    51. 51. Questions & Answers<br />