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Comparative report on diet study in vietnam indonesia and thailand in 2016

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Respondents from 3 Southeast Asia countries (Thailand, Indonesia and Vietnam) think that they are overweight and are willing to pay up to $30 for weight loss program.

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Comparative report on diet study in vietnam indonesia and thailand in 2016

  1. 1. Comparative Report on Diet Study in Vietnam, Indonesia, and Thailand in 2016 Date: February, 2016
  2. 2. ©2016 W&S GROUP Table of content A. Research Background (P. 3) B. Summary (P. 4) C. Research Design (P. 5) D. Respondents Profile (P. 6) E. Information Coverage (P. 7) F. Detail Findings (P. 8) G. G. Conclusions & Recommendations (P. 91) 2
  3. 3. ©2016 W&S GROUP  “Health is more important than money” is today prioritized by people from all around the world. Today, they realize that consuming unhealthy food excessively as well as keeping an inactive lifestyle is costly and could lead to the deterioration of physical health such as obesity, heart disease and cancer, as well as social and mental health. Moreover, it cause them to miss out exciting opportunities in life, and might end up paying for expensive healthcare services.  The growth of the economy has help change an individual’s behavior, especially in Asian countries like Vietnam, Indonesia and Thailand where diet is a common method used to take care of themselves.  From our report, although diet methods such as fasting or consuming only fruits and vegetables on a daily basis is still used by some, there is an increasing willingness to balance between health and keeping a lean body as they do not only consume fruits and vegetables but also proteins such as meat, fish, poultry, eggs and cheese. Moreover, exercising on a weekly basis is also incorporated to our respondents’ lifestyle.  There is an increasing willingness to spend more money on diet programs. For instance, in Thailand and Indonesia, women are willing to spend up to $30 on diet programs.  The results of our report has reflected that there are high demands for diet, however, there is only a small number of public and private companies that supply these groups of people with the appropriate goods and services.  We hope that the results of this report could generate great benefits for companies looking forward to invest the health and wellness sector, hospitals and government. 3 A. Research Background
  4. 4. ©2016 W&S GROUP  Respondents from all three countries; Vietnam, Indonesia, and Thailand, have many things in common on health concern issues.  A vast majority of our surveyed respondents (almost 90.0%) said they are slightly overweight [VN (88.0%) : ID (99.0%) : TH (87.0%)], because they constantly get hungry, cannot resist food and lack exercise. Therefore, they would like to loose a few kilograms in order for them to look good and feel beautiful.  Moreover, women from all three countries look over to the internet (diet sites) [VN (34.3%) : ID (43.7%) : TH (51.0%)], friends [VN (11.7%) : ID (17.3%) : TH (51.0%)] and bloggers who have a good body [VN (16.3%) : ID (7.3%) : TH (7.0%)] .  Despite the similarities, the importance given to scales varies from country to country. In Indonesia (27.6%) and Vietnam (42.3%), women expect to loose weight right after joining diet programs, but in contrast, Thai women believe that loosing weight is not necessary but what’s important is that they must come out of the program healthy.  Besides looking after themselves through diet, women in all three countries also prioritize exercising every week. In Indonesia and Thailand, more than 30.0% work out for 1-2 days per week while in Vietnam, 33.3% work out for at least 3-5 days per week.  The most popular work out methods for women in all three countries are walking [VN (71.6%) : ID (58.0%) : TH (47.3%)], and jogging or running [VN (47.8%) : ID (51.4%) : TH (36.8%)]. 4 B. Summary
  5. 5. ©2016 W&S GROUP C. Research design 5 Research Method Online research Fieldwork Period January, 2016 Research Area Vietnam, Indonesia, and Thailand (Nation wide) Respondent Criteria  Female, aged 17 and above  Those who concerned about diet and exercises Sample Size 300 samples in each country, Total n = 900 Quota Country Gender 17 – 24 years old 25 – 34 years old 35 years old and above Vietnam (n=300) Female 100 100 100 Indonesia (n=300) 100 100 100 Thailand (n=300) 100 100 100
  6. 6. ©2016 W&S GROUP D. Respondents Profile 6 ■Age (n=900) 33.3 33.3 33.3 33.3 33.3 33.3 33.3 33.3 33.3 Vietnam (n=300) Indonesia (n=300) Thailand (n=300) 17 - 24 years old 25 - 34 years old 35 years old and over ■Monthly Household Income (n=900) 51.3 31.3 14.0 32.0 51.7 24.3 16.7 17.0 61.7 Vietnam (n=300) Indonesia (n=300) Thailand (n=300) Class A Class B Class C and lower Definition Vietnam Indonesia Thailand Class A > 15 mil VND > 8.5 mil IDR > 85,001 THB Class B 7.5 mil – 15 mil VND 3.5 mil – 8.5 mil IDR 50,001 – 85,000 THB Class C < 7.5 mil VND < 3.5 mil IDR 18,001 – 50,000 THB ■Blood Type (n=900) 15.0 3.3 0.3 5.3 8.3 6.7 38.7 41.3 41.3 21.7 22.3 30.3 19.3 24.7 21.3 Vietnam (n=300) Indonesia (n=300) Thailand (n=300) A Type B Type O Type AB Type I don not know / don't remember Unit: %
  7. 7. ©2016 W&S GROUP E. Information coverage 7 The study is reported cover following sections: ■ Part I: Ways to take care of health ─ Ways to pamper yourself ■ Part II: Diet Behaviors ─ Diet Methods ─ Diet Duration ─ Relationship between blood type & Diet ─ Body Perspective ─ Ways to achieve right weight goal ─ Best ways to achieve right weight goal ─ Body Concerns ─ Impotency toward weight lost ─ Lifestyle toward goal weight ─ Ideal number of weight lost ─ Diet Triggers ─ Expenditure on Diet programs ─ Causes of weight increased ─ Obstacles on diet program ■ Part III: Satisfied and Dissatisfied reasons toward Diet Results ─ Level of satisfaction after joining diet program ─ Dissatisfied points on diet results ■ Part IV: Ways to take care of health ─ Sources of information about diet ■ Part V: Exercise Behaviors ─ Frequency on exercise ─ Regular exercise ─ Duration of exercise ─ Dietary Information
  8. 8. ©2016 W&S GROUP8 F. Detail findings 1. Ways to take care of Health 2. Diet Behaviors 3. Satisfied and Dissatisfied reasons toward Diet Results 4. Sources of Information about Diet 5. Exercise Behaviors
  9. 9. ©2016 W&S GROUP9 100.0 35.3 38.7 58.0 31.0 43.3 48.7 46.0 50.7 60.0 13.3 10.7 0.3 Diet Body spa Massage Scrubs Waxing / Hair removal Manicure / pedicure Skin rejuvenation Body lightening Body contouring Acne cure Liposuction Body peeling Others 100.0 63.3 76.0 39.7 51.7 70.3 49.7 63.3 9.7 72.7 8.0 41.7 2.0 100.0 31.3 48.7 64.7 21.3 34.3 36.7 32.3 8.3 43.7 7.0 36.3 0.3 VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) Ways to Pamper yourself S2A. Please tell us what methods do you use to take care of yourself currently? [MA] (n=900) Unit: %  Besides diet, women from different countries have different ways to take care of themselves.  The second top method which people in Vietnam do to take care of themselves is massage (76.0%), while in Indonesia 64.7% of the women chose scrubs, and 60.0% of the respondents in Thailand pamper themselves by curing acne.
  10. 10. ©2016 W&S GROUP10 Ways to Pamper yourself – Compared by Age Group (1) S2A. Please tell us what methods do you use to take care of yourself currently? [MA] (n=300) Unit: % Diet Massa ge Acne cure Manicu re / pedicur e Body spa Body lighteni ng Waxing / Hair remova l Skin rejuven ation Body peeling Scrubs Body contour ing Liposu ction Others 17 - 24 years old 100.0 69.0 82.0 74.0 49.0 73.0 58.0 42.0 41.0 45.0 3.0 1.0 1.0 25 - 34 years old 100.0 82.0 84.0 72.0 78.0 72.0 57.0 59.0 47.0 47.0 18.0 15.0 3.0 35 years old and above 100.0 77.0 52.0 65.0 63.0 45.0 40.0 48.0 37.0 27.0 8.0 8.0 2.0 Total 100.0 76.0 72.7 70.3 63.3 63.3 51.7 49.7 41.7 39.7 9.7 8.0 2.0 100.0 76.0 72.7 70.3 63.3 63.3 5… 49.7 41.7 39.7 9.7 8.0 2.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 VIETNAM (n=300)
  11. 11. ©2016 W&S GROUP11 Ways to Pamper yourself – Compared by Age Group (2) S2A. Please tell us what methods do you use to take care of yourself currently? [MA] (n=300) Unit: % Diet Scrubs Massa ge Acne cure Skin rejuven ation Body peeling Manicu re / pedicur e Body lighteni ng Body spa Waxing / Hair remova l Body contour ing Liposu ction Others 17 - 24 years old 100.0 66.0 41.0 52.0 35.0 30.0 23.0 32.0 26.0 24.0 7.0 5.0 1.0 25 - 34 years old 100.0 66.0 52.0 51.0 36.0 39.0 37.0 34.0 35.0 22.0 9.0 5.0 0.0 35 years old and above 100.0 62.0 53.0 28.0 39.0 40.0 43.0 31.0 33.0 18.0 9.0 11.0 0.0 Total 100.0 64.7 48.7 43.7 36.7 36.3 34.3 32.3 31.3 21.3 8.3 7.0 0.3 100.0 64.7 48.7 43.7 36.7 36.3 3… 32.3 31.3 21.3 8.3 7.0 0.3 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 INDONESIA (n=300)
  12. 12. ©2016 W&S GROUP12 Ways to Pamper yourself – Compared by Age Group (3) S2A. Please tell us what methods do you use to take care of yourself currently? [MA] (n=300) Unit: % Diet Acne cure Scrubs Body contour ing Skin rejuven ation Body lighteni ng Manicu re / pedicur e Massa ge Body spa Waxing / Hair remova l Liposu ction Body peeling Others 17 - 24 years old 100.0 75.0 62.0 51.0 52.0 57.0 39.0 31.0 30.0 42.0 11.0 10.0 1.0 25 - 34 years old 100.0 66.0 66.0 50.0 51.0 49.0 48.0 36.0 35.0 31.0 19.0 12.0 0.0 35 years old and above 100.0 39.0 46.0 51.0 43.0 32.0 43.0 49.0 41.0 20.0 10.0 10.0 0.0 Total 100.0 60.0 58.0 50.7 48.7 46.0 43.3 38.7 35.3 31.0 13.3 10.7 0.3 100.0 60.0 58.0 50.7 48.7 46.0 4… 38.7 35.3 31.0 13.3 10.7 0.3 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 THAILAND (n=300)
  13. 13. ©2016 W&S GROUP13 F. Detail findings 1. Ways to take care of Health 2. Diet Behaviors 3. Satisfied and Dissatisfied reasons toward Diet Results 4. Sources of Information about Diet 5. Exercise Behaviors
  14. 14. ©2016 W&S GROUP14 S2B. Please tell us what kind of diet do you follow? [MA] (n=900) Unit: % Diet Methods Weight reduction (low calorie) Low cholesterol Low sodium Diabetic Low fat Low triglyceride Ulcer High Potassium Others VIETNAM 100.0 49.0 9.0 6.0 67.7 57.0 4.0 8.0 0.7 INDONESIA 100.0 33.7 5.7 15.3 45.0 8.0 16.0 2.3 1.0 THAILAND 100.0 53.7 16.7 19.3 55.7 8.3 11.7 6.7 0.0 100.0 49.0 9.0 6.0 67.7 57.0 4.0 8.0 0.7 100.0 33.7 5.7 15.3 45.0 8.0 16.0 2.3 1.0 100.0 53.7 16.7 19.3 55.7 8.3 11.7 6.7 0.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0  The diet methods of women in all three countries have a similar trend which is “low calorie” and “low fat”.  The most popular way is weight reduction (low calorie), followed by “low fat diet” which is followed by 67.7% of the respondents in Vietnam, 45.0% in Indonesia and 55.7% in Thailand.
  15. 15. ©2016 W&S GROUP Weight reduction (low calorie) Low cholesterol Low sodium Diabetic Low fat Low triglyceride Ulcer High Potassium Others 15 Unit: % Diet Methods – Age Group 100.0 39.0 5.0 4.0 57.0 52.0 2.0 5.0 1.0 100.0 56.0 8.0 4.0 70.0 61.0 2.0 7.0 0.0 100.0 52.0 14.0 10.0 76.0 58.0 8.0 12.0 1.0 VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 100.0 18.0 1.0 11.0 32.0 2.0 14.0 0.0 2.0 100.0 36.0 2.0 18.0 50.0 6.0 15.0 0.0 1.0 100.0 47.0 14.0 17.0 53.0 16.0 19.0 7.0 0.0 S2B. Please tell us what kind of diet do you follow? [MA] (n=900) 100.0 48.0 20.0 18.0 47.0 10.0 11.0 5.0 0.0 100.0 63.0 18.0 15.0 62.0 6.0 18.0 8.0 0.0 100.0 50.0 12.0 25.0 58.0 9.0 6.0 7.0 0.0 17 – 24 y/o 25 – 34 y/o 35 y/o and above
  16. 16. ©2016 W&S GROUP16 S3. Please tell us for how long have you been on diet / weight loss programs? [MA] (n=900) Unit: % Diet Duration Less than a week 1 ~ 2 weeks 3 ~ 4 weeks 1 ~ 2 months 3 ~ 4 months 5 ~ 6 months 7 months ~ 1 year 1 ~ 2 years Over 3 years I am not sure / don't remember VIETNAM 4.3 5.7 15.3 21.7 15.3 11.0 11.3 10.0 3.7 1.7 INDONESIA 8.7 19.3 17.0 27.7 10.3 3.7 8.0 2.7 1.7 1.0 THAILAND 3.0 9.7 13.7 21.7 22.7 11.7 10.3 3.3 1.3 2.7 4.3 5.7 15.3 21.7 15.3 11.0 11.3 10.0 3.7 1.7 8.7 19.3 17.0 27.7 10.3 3.7 8.0 2.7 1.7 1.0 3.0 9.7 13.7 21.7 22.7 11.7 10.3 3.3 1.3 2.7 0.0 5.0 10.0 15.0 20.0 25.0 30.0  Thai respondents have been in diet programs for longer than the Vietnamese and Indonesians.  As Thai female have been in weight loss programs for at least 3-4 months (22.7%). While, in Indonesia (27.7%) and Vietnam (21.7%), have started diet programs for at least 1-2 months.
  17. 17. ©2016 W&S GROUP17 S3. Please tell us for how long have you been on diet / weight loss programs? [MA] (n=900) Unit: % Diet Duration – Age Group VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) Less than a week 1 ~ 2 weeks 3 ~ 4 weeks 1 ~ 2 months 3 ~ 4 months 5 ~ 6 months 7 months – 1 year 1 ~ 2 years Over 3 years I am not sure / don't remember 7.0 9.0 23.0 18.0 20.0 12.0 4.0 3.0 3.0 1.0 5.0 5.0 15.0 32.0 13.0 8.0 8.0 10.0 3.0 1.0 1.0 3.0 8.0 15.0 13.0 13.0 22.0 17.0 5.0 3.0 13.0 21.0 27.0 25.0 4.0 0.0 4.0 3.0 1.0 2.0 10.0 19.0 11.0 27.0 18.0 4.0 8.0 1.0 1.0 1.0 3.0 18.0 13.0 31.0 9.0 7.0 12.0 4.0 3.0 0.0 5.0 14.0 11.0 22.0 22.0 15.0 4.0 5.0 2.0 0.0 2.0 12.0 17.0 20.0 22.0 10.0 7.0 4.0 2.0 4.0 2.0 3.0 13.0 23.0 24.0 10.0 20.0 1.0 0.0 4.0 17 – 24 y/o 25 – 34 y/o 35 y/o and above
  18. 18. ©2016 W&S GROUP18 Q0. Please tell us how do you think about the relation between blood type and diet method? [SA] (n=900) Unit: % Relation between Blood Type & Diet 14.0 12.3 27.7 20.7 37.3 41.3 38.7 15.0 22.3 23.7 28.3 8.0 3.0 7.0 0.7 Very relatable Relatable Neutral Not relatable Not related at all T2B 34.7 49.6 69.0 VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300)  In Thailand, almost 70.0% of the respondents believe there is a close correlation between blood type and diet methods.  In contrast, less than 50.0% of the respondents in Vietnam (34.7%) and Indonesia (49.6%) believe that there is a correlation between blood type and diet methods.
  19. 19. ©2016 W&S GROUP19 Q0. Please tell us how do you think about the relation between blood type and diet method? [SA] (n=900) Unit: % Relation between Blood Type & Diet – Age Group 16.0 15.0 11.0 17.0 21.0 24.0 43.0 39.0 34.0 20.0 22.0 29.0 4.0 3.0 2.0 8.0 14.0 15.0 40.0 39.0 33.0 18.0 9.0 18.0 29.0 27.0 29.0 5.0 11.0 5.0 27.0 28.0 28.0 34.0 45.0 45.0 32.0 18.0 17.0 7.0 7.0 10.0 0.0 2.0 0.0 48.0 53.0 48.0 33.0 36.0 35.0 61.0 73.0 73.0 T2B VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 17 – 24 y/o 25 – 34 y/o 35 y/o and above 17 – 24 y/o 25 – 34 y/o 35 y/o and above 17 – 24 y/o 25 – 34 y/o 35 y/o and above Very relatable Relatable Neutral Not relatable Not related at all
  20. 20. ©2016 W&S GROUP20 Q1. Please tell us how do you think about your body type? [SA] (n=900) Unit: % Body Perspective 12% 69% 19% VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 1% 54% 45% 13% 40% 47% The right build ( I am comfortable with my present weight.) A bit overweight (I would like to lose a few kg.) Too overweight (I feel I have a significant amount of weight to lose (more than 4.5 kg.)  Most of the respondents in three countries feel they have to loose a few kilograms to achieve the desired body (69.0% in Vietnam, 54.0% in Indonesia and 40.0% in Thailand).  However, only 13.0% of Thai residents, 12.0% of Vietnamese, and 1.0% of Indonesians are satisfied with their body right now.
  21. 21. ©2016 W&S GROUP21 Q1. Please tell us how do you think about your body type? [SA] (n=900) Unit: % Body Perspective – Age Group The right build ( I am comfortable with my present weight.) A bit overweight (I would like to lose a few kg.) Too overweight (I feel I have a significant amount of weight to lose (more than 4.5 kg.) 28.9 38.8 29.8 42.1 30.6 33.3 28.9 30.6 36.9 9.0 71.0 20.0 13.0 70.0 17.0 15.0 66.0 19.0 VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 0.0 58.0 42.0 0.0 55.0 45.0 2.0 51.0 47.0 17 – 24 years old 25 – 34 years old 35 years old and above
  22. 22. ©2016 W&S GROUP22 Q2. Please tell us what types of methods are being used to help achieve your goals (diet / weight loss program)? [MA] (n=900) Unit: % Ways to achieve right weight goal (Top 10) Calorie controlled I eat fruit more frequently Reduce the number of meals It will be the muscle training It will be the aerobic exercise (biking, elliptical, classes, etc.) Take advantage of diet food I do not eat excessive carbohydrates Eat mainly vegetables and fish Stress reduction techniques (yoga, t’ai chi, etc.) Nutritional supplements VIETNAM 64.7 82.3 45.0 27.7 51.0 31.3 46.0 69.3 43.7 18.0 INDONESIA 58.7 56.0 71.3 23.0 50.7 20.3 46.3 47.3 19.3 15.0 THAILAND 74.0 67.7 42.7 14.0 69.3 31.3 47.7 53.0 11.0 22.3 64.7 82.3 45.0 27.7 51.0 31.3 46.0 69.3 43.7 18.0 58.7 56.0 71.3 23.0 50.7 20.3 46.3 47.3 19.3 15.0 74.0 67.7 42.7 14.0 69.3 31.3 47.7 53.0 11.0 22.3 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0  Each country use different methods to achieve the right body.  The top method used by Vietnam is eating fruits more frequently (82.3%), reducing the number of meals in Indonesia (71.3%) and calorie control in Thailand (74.0%).
  23. 23. ©2016 W&S GROUP23 Q2. Please tell us what types of methods are being used to help achieve your goals (diet / weight loss program)? [MA] (n=900) Unit: % Ways to achieve right weight goal (Top 10) – Age Group VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) Calorie controlled I eat fruit more frequently Reduce the number of meals It will be the muscle training It will be the aerobic exercise (biking, elliptical, classes, etc.) Take advantage of diet food I do not eat excessive carbohydrates Eat mainly vegetables and fish Stress reduction techniques Nutritional supplements 64.0 85.0 40.0 34.0 62.0 25.0 56.0 70.0 54.0 19.0 66.0 87.0 43.0 21.0 49.0 31.0 50.0 70.0 41.0 18.0 64.0 75.0 52.0 28.0 42.0 38.0 32.0 68.0 36.0 17.0 58.0 59.0 67.0 33.0 50.0 17.0 41.0 40.0 20.0 13.0 58.0 56.0 78.0 14.0 50.0 24.0 52.0 50.0 16.0 14.0 60.0 53.0 69.0 22.0 52.0 20.0 46.0 52.0 22.0 18.0 78.0 73.0 40.0 21.0 71.0 32.0 42.0 53.0 14.0 28.0 75.0 63.0 45.0 14.0 70.0 27.0 51.0 60.0 10.0 25.0 69.0 67.0 43.0 7.0 67.0 35.0 50.0 46.0 9.0 14.0 17 – 24 y/o 25 – 34 y/o 35 y/o and above
  24. 24. ©2016 W&S GROUP24 Q3. Please tell us what method is best for you to diet (weight loss program)? [SA] (n=900) Unit: % Best Ways to achieve right weight goal (Top 10) Calorie controlled I eat fruit more frequently Reduce the number of meals It will be the muscle training It will be the aerobic exercise (biking, elliptical, classes, etc.) Take advantage of diet food I do not eat excessive carbohydrates Eat mainly vegetables and fish Stress reduction techniques (yoga, t’ai chi, etc.) Nutritional supplements VIETNAM 27.7 13.3 7.7 4.3 8.7 1.3 12.7 11.0 7.0 1.3 INDONESIA 17.3 8.7 23.7 1.7 18.3 3.3 12.7 6.0 2.0 1.3 THAILAND 21.0 7.7 8.3 1.7 34.0 1.7 14.7 6.0 1.0 2.3 27.7 13.3 7.7 4.3 8.7 1.3 12.7 11.0 7.0 1.3 17.3 8.7 23.7 1.7 18.3 3.3 12.7 6.0 2.0 1.3 21.0 7.7 8.3 1.7 34.0 1.7 14.7 6.0 1.0 2.3 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0  “Calorie controlled”, “Reduce the number of meals”, and “Aerobic exercise” are the top 3 ways selected to achieve their right weight goal.  Among Vietnamese women, 27.7% of them choose “Calorie control” for the best ways to meet their desired weight, whereas “reduces the number of meals” is considered by Indonesian women (23.7%). In contrast, 34.0% of Thai women believe that “aerobic exercise” is the most suitable way to reduce their weight.
  25. 25. ©2016 W&S GROUP25 Q3. Please tell us what method is best for you to diet (weight loss program)? [SA] (n=900) Unit: % Best Ways to achieve right weight goal (Top 10) – Age Group VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) Calorie controlled I eat fruit more frequently Reduce the number of meals It will be the muscle training It will be the aerobic exercise (biking, elliptical, classes, etc.) Take advantage of diet food I do not eat excessive carbohydrates Eat mainly vegetables and fish Stress reduction techniques Nutritional supplements 17 – 24 y/o 25 – 34 y/o 35 y/o and above 20.0 18.0 3.0 6.0 13.0 0.0 18.0 8.0 7.0 1.0 33.0 13.0 8.0 5.0 6.0 1.0 11.0 14.0 4.0 0.0 30.0 9.0 12.0 2.0 7.0 3.0 9.0 11.0 10.0 3.0 19.0 5.0 23.0 3.0 21.0 3.0 8.0 8.0 2.0 1.0 13.0 11.0 30.0 0.0 18.0 3.0 14.0 5.0 2.0 1.0 20.0 10.0 18.0 2.0 16.0 4.0 16.0 5.0 2.0 2.0 19.0 12.0 9.0 2.0 33.0 1.0 12.0 5.0 1.0 3.0 26.0 5.0 8.0 2.0 31.0 0.0 11.0 9.0 2.0 4.0 18.0 6.0 8.0 1.0 38.0 4.0 21.0 4.0 0.0 0.0
  26. 26. ©2016 W&S GROUP26 Q4. Please tell us which parts of your body did(do) you want to decrease? [MA] (n=900) Unit: % Body Concerns Upper Arm VN: 39.0% ID: 52.7% TH: 52.3% Belly VN: 94.7% ID: 92.3% TH: 88.0% Thighs VN: 59.0% ID: 65.0% TH: 72.3% Calf VN: 41.7% ID: 31.0% TH: 44.7% Cheeks VN: 20.7% ID: 29.3% TH: 23.0% Wattle (saggy skin between chin and neck) VN: 26.0% ID: 19.3% TH: 30.3% Hip VN: 39.3% ID: 36.7% TH: 52.3%  “Belly” is a mutual concern for respondents in all three countries (Vietnam 94.7%, Indonesia 92.3% and Thailand 88.0%), followed by “thighs,” which is chosen by 59.0% of the Vietnamese, 65.0% of the Indonesians and 72.3% of Thais.
  27. 27. ©2016 W&S GROUP27 Q4. Please tell us which parts of your body did(do) you want to decrease? [MA] (n=900) Unit: % Body Concerns – Age Group Upper arm Thighs Calf Belly Hip Cheeks Wattle (saggy skin between chin and neck) Others (please specify) 50.0 70.0 52.0 90.0 41.0 26.0 19.0 1.0 33.0 57.0 35.0 97.0 35.0 18.0 22.0 0.0 34.0 50.0 38.0 97.0 42.0 18.0 37.0 2.0 VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 49.0 71.0 41.0 92.0 32.0 34.0 21.0 2.0 57.0 63.0 24.0 94.0 31.0 30.0 14.0 0.0 52.0 61.0 28.0 91.0 47.0 24.0 23.0 2.0 60.0 83.0 59.0 87.0 56.0 28.0 41.0 0.0 58.0 69.0 36.0 85.0 46.0 25.0 30.0 0.0 39.0 65.0 39.0 92.0 55.0 16.0 20.0 0.0 17 – 24 y/o 25 – 34 y/o 35 y/o and above
  28. 28. ©2016 W&S GROUP28 Q5. Please tell us how important achieving your goal weight is to you right now? [SA] (n=900) Unit: % Impotency toward weight lost VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) Not important Important 0.0 0.7 3.7 7.0 29.3 26.7 32.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.3 3.3 24.0 28.7 21.3 19.3 0.0 0.7 0.3 0.0 1.3 0.7 13.3 29.0 22.7 32.0  Achieving the right weight is considered to very important to the vast majority of Vietnamese (96.6%) and Indonesians (97.7%). While the respondents in Thailand feel that the level of importance of achieving the right weight is less important compared to Vietnam and Indonesia with 59.4%.
  29. 29. ©2016 W&S GROUP29 Q5. Please tell us how important achieving your goal weight is to you right now? [SA] (n=900) Unit: % Impotency toward weight lost – Age Group VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) Not important Important 17 – 24 y/o 25 – 34 y/o 35 y/o and above 0.0 0.0 0.0 0.0 3.0 3.0 28.0 32.0 18.0 16.0 0.0 0.0 0.0 0.0 4.0 4.0 19.0 33.0 25.0 15.0 0.0 0.0 0.0 0.0 3.0 3.0 25.0 21.0 21.0 27.0 0.0 0.0 1.0 0.0 2.0 0.0 12.0 28.0 23.0 34.0 0.0 2.0 0.0 0.0 0.0 1.0 11.0 32.0 24.0 30.0 0.0 0.0 0.0 0.0 2.0 1.0 17.0 27.0 21.0 32.0 0.0 0.0 6.0 9.0 25.0 23.0 37.0 0.0 0.0 0.0 0.0 1.0 2.0 7.0 31.0 31.0 28.0 0.0 0.0 0.0 0.0 1.0 3.0 5.0 32.0 26.0 33.0 0.0 0.0 0.0
  30. 30. ©2016 W&S GROUP30 Q6. Please tell us how confident you are on a scale of 1-10, that you can make the lifestyle changes necessary to achieve your goal weight? [SA] (n=900) Unit: % Lifestyle toward goal weight VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) Not confident Confident 3.0 7.7 15.3 16.7 30.0 14.3 13.0 0.0 0.0 0.0 0.0 0.7 1.3 4.0 11.0 4.3 29.0 27.0 13.3 9.3 0.3 0.3 0.7 2.7 6.0 4.0 27.0 31.3 14.3 13.3  The majority of the respondents in Vietnam (82.9%) and Indonesia (89.9%) are confident that they would be able to make the necessary lifestyle changes to achieve their desired weight. In contrast, few of Thai respondents feel less confident they could make changes (27.3%).
  31. 31. ©2016 W&S GROUP31 Q6. Please tell us how confident you are on a scale of 1-10, that you can make the lifestyle changes necessary to achieve your goal weight? [SA] (n=900) Unit: % Lifestyle toward goal weight – Age Group VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) Not confident Confident 17 – 24 y/o 25 – 34 y/o 35 y/o and above 0.0 1.0 2.0 5.0 13.0 7.0 38.0 21.0 8.0 5.0 0.0 1.0 2.0 2.0 15.0 5.0 26.0 30.0 13.0 6.0 0.0 0.0 0.0 5.0 5.0 1.0 23.0 30.0 19.0 17.0 1.0 0.0 1.0 3.0 7.0 5.0 26.0 32.0 17.0 8.0 0.0 1.0 1.0 5.0 5.0 2.0 32.0 32.0 10.0 12.0 0.0 0.0 0.0 0.0 6.0 5.0 23.0 30.0 16.0 20.0 4.0 9.0 22.0 14.0 23.0 13.0 15.0 0.0 0.0 0.0 3.0 9.0 12.0 21.0 28.0 16.0 11.0 0.0 0.0 0.0 2.0 5.0 12.0 15.0 39.0 14.0 13.0 0.0 0.0 0.0
  32. 32. ©2016 W&S GROUP32 Q7. How many kg loss would you like to achieve? [SA] (n=900) Unit: % Ideal number of weight lost 1 - 3 kg 4 - 6 kg 7 - 9 kg 10 - 12 kg 13 - 15 kg 16 - 18 kg 19 kg or above VIETNAM 44.0 43.7 6.3 3.7 1.7 0.3 0.3 INDONESIA 18.3 43.7 12.3 14.0 4.7 1.0 6.0 THAILAND 19.3 38.0 9.0 16.0 5.7 4.7 7.3 44.0 43.7 6.3 3.7 1.7 0.3 0.3 18.3 43.7 12.3 14.0 4.7 1.0 6.0 19.3 38.0 9.0 16.0 5.7 4.7 7.3 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 50.0  “4 - 6 kilograms” is the ideal goal for Thais and Indonesians would like to lose with 43.7% and 38.0% consecutively .  While in Vietnam, they would like to loose approximately 1 - 3 kilograms with 44.0%, followed by 4 – 6 kilograms with 43.7% respectively.
  33. 33. ©2016 W&S GROUP33 Q7. How many kg loss would you like to achieve? [SA] (n=900) Unit: % Ideal number of weight lost – Age Group VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 1 - 3 kg 4 - 6 kg 7 - 9 kg 10 - 12 kg 13 - 15 kg 16 - 18 kg 19 kg or above 44.0 42.0 6.0 4.0 3.0 0.0 1.0 48.0 44.0 4.0 3.0 0.0 1.0 0.0 40.0 45.0 9.0 4.0 2.0 0.0 0.0 24.0 41.0 9.0 7.0 6.0 2.0 11.0 20.0 40.0 11.0 20.0 4.0 0.0 5.0 11.0 50.0 17.0 15.0 4.0 1.0 2.0 28.0 31.0 7.0 22.0 4.0 1.0 7.0 15.0 44.0 10.0 16.0 6.0 1.0 8.0 15.0 39.0 10.0 10.0 7.0 12.0 7.0 17 – 24 y/o 25 – 34 y/o 35 y/o and above
  34. 34. ©2016 W&S GROUP34 Q8. What was the trigger(s) for your diet (weight loss program)? [MA] (n=900) Unit: % Diet Triggers Because I'm feeling fat I want to be beautiful Because I can not put on some clothes (small size) I want to keep the style I feel bad about my shape when other gender look at me I feel bad about my shape when same gender look at me Special event/occa sions To reduce stress and anxiety To save money Improve self- esteem (boost confidence ) To look younger To avoid chronic pain To breathe better Less foot pain Other Health reason Others VIETNAM 56.0 75.0 36.7 32.0 25.7 18.7 10.7 23.0 5.3 62.7 44.0 6.3 18.7 6.7 1.3 0.7 INDONESIA 63.0 45.7 50.7 14.3 34.0 22.0 12.7 13.3 5.0 44.0 28.0 21.7 23.0 18.3 4.7 3.3 THAILAND 24.0 11.3 9.3 32.3 4.0 2.0 1.3 0.7 0.0 8.0 1.3 2.0 1.0 1.0 1.3 0.3 56.0 75.0 36.7 32.0 25.7 18.7 10.7 23.0 5.3 62.7 44.0 6.3 18.7 6.7 1.3 0.7 63.0 45.7 50.7 14.3 34.0 22.0 12.7 13.3 5.0 44.0 28.0 21.7 23.0 18.3 4.7 3.3 24.0 11.3 9.3 32.3 4.0 2.0 1.3 0.7 0.0 8.0 1.3 2.0 1.0 1.0 1.3 0.3 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0  “The desire to be beautiful”, is chosen by 75.0% of the respondents in Vietnam for their trigger of diet. In contrast, in Indonesia 63.0% of the respondents want to loose weight because they feel fat , whereas in Thailand, they want to keep their style by 32.3%.  Eventually, all three countries have one thing in common which is concerned about how they look.
  35. 35. ©2016 W&S GROUP35 Q8. What was the trigger(s) for your diet (weight loss program)? [MA] (n=900) Unit: % Diet Triggers – Age Group (1) I want to be beautiful Improve self- esteem (boost confiden ce) Because I'm feeling fat To look younger Because I can not put on some clothes (small size) I want to keep the style I feel bad about my shape when other gender look at me To reduce stress and anxiety I feel bad about my shape when same gender look at me To breathe better Special event/oc casions Less foot pain To avoid chronic pain To save money Other Health reason Others 17 - 24 years old 85.0 69.0 64.0 45.0 41.0 34.0 35.0 22.0 25.0 15.0 18.0 2.0 4.0 5.0 1.0 1.0 25 - 34 years old 69.0 63.0 56.0 42.0 33.0 25.0 17.0 15.0 13.0 17.0 10.0 3.0 3.0 5.0 1.0 1.0 35 years old and above 71.0 56.0 48.0 45.0 36.0 37.0 25.0 32.0 18.0 24.0 4.0 15.0 12.0 6.0 2.0 0.0 Total 75.0 62.7 56.0 44.0 36.7 32.0 25.7 23.0 18.7 18.7 10.7 6.7 6.3 5.3 1.3 0.7 75.0 62.7 56.0 44.0 36.7 32.0 25.7 23.0 18.7 18.7 10.7 6.7 6.3 5.3 1.3 0.70.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 VIETNAM (n=300)
  36. 36. ©2016 W&S GROUP36 Q8. What was the trigger(s) for your diet (weight loss program)? [MA] (n=900) Unit: % Diet Triggers – Age Group (2) Because I'm feeling fat Because I can not put on some clothes (small size) I want to be beautiful Improve self- esteem (boost confiden ce) I feel bad about my shape when other gender look at me To look younger To breathe better I feel bad about my shape when same gender look at me To avoid chronic pain Less foot pain I want to keep the style To reduce stress and anxiety Special event/oc casions To save money Other Health reason Others 17 - 24 years old 60.0 53.0 50.0 46.0 42.0 24.0 19.0 27.0 15.0 12.0 12.0 13.0 16.0 6.0 3.0 2.0 25 - 34 years old 66.0 48.0 44.0 47.0 28.0 29.0 24.0 20.0 23.0 23.0 17.0 12.0 7.0 5.0 2.0 3.0 35 years old and above 63.0 51.0 43.0 39.0 32.0 31.0 26.0 19.0 27.0 20.0 14.0 15.0 15.0 4.0 9.0 5.0 Total 63.0 50.7 45.7 44.0 34.0 28.0 23.0 22.0 21.7 18.3 14.3 13.3 12.7 5.0 4.7 3.3 63.0 50.7 45.7 44.0 34.0 28.0 23.0 22.0 21.7 18.3 14.3 13.3 12.7 5.0 4.7 3.3 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 INDONESIA (n=300)
  37. 37. ©2016 W&S GROUP37 Q8. What was the trigger(s) for your diet (weight loss program)? [MA] (n=900) Unit: % Diet Triggers – Age Group (3) I want to keep the style Because I'm feeling fat I want to be beautiful Because I can not put on some clothes (small size) Improve self- esteem (boost confiden ce) I feel bad about my shape when other gender look at me I feel bad about my shape when same gender look at me To avoid chronic pain Special event/oc casions To look younger Other Health reason To breathe better Less foot pain To reduce stress and anxiety Others To save money 17 - 24 years old 24.0 24.0 15.0 12.0 8.0 5.0 3.0 1.0 3.0 1.0 1.0 1.0 1.0 0.0 1.0 0.0 25 - 34 years old 27.0 25.0 11.0 9.0 11.0 3.0 2.0 4.0 1.0 2.0 1.0 1.0 1.0 2.0 0.0 0.0 35 years old and above 46.0 23.0 8.0 7.0 5.0 4.0 1.0 1.0 0.0 1.0 2.0 1.0 1.0 0.0 0.0 0.0 Total 32.3 24.0 11.3 9.3 8.0 4.0 2.0 2.0 1.3 1.3 1.3 1.0 1.0 0.7 0.3 0.0 32.3 24.0 11.3 9.3 8.0 4.0 2.0 2.0 1.3 1.3 1.3 1.0 1.0 0.7 0.3 0.00.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 50.0 THAILAND (n=300)
  38. 38. ©2016 W&S GROUP38 Q9. Please tell us how much do you spend for monthly diet program (weight loss program)? [SA] (n=900) Unit: % Expenditure on Diet program Less than $10 $11 - $20 $21 - $30 $31 - $40 $41 - $50 $51 - $75 $76 - $100 $101 - $150 $151 - $200 More than $200 VIETNAM 14.7 21.0 25.0 9.3 12.7 7.7 5.0 2.7 0.7 1.3 INDONESIA 26.3 24.0 17.7 9.0 8.7 7.7 1.7 3.7 0.7 0.7 THAILAND 14.0 21.7 25.0 13.0 7.7 8.3 6.7 2.7 0.7 0.3 14.7 21.0 25.0 9.3 12.7 7.7 5.0 2.7 0.7 1.3 26.3 24.0 17.7 9.0 8.7 7.7 1.7 3.7 0.7 0.7 14.0 21.7 25.0 13.0 7.7 8.3 6.7 2.7 0.7 0.3 0.0 5.0 10.0 15.0 20.0 25.0 30.0  Diet program expenditure in Vietnam and Thailand is similar. 25.0% of the respondents from each country spend approximately $21-$30 for their diet program.  While in Indonesia, 26.3% of them said the spend less than $10 for joining their diet program.
  39. 39. ©2016 W&S GROUP Less than $10 $11 - $20 $21 - $30 $31 - $40 $41 - $50 $51 - $75 $76 - $100 $101 - $150 $151 - $200 More than $200 39 Q9. Please tell us how much do you spend for monthly diet program (weight loss program)? [SA] (n=900) Unit: % Expenditure on Diet program – Age Group VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 17 – 24 y/o 25 – 34 y/o 35 y/o and above 23.0 21.0 27.0 7.0 9.0 7.0 4.0 2.0 0.0 0.0 10.0 24.0 24.0 12.0 15.0 7.0 5.0 0.0 1.0 2.0 11.0 18.0 24.0 9.0 14.0 9.0 6.0 6.0 1.0 2.0 43.0 19.0 11.0 11.0 8.0 5.0 0.0 2.0 1.0 0.0 20.0 24.0 23.0 11.0 9.0 8.0 2.0 3.0 0.0 0.0 16.0 29.0 19.0 5.0 9.0 10.0 3.0 6.0 1.0 2.0 19.0 27.0 26.0 9.0 7.0 2.0 5.0 4.0 0.0 1.0 12.0 23.0 27.0 13.0 8.0 10.0 3.0 2.0 2.0 0.0 11.0 15.0 22.0 17.0 8.0 13.0 12.0 2.0 0.0 0.0
  40. 40. ©2016 W&S GROUP40 Q10. Please tell us what do you think are the main causes of your fat? [MA] (n=900) Unit: % Causes of weight increased Irregular lifestyle Carbohydra tes ingestion Too much drinking alcohol? Emotional factors (stressed) Lack of exercise In take too many oily food Improper eating habits Genetic Lack of energy balance Inactive lifestyle Taking certain medicine that may cause to gain weight After quitting smoking Lack of sleep Others VIETNAM 31.7 20.0 10.3 33.0 60.3 62.7 72.3 13.3 33.3 73.3 8.0 1.0 28.0 0.3 INDONESIA 51.3 53.7 1.7 27.7 74.0 61.7 74.0 24.7 21.7 61.3 6.3 2.0 26.0 2.7 THAILAND 10.3 65.7 9.3 25.0 72.7 59.3 53.3 10.0 17.3 51.7 4.7 0.3 21.0 1.3 31.7 20.0 10.3 33.0 60.3 62.7 72.3 13.3 33.3 73.3 8.0 1.0 28.0 0.3 51.3 53.7 1.7 27.7 74.0 61.7 74.0 24.7 21.7 61.3 6.3 2.0 26.0 2.7 10.3 65.7 9.3 25.0 72.7 59.3 53.3 10.0 17.3 51.7 4.7 0.3 21.0 1.3 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0  “Lack of exercise” is the chosen by most of the Thais and Indonesians as the main reason why they gain weight by 72.7% and 74.0% consecutively.  However, 73.3% of Vietnamese said “inactive lifestyle” is the main cause to gain their weight.
  41. 41. ©2016 W&S GROUP41 Q10. Please tell us what do you think are the main causes of your fat? [MA] (n=900) Unit: % Causes of weight increased – Age Group (1) Inactive lifestyle Improper eating habits In take too many oily food Lack of exercise Lack of energy balance Emotional factors (stressed) Irregular lifestyle Lack of sleep Carbohydr ates ingestion Genetic Too much drinking alcohol? Taking certain medicine that may cause to gain weight After quitting smoking Others 17 - 24 years old 71.0 74.0 66.0 61.0 37.0 32.0 44.0 32.0 30.0 17.0 9.0 4.0 0.0 0.0 25 - 34 years old 74.0 78.0 67.0 58.0 35.0 25.0 26.0 21.0 16.0 6.0 9.0 5.0 0.0 0.0 35 years old and above 75.0 65.0 55.0 62.0 28.0 42.0 25.0 31.0 14.0 17.0 13.0 15.0 3.0 1.0 Total 73.3 72.3 62.7 60.3 33.3 33.0 31.7 28.0 20.0 13.3 10.3 8.0 1.0 0.3 73.3 72.3 62.7 60.3 33.3 33.0 31.7 28.0 20.0 13.3 10.3 8.0 1.0 0.30.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 VIETNAM (n=300)
  42. 42. ©2016 W&S GROUP42 Q10. Please tell us what do you think are the main causes of your fat? [MA] (n=900) Unit: % Causes of weight increased – Age Group (2) Lack of exercise Improper eating habits In take too many oily food Inactive lifestyle Carbohydr ates ingestion Irregular lifestyle Emotional factors (stressed) Lack of sleep Genetic Lack of energy balance Taking certain medicine that may cause to gain weight After quitting smoking Too much drinking alcohol? Others 17 - 24 years old 73.0 78.0 64.0 73.0 57.0 60.0 27.0 30.0 23.0 22.0 4.0 1.0 0.0 0.0 25 - 34 years old 72.0 76.0 66.0 54.0 54.0 51.0 29.0 23.0 23.0 18.0 6.0 0.0 1.0 3.0 35 years old and above 77.0 68.0 55.0 57.0 50.0 43.0 27.0 25.0 28.0 25.0 9.0 5.0 4.0 5.0 Total 74.0 74.0 61.7 61.3 53.7 51.3 27.7 26.0 24.7 21.7 6.3 2.0 1.7 2.7 74.0 74.0 61.7 61.3 53.7 51.3 27.7 26.0 24.7 21.7 6.3 2.0 1.7 2.7 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 INDONESIA (n=300)
  43. 43. ©2016 W&S GROUP43 Q10. Please tell us what do you think are the main causes of your fat? [MA] (n=900) Unit: % Causes of weight increased – Age Group (3) Lack of exercise Carbohydr ates ingestion In take too many oily food Improper eating habits Inactive lifestyle Emotional factors (stressed) Lack of sleep Lack of energy balance Irregular lifestyle Genetic Too much drinking alcohol? Taking certain medicine that may cause to gain weight After quitting smoking Others 17 - 24 years old 74.0 66.0 63.0 64.0 44.0 33.0 31.0 19.0 15.0 14.0 17.0 3.0 0.0 1.0 25 - 34 years old 69.0 66.0 55.0 54.0 55.0 19.0 20.0 19.0 13.0 10.0 7.0 6.0 1.0 1.0 35 years old and above 75.0 65.0 60.0 42.0 56.0 23.0 12.0 14.0 3.0 6.0 4.0 5.0 0.0 2.0 Total 72.7 65.7 59.3 53.3 51.7 25.0 21.0 17.3 10.3 10.0 9.3 4.7 0.3 1.3 72.7 65.7 59.3 53.3 51.7 25.0 21.0 17.3 10.3 10.0 9.3 4.7 0.3 1.3 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 THAILAND (n=300)
  44. 44. ©2016 W&S GROUP44 Q11. Please tell us what are the obstacles that you face during a diet program (weight loss program)? [MA] (n=900) Unit: % Obstacles on diet program Often feeling hungry Pressure / persuasion from others Nausea Dizzy The blood pressure decreasing Stress easily Lazy to do exercise Want to give up too quick Feel that this is unrealistic goals Short-term change There is so much bad weight loss information Gradually losing focus Food Temptation Others VIETNAM 55.3 16.7 6.3 22.7 24.0 20.3 59.0 47.7 6.7 23.3 16.3 19.0 75.3 2.0 INDONESIA 61.3 15.7 10.7 19.3 14.7 22.7 70.7 32.7 9.0 20.7 7.0 25.3 75.7 1.3 THAILAND 58.3 31.0 6.3 12.0 4.7 20.3 64.7 25.7 7.0 13.7 6.0 7.0 41.0 0.7 55.3 16.7 6.3 22.7 24.0 20.3 59.0 47.7 6.7 23.3 16.3 19.0 75.3 2.0 61.3 15.7 10.7 19.3 14.7 22.7 70.7 32.7 9.0 20.7 7.0 25.3 75.7 1.3 58.3 31.0 6.3 12.0 4.7 20.3 64.7 25.7 7.0 13.7 6.0 7.0 41.0 0.7 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0  7 out of 10 respondents in Vietnam and Indonesia said “Food temptation” is the top obstacle for diet program by 75.3% and 75.7% respectively, followed by their “laziness to do exercise” by 59.0% and 70.7%.  While 64.7% of Thai residents point out their laziness to do exercise is the main obstacle on diet program, next is often feeling hungry by 58.3%.
  45. 45. ©2016 W&S GROUP45 Q11. Please tell us what are the obstacles that you face during a diet program (weight loss program)? [MA] (n=900) Unit: % Obstacles on diet program – Age Group (1) Food Temptati on Lazy to do exercise Often feeling hungry Want to give up too quick The blood pressure decreasi ng Short- term change Dizzy Stress easily Graduall y losing focus Pressur e / persuasi on from others There is so much bad weight loss informati on Feel that this is unrealist ic goals Nausea Others 17 - 24 years old 80.0 71.0 63.0 59.0 18.0 34.0 23.0 17.0 24.0 22.0 18.0 11.0 5.0 2.0 25 - 34 years old 74.0 53.0 54.0 43.0 23.0 14.0 20.0 18.0 15.0 16.0 12.0 2.0 8.0 2.0 35 years old and above 72.0 53.0 49.0 41.0 31.0 22.0 25.0 26.0 18.0 12.0 19.0 7.0 6.0 2.0 Total 75.3 59.0 55.3 47.7 24.0 23.3 22.7 20.3 19.0 16.7 16.3 6.7 6.3 2.0 75.3 59.0 55.3 47.7 24.0 23.3 22.7 20.3 19.0 16.7 16.3 6.7 6.3 2.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 VIETNAM (n=300)
  46. 46. ©2016 W&S GROUP46 Q11. Please tell us what are the obstacles that you face during a diet program (weight loss program)? [MA] (n=900) Unit: % Obstacles on diet program – Age Group (2) Food Temptati on Lazy to do exercise Often feeling hungry Want to give up too quick Graduall y losing focus Stress easily Short- term change Dizzy Pressur e / persuasi on from others The blood pressure decreasi ng Nausea Feel that this is unrealist ic goals There is so much bad weight loss informati on Others 17 - 24 years old 74.0 71.0 65.0 34.0 28.0 28.0 19.0 20.0 20.0 12.0 9.0 11.0 8.0 2.0 25 - 34 years old 79.0 70.0 64.0 27.0 18.0 18.0 21.0 19.0 13.0 17.0 12.0 6.0 1.0 1.0 35 years old and above 74.0 71.0 55.0 37.0 30.0 22.0 22.0 19.0 14.0 15.0 11.0 10.0 12.0 1.0 Total 75.7 70.7 61.3 32.7 25.3 22.7 20.7 19.3 15.7 14.7 10.7 9.0 7.0 1.3 75.7 70.7 61.3 32.7 25.3 22.7 20.7 19.3 15.7 14.7 10.7 9.0 7.0 1.30.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 INDONESIA (n=300)
  47. 47. ©2016 W&S GROUP47 Q11. Please tell us what are the obstacles that you face during a diet program (weight loss program)? [MA] (n=900) Unit: % Obstacles on diet program – Age Group (3) Lazy to do exercise Often feeling hungry Food Temptati on Pressur e / persuasi on from others Want to give up too quick Stress easily Short- term change Dizzy Feel that this is unrealist ic goals Graduall y losing focus Nausea There is so much bad weight loss informati on The blood pressure decreasi ng Others 17 - 24 years old 67.0 67.0 36.0 35.0 25.0 21.0 8.0 14.0 4.0 9.0 7.0 6.0 3.0 1.0 25 - 34 years old 63.0 60.0 41.0 29.0 27.0 23.0 16.0 13.0 15.0 8.0 5.0 8.0 3.0 1.0 35 years old and above 64.0 48.0 46.0 29.0 25.0 17.0 17.0 9.0 2.0 4.0 7.0 4.0 8.0 0.0 Total 64.7 58.3 41.0 31.0 25.7 20.3 13.7 12.0 7.0 7.0 6.3 6.0 4.7 0.7 64.7 58.3 41.0 31.0 25.7 20.3 13.7 12.0 7.0 7.0 6.3 6.0 4.7 0.7 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 THAILAND (n=300)
  48. 48. ©2016 W&S GROUP48 F. Detail findings 1. Ways to take care of Health 2. Diet Behaviors 3. Satisfied and Dissatisfied reasons toward Diet Results 4. Sources of Information about Diet 5. Exercise Behaviors
  49. 49. ©2016 W&S GROUP49 Q12. Please tell us are you satisfied with the results after the diet program (weight loss program)? [SA] (n=900) Unit: % Level of satisfaction after joining diet program 3.3 12.0 3.7 22.7 32.7 14.3 41.7 36.3 17.0 29.7 12.7 44.3 2.7 6.3 20.7 Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied T2B 32.4 19.0 65.0 VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300)  Thai respondents is most satisfied after joining diet programs, up to 65.0% of the respondent.  On the other hand, only 32.4% of the Vietnamese and 19.0% the Indonesians satisfied with their diet results.
  50. 50. ©2016 W&S GROUP50 Q12. Please tell us are you satisfied with the results after the diet program (weight loss program)? [SA] (n=900) Unit: % Satisfied level after joining diet program 7.0 3.0 20.0 32.0 16.0 46.0 33.0 46.0 25.0 32.0 32.0 2.0 3.0 3.0 14.0 14.0 8.0 39.0 38.0 21.0 32.0 29.0 48.0 10.0 14.0 14.0 5.0 5.0 9.0 4.0 4.0 3.0 13.0 13.0 17.0 21.0 16.0 14.0 44.0 50.0 39.0 18.0 17.0 27.0 15.0 19.0 23.0 27.0 35.0 35.0 62.0 67.0 66.0 VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 17 – 24 y/o 25 – 34 y/o 35 y/o and above 17 – 24 y/o 25 – 34 y/o 35 y/o and above 17 – 24 y/o 25 – 34 y/o 35 y/o and above Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied T2B
  51. 51. ©2016 W&S GROUP51 Q13. Please tell us the reason why you are not satisfied your diet result (weight loss program)? [FA] (n=78) Unit: % Dissatisfied points on diet results Did not lose as much weight as expected Did not lose weight Lost weight inappreciably Gained weight instead of losing weight Did not apply weight-loss diet method correctly / accurately Body tired Did not lose fat at some specific parts on my body 17 - 24 years old 44.4 29.6 14.8 7.4 3.7 3.7 3.7 25 - 34 years old 40.6 18.8 21.9 12.5 6.3 6.3 3.1 35 years old and above 42.1 31.6 15.8 0.0 5.3 5.3 0.0 Total 42.3 25.6 17.9 7.7 5.1 5.1 2.6 42.3 25.6 17.9 7.7 5.1 5.1 2.6 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 50.0 VIETNAM (n=78) • Top 3 reasons why the Vietnamese do not satisfied with their diet results are “Did not reach their expected weight” (42.3%), followed by “Did not lose weight at all” (25.6%), and “Lost weight inappreciably” (17.9%). • Among age group, there is no significant differences on why the Vietnamese feel dissatisfied with the diet results.
  52. 52. ©2016 W&S GROUP52 Q13. Please tell us the reason why you are not satisfied your diet result (weight loss program)? [FA] (n=134) Unit: % Dissatisfied points on diet results Did not lose as much weight as expected Food Temptation Did not lose weight Do no have enough strong determinati on (personal factors) Did not apply weight-loss diet method correctly / accurately Stressfull Long process of weight loss program Cannot maintain eating habit Lost weight inapprecia bly weight is still fluctuating Weak, Often feeling hungry (gastric pains, dizzy) Did not lose fat at some specific parts on my body Others 17 - 24 years old 26.4 17.0 18.9 9.4 17.0 11.3 5.7 9.4 9.4 5.7 3.8 3.8 3.8 25 - 34 years old 28.8 19.2 13.5 15.4 9.6 9.6 11.5 1.9 5.8 5.8 3.8 0.0 11.5 35 years old and above 27.6 20.7 20.7 13.8 6.9 17.2 13.8 13.8 3.4 0.0 6.9 3.4 10.3 Total 27.6 18.7 17.2 12.7 11.9 11.9 9.7 7.5 6.7 4.5 4.5 2.2 8.2 27.6 18.7 17.2 12.7 11.9 11.9 9.7 7.5 6.7 4.5 4.5 2.2 8.2 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 INDONESIA (n=134) • “Did not reach their expected weight”, “Food temptation”, and “Did not loose weight at all” are the main factors why people in Indonesia feel disappointed of their diet results by 27.6%, 18.7%, and 17.2% respectively. • In addition, there is an insignificant difference among age group for the reasons why they feel dissatisfied with their diet.
  53. 53. ©2016 W&S GROUP53 Q13. Please tell us the reason why you are not satisfied your diet result (weight loss program)? [FA] (n=54) Unit: % Dissatisfied points on diet results Not achieve the ideal weight Didn't loose weight Can't resist hunger/appetite Tough task Give up Yoyo-effect Lazy 17 - 24 years old 35.3 35.3 17.6 5.9 0.0 5.9 0.0 25 - 34 years old 47.1 23.5 11.8 5.9 5.9 0.0 5.9 35 years old and above 55.0 15.0 20.0 5.0 5.0 0.0 0.0 Total 46.3 24.1 16.7 5.6 3.7 1.9 1.9 46.3 24.1 16.7 5.6 3.7 1.9 1.9 0.0 10.0 20.0 30.0 40.0 50.0 60.0 THAILAND (n=54)  Almost half of the Thai respondents feel dissatisfied with their diet results because of “Did not reach their expected weight” (46.3%), followed by “Did not loose weight at all” (24.1%), and “Food Temptation” (16.7%) consecutively.  However, among age groups, dissatisfied factors do not vary for any generation toward diet results.
  54. 54. ©2016 W&S GROUP54 F. Detail findings 1. Ways to take care of Health 2. Diet Behaviors 3. Satisfied and Dissatisfied reasons toward Diet Results 4. Sources of Information about Diet 5. Exercise Behaviors
  55. 55. ©2016 W&S GROUP55 Q14. Where did you get information about how to do the diet (weight loss program)? [Ranking Answer] (n=900) Unit: % Sources of information about Diet Friends Family Internet (Diet site) Diet Books (magazine) Doctor TVC ads Those who has a good body after diet Salesman Others (Please specify) VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 20.3 7.0 51.0 8.7 2.7 2.3 7.0 1.0 0.0 11.7 7.0 34.3 10.0 14.0 3.0 16.3 3.3 0.3 17.3 14.0 43.7 6.3 7.7 2.0 7.3 1.0 0.7 1st Rank  Internet (diet sites) is ranked as the first source of information on diet among 3 different countries, chosen by 34.3% of Vietnamese, 43.7% of Indonesians and 51.0% of Thai respondents.
  56. 56. ©2016 W&S GROUP56 Q14. Where did you get information about how to do the diet (weight loss program)? [Ranking Answer] (n=900) Unit: % Sources of information about Diet – Age Group Friends Family Internet (Diet site) Diet Books (magazine) Doctor TVC ads Those who has a good body after diet Salesman Others (Please specify) VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300)1st Rank 17 – 24 y/o 25 – 34 y/o 35 y/o and above 11.0 6.0 36.0 11.0 15.0 0.0 19.0 1.0 1.0 9.0 7.0 32.0 14.0 10.0 5.0 17.0 6.0 0.0 15.0 8.0 35.0 5.0 17.0 4.0 13.0 3.0 0.0 18.0 13.0 48.0 4.0 6.0 2.0 9.0 0.0 0.0 16.0 10.0 44.0 8.0 6.0 4.0 8.0 2.0 2.0 18.0 19.0 39.0 7.0 11.0 0.0 5.0 1.0 0.0 21.0 7.0 55.0 9.0 2.0 0.0 4.0 2.0 0.0 22.0 9.0 51.0 12.0 0.0 2.0 4.0 0.0 0.0 18.0 5.0 47.0 5.0 6.0 5.0 13.0 1.0 0.0
  57. 57. ©2016 W&S GROUP57 Q14. Where did you get information about how to do the diet (weight loss program)? [Ranking Answer] (n=900) Unit: % Sources of information about Diet Friends Family Internet (Diet site) Diet Books (magazine) Doctor TVC ads Those who has a good body after diet Salesman Others (Please specify) VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 2nd Rank 19.3 16.0 15.7 18.7 6.7 5.7 13.7 3.7 0.7 18.2 10.3 25.0 14.0 9.6 4.8 15.8 2.4 0.0 24.0 15.7 18.7 17.7 8.7 4.0 11.0 0.3 0.0  Internet (diet sites) is considered to be second option for diet information source that Vietnamese selected by 25.0%, followed by friends’ recommendations by 18.2%.  However, among the Indonesians and Thais, recommendations from friends come first for the second priority of diet information source by 24.0% and 19.3% respectively.
  58. 58. ©2016 W&S GROUP58 Q14. Where did you get information about how to do the diet (weight loss program)? [Ranking Answer] (n=900) Unit: % Sources of information about Diet – Age Group Friends Family Internet (Diet site) Diet Books (magazine) Doctor TVC ads Those who has a good body after diet Salesman Others (Please specify) VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300)2nd Rank 17 – 24 y/o 25 – 34 y/o 35 y/o and above 18.2 5.1 31.3 12.1 5.1 6.1 19.2 3.0 0.0 18.2 10.1 22.2 14.1 10.1 5.1 18.2 2.0 0.0 18.1 16.0 21.3 16.0 13.8 3.2 9.6 2.1 0.0 26.0 20.0 19.0 18.0 3.0 4.0 10.0 0.0 0.0 25.0 15.0 22.0 13.0 12.0 1.0 12.0 0.0 0.0 21.0 12.0 15.0 22.0 11.0 7.0 11.0 1.0 0.0 22.0 17.0 15.0 21.0 8.0 3.0 12.0 2.0 0.0 21.0 14.0 19.0 21.0 4.0 4.0 13.0 3.0 1.0 15.0 17.0 13.0 14.0 8.0 10.0 16.0 6.0 1.0
  59. 59. ©2016 W&S GROUP59 Q14. Where did you get information about how to do the diet (weight loss program)? [Ranking Answer] (n=900) Unit: % Sources of information about Diet Friends Family Internet (Diet site) Diet Books (magazine) Doctor TVC ads Those who has a good body after diet Salesman Others (Please specify) VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 17.3 13.7 17.3 10.7 6.0 11.7 14.7 5.0 3.7 19.6 10.7 17.5 12.5 12.9 7.5 16.1 2.5 0.7 15.0 11.3 14.7 16.3 6.7 10.3 22.0 2.7 1.0 3rd Rank  Third source of diet information selected by Vietnam and Thai people is “Friends’ Suggestions” by 19.6% and 17.3% consecutively. In addition, the internet site is still be considered for Thai respondents as well by 17.3%.  On the other hand, the Indonesia respondents give the third rank of diet information source toward “recommendation from those who have a good body” with 22.0%.
  60. 60. ©2016 W&S GROUP60 Q14. Where did you get information about how to do the diet (weight loss program)? [Ranking Answer] (n=900) Unit: % Sources of information about Diet – Age Group Friends Family Internet (Diet site) Diet Books (magazine) Doctor TVC ads Those who has a good body after diet Salesman Others (Please specify) VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300)3rd Rank 17 – 24 y/o 25 – 34 y/o 35 y/o and above 19.1 12.8 13.8 13.8 10.6 8.5 18.1 1.1 2.1 14.9 8.5 19.1 12.8 13.8 6.4 20.2 4.3 0.0 25.0 10.9 19.6 10.9 14.1 7.6 9.8 2.2 0.0 21.0 7.0 16.0 15.0 7.0 10.0 20.0 1.0 3.0 13.0 16.0 19.0 16.0 6.0 6.0 20.0 4.0 0.0 11.0 11.0 9.0 18.0 7.0 15.0 26.0 3.0 0.0 17.0 17.0 15.0 10.0 8.0 11.0 14.0 5.0 3.0 17.0 9.0 16.0 14.0 5.0 14.0 17.0 3.0 5.0 18.0 15.0 21.0 8.0 5.0 10.0 13.0 7.0 3.0
  61. 61. ©2016 W&S GROUP61 F. Detail findings 1. Ways to take care of Health 2. Diet Behaviors 3. Satisfied and Dissatisfied reasons toward Diet Results 4. Sources of Information about Diet 5. Exercise Behaviors
  62. 62. ©2016 W&S GROUP62 Q15. Please tell us how often do you exercise in one month? [SA] (n=900) Unit: % Frequency on Exercise Never Rarely 1-2 days per month 1-2 days per week 3-5 days per week 6-7 days per week VIETNAM 0.3 12.0 8.3 27.0 33.3 19.0 INDONESIA 4.0 24.7 20.3 36.3 13.0 1.7 THAILAND 1.3 18.3 22.7 33.0 22.0 2.7 0.3 12.0 8.3 27.0 33.3 19.0 4.0 24.7 20.3 36.3 13.0 1.71.3 18.3 22.7 33.0 22.0 2.7 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0  Our Vietnamese respondents exercise most frequently when compared to the other two countries. 33.3% of the Vietnamese respondents exercise for 3 - 5 days per week, if not 27.0% manage to exercise for once or twice a week.  Thai respondents exercise moderately as 33.0% work for 1-2 days per week, followed by 22.7% who work out for once to twice a month.  Indonesian respondents work out least as 36.3% work out for once and twice a week and almost 25.0% rarely work out.
  63. 63. ©2016 W&S GROUP63 Q15. Please tell us how often do you exercise in one month? [SA] (n=900) Unit: % Frequency on Exercise Never Rarely 1-2 days per month 1-2 days per week 3-5 days per week 6-7 days per week VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 17 – 24 y/o 25 – 34 y/o 35 y/o and above 0.0 11.0 8.0 36.0 30.0 15.0 0.0 9.0 8.0 26.0 35.0 22.0 1.0 16.0 9.0 19.0 35.0 20.0 1.0 29.0 23.0 34.0 11.0 2.0 3.0 28.0 23.0 35.0 10.0 1.0 8.0 17.0 15.0 40.0 18.0 2.0 3.0 19.0 22.0 29.0 26.0 1.0 0.0 20.0 22.0 33.0 19.0 6.0 1.0 16.0 24.0 37.0 21.0 1.0
  64. 64. ©2016 W&S GROUP64 Q16. Please tell us what type of exercise do you do regularly? [MA] (n=900) Unit: % Regular exercises Walking Jogging/Ru nning Gymnastic (weight training, strength training, etc..) Cycling Stretching exercises Aerobic activity golf Tennis volleyball Badminton Swimming Yoga Boxing Others VIETNAM 71.6 47.8 11.0 35.5 17.1 39.1 1.0 4.0 6.7 19.1 16.1 34.1 1.0 5.0 INDONESIA 58.0 51.4 22.6 25.3 18.4 21.5 1.0 1.7 2.1 9.4 20.5 14.2 0.0 1.4 THAILAND 47.3 36.8 20.3 36.1 23.3 33.8 0.3 2.0 3.7 18.9 22.0 15.9 1.4 2.7 71.6 47.8 11.0 35.5 17.1 39.1 1.0 4.0 6.7 19.1 16.1 34.1 1.0 5.0 58.0 51.4 22.6 25.3 18.4 21.5 1.0 1.7 2.1 9.4 20.5 14.2 0.0 1.4 47.3 36.8 20.3 36.1 23.3 33.8 0.3 2.0 3.7 18.9 22.0 15.9 1.4 2.7 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0  “Walking” is the most regular physical exercise among the surveyed respondents in Vietnam, Indonesia and Thailand, with 71.6%, 58.0% and 47.3% respectively. Meanwhile, “Jogging/Running” ranks second in those countries.  Moreover, sports such as “Volleyball”, “Tennis”, “Golf”, and “Boxing” have lower levels of popularity.
  65. 65. ©2016 W&S GROUP65 Q16. Please tell us what type of exercise do you do regularly? [MA] (n=900) Unit: % Regular exercise – Age Group Walking Jogging/Running Gymnastic (weight training, strength training, etc..) Cycling Stretching exercises Aerobic activity volleyball Badminton Swimming Yoga VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 17 – 24 y/o 25 – 34 y/o 35 y/o and above 74.0 59.0 12.0 40.0 17.0 40.0 8.0 21.0 14.0 35.0 71.0 48.0 9.0 36.0 18.0 43.0 6.0 17.0 12.0 30.0 69.7 36.4 12.1 30.3 16.2 34.3 6.1 19.2 22.2 37.4 55.6 51.5 23.2 24.2 21.2 17.2 4.0 15.2 19.2 7.1 64.9 50.5 17.5 22.7 16.5 20.6 0.0 8.2 24.7 13.4 53.3 52.2 27.2 29.3 17.4 27.2 2.2 4.3 17.4 22.8 63.9 42.3 22.7 44.3 29.9 36.1 4.1 24.7 25.8 15.5 43.0 38.0 24.0 38.0 28.0 30.0 6.0 25.0 11.0 21.0 35.4 30.3 14.1 26.3 12.1 35.4 1.0 7.1 29.3 11.1
  66. 66. ©2016 W&S GROUP66 Q17. Please tell us how long is your exercise activity per session? [Matrix SA] (n=900) Unit: % Duration of Exercise activity per session (1) <30 min 30-60 min 1 - 2 hours > 2 hour <30 min 30-60 min 1 - 2 hours > 2 hour <30 min 30-60 min 1 - 2 hours > 2 hour VIETNAM 41.9 50.7 7.0 0.5 59.4 34.3 4.2 2.1 33.3 33.3 30.3 3.0 INDONESIA 43.7 46.1 8.4 1.8 45.3 50.0 4.7 0.0 38.5 43.1 18.5 0.0 THAILAND 34.3 54.3 8.6 2.9 45.9 50.5 2.8 0.9 16.7 58.3 18.3 6.7 41.9 50.7 7.0 0.5 59.4 34.3 4.2 2.1 33.3 33.3 30.3 3.0 43.7 46.1 8.4 1.8 45.3 50.0 4.7 0.0 38.5 43.1 18.5 0.0 34.3 54.3 8.6 2.9 45.9 50.5 2.8 0.9 16.7 58.3 18.3 6.7 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0  The majority of the respondents in Vietnam, Indonesia and Thailand spend less than 30 minutes or about 30-60 minutes exercising in each session.  Most of the respondents in Vietnam (50.7%), Indonesia (46.1%) and Thailand (54.3%) spend around 30-60 minutes in each session walking. The same amount of time is spent for jogging and running in Indonesia (50.0%) and Thailand (50.5%).  According to gymnastic, more than half of Thai respondents spend around 30-60 minutes to complete their sessions, followed by 43.1% of the Indonesians, and 33.3% of Vietnamese. Walking Jogging/ Running Gymnastic
  67. 67. ©2016 W&S GROUP67 Q17. Please tell us how long is your exercise activity per session? [Matrix SA] (n=900) Unit: % Duration of Exercise activity per session (2) <30 min 30-60 min 1 - 2 hours > 2 hour <30 min 30-60 min 1 - 2 hours > 2 hour <30 min 30-60 min 1 - 2 hours > 2 hour VIETNAM 34.9 44.3 17.0 3.8 78.4 15.7 2.0 3.9 43.6 39.3 13.7 3.4 INDONESIA 26.0 54.8 15.1 4.1 79.2 18.9 1.9 0.0 30.6 54.8 14.5 0.0 THAILAND 34.6 54.2 10.3 0.9 58.0 33.3 7.2 1.4 28.0 63.0 6.0 3.0 34.9 44.3 17.0 3.8 78.4 15.7 2.0 3.9 43.6 39.3 13.7 3.4 26.0 54.8 15.1 4.1 79.2 18.9 1.9 0.0 30.6 54.8 14.5 0.0 34.6 54.2 10.3 0.9 58.0 33.3 7.2 1.4 28.0 63.0 6.0 3.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0  “Less than 30 minutes” is used to do stretching - Vietnam (78.4%), Indonesia (79.2%) and Thailand (58.0%).  Other activities such as cycling and aerobic activities tend to be done in longer periods of time (30-60 minutes). However, this is not true amongst the Vietnamese as they spend less than 30 minutes per session doing aerobic exercises. Cycling Stretching exercises Aerobic activity
  68. 68. ©2016 W&S GROUP68 Q17. Please tell us how long is your exercise activity per session? [Matrix SA] (n=900) Unit: % Duration of Exercise activity per session (3) <30 min 30-60 min 1 - 2 hours > 2 hour <30 min 30-60 min 1 - 2 hours > 2 hour <30 min 30-60 min 1 - 2 hours > 2 hour <30 min 30-60 min 1 - 2 hours > 2 hour VIETNAM 30.0 45.0 20.0 5.0 21.4 53.6 21.4 3.6 25.0 47.9 22.9 4.2 33.3 46.1 18.6 2.0 INDONESIA 16.7 66.7 16.7 0.0 18.5 66.7 14.8 0.0 0.0 57.6 39.0 3.4 26.8 58.5 14.6 0.0 THAILAND 45.5 45.5 0.0 9.1 19.6 55.4 21.4 3.6 12.3 43.1 32.3 12.3 31.9 44.7 17.0 6.4 30.0 45.0 20.0 5.0 21.4 53.6 21.4 3.6 25.0 47.9 22.9 4.2 33.3 46.1 18.6 2.0 16.7 66.7 16.7 0.0 18.5 66.7 14.8 0.0 0.0 57.6 39.0 3.4 26.8 58.5 14.6 0.0 45.5 45.5 0.0 9.1 19.6 55.4 21.4 3.6 12.3 43.1 32.3 12.3 31.9 44.7 17.0 6.4 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0  The majority of the respondents spend at least 30-60 minutes per session for volleyball, badminton, swimming and yoga.  However, in Thailand an equal amount of 45.5% of the respondents spend either less than 30 minutes or 30-60 minutes per session for volleyball activities. Volleyball Badminton Swimming Yoga
  69. 69. ©2016 W&S GROUP69 Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit: % Dietary Information (Meal Frequency) Starches - bread, bagel, roll, cereal, pasta, noodles, rice, potato  “Limiting consumption of starches to 1-3 times per week is popular among Vietnamese and Indonesian respondents with 26.4% and 28.0%, respectively.  In Thailand, starches are consumed more frequently for 2 – 3 times per day by 32.3% of the respondents. 4 times or more per day 2-3 times per day 1 time per day 4-6 times per week 1-3 times per week Less than 1 time per week Never VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 0.7 9.3 20.7 16.7 12.0 32.3 8.3 1.4 12.5 26.4 16.6 16.6 24.1 2.4 2.7 26.0 28.0 10.0 11.3 20.3 1.7
  70. 70. ©2016 W&S GROUP70 Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit: % Dietary Information (Meal Frequency) – Age Group Starches - bread, bagel, roll, cereal, pasta, noodles, rice, potato 4 times or more per day 2-3 times per day 1 time per day 4-6 times per week 1-3 times per week Less than 1 time per week Never VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 17 – 24 y/o 25 – 34 y/o 35 y/o and above 3.1 25.5 19.4 17.3 22.4 10.2 2.0 3.0 23.2 18.2 13.1 27.3 14.1 1.0 1.0 23.5 12.2 19.4 29.6 13.3 1.0 4.0 24.0 9.0 8.0 28.0 24.0 3.0 0.0 26.0 11.0 9.0 25.0 28.0 1.0 1.0 11.0 14.0 13.0 31.0 26.0 4.0 9.0 30.0 18.0 13.0 20.0 10.0 0.0 9.0 38.0 10.0 15.0 15.0 12.0 1.0 7.0 29.0 8.0 22.0 27.0 6.0 1.0
  71. 71. ©2016 W&S GROUP71 Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit: % Dietary Information (Meal Frequency) Fruits  The Vietnamese eat healthier during diet sessions, they admitted that they eat fruits 1 time per day (27.6%). In Indonesia, the majority of the respondents eat fruits 1 – 3 times per week (31.3%).  Meanwhile, the pattern is different among Thailand respondents, the number differed slightly among level of frequencies from 2 – 3 times per day to 1 – 3 times per week. (19.7% and 19.3%). 4 times or more per day 2-3 times per day 1 time per day 4-6 times per week 1-3 times per week Less than 1 time per week Never VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 1.3 9.3 20.7 19.7 21.0 19.3 8.7 0.0 1.0 13.8 22.9 27.6 25.3 9.4 0.3 14.3 31.3 16.7 15.7 18.0 3.7
  72. 72. ©2016 W&S GROUP72 Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit: % Dietary Information (Meal Frequency) – Age Group Fruits 4 times or more per day 2-3 times per day 1 time per day 4-6 times per week 1-3 times per week Less than 1 time per week Never VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 17 – 24 y/o 25 – 34 y/o 35 y/o and above 6.1 21.4 19.4 34.7 16.3 2.0 0.0 14.1 21.2 39.4 16.2 9.1 0.0 0.0 8.0 33.0 24.0 18.0 16.0 1.0 0.0 3.0 14.0 11.0 15.0 36.0 21.0 0.0 1.0 18.0 15.0 17.0 35.0 13.0 1.0 7.0 22.0 21.0 18.0 23.0 9.0 0.0 12.0 10.0 21.0 22.0 23.0 10.0 2.0 10.0 13.0 21.0 20.0 24.0 11.0 1.0 4.0 35.0 21.0 17.0 15.0 7.0 1.0
  73. 73. ©2016 W&S GROUP73 Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit: % Dietary Information (Meal Frequency) Vegetables  The percentage of people eat vegetables 2 – 3 times per day is slightly higher in Vietnam than in Indonesia and Thailand. 35.3% of people in Vietnam eat vegetables 2 – 3 times per day, whereas the number in Indonesia and Thailand are 8.3% and 8.6% lower, respectively. 4 times or more per day 2-3 times per day 1 time per day 4-6 times per week 1-3 times per week Less than 1 time per week Never VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 0.3 7.3 15.0 16.3 22.3 26.7 12.0 0.0 1.0 7.8 16.9 28.1 35.3 10.8 0.3 6.3 20.3 19.3 21.7 27.0 5.0
  74. 74. ©2016 W&S GROUP74 Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit: % Dietary Information (Meal Frequency) – Age Group Vegetables 4 times or more per day 2-3 times per day 1 time per day 4-6 times per week 1-3 times per week Less than 1 time per week Never VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 17 – 24 y/o 25 – 34 y/o 35 y/o and above 10.3 39.2 24.7 15.5 9.3 1.0 0.0 11.1 32.3 34.3 15.2 6.1 1.0 0.0 11.1 34.3 25.3 20.2 8.1 1.0 0.0 7.0 21.0 20.0 19.0 22.0 11.0 0.0 1.0 29.0 24.0 20.0 23.0 3.0 0.0 7.0 31.0 21.0 19.0 16.0 5.0 1.0 16.0 15.0 25.0 16.0 19.0 9.0 0.0 14.0 20.0 27.0 16.0 11.0 11.0 1.0 6.0 45.0 15.0 17.0 15.0 2.0 0.0
  75. 75. ©2016 W&S GROUP75 Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit: % Dietary Information (Meal Frequency) Dairy – milk, yogurt  The consumption of dairy products vary among three countries. 35.5% of people in Vietnam and 23.0% of Thai respondents consume dairy products (milk, yogurt) 1 – 3 times per week, while Indonesian respondents consume less dairy products (Less than 1 time per week), with 31.0%.  However, in Thailand and Indonesia a range of 22.0% consume dairy once per day. 4 times or more per day 2-3 times per day 1 time per day 4-6 times per week 1-3 times per week Less than 1 time per week Never VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 2.0 15.3 23.0 18.3 22.7 12.3 6.3 1.7 14.0 35.5 16.4 22.2 7.2 3.1 11.7 31.0 23.7 10.0 17.0 5.3 1.3
  76. 76. ©2016 W&S GROUP76 Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit: % Dietary Information (Meal Frequency) – Age Group Dairy – milk, yogurt 4 times or more per day 2-3 times per day 1 time per day 4-6 times per week 1-3 times per week Less than 1 time per week Never VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 17 – 24 y/o 25 – 34 y/o 35 y/o and above 2.1 8.3 19.8 20.8 38.5 8.3 2.1 4.0 8.1 25.3 15.2 29.3 18.2 0.0 3.1 5.1 21.4 13.3 38.8 15.3 3.1 1.0 5.0 15.0 11.0 22.0 37.0 9.0 1.0 3.0 15.0 11.0 31.0 28.0 11.0 2.0 8.0 21.0 8.0 18.0 28.0 15.0 6.0 10.0 19.0 22.0 27.0 15.0 1.0 8.0 7.0 27.0 14.0 27.0 17.0 0.0 5.0 20.0 22.0 19.0 15.0 14.0 5.0
  77. 77. ©2016 W&S GROUP77 Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit: % Dietary Information (Meal Frequency) Protein - Meat, fish, poultry, eggs, cheese  The charts below show that Thai have protein intake (meat, fish, poultry, eggs, cheese, etc.) more often, 2 – 3 times per day with 24.3%. This compared to Vietnamese who consume 1 time per day and 4 – 6 times per week, with 24.4% and 24.7% respectively. Followed by people in Indonesia who consume less protein (1 – 3 times per week), with 31.3%. 4 times or more per day 2-3 times per day 1 time per day 4-6 times per week 1-3 times per week Less than 1 time per week Never VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 0.3 6.0 18.7 22.7 20.0 24.3 8.0 0.7 8.5 21.7 24.7 24.4 16.9 3.1 1.7 11.7 31.3 20.0 14.3 19.7 1.3
  78. 78. ©2016 W&S GROUP78 Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit: % Dietary Information (Meal Frequency) – Age Group Protein - Meat, fish, poultry, eggs, cheese 4 times or more per day 2-3 times per day 1 time per day 4-6 times per week 1-3 times per week Less than 1 time per week Never VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 17 – 24 y/o 25 – 34 y/o 35 y/o and above 2.1 8.3 19.8 20.8 38.5 8.3 2.1 4.0 8.1 25.3 15.2 29.3 18.2 0.0 3.1 5.1 21.4 13.3 38.8 15.3 3.1 1.0 5.0 15.0 11.0 22.0 37.0 9.0 1.0 3.0 15.0 11.0 31.0 28.0 11.0 2.0 8.0 21.0 8.0 18.0 28.0 15.0 6.0 10.0 19.0 22.0 27.0 15.0 1.0 8.0 7.0 27.0 14.0 27.0 17.0 0.0 5.0 20.0 22.0 19.0 15.0 14.0 5.0
  79. 79. ©2016 W&S GROUP79 Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit: % Dietary Information (Meal Frequency) Fats - butter, margarine, mayo, oil, salad dressing, sour cream, cream cheese  The survey revealed similar consumption patterns of fats amongst people from the three countries. Majority of the respondents across the three countries are eating fats between Less than 1 time per week to 1 – 3 times per week. 4 times or more per day 2-3 times per day 1 time per day 4-6 times per week 1-3 times per week Less than 1 time per week Never VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 8.3 31.0 29.7 11.0 11.7 3.7 4.7 6.5 28.2 31.3 15.6 10.9 5.4 2.0 8.7 30.0 29.7 11.7 11.0 7.0 2.0
  80. 80. ©2016 W&S GROUP80 Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit: % Dietary Information (Meal Frequency) – Age Group Fats - butter, margarine, mayo, oil, salad dressing, sour cream, cream cheese 4 times or more per day 2-3 times per day 1 time per day 4-6 times per week 1-3 times per week Less than 1 time per week Never VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 17 – 24 y/o 25 – 34 y/o 35 y/o and above 2.1 5.2 14.4 17.5 29.9 26.8 4.1 2.0 9.1 12.1 12.1 25.3 36.4 3.0 2.0 2.0 6.1 17.3 38.8 21.4 12.2 6.0 5.0 11.0 11.0 28.0 32.0 7.0 0.0 6.0 9.0 10.0 38.0 27.0 10.0 0.0 10.0 13.0 14.0 23.0 31.0 9.0 6.0 3.0 15.0 9.0 29.0 30.0 8.0 5.0 6.0 13.0 11.0 25.0 33.0 7.0 3.0 2.0 7.0 13.0 35.0 30.0 10.0
  81. 81. ©2016 W&S GROUP81 Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit: % Dietary Information (Meal Frequency) Sweets - candy, cake, soft drink  The survey represents similar consumption patterns of Sweets (candy, cake, soft drink) amongst people from the three countries. Majority of the respondents across the three countries are eating sweets between Less than 1 time per week to 1 – 3 times per week.  Moreover, 37.5% of the individuals in Vietnam eat sweets less than 1 time per week, whereas the number in Indonesia and Thailand are each 8.2% lower. 4 times or more per day 2-3 times per day 1 time per day 4-6 times per week 1-3 times per week Less than 1 time per week Never VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 4.7 29.3 28.7 16.0 11.3 4.7 5.3 7.8 37.5 28.7 14.9 6.8 2.4 2.0 6.3 29.3 30.0 16.0 10.7 6.0 1.7
  82. 82. ©2016 W&S GROUP82 Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit: % Dietary Information (Meal Frequency) – Age Group Sweets - candy, cake, soft drink 4 times or more per day 2-3 times per day 1 time per day 4-6 times per week 1-3 times per week Less than 1 time per week Never VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 17 – 24 y/o 25 – 34 y/o 35 y/o and above 2.0 1.0 8.2 24.5 28.6 31.6 4.1 2.0 4.0 5.1 10.1 29.3 42.4 7.1 2.0 2.0 7.1 10.1 28.3 38.4 12.1 2.0 6.0 12.0 23.0 29.0 22.0 6.0 2.0 4.0 8.0 16.0 31.0 34.0 5.0 1.0 8.0 12.0 9.0 30.0 32.0 8.0 5.0 6.0 16.0 15.0 26.0 28.0 4.0 7.0 6.0 11.0 15.0 30.0 26.0 5.0 4.0 2.0 7.0 18.0 30.0 34.0 5.0
  83. 83. ©2016 W&S GROUP83 Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit: % Dietary Information (Meal Frequency) Coffee and Tea  35.0% of Vietnamese respondents drink coffee and tea less than 1 time per week. And, the consumption of coffee and tea is higher (1 – 3 times per week) amongst respondents in Indonesia, with 25.0%, compared with 19.0% of those in Vietnam.  In Thailand, however, majority of the respondents drink coffee and tea 1 – 3 times per week to 1 time per day (23.3%). 4 times or more per day 2-3 times per day 1 time per day 4-6 times per week 1-3 times per week Less than 1 time per week Never VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 11.7 19.0 23.3 13.7 20.3 5.7 6.3 15.6 35.0 19.0 9.9 13.3 4.1 3.1 7.3 27.3 25.0 13.3 19.7 5.7 1.7
  84. 84. ©2016 W&S GROUP84 Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit: % Dietary Information (Meal Frequency) – Age Group Coffee and Tea 4 times or more per day 2-3 times per day 1 time per day 4-6 times per week 1-3 times per week Less than 1 time per week Never VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300) 17 – 24 y/o 25 – 34 y/o 35 y/o and above 1.0 6.3 6.3 11.5 17.7 45.8 11.5 5.1 2.0 15.2 4.0 20.2 30.3 23.2 3.0 4.0 18.2 14.1 19.2 29.3 12.1 1.0 5.0 14.0 15.0 30.0 29.0 6.0 2.0 5.0 19.0 9.0 25.0 31.0 9.0 2.0 7.0 26.0 16.0 20.0 22.0 7.0 5.0 2.0 9.0 12.0 26.0 27.0 19.0 8.0 5.0 26.0 15.0 20.0 16.0 10.0 6.0 10.0 26.0 14.0 24.0 14.0 6.0
  85. 85. ©2016 W&S GROUP85 G. Conclusions & Recommendations 1. Conclusions 2. Recommendations
  86. 86. ©2016 W&S GROUP86 E. Conclusions (1) Attributes Vietnam Indonesia Thailand Ways to pamper yourself 1. Diet (100.0%) 2. Massage (76.0%) 3. Acne cure (72.7%) 1. Diet (100.0%) 2. Scrubs (64.7%) 3. Massage (48.7%) 1. Diet (100.0%) 2. Acne cure (60.0%) 3. Scrubs (58.0%) Ways to take care of health Diet Behaviors Attributes Vietnam Indonesia Thailand Diet Methods 1. Weight reduction (low calories) (100.0%) 2. Low fat (67.7%) 3. Low triglyceride (57.0%) 1. Weight reduction (low calories) (100.0%) 2. Low fat (45.0%) 3. Low cholesterol (33.7%) 1. Weight reduction (low calories) (100.0%) 2. Low fat (55.7%) 3. Low cholesterol (53.7%) Diet Duration 1 - 2 months (21.7%) 1 - 2 months (27.7%) 3 - 4 months (22.7%)
  87. 87. ©2016 W&S GROUP87 E. Conclusions (2) Attributes Vietnam Indonesia Thailand Relation between blood type & Diet Relate (34.7%) Relate (49.6%) Relate (69.0%) Body perspective The right build 12.0% 1.0% 13.0% A bit overweight 69.0% 54.0% 40.0% Too overweight 19.0% 45.0% 47.0% Ways to achieve right weight goal 1. I eat fruit more frequently (82.3%) 2. Eat mainly vegetables (69.3%) 3. Calorie controlled (64.7%) 1. Reduce the number of meals (71.3%) 2. Calorie controlled (58.7%) 3. I eat fruit more frequently (56.0%) 1. Calorie controlled (74.0%) 2. Aerobic Exercise (69.3%) 3. I eat fruit more frequently (67.7%) Best ways to achieve right weight goal Calorie controlled (27.7%) Reduce the number of meals (23.7%) Aerobic exercise (34.0%) Diet Behaviors (Cont.)
  88. 88. ©2016 W&S GROUP88 E. Conclusions (3) Attributes Vietnam Indonesia Thailand Body Concerns 1. Belly (94.7%) 2. Thighs (59.0%) 3. Calf (41.7%) 1. Belly (92.3%) 2. Thighs (65.0%) 3. Upper Arm (52.7%) 1. Belly (88.0%) 2. Thighs (72.3%) 3. Upper Arm and Hip (52.3%) Impotency toward weight lost Important (96.6%) Important (97.7%) Important (59.4%) Lifestyle toward goal weight Confident (82.9%) Confident (89.9%) Confident (27.3%) Ideal number of weight lost 1 - 3 kg. (44.0%) 4 - 6 kg. (43.7%) 4 - 6 kg. (38.0%) Diet Triggers 1. The desire to be beautiful (75.0%) 2. Improve self- esteem (62.7%) 3. Because of feeling fat (56.0%) 1. Because of feeling fat (63.0%) 2. Because I cannot put on clothes (small size) (50.7%) 3. The desire to be beautiful (45.7%) 1. I want to keep the style (32.3%) 2. Because of feeling fat (24.0%) 3. The desire to be beautiful (11.3%) Expenditure on Diet Program $21 - $30 (25.0%) Less than $10 (26.3%) $21 - $30 (25.0%) Diet Behaviors (Cont.)
  89. 89. ©2016 W&S GROUP89 E. Conclusions (4) Attributes Vietnam Indonesia Thailand Causes of weight increased 1. Inactive lifestyle (73.3%) 2. Improper eating habits (72.3%) 3. Intake too many oily food (62.7%) 1. Lack of exercise (74.0%) 2. Improper eating habits (74.0%) 3. Intake too many oily food (61.7%) 1. Lack of exercise (72.7%) 2. Carbohydrates ingestion (65.7%) 3. Intake too many oily food (59.3%) Obstacles on diet program 1. Food temptation (75.3%) 2. Lazy to exercise (59.0%) 3. Often feeling hungry (55.3%) 1. Food temptation (75.7%) 2. Lazy to exercise (70.7%) 3. Often feeling hungry (61.3%) 1. Lazy to exercise (64.7%) 2. Often feeling hungry (58.3%) 3. Food temptation (41.0%) Level of satisfaction after joining diet program Satisfied (32.4%) Satisfied (19.0%) Satisfied (65.0%) Dissatisfied points on diet results 1. Did not reach their expected weight (42.3%) 2. Did not lose weight at all (25.6%) 3. Lost weight inappreciably (17.9%) 1. Did not reach their expected weight (27.6%) 2. Food temptation (18.7%) 3. Did not lose weight at all (17.2%) 1. Did not reach their expected weight (46.3%) 2. Did not lose weight at all (24.1%) 3. Food temptation (16.7%) Diet Behaviors (Cont.)
  90. 90. ©2016 W&S GROUP90 E. Conclusions (5) Attributes Vietnam Indonesia Thailand Sources of information about diet Rank 1 Internet (Diet Site) (34.3%) Internet (Diet Site) (43.7%) Internet (Diet Site) (51.0%) Rank 2 Internet (Diet Site) (25.0%) Friends' recommendations (24.0%) Friends' recommandations (19.3%) Rank 3 Friends' recommandations (19.6%) Those who have a good body after diet (22.0%) Friends' recommandations and Internet (17.3%) Sources of Information about Diet
  91. 91. ©2016 W&S GROUP91 E. Conclusions (6) Attributes Vietnam Indonesia Thailand Frequency on exercise 3 - 5 days per week (33.3%) 1 - 2 days per week (36.3%) 1 - 2 days per week (33.0%) Regular exercise 1. Walking (71.6%) 2. Jogging / Running (47.8%) 3. Aerobic Activity (39.1%) 1. Walking (58.0%) 2. Jogging / Running (51.4%) 3. Cycling (25.3%) 1. Walking (47.3%) 2. Jogging / Running (36.8%) 3. Cycling (36.1%) Duration of Exercises Walking 30 - 60 mins (50.7%) 30 - 60 mins (46.1%) 30 - 60 mins (54.3%) Jogging / Running < 30 mins (59.4%) 30 - 60 mins (50.0%) 30 - 60 mins (50.5%) Gymnastic < 30 mins or 30 - 60 mins (33.3%) 30 - 60 mins (43.1%) 30 - 60 mins (58.3%) Cycling 30 - 60 mins (44.3%) 30 - 60 mins (54.8%) 30 - 60 mins (54.2%) Stretching exercises < 30 mins (78.4%) < 30 mins (79.2%) < 30 mins (58.0%) Aerobic activity < 30 mins (43.6%) 30 - 60 mins (54.8%) 30 - 60 mins (63.0%) Volleyball 30 - 60 mins (45.0%) 30 - 60 mins (66.7%) 30 - 60 mins (45.5%) Exercise Behaviors
  92. 92. ©2016 W&S GROUP92 E. Conclusions (7) Exercise Behaviors Attributes Vietnam Indonesia Thailand Dietary Information Starches - bread, bagel, roll, cereal, pasta, noodles, rice, potato 1-3 times per week (26.4%) 1-3 times per week (28.0%) 2-3 times per week (32.3%) Fruits 1 time per day (27.6%) 1-3 times per week (31.3%) 1 time per day (21.0%) Vegetables 2-3 times per day (35.3%) 2-3 times per day (27.0%) 2-3 times per day (26.7%) Dairy - milk, yogurt 1-3 times per week (35.5%) Less than 1 time per week (31.0%) 1-3 times per week (23.0%) Protein - Meat, fish, poultry, eggs, cheese 4-6 times per week (24.7%) 1-3 times per week (31.3%) 2-3 times per day (24.3%) Fats - butter, margarine, mayo, oil, salad dressing, sour cream, cream cheese 1-3 times per week (31.3%) Less than 1 time per week (30.0%) Less than 1 time per week (31.0%) Sweets - candy, cake, soft drink Less than 1 time per week (37.5%) 1-3 times per week (30.0%) Less than 1 time per week (29.3%) Coffee and Tea Less than 1 time per week (35.0%) Less than 1 time per week (27.3%) 1-3 times per week (23.3%)
  93. 93. ©2016 W&S GROUP Government should support farmers and producers of clean food. Also government should subsidize local healthy products, which will increase accessibility to mass. Diet program is a challenge in one’s life. To complete it, one needs to strict with her routine and her mind. 93 G. Recommendations Taking care of oneself is gaining more popularity in Southeast Asia, especially diet. In each country, diet methods differ largely due to society, culture, and the way of life that help shape an individual’s thought and decision making. From our results, many respondents did not succeed in diet programs for the following reasons, Conventional diet programs were used when in fact, diet programs should be tailor-made to suit the health and lifestyle of each individual. Health sectors should work together to develop strategies to help people build a good health such as informing the right diet information to the public. With the helps from the above sectors, if you could complete what we have mentioned earlier, the health concern will be decreased, with a better quality of life.
  94. 94. FOR FURTHER INQUIRIES, PLEASE CONTACT: 5F Honey Gotanda Dai2-bdg Gotanda 1-4-1 Higashi-Gotanda Shinagawa-ku Tokyo city, Japan Tel: +81 (0) 3-5421-7925 URL : http://wsgroup-asia.com/ Email : info@wsgroup-asia.com The copyright of this report belongs to World Wide System Corporation *** Our report is officially free for those who are interested, and open for using this report as references. For any usages regarding to our results, please refer W&S as your sources of information.

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