1.
TRACKING STUDY ON SMARTPHONE
(APPLICATIONS)
Conducted in Thailand(TH), Indonesia(ID), and Vietnam(VN)
Date: April 2016

2.
W&S Co., Ltd
Table of content
A. Research Background (P. 3)
B. Information Coverage (P. 4)
C. Research Design (P. 5)
D. Summary (P. 6)
E. Detail Findings (P. 8)
2

3.
W&S Co., Ltd
 Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all
ages due to the convenience provided by smartphone applications, which now play a significant role in helping
users live their lives more conveniently through providing entertainment as well as a platform to do business
everywhere and anytime. In the past, application categories are limited to a few such as games and a few
productivity applications, but who would have imagined we would have fitness tracking applications, educational
applications or even medical applications?
 While many applications today receive huge success in this fiercely competitive market, many are down falling.
Developers today become more active in coming up with new types of applications with different layouts and
designs to keep up with consumer’s demands, behavior as well as the changing trends.
 Furthermore, new business models have been introduced to customers through reward application where
consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
 W&S would like to study the rise and fall of smartphone applications and track changes during the past three
months as well as study the awareness of reward applications in three Southeast Asian countries including
Indonesia, Thailand and Vietnam.
3
A. Research background

4.
W&S Co., Ltd
B. Information coverage
4
The study is reported cover following sections:
■ Part I: Consumers’ behavior on Application Downloaded
─ Total Applications available in one smartphone
─ Number of Applications download in 1 month – Free Applications
─ Number of Applications download in 1 month – Paid Applications
─ Application Categories downloaded – Top 10
─ Most Access Application Categories – Top 5
─ Most Access Application Names – Top 5
─ Frequency of using Applications
─ Willingness to pay for each Application Type
■ Part II: Awareness on “Reward Application”
─ Reward Application well-known
─ Awareness on Reward Application
─ Purposes on using Reward Application

5.
W&S Co., Ltd
C. Research design
5
Research Method Online Research - Quantitative
Fieldwork Period 8th Jan – 8th April, 2016
Research Area Thailand, Indonesia, and Vietnam
Respondent Criteria
 Male & Female, aged 17 years old and above
 Those who are smartphone owners and access applications at least once a month
Sample Size 600 samples in each country
Number of Questions 3 Screening Questions and 10 Main Questions
Survey Content
 To explore consumer’s behaviour toward smartphone applications downloaded
 To know the awareness regarding to “Reward Application”
Gender 17 – 19 y/o 20 – 29 y/o 30 y/o and above
Thailand（TH）
Male 100 100 100
Female 100 100 100
Indonesia(ID)
Male 100 100 100
Female 100 100 100
Vietnam(VN)
Male 100 100 100
Female 100 100 100

6.
W&S Co., Ltd
 Most of Thais, Indonesians, and Vietnamese have less than 20 apps in their smartphones, 67.5%, 75.3%, and
69.9% respectively.
 In addition, within 30 days, the majority of the respondents in 3 countries downloaded less than 6 free
applications by 60% in average with slight differences in each month. However, there is a higher percentage
of Thai respondents that download more than 10 free applications at 35% compared to 20% and 27% of
Indonesians and Vietnamese.
 Regarding paid applications downloaded in each month, more than 90% of the surveyed people among 3
countries downloaded less than 3 paid applications. (TH: 93.5%, ID: 95.2%, VN: 94.3%).
 The popular application category that most respondents in 3 countries downloaded in the last 30 days are
“Games (TH: 66.7%, ID: 65.6%, VN: 75.6%), Social Networking (TH: 56%, ID: 64.6%, VN: 64.9%), Music (TH:
45.6%, ID: 45.9%, VN: 55.9%), Photo & Video (TH: 43.4%, ID: 44.8%, VN: 48.5%), and Entertainment (TH:
35.6%, ID: 47.5%, VN: 55.6%)”.
 “Social Networking, Games, Photo & Video, Music, Shopping, and Navigation” are the top 5 application
categories that people in all 3 countries accessed most in each month. Social Networking ranks first by 76.5%
of Thais, 76.8% of Indonesians, and 80.9% of Vietnamese, followed by games category which includes 66.2%
of Thais, 70.1% of Indonesians, and 61.2% of Vietnamese.
 Social Networking applications are being used almost everyday by the vast majority of Thai, Indonesian, and
Vietnamese residents by more than 80%. Games and music are also accessed on a daily basis, but by
approximately 60%.
6
D. Summary (1)

7.
W&S Co., Ltd
 “Candy Crush”, from the game category, is the most popular application among 3 countries at 12.3%, 6.7%,
and 15.9% of Thais, Indonesians, and Vietnamese, consecutively. “JOOX”, from the music category, is accessed
mostly in Thailand and Indonesia, 39.9% and 17.2%, whereas, Zing mp3 is widely accessed by 63.9% of the
Vietnamese. Regarding the Photo & Video Category, “Camera 360” is number one application used by 33.3%,
16%, and 59% of Thais, Indonesians, and Vietnamese. “Facebook” is the most used application from the
social networking category (TH:57.3%, ID: 34.7%, VN: 73.7%).
 More than 70% of the respondents are willing to pay less than $1.5 for their desired application.
 “Reward application” is gaining more popularity among those who live in Thailand and Indonesia with more
than 60% of the total samples, whereas only 35% of the Vietnamese know about it. Furthermore, it is
interesting to note that the awareness of reward applications is increasing every month in all 3 countries.
 “Galaxy Gift, Tikko, and Buss Bee” are the top 3 reward applications that Thai people use by 57.5%, 31.3%,
and 29.5%, respectively. On the other hand, “Cashtree, Whaff, and PopSlide” are the top 3 reward applications
that 66.2%, 48.4%, and 35.1% of the Indonesians access. Lastly, “Bigcoin, Kiemxu, and Tozaco” are the top 3
reward applications that Vietnamese use the by 57.7%, 52.3%, and 34.2%, consecutively.
 It is interesting to note that the gifts that people exchange via reward applications are different among 3
countries. With regards Thai respondents, PayPal and Movie Tickets are the main products exchanged by
61.2% and 33.3%. While, Mobile Credit (Airtime) and PayPal are the gifts that most Indonesians and
Vietnamese exchange from, by 84.9% and 59.5%, and 43.8% and 34.1%, consecutively.
7
D. Summary (2)

8.
W&S Co., Ltd8
E. Detail findings
1. Consumers’ behavior on Application Downloaded
2. Awareness on “Reward Application”

9.
9
Total Applications available in smartphones
Q1. Please tell us how many applications in your smartphone currently? [SA] [n=600] (Unit: %)
Jan’16
Feb’16
Mar’16
0.3
9.2
10.5
29.7
27.8
28.5
39.2
30.8
26.5
17.0
18.5
18.5
7.8
6.7
8.5
3.0
3.7
4.8
1.5
2.2
[VALUE]
1.5
1.2
2.0
Jan’16
Feb’16
Mar’16
8.8
6.8
6.5
35.7
40.2
38.7
31.8
28.8
28.7
15.0
14.0
17.8
4.0
5.3
5.7
1.0
1.2
1.0
1.0
0.3
0.3
2.7
3.3
1.3
Jan’16
Feb’16
Mar’16
3.2
9.3
7.0
27.3
26.3
25.8
36.2
35.7
38.8
24.0
20.3
20.2
5.5
4.0
4.3
1.5
2.7
2.0
0.7
0.3
0.5
1.7
1.3
1.3
Less than 5
apps
5 - 10 apps 10 - 20 apps 21 - 40 apps 41 - 60 apps 61 - 80 apps 81 - 100 apps More than
100 apps
T2B B3B
3.0 69.1
3.3 67.8
2.7 65.5
T2B B3B
3.7 76.3
3.6 75.8
1.6 73.8
T2B B3B
2.4 66.7
1.6 71.3
1.8 71.7
(TH)
(ID)
(VN)

10.
10
Number of Applications download in 1 month
(Free Apps)
Q2. Please tell us how many applications did you download within last 30 days?
Please consider for both free and cost applications downloaded [Matrix SA] [n=600] (Unit: %)
Jan’16
Feb’16
Mar’16
5.3
9.8
10.5
26.7
27.0
31.3
17.3
18.0
19.8
13.0
12.5
9.2
11.2
9.0
8.5
26.5
23.7
20.7
Jan’16
Feb’16
Mar’16
5.3
4.7
10.5
26.7
33.5
31.3
17.3
30.8
19.8
13.0
10.0
9.2
11.2
8.5
8.5
26.5
12.5
20.7
Jan’16
Feb’16
Mar’16
5.0
6.7
5.2
27.7
30.3
27.3
27.2
25.7
26.0
13.2
11.8
11.7
8.2
8.7
10.7
18.8
16.8
19.2
T2B B3B
37.7 49.3
32.7 54.8
29.2 61.7
T2B B3B
22.3 67.7
21.0 69.0
19.8 67.5
T2B B3B
27.0 59.8
25.5 62.7
29.8 58.5
I did not download any
apps last month
1 - 3 apps 4 - 6 apps 7 - 9 apps 10 - 12 apps More than 12 apps

11.
11
Number of Applications download in 1 month
(Cost Apps)
Q2. Please tell us how many applications did you download within last 30 days?
Please consider for both free and cost applications downloaded [Matrix SA] [n=600] (Unit: %)
Jan’16
Feb’16
Mar’16
58.0
62.0
64.3
24.7
21.2
23.3
11.5
9.7
5.8
2.8
2.5
2.2
1.3
1.5
1.3
1.7
3.2
3.0
Jan’16
Feb’16
Mar’16
62.8
62.2
66.7
27.3
27.2
23.5
4.3
5.7
5.8
2.3
2.5
2.0
1.8
1.0
1.3
1.3
1.5
0.7
Jan’16
Feb’16
Mar’16
57.5
51.2
50.0
31.5
36.0
37.2
5.0
7.8
6.8
3.5
2.3
2.5
1.2
1.3
1.5
1.3
1.3
2.0
I did not download any
apps last month
1 - 3 apps 4 - 6 apps 7 - 9 apps 10 - 12 apps More than 12 apps
T2B B3B
3.0 94.2
4.7 92.8
4.3 93.5
T2B B3B
3.1 94.5
2.5 95.0
2.0 96.0
T2B B3B
2.5 94.0
2.6 95.0
3.5 94.0

12.
12
Application Categories downloaded – Top 10
(Thailand)
Q3. Please tell us what application categories did you download within last 30 days? [MA] [n=600]
(Unit: %)
Games
Social
Networking
Music
Photo &
Video
Shopping
Entertainmen
t
Finance Educations Lifestyle Navigation
Total 66.7 56.0 45.6 43.4 37.3 35.6 34.5 23.1 24.8 24.1
Jan'16 65.1 49.1 41.6 41.2 32.1 30.2 29.4 22.2 22.0 20.8
Feb'16 64.8 62.5 51.2 49.6 44.5 44.7 39.5 28.2 33.2 32.7
Mar'16 70.2 56.4 44.0 39.5 35.3 31.8 34.7 18.9 19.3 18.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Total Jan'16 Feb'16 Mar'16

13.
13
Application Categories downloaded – Top 10
(Indonesia)
(Unit: %)
Social
Networking
Games Music
Entertainmen
t
Photo &
Video
Shopping News Travel Navigation Educations
Total 64.6 65.6 45.9 47.5 44.8 37.4 34.4 19.8 18.8 21.7
Jan'16 65.5 63.0 43.8 41.7 40.1 37.7 33.7 20.8 20.5 20.3
Feb'16 61.7 68.9 49.2 49.2 48.5 36.1 35.1 19.3 18.3 23.3
Mar'16 66.6 64.8 44.6 51.6 45.8 38.4 34.5 19.2 17.7 21.4
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Total Jan'16 Feb'16 Mar'16
Q3. Please tell us what application categories did you download within last 30 days? [MA] [n=600]

14.
14
Application Categories downloaded – Top 10
(Vietnam)
(Unit: %)
Games
Social
Networking
Entertainmen
t
Music
Photo &
Video
Utilities Books Navigation News Shopping
Total 75.6 64.9 55.6 55.9 48.5 47.7 35.1 34.2 32.9 32.6
Jan'16 73.9 65.9 55.9 55.4 53.0 49.6 39.5 36.2 35.2 32.6
Feb'16 75.5 62.6 54.9 54.7 44.8 45.6 32.6 32.6 31.0 31.7
Mar'16 77.5 66.2 56.1 57.7 47.8 47.8 33.3 34.0 32.6 33.6
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
Total Jan'16 Feb'16 Mar'16
Q3. Please tell us what application categories did you download within last 30 days? [MA] [n=600]

15.
15
Most Access Application Categories – Top 5
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]
(Unit: %)
Social Networking Games Photo & Video Music Shopping Navigation
Jan'16 - TH 71.2 70.3 49.7 47.7 41.2
Feb'16 - TH 80.7 62.0 60.3 41.2 43.2
Mar'16 - TH 77.5 66.5 51.0 45.3 42.5
Jan'16 - ID 76.2 69.7 41.2 43.8 41.2
Feb'16 - ID 77.5 70.3 48.0 50.5 39.7
Mar'16 - ID 76.7 70.8 46.8 45.0 45.0
Jan'16 - VN 74.7 54.8 40.8 53.2 27.0
Feb'16 - VN 84.0 62.2 45.5 57.2 30.5
Mar'16 - VN 84.0 66.7 47.0 61.8 34.0
Total 78.0 65.9 47.8 49.5 42.1 30.5
78.0
65.9
47.8
49.5
42.1
30.5
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0

16.
16
Most Access Application Names – Top 5
(Games)
(Unit: %)
12.1 10.4
6.4
3.6 3.3
0.0
5.0
10.0
15.0
20.0
25.0
Candy
Crush
Line
Let's get
rich
Line
cookie
run
Line
Bubble
Hayday
12.4
8.6 7.3
4.0 3.0
0.0
5.0
10.0
15.0
20.0
25.0
Candy
Crush
Line
cookie
run
Line
Let's get
rich
Hayday Seven
Knights
7.5 7.0 6.5 5.3
2.5
0.0
5.0
10.0
15.0
20.0
25.0
Line
Let's get
rich
Candy
Crush
Line
cookie
run
Hayday Seven
Knights
18.4
5.3
3.3 2.6 2.4
0.0
5.0
10.0
15.0
20.0
25.0
Clash of
Clans
Candy
Crush
LINE
Let's
Get Rich
Pou Criminal
Case
12.2
5.8
3.6 3.6
2.1
0.0
5.0
10.0
15.0
20.0
25.0
Candy
Crush
Piano
Tiles
Clash of
Clan
Temple
Run
ai là
triệu phú
18.7
7.8
4.7
2.4 2.1
0.0
5.0
10.0
15.0
20.0
25.0
Clash of
Clans
Candy
Crush
Pou LINE
Let's
Get Rich
Criminal
Case
18.1
7.1
4.2 4.2 3.8
0.0
5.0
10.0
15.0
20.0
25.0
Clash Of
Clans
Candy
Crush
Clash
Royale
Piano
Tiles
Let's get
rich
20.6
16.1
6.4
4.0
2.7
0.0
5.0
10.0
15.0
20.0
25.0
Candy
crush
Clash of
clans
Sudoku Zombie
tsunami
Angry
bird
15.0
6.3
4.0 3.5
1.8
0.0
5.0
10.0
15.0
20.0
25.0
Candy
Crush
Clash of
Clan
2048 Zombie
tsunami
Piano
Tiles 2
Jan’16 Feb’16 Mar’16
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]

17.
17
Most Access Application Names – Top 5
(Music)
(Unit: %)
33.3
13.7
6.7 5.5 2.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
JOOX 4shared Music Line
music
KKbox
44.1
11.7 10.1
4.0 2.8
0.0
10.0
20.0
30.0
40.0
50.0
60.0
JOOX Line
music
4shared Music iMusic
42.3
14.0
8.5
4.0 2.2
0.0
10.0
20.0
30.0
40.0
50.0
60.0
JOOX 4shared Line
music
Music iMusic
12.5
8.4
5.3
3.4 2.7
0.0
5.0
10.0
15.0
58.9
12.5
3.1 2.2 1.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
17.8
9.9
7.3 6.3
3.6
0.0
5.0
10.0
15.0
20.0 21.5
10.7 9.3
5.6
3.3
0.0
5.0
10.0
15.0
20.0
25.0
68.8
16.3
5.0 1.2 0.9
0.0
20.0
40.0
60.0
80.0
63.9
15.9
3.2 3.2 1.1
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Jan’16 Feb’16 Mar’16
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]

18.
18
Most Access Application Names – Top 5
(Photo & Video)
(Unit: %)
27.4 23.0
4.4 3.6 2.8
0.0
20.0
40.0
60.0
32.3 27.9
6.9 5.5 3.0
0.0
20.0
40.0
60.0
40.2
12.1
5.9 4.6 3.3
0.0
20.0
40.0
60.0
16.7 12.6 9.8 8.1 4.5
0.0
20.0
40.0
60.0
64.5
4.9 3.3 1.6 1.2
0.0
20.0
40.0
60.0
16.7
9.4 7.6 7.3 6.3
0.0
20.0
40.0
60.0
14.6 13.2
7.1 6.4 6.0
0.0
20.0
40.0
60.0
53.5
5.9 5.5 5.1 1.8
0.0
20.0
40.0
60.0
58.9
7.4 3.2 2.1 2.1
0.0
20.0
40.0
60.0
Jan’16 Feb’16 Mar’16
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]

19.
19
Most Access Application Names – Top 5
(Social Networking)
(Unit: %)
59.7
26.2
6.1 2.8 0.9
0.0
20.0
40.0
60.0
80.0
56.2
30.8
3.9 2.9 0.6
0.0
20.0
40.0
60.0
80.0
56.1
31.8
4.3 1.7 0.6
0.0
20.0
40.0
60.0
80.0
41.4
12.0 11.8 11.2 6.6
0.0
20.0
40.0
60.0
80.0
70.5
15.6
2.2 1.8 1.1
0.0
20.0
40.0
60.0
80.0
24.9
11.4 10.5 9.5 5.6
0.0
20.0
40.0
60.0
80.0
37.8
13.9 11.1 7.0 5.7
0.0
20.0
40.0
60.0
80.0
72.2
12.9
3.0 2.0 1.6
0.0
20.0
40.0
60.0
80.0
78.4
11.1
2.0 1.2 1.0
0.0
20.0
40.0
60.0
80.0
Jan’16 Feb’16 Mar’16
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]

20.
20
Most Access Application Names – Top 5
(Shopping & Navigation)
(Unit: %)
62.8
13.0
7.3 3.2 2.8
0.0
20.0
40.0
60.0
80.0
Lazada Kaidee Shopee Ensogo Zalora
71.0
7.7 6.6 4.2 1.5
0.0
20.0
40.0
60.0
80.0
Lazada Shopee Kaidee Zalora Ebay
62.7
9.4 7.1 3.9 3.1
0.0
20.0
40.0
60.0
80.0
35.2
22.7
10.5 8.1 4.9
0.0
20.0
40.0
60.0
80.0
68.5
10.5 9.3
3.1 1.2
0.0
20.0
40.0
60.0
80.0
Google
Map
here
map
Bản đồ Maps Chi
duong
31.9
23.5
10.1 8.8 4.2
0.0
20.0
40.0
60.0
80.0
27.4 24.4
17.4
5.6 4.4
0.0
20.0
40.0
60.0
80.0
49.7
9.3 6.6 5.5 4.4
0.0
20.0
40.0
60.0
80.0
Google
Maps
Bản đồ HERE
Maps
Maps Grab
51.5
10.8 9.8 7.8
2.0
0.0
20.0
40.0
60.0
80.0
Google
maps
Maps Bản đồ Here
maps
Grab
Jan’16 Feb’16 Mar’16
Shopping
Shopping
Navigation
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]

21.
21
Frequency of Application Usage (1)
Q5. Please tell us how often do you use your applications which stated in Q4 that you use the most
in the last 30 days? [Matrix SA] [n=600] (Unit: %)
Most often (Everyday) 5 - 6 times / week 3 - 4 times / week 1 - 2 times / week
Rarely (Less than
1 time per week)
Games
Thailand
Jan'16 (n=420) 63.8 16.0 10.7 5.0 4.5
Feb'16 (n=372) 64.2 18.8 8.6 5.1 3.2
Mar'16 (n=399) 57.1 19.3 15.0 5.5 3.0
Indonesia
Jan'16 (n=418) 54.1 18.4 11.5 9.6 6.5
Feb'16 (n=422) 59.7 14.9 10.9 8.5 5.9
Mar'16 (n=425) 60.2 17.2 10.8 5.9 5.9
Vietnam
Jan'16 (n=355) 52.4 24.5 13.0 8.7 1.4
Feb'16 (n=373) 54.7 19.6 14.2 10.2 1.3
Mar'16 (n=400) 51.8 23.8 15.8 7.5 1.3
Music
Thailand
Jan'16 (n=283) 52.7 19.1 15.5 11.3 1.4
Feb'16 (n=247) 53.4 25.9 11.7 7.3 1.6
Mar'16 (n=275) 50.5 18.9 16.0 11.6 2.9
Indonesia
Jan'16 (n=263) 40.7 22.8 13.7 13.7 9.1
Feb'16 (n=303) 45.9 22.4 14.2 10.6 6.9
Mar'16 (n=270) 47.0 23.7 14.1 11.5 3.7
Vietnam
Jan'16 (n=319) 58.0 21.0 13.8 6.6 0.6
Feb'16 (n=343) 55.4 20.7 16.3 6.4 1.2
Mar'16 (n=371) 55.0 22.4 15.4 5.9 1.3
Photo & Video
Thailand
Jan'16 (n=296) 38.9 25.7 20.3 10.8 4.4
Feb'16 (n=362) 49.4 21.8 15.7 9.4 3.6
Mar'16 (n=303) 39.6 28.1 18.8 10.6 3.0
Indonesia
Jan'16 (n=246) 34.1 21.1 19.9 15.9 8.9
Feb'16 (n=288) 28.5 26.4 21.9 13.5 9.7
Mar'16 (n=281) 39.5 21.7 19.9 12.1 6.8
Vietnam
Jan'16 (n=244) 28.7 18.9 25.0 22.1 5.3
Feb'16 (n=273) 33.7 26.0 23.1 12.8 4.4
Mar'16 (n=282) 31.6 23.4 23.8 16.0 5.3

22.
22
Frequency of Application Usage (2)
(Unit: %)
Most often (Everyday) 5 - 6 times / week 3 - 4 times / week 1 - 2 times / week
Rarely (Less
than 1 time per
week)
Shopping
Thailand
Jan'16 (n=247) 36.8 20.2 17.4 16.2 9.3
Feb'16 (n=259) 32.4 22.0 18.1 17.0 10.4
Mar'16 (n=255) 36.1 20.4 20.4 16.9 6.3
Indonesia
Jan'16 (n=247) 27.9 20.2 20.6 16.6 14.6
Feb'16 (n=238) 28.6 18.9 21.0 20.2 11.3
Mar'16 (n=270) 26.7 17.8 20.7 19.6 15.2
Social
Networking
Thailand
Jan'16 (n=426) 86.9 9.4 2.1 1.4 0.2
Feb'16 (n=484) 84.9 10.1 3.3 1.0 0.6
Mar'16 (n=465) 86.9 7.7 3.0 1.5 0.9
Indonesia
Jan'16 (n=457) 83.6 9.0 3.7 2.4 1.3
Feb'16 (n=465) 80.2 11.6 3.0 2.8 2.4
Mar'16 (n=460) 80.9 10.7 3.9 2.2 2.4
Vietnam
Jan'16 (n=451) 81.6 10.9 4.0 1.8 1.8
Feb'16 (n=504) 79.6 11.9 4.6 3.4 0.6
Mar'16 (n=504) 84.1 8.5 3.0 3.6 0.8
Navigation Vietnam
Jan'16 (n=162) 14.8 18.5 28.4 25.9 12.3
Feb'16 (n=183) 20.8 20.2 20.2 27.9 10.9
Mar'16 (n=204) 15.7 21.6 22.5 29.4 10.8
Q5. Please tell us how often do you use your applications which stated in Q4 that you use the most
in the last 30 days? [Matrix SA] [n=600]

23.
23
Willingness to pay for each Application Category (1)
Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]
(Unit: %)
< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0
Books
Thailand
Jan'16 67.5 20.2 6.7 3.0 1.0 0.3 1.3
Feb'16 65.3 20.2 8.2 3.2 0.8 1.0 1.3
Mar'16 68.5 17.8 6.8 3.8 1.2 0.8 1.0
Indonesia
Jan'16 49.3 17.8 11.8 8.2 5.2 4.8 2.8
Feb'16 47.8 20.3 13.3 8.0 6.2 2.3 2.0
Mar'16 55.7 19.3 11.2 6.8 3.2 2.3 1.5
Vietnam
Jan'16 67.0 18.3 5.7 4.5 2.2 1.5 0.8
Feb'16 65.2 23.3 6.8 2.5 0.7 0.3 1.2
Mar'16 64.8 23.0 6.2 3.3 1.0 0.5 1.2
Business
Thailand
Jan'16 68.0 20.0 5.3 3.0 0.7 0.8 2.2
Feb'16 66.2 19.3 6.2 3.8 1.5 0.8 2.2
Mar'16 69.0 17.7 7.5 2.2 1.8 0.5 1.3
Indonesia
Jan'16 46.7 20.0 12.8 7.2 5.2 3.2 5.0
Feb'16 46.5 22.0 12.2 9.2 3.8 4.2 2.2
Mar'16 54.8 20.8 11.8 4.8 2.0 2.7 3.0
Vietnam
Jan'16 66.2 14.0 7.5 5.2 2.7 1.7 2.8
Feb'16 68.5 14.2 8.8 4.2 1.0 1.2 2.2
Mar'16 68.3 14.8 8.3 3.5 1.3 1.2 2.5
Catalogs
Thailand
Jan'16 76.3 13.5 5.2 1.7 1.3 1.2 0.8
Feb'16 77.0 14.7 4.2 1.8 0.7 0.7 1.0
Mar'16 76.3 13.5 6.0 2.2 1.2 0.3 0.5
Indonesia
Jan'16 60.5 20.0 9.3 5.7 2.5 1.0 1.0
Feb'16 60.3 19.2 11.3 4.8 1.8 2.2 0.3
Mar'16 66.5 17.3 9.2 3.0 2.0 1.5 0.5
Vietnam
Jan'16 82.0 9.7 4.2 1.7 1.3 0.8 0.3
Feb'16 82.5 11.8 3.2 1.0 0.3 1.0 0.2
Mar'16 83.0 11.7 2.5 0.8 0.5 1.3 0.2

24.
24
Willingness to pay for each Application Category (2)
(Unit: %)
< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0
Education
Thailand
Jan'16 58.7 20.0 9.7 7.3 1.5 0.7 2.2
Feb'16 61.3 19.5 7.7 6.3 2.5 0.7 2.0
Mar'16 61.3 21.3 9.8 3.5 2.2 0.3 1.5
Indonesia
Jan'16 41.7 19.8 12.0 10.2 4.5 4.0 7.8
Feb'16 41.8 18.2 16.7 10.2 6.7 2.5 4.0
Mar'16 50.7 18.7 13.2 5.8 4.7 3.2 3.8
Vietnam
Jan'16 58.0 17.7 12.2 5.3 3.3 1.0 2.5
Feb'16 64.2 17.5 8.5 4.8 1.7 0.8 2.5
Mar'16 62.3 17.5 9.2 5.8 2.0 0.8 2.3
Entertainment
Thailand
Jan'16 62.7 21.8 9.3 2.7 1.7 1.0 0.8
Feb'16 66.5 20.7 7.7 2.8 1.0 0.7 0.7
Mar'16 66.3 20.2 6.8 3.3 1.5 1.5 0.3
Indonesia
Jan'16 44.8 21.2 14.8 7.7 5.0 3.3 3.2
Feb'16 45.3 20.0 16.3 8.7 4.3 2.3 3.0
Mar'16 56.2 18.8 12.2 5.3 3.8 2.2 1.5
Vietnam
Jan'16 66.8 17.7 6.5 4.7 2.0 0.7 1.7
Feb'16 66.2 18.0 8.5 3.7 1.2 0.5 2.0
Mar'16 65.8 19.3 8.2 2.7 1.2 0.8 2.0
Finance
Thailand
Jan'16 65.0 19.0 8.0 4.0 0.5 1.5 2.0
Feb'16 66.0 18.0 7.7 3.7 1.7 1.3 1.7
Mar'16 65.8 19.5 8.0 2.5 1.8 1.5 0.8
Indonesia
Jan'16 49.5 20.5 10.7 7.3 3.2 3.7 5.2
Feb'16 51.5 19.2 12.7 7.7 3.2 2.2 3.7
Mar'16 58.3 18.5 10.8 5.3 3.2 2.0 1.8
Vietnam
Jan'16 68.5 14.2 6.8 4.2 2.0 1.5 2.8
Feb'16 71.5 15.3 6.5 3.5 0.8 0.8 1.5
Mar'16 71.0 15.5 6.2 3.7 0.8 1.2 1.7
Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]

25.
25
Willingness to pay for each Application Category (3)
(Unit: %)
< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0
Food & Drink
Thailand
Jan'16 67.7 20.2 5.7 2.8 1.2 1.0 1.5
Feb'16 69.5 17.5 4.3 4.8 1.8 1.3 0.7
Mar'16 70.2 15.5 9.0 1.8 1.3 1.3 0.8
Indonesia
Jan'16 49.8 19.5 12.8 8.0 3.7 3.0 3.2
Feb'16 51.0 19.5 13.5 7.2 3.0 3.3 2.5
Mar'16 57.3 17.0 12.8 5.0 3.7 2.7 1.5
Vietnam
Jan'16 66.2 15.8 8.5 4.7 2.3 0.3 2.2
Feb'16 70.7 15.0 6.3 3.5 1.0 2.0 1.5
Mar'16 70.3 14.5 6.5 3.7 1.7 1.8 1.5
Games
Thailand
Jan'16 57.0 22.0 10.7 4.5 1.3 2.2 2.3
Feb'16 57.7 23.3 9.0 4.0 1.8 1.8 2.3
Mar'16 55.8 22.0 11.2 6.2 2.5 1.5 0.8
Indonesia
Jan'16 50.8 18.2 14.8 9.2 2.2 2.5 2.3
Feb'16 46.8 20.5 16.2 6.5 5.2 3.0 1.8
Mar'16 52.7 20.3 13.8 6.5 3.3 1.5 1.8
Vietnam
Jan'16 65.0 18.7 7.7 3.5 2.0 0.7 2.5
Feb'16 64.7 19.7 8.0 4.2 1.3 0.8 1.3
Mar'16 62.0 20.8 9.3 4.3 1.3 1.0 1.2
Health &
Fitness
Thailand
Jan'16 67.8 17.0 8.5 3.7 1.0 0.5 1.5
Feb'16 67.5 20.2 5.7 2.8 1.8 0.8 1.2
Mar'16 68.0 19.8 7.2 1.8 1.5 1.0 0.7
Indonesia
Jan'16 50.8 21.2 13.5 5.7 3.2 3.0 2.7
Feb'16 53.8 20.0 11.3 7.7 2.8 2.2 2.2
Mar'16 59.0 18.8 10.0 6.0 2.5 2.3 1.3
Vietnam
Jan'16 60.3 17.8 9.3 4.5 3.2 1.7 3.2
Feb'16 64.3 16.7 9.8 3.0 1.3 1.2 3.7
Mar'16 62.7 18.3 10.0 2.5 1.5 1.2 3.8
Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]

26.
26
Willingness to pay for each Application Category (4)
(Unit: %)
< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0
Lifestyle
Thailand
Jan'16 67.7 18.7 7.0 3.3 1.5 0.5 1.3
Feb'16 69.3 19.8 4.7 3.3 1.2 1.2 0.5
Mar'16 69.2 18.7 6.0 3.3 1.0 1.2 0.7
Indonesia
Jan'16 52.2 20.5 12.2 7.2 2.8 2.7 2.5
Feb'16 52.0 19.7 12.3 7.2 3.3 2.5 3.0
Mar'16 60.8 17.3 11.2 4.2 2.8 1.7 2.0
Vietnam
Jan'16 73.7 14.0 7.0 1.7 2.0 0.8 0.8
Feb'16 78.7 13.0 5.5 1.3 0.7 0.5 0.3
Mar'16 78.5 13.7 4.7 0.8 1.0 0.8 0.5
Medical
Thailand
Jan'16 66.8 18.0 6.8 3.3 1.3 1.0 2.7
Feb'16 67.3 19.5 5.2 3.0 1.5 1.5 2.0
Mar'16 69.8 16.5 7.0 3.0 1.7 1.5 0.5
Indonesia
Jan'16 49.0 18.5 12.2 8.2 4.7 3.7 3.8
Feb'16 49.3 19.2 11.8 8.0 3.7 4.8 3.2
Mar'16 57.8 18.3 9.5 7.2 1.7 2.3 3.2
Vietnam
Jan'16 63.7 15.2 10.7 4.5 1.8 1.8 2.3
Feb'16 67.0 16.7 7.8 2.3 1.7 1.8 2.7
Mar'16 64.7 18.2 8.5 2.5 1.7 1.7 2.8
Music
Thailand
Jan'16 58.3 23.3 11.2 3.3 1.5 1.0 1.3
Feb'16 62.5 20.8 8.8 4.2 1.3 0.7 1.7
Mar'16 61.2 23.0 9.0 3.3 1.7 1.2 0.7
Indonesia
Jan'16 52.0 20.5 13.5 7.0 3.2 2.2 1.7
Feb'16 47.8 24.8 12.3 7.3 3.8 2.7 1.2
Mar'16 55.2 21.3 14.0 5.7 1.7 1.8 0.3
Vietnam
Jan'16 68.2 19.5 6.2 2.5 1.7 1.0 1.0
Feb'16 69.0 18.7 7.0 2.7 0.5 1.2 1.0
Mar'16 68.8 19.5 6.7 1.8 0.8 1.5 0.8
Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]

27.
27
Willingness to pay for each Application Category (5)
(Unit: %)
< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0
Navigation
Thailand
Jan'16 67.8 18.2 9.2 2.3 0.8 0.7 1.0
Feb'16 70.0 19.0 4.7 3.0 1.5 0.5 1.3
Mar'16 71.8 15.8 6.8 2.2 2.2 1.0 0.2
Indonesia
Jan'16 58.5 20.5 9.2 5.8 3.0 2.0 1.0
Feb'16 59.5 18.8 11.8 5.5 1.8 1.8 0.7
Mar'16 62.3 18.5 9.7 6.3 1.8 1.0 0.3
Vietnam
Jan'16 72.5 16.7 5.3 2.2 2.0 1.2 0.2
Feb'16 74.5 16.0 6.2 1.0 0.8 0.5 1.0
Mar'16 75.7 15.2 5.7 0.8 1.3 0.5 0.8
News
Thailand
Jan'16 76.3 13.5 5.0 1.7 1.7 0.8 1.0
Feb'16 70.7 17.8 6.0 2.7 1.2 0.3 1.3
Mar'16 73.3 16.3 5.3 2.3 0.7 1.7 0.3
Indonesia
Jan'16 58.3 21.8 10.0 5.2 1.7 1.8 1.2
Feb'16 59.3 19.3 10.8 6.2 2.5 1.2 0.7
Mar'16 65.7 16.7 9.5 4.8 1.7 1.5 0.2
Vietnam
Jan'16 72.3 14.8 7.7 2.2 1.2 1.0 0.8
Feb'16 73.5 15.8 7.7 1.7 0.5 0.3 0.5
Mar'16 74.5 16.0 6.3 1.3 0.5 0.8 0.5
Magazines &
Newspapers
Thailand
Jan'16 73.7 16.3 4.8 2.3 1.2 1.0 0.7
Feb'16 72.8 17.7 5.0 2.0 1.0 0.7 0.8
Mar'16 75.0 15.0 5.5 1.5 1.3 0.7 1.0
Indonesia
Jan'16 57.8 22.0 10.5 3.5 3.2 2.2 0.8
Feb'16 58.7 20.2 11.3 5.3 2.2 1.5 0.8
Mar'16 66.5 16.2 11.0 3.8 0.7 1.7 0.2
Vietnam
Jan'16 75.5 14.0 5.7 2.3 1.5 0.5 0.5
Feb'16 78.8 14.3 4.0 1.8 0.2 0.3 0.5
Mar'16 77.8 15.5 3.8 1.2 0.7 0.5 0.5
Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]

28.
28
Willingness to pay for each Application Category (6)
(Unit: %)
< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0
Photo &
Video
Thailand
Jan'16 63.8 21.0 7.0 4.0 1.7 0.8 1.7
Feb'16 66.3 19.3 7.8 3.2 1.0 1.2 1.2
Mar'16 67.0 19.2 7.8 2.3 1.8 1.0 0.8
Indonesia
Jan'16 55.3 21.0 12.0 6.5 2.2 1.8 1.2
Feb'16 52.8 22.0 12.0 5.8 4.3 2.0 1.0
Mar'16 59.5 21.2 9.8 6.0 1.3 1.3 0.8
Vietnam
Jan'16 72.0 14.5 4.5 4.0 2.5 1.2 1.3
Feb'16 73.8 16.7 5.8 2.3 0.7 0.2 0.5
Mar'16 73.7 16.5 6.0 2.2 0.5 0.5 0.7
Productivity
Thailand
Jan'16 67.8 17.0 6.8 4.3 1.7 0.8 1.5
Feb'16 68.8 18.3 7.2 2.8 1.0 1.0 0.8
Mar'16 70.8 16.2 7.2 2.0 2.7 0.5 0.7
Indonesia
Jan'16 56.8 19.7 12.3 4.5 3.3 2.0 1.3
Feb'16 56.2 20.3 10.2 7.0 3.8 1.7 0.8
Mar'16 62.5 18.7 10.0 4.3 1.8 1.7 1.0
Vietnam
Jan'16 70.3 14.3 7.8 3.8 1.8 0.7 1.2
Feb'16 72.8 15.2 6.5 2.7 1.2 0.7 1.0
Mar'16 70.0 16.0 6.8 4.0 1.3 0.8 1.0
Reference
Thailand
Jan'16 76.2 14.3 4.7 1.3 0.3 1.3 1.8
Feb'16 74.5 16.0 4.5 2.8 0.5 0.7 1.0
Mar'16 76.0 14.8 4.5 1.8 1.3 1.5 0.0
Indonesia
Jan'16 60.3 19.8 11.3 3.7 1.8 2.0 1.0
Feb'16 61.7 17.7 10.0 5.8 2.7 1.2 1.0
Mar'16 67.0 16.5 8.8 4.2 1.2 1.3 1.0
Vietnam
Jan'16 75.7 11.3 5.8 4.8 0.8 0.5 1.0
Feb'16 78.3 14.2 4.8 1.8 0.2 0.2 0.5
Mar'16 78.7 14.5 4.0 1.5 0.5 0.3 0.5
Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]

29.
29
Willingness to pay for each Application Category (7)
(Unit: %)
< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0
Shopping
Thailand
Jan'16 65.5 16.3 7.0 3.8 1.7 1.2 4.5
Feb'16 69.7 14.7 6.8 2.7 1.8 1.8 2.5
Mar'16 67.2 14.5 7.5 3.0 2.3 1.7 3.8
Indonesia
Jan'16 53.7 19.7 10.7 4.3 3.2 3.0 5.5
Feb'16 54.7 17.3 10.2 6.8 4.2 2.3 4.5
Mar'16 60.2 17.2 8.2 4.5 3.5 2.5 4.0
Vietnam
Jan'16 66.7 12.5 7.2 4.8 2.7 1.3 4.8
Feb'16 65.8 17.0 6.8 3.3 2.2 1.8 3.0
Mar'16 65.5 16.0 6.8 2.8 2.8 2.2 3.8
Social
Networking
Thailand
Jan'16 65.8 19.0 8.8 2.0 1.3 1.2 1.8
Feb'16 67.8 18.5 7.2 2.2 2.2 1.0 1.2
Mar'16 66.7 20.8 5.7 3.5 1.2 1.5 0.7
Indonesia
Jan'16 57.5 17.7 10.2 8.3 2.3 2.3 1.7
Feb'16 56.2 17.3 12.5 7.7 3.0 1.8 1.5
Mar'16 61.2 19.3 10.8 4.3 2.5 1.3 0.5
Vietnam
Jan'16 71.0 16.5 5.5 3.7 1.3 0.8 1.2
Feb'16 69.3 17.7 7.8 2.2 1.3 0.7 1.0
Mar'16 70.5 16.3 8.3 2.0 1.2 0.7 1.0
Sports
Thailand
Jan'16 73.3 14.3 6.2 2.7 1.7 0.7 1.2
Feb'16 73.7 16.0 5.5 2.2 0.8 0.7 1.2
Mar'16 75.8 14.5 4.7 2.5 1.0 1.3 0.2
Indonesia
Jan'16 58.8 20.0 9.0 5.7 2.3 2.7 1.5
Feb'16 57.0 19.3 13.0 4.0 3.0 2.2 1.5
Mar'16 64.3 19.8 7.7 4.7 1.2 1.5 0.8
Vietnam
Jan'16 77.0 10.3 5.3 4.0 1.8 0.7 0.8
Feb'16 80.5 11.7 4.7 1.3 0.7 0.3 0.8
Mar'16 79.5 13.2 4.0 1.0 0.3 0.8 1.2
Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]

30.
30
Willingness to pay for each Application Category (8)
(Unit: %)
< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0
Travel
Thailand
Jan'16 68.3 20.7 5.3 1.8 1.7 0.5 1.7
Feb'16 69.5 17.0 6.7 2.8 1.0 1.5 1.5
Mar'16 71.5 15.8 5.5 3.8 0.8 1.2 1.3
Indonesia
Jan'16 53.3 19.8 9.5 5.8 3.5 3.3 4.7
Feb'16 54.2 18.5 10.5 6.2 4.3 2.3 4.0
Mar'16 61.8 16.2 10.3 4.3 1.7 2.3 3.3
Vietnam
Jan'16 67.5 14.2 6.8 4.5 1.7 1.8 3.5
Feb'16 71.0 15.0 7.0 3.5 0.7 1.2 1.7
Mar'16 69.5 15.7 7.3 3.0 1.3 1.2 2.0
Utilities
Thailand
Jan'16 67.5 19.8 7.3 2.7 0.7 0.8 1.2
Feb'16 69.2 18.8 6.0 2.0 2.0 1.3 0.7
Mar'16 69.8 16.8 9.2 2.0 0.5 0.7 1.0
Indonesia
Jan'16 59.0 20.3 8.5 5.5 2.7 2.8 1.2
Feb'16 58.0 19.5 10.3 6.0 2.8 2.2 1.2
Mar'16 65.2 16.3 9.8 5.7 0.8 1.7 0.5
Vietnam
Jan'16 65.7 20.3 8.0 2.7 1.8 1.0 0.5
Feb'16 69.7 18.0 7.7 2.5 0.7 0.7 0.8
Mar'16 67.8 19.3 7.3 2.5 1.0 1.2 0.8
Weather
Thailand
Jan'16 78.0 13.2 4.7 1.7 1.2 0.2 1.2
Feb'16 77.8 13.0 4.7 2.3 0.8 0.5 0.8
Mar'16 78.0 13.8 3.8 1.8 1.0 0.7 0.8
Indonesia
Jan'16 66.0 17.8 7.3 4.2 2.3 1.8 0.5
Feb'16 63.5 20.5 7.7 3.8 2.8 1.2 0.5
Mar'16 71.3 15.3 7.8 3.0 1.5 0.7 0.3
Vietnam
Jan'16 81.5 10.2 4.2 2.5 1.2 0.2 0.3
Feb'16 82.8 12.0 3.0 1.3 0.2 0.5 0.2
Mar'16 83.7 10.7 2.8 1.3 0.3 0.8 0.3
Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]

31.
W&S Co., Ltd31
E. Detail findings
1. Consumers’ behavior on Application Downloaded
2. Awareness on “Reward Application”

32.
32
Reward Application well-known
Q7. Please tell us do you know the term “Reward Application”? [Matrix SA] [n=600]
(Unit: %)
Wave I: January Wave II: February Wave III: March
I know it well, because I use it now I have heard about it, but never use Do not know
64%
29%
7%
65%
27%
8%
35%
43%
22%
62%
28%
10%
66%
26%
8%
60%
31%
9%
72%
22%
7%
36%
41%
23%
37%
42%
21%
600
600
600 600 600
600 600
600 600

33.
33
Awareness on Reward Application
(Thailand)
Q8. Please tell us what reward applications are you using now? [MA] [n=600]
(Unit: %)
Galaxy Gift Tikko Stamp got.it Buzz Bee Getztar Tamp
Sawaddee
Thailand
Others
Total 57.5 31.3 24.4 16.2 29.5 18.3 17.0 27.3 21.0
Jan'16 58.3 36.1 26.6 19.3 34.2 21.0 18.8 31.7 20.7
Feb'16 59.9 32.9 27.8 17.6 29.7 20.9 19.5 29.4 20.3
Mar'16 54.3 24.8 18.9 11.6 24.5 12.9 12.7 20.9 22.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0

34.
34
Awareness on Reward Application
(Indonesia)
(Unit: %)
cumaceban.c
om
Cashtree WHAFF Cash App Popkoin mCent Excite Point PopSlide nCash Others
Total 9.4 66.2 48.4 17.3 17.2 30.0 24.5 35.1 10.3 8.8
Jan'16 9.3 64.9 47.5 19.4 18.3 31.0 32.8 37.0 14.5 0.8
Feb'16 10.5 67.3 53.5 17.8 17.0 32.0 23.8 35.0 8.8 8.5
Mar'16 8.4 66.5 44.2 14.9 16.3 27.0 17.0 33.5 7.7 17.2
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Q8. Please tell us what reward applications are you using now? [MA] [n=600]

35.
35
Awareness on Reward Application
(Vietnam)
(Unit: %)
Cubic
Reward
Tozaco Mobicoin Bigcoin Galaxy Gift mCent kiemxu Icoinvn Ixu Others
Total 9.8 34.2 22.1 57.7 23.1 9.6 52.3 23.4 32.1 3.9
Jan'16 12.0 36.4 27.8 56.9 27.8 10.5 59.3 28.2 38.8 5.7
Feb'16 7.0 33.0 18.1 57.7 20.9 9.3 50.7 20.0 27.4 3.3
Mar'16 10.4 33.3 20.3 58.6 20.7 9.0 46.8 22.1 30.2 2.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Q8. Please tell us what reward applications are you using now? [MA] [n=600]

36.
36
Purposes on using Reward Application
(Thailand)
Q9. Please tell us what are the gifts from application points that you exchange for? [MA] [n=600]
(Unit: %)
Food and
Beverage
Electronics
and Gadgets
Games Paypal
Movie
Tickets
Concert
Beauty and
Spa products
Entertainmen
ts and
Lifestlye
Mobile Credit
(Airtime)
Others
Total 34.1 17.0 27.0 61.2 33.3 16.0 16.9 22.7 30.1 6.4
Jan'16 39.5 17.6 30.0 57.4 36.4 16.5 17.6 25.2 33.3 6.4
Feb'16 31.3 20.1 25.7 61.8 33.2 18.2 19.8 23.3 29.7 7.2
Mar'16 31.5 13.2 25.3 64.3 30.2 13.4 13.2 19.6 27.4 5.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0

37.
37
Purposes on using Reward Application
(Indonesia)
(Unit: %)
Food and
Beverage
Electronics
and Gadgets
Games Paypal
Movie
Tickets
Concert
Beauty and
Spa products
Entertainme
nts and
Lifestlye
Mobile Credit
(Airtime)
Others
Total 12.2 15.5 10.4 43.8 9.2 2.3 5.7 5.9 84.9 1.9
Jan'16 11.4 15.5 11.4 47.5 8.3 2.6 5.2 7.5 86.6 1.0
Feb'16 12.8 15.8 10.8 45.0 9.0 1.8 6.0 4.5 85.3 1.5
Mar'16 12.6 15.1 9.1 38.8 10.5 2.6 5.8 5.8 83.0 3.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
Q9. Please tell us what are the gifts from application points that you exchange for? [MA] [n=600]

38.
38
Purposes on using Reward Application
(Vietnam)
(Unit: %)
Food and
Beverage
Electronics
and Gadgets
Games Paypal
Movie
Tickets
Concert
Beauty and
Spa products
Entertainmen
ts and
Lifestlye
Mobile Credit
(Airtime)
Others
Total 20.8 23.4 24.7 34.1 31.7 10.3 16.0 11.3 59.5 8.0
Jan'16 25.4 26.8 29.7 34.4 29.7 13.4 18.7 12.0 66.5 6.2
Feb'16 19.1 21.9 22.8 34.0 31.6 9.8 14.0 9.8 54.9 8.8
Mar'16 18.0 21.6 21.6 33.8 33.8 7.7 15.3 12.2 57.2 9.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Q9. Please tell us what are the gifts from application points that you exchange for? [MA] [n=600]

39.
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