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Comparative report on oversea travel behavior study in thailand indonesia and vietnam in 2015

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Comparative report on oversea travel behavior study

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Comparative report on oversea travel behavior study in thailand indonesia and vietnam in 2015

  1. 1. Comparative report on Oversea Travel Behavior Study in Thailand, Indonesia and Vietnam in 2015 October 2015
  2. 2. Table of content 2 A. Research Design (P.3) B. Respondent profile (P.4) C. Summary (P.5) D. Detail Findings (P.9)
  3. 3. 3 Research Method Online research Fieldwork Period September 2015 Research Area Nationwide - Vietnam, Indonesia, Thailand Respondent Criteria Male / Female, 17 years old and above. Ever travel to International destination for family events, religious trip, national holidays and leisure in the past 3 year. Sample Size 600 samples Qouta Number of Questions 5 Screening Questions, 12 Main Questions Survey Content Oversea Travelling Frequency, Past Destination Country, Travelling Behavior, Travelling Source of Information, Next Destination Country A. Research design Gender x Age Thailand Indonesia Vietnam Male 17 – 29 years old 50 50 50 Over 30 years old 50 50 50 Female 17 – 29 years old 50 50 50 Over 30 years old 50 50 50 Total 200 200 200
  4. 4. 4 C. Summary Singapore was the major country of the past destination from Thailand, Indonesia and Vietnam. Japan becomes the top country which visited for overseas vacation by 59.0% of Thailand’s respondents. Meanwhile, Singapore is leading in Indonesia’s target as main country which visited for overseas vacation by 75.0% of respondents. Moreover, Thailand is the most chosen country to visit by 56.0% of Vietnam’s respondents. 39.0% of Vietnam respondents prefer to travel in July, 35.5% of Thailand respondents prefer to travel in April, and 32.5% of Indonesia respondents prefer to travel in December as their best month to travel. Indonesia has the shortest time of travelling, they prefer to travel for 3 – 4 days for oversea vacation. Furthermore, Vietnam has the longest time to travel, they spend more than 7 days when they’re on oversea vacation. At last, most people in Thailand spend around 5 days on oversea vacation.
  5. 5. 5 C. Summary  Booking hotel by online is the main method which are used by respondents among 3 countries, especially in Indonesia which is up to 72.5% among others. Travelling by using Tour services is top chosen by 37.5% respondents in Thailand, while 49.5% respondents in Indonesia and 47.5% respondents in Vietnam chose self-organized trip when they were travelling to oversea. Among 3 countries, they have same country options to be visited for the next destination, such as Japan, South Korea and Singapore. Japan and South Korea are the top among 2 countries respondents in Thailand and Indonesia. In addition, Singapore is the top destination for Vietnamese’s next trip.
  6. 6. 6 D. Detail findings 1. Oversea Travelling Frequency 2. Past Destination Country 3. Travelling Behavior 4. Travelling Source of Information 5. Next Destination Country
  7. 7. Oversea Travelling Frequency 10 1 - 2 times 3 - 4 times 5 - 6 times More than 6 times Thailand 49.5 33.0 12.0 5.5 Indonesia 52.0 36.5 9.0 2.5 Vietnam 59.0 31.5 5.5 4.0 49.5 33.0 12.0 5.5 52.0 36.5 9.0 2.5 59.0 31.5 5.5 4.0 0.0 20.0 40.0 60.0 Q1. Please tell us how many times did you have a vacation travelling trip at oversea within these 3 years (1 September 2012 - 31 August 2015)? [SA] N=600  Almost half of the respondents from Thailand, Indonesia and Vietnam had a vacation travelling trip at oversea once to twice within these 3 years. It showed that Vietnam has the highest percentage among 3 countries with percentage of 59.0. (Unit: %)
  8. 8. 8 Indonesia(N=200)Thailand(N=200) Vietnam(N=200) (Unit: %)Q1. Please tell us how many times did you have a vacation travelling trip at oversea within these 3 years (1 September 2012 - 31 August 2015)? [SA] N=600 Oversea Travelling Frequency - Male 40.0 40.0 12.0 8.0 46.0 36.0 12.0 6.0 0 20 40 60 80 1 - 2 times 3 - 4 times 5 - 6 times More than 6 times 38.0 48.0 12.0 2.0 56.0 32.0 8.0 4.0 0 20 40 60 80 60.0 28.0 8.0 4.0 60.0 32.0 4.0 4.0 0 20 40 60 80 17 - 29 years old 30 years old and above
  9. 9. 9 Indonesia(N=200)Thailand(N=200) Vietnam(N=200) (Unit: %)Q1. Please tell us how many times did you have a vacation travelling trip at oversea within these 3 years (1 September 2012 - 31 August 2015)? [SA] N=600 Oversea Travelling Frequency - Male 56.0 28.0 10.0 6.0 56.0 28.0 14.0 2.0 0 20 40 60 80 1 - 2 times 3 - 4 times 5 - 6 times More than 6 times 58.0 28.0 10.0 4.0 56.0 38.0 6.0 0.0 0 20 40 60 80 56.0 36.0 4.0 4.0 60.0 30.0 6.0 4.0 0 20 40 60 80 17 - 29 years old 30 years old and above
  10. 10. 10 1. Oversea Travelling Frequency 2. Past Destination Country 3. Travelling Behavior 4. Travelling Source of Information 5. Next Destination Country D. Detail findings
  11. 11. 59.0 37.5 31.5 25.5 21.0 21.0 15.5 14.5 14.5 63.0 0 20 40 60 80 Japan South Korea Singapore China Laos Hong Kong Malaysia Vietnam Myanmar Others 75.0 53.5 29.0 29.0 16.0 13.0 12.0 10.0 10.0 47.0 0 20 40 60 80 Singapore Malaysia Thailand Japan Australia South Korea Hong Kong Saudi Arabia China Others 56.0 41.5 31.5 21.0 19.0 17.5 12.5 11.5 9.5 46.5 0 20 40 60 80 Thailand Singapore China Japan South Korea Cambodia USA Malaysia Laos Others 10 Past Destination Country Indonesia(N=200)Thailand(N=200) Vietnam(N=200) (Unit: %)Q2. Please tell us which countrie(s) did you visit for overseas vacation travelling in the last 3 years (1 September 2012 - 31 August 2015)? [FA] N=600  Singapore was the major country of the past destination from Thailand, Indonesia and Vietnam  apan become the top country which visited for overseas vacation travelling by 59.0% of Thailand’s respondents. Meanwhile, Singapore is leading on Indonesia’s target as main country which visited for overseas vacation travelling by 75.0% respondents. Moreover, Thailand is the most chosen country to be visited by 56.0% of Vietnam’s respondents.
  12. 12. 58.0 34.0 40.0 32.0 28.0 24.0 22.0 20.0 16.0 80.0 68.0 36.0 24.0 26.0 14.0 14.0 16.0 14.0 22.0 58.0 0 20 40 60 80 100 Japan South Korea Singapore China Laos Hong Kong Malaysia Vietnam Myanmar Others 74.0 56.0 30.0 32.0 26.0 10.0 14.0 6.0 12.0 74.0 76.0 58.0 30.0 34.0 14.0 8.0 8.0 12.0 10.0 30.0 0 20 40 60 80 100 Singapore Malaysia Thailand Japan Australia South Korea Hong Kong Saudi Arabia China Others 58.0 48.0 32.0 20.0 22.0 20.0 20.0 6.0 18.0 56.0 54.0 44.0 28.0 22.0 6.0 18.0 12.0 14.0 8.0 52.0 0 20 40 60 80 100 Thailand Singapore China Japan South Korea Cambodia America Malaysia Laos Others 12 Past Destination Country - Male (Unit: %)Q2. Please tell us which countrie(s) did you visit for overseas vacation travelling in the last 3 years (1 September 2012 - 31 August 2015)? [FA] N=600 Indonesia(N=200)Thailand(N=200) Vietnam(N=200) 17 - 29 years old 30 years old and above
  13. 13. 56.0 42.0 26.0 26.0 18.0 20.0 16.0 10.0 6.0 80.0 54.0 38.0 36.0 18.0 24.0 26.0 8.0 14.0 14.0 34.0 0 20 40 60 80 100 Japan South Korea Singapore China Laos Hong Kong Malaysia Vietnam Myanmar Others 72.0 60.0 28.0 22.0 6.0 24.0 8.0 8.0 4.0 44.0 78.0 40.0 28.0 28.0 18.0 10.0 18.0 14.0 14.0 40.0 0 20 40 60 80 100 Singapore Malaysia Thailand Japan Australia South Korea Hong Kong Saudi Arabia China Others 60.0 46.0 34.0 20.0 24.0 10.0 10.0 12.0 6.0 42.0 52.0 28.0 32.0 22.0 24.0 22.0 8.0 14.0 6.0 36.0 0 20 40 60 80 100 Thailand Singapore China Japan South Korea Cambodia USA Malaysia Laos Others 13 Past Destination Country - Female (Unit: %)Q2. Please tell us which countrie(s) did you visit for overseas vacation travelling in the last 3 years (1 September 2012 - 31 August 2015)? [FA] N=600 Indonesia(N=200)Thailand(N=200) Vietnam(N=200) 17 - 29 years old 30 years old and above
  14. 14. 14 1. Oversea Travelling Frequency 2. Past Destination Country 3. Travelling Behavior 4. Travelling Source of Information 5. Next Destination Country D. Detail findings
  15. 15. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Thailand 30.5 25.0 21.0 35.5 27.5 16.5 16.0 20.0 15.0 27.5 23.5 31.5 Indonesia 25.5 18.0 19.0 19.5 18.5 26.0 27.0 21.5 20.5 16.5 12.5 32.5 Vietnam 13.5 21.0 14.0 17.5 17.0 25.5 39.0 23.0 20.5 16.0 15.5 16.5 30.5 25.0 21.0 35.5 27.5 16.5 16.0 20.0 15.0 27.5 23.5 31.5 25.5 18.0 19.0 19.5 18.5 26.0 27.0 21.5 20.5 16.5 12.5 32.5 13.5 21.0 14.0 17.5 17.0 25.5 39.0 23.0 20.5 16.0 15.5 16.5 10.0 20.0 30.0 40.0 15 Favorite Month to Travel (Unit: %)Q3. Please tell us which month(s) did you go to oversea for vacation travelling trip in the last 3 years (1 September 2012 - 31 August 2015)? [MA] N=600  There are some different habits of respondents from Thailand, Indonesia and Vietnam as researched of selecting favorite month to travel for vacation. 39.0% of Vietnam respondents prefer in July, 35.5% of Thailand respondents prefer in April, and 32.5% of Indonesian respondents prefer in December as their best month to travel.
  16. 16. 16 Indonesia(N=200)Thailand(N=200) Vietnam(N=200) Favorite Month to Travel - Male 34.0 22.0 24.0 32.0 34.0 20.0 24.0 22.0 12.0 44.0 30.0 36.0 24.0 28.0 16.0 42.0 22.0 14.0 22.0 16.0 20.0 12.0 28.0 34.0 0 20 40 60 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 17 - 29 years old 30 years old and above (Unit: %)Q3. Please tell us which month(s) did you go to oversea for vacation travelling trip in the last 3 years (1 September 2012 - 31 August 2015)? [MA] N=600 44.0 20.0 22.0 26.0 14.0 28.0 24.0 32.0 16.0 18.0 20.0 30.0 30.0 20.0 18.0 18.0 12.0 20.0 26.0 18.0 28.0 22.0 12.0 26.0 0 20 40 60 16.0 22.0 14.0 12.0 14.0 28.0 58.0 30.0 14.0 16.0 14.0 28.0 16.0 22.0 18.0 14.0 16.0 24.0 28.0 20.0 22.0 18.0 16.0 10.0 0 20 40 60
  17. 17. 17 Indonesia(N=200)Thailand(N=200) Vietnam(N=200) Favorite Month to Travel - Female 17 - 29 years old 30 years old and above (Unit: %)Q3. Please tell us which month(s) did you go to oversea for vacation travelling trip in the last 3 years (1 September 2012 - 31 August 2015)? [MA] N=600 40.0 20.0 28.0 34.0 34.0 14.0 10.0 28.0 18.0 24.0 26.0 28.0 24.0 30.0 16.0 34.0 20.0 18.0 8.0 14.0 10.0 30.0 10.0 28.0 0 20 40 60 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 16.0 16.0 24.0 14.0 24.0 32.0 28.0 26.0 26.0 10.0 8.0 34.0 12.0 16.0 12.0 20.0 24.0 24.0 30.0 10.0 12.0 16.0 10.0 40.0 0 20 40 60 16.0 24.0 16.0 16.0 14.0 32.0 44.0 18.0 18.0 16.0 22.0 12.0 6.0 16.0 8.0 28.0 24.0 18.0 26.0 24.0 28.0 14.0 10.0 16.0 0 20 40 60
  18. 18. 15 1 day (0 night) 2 days (1 night) 3 days (2 nights) 4 days (3 nights) 5 days (4 nights) 6 days (5 nights) 7 days (6 nights) More than 7 days (6 nights) Thailand 1.0 3.5 20.0 20.5 27.5 7.0 8.5 12.0 Indonesia 1.5 4.0 19.0 19.0 15.5 13.0 13.5 14.5 Vietnam 0.0 4.5 9.5 14.0 23.5 10.0 14.5 24.0 1.0 3.5 20.0 20.5 27.5 7.0 8.5 12.0 1.5 4.0 19.0 19.0 15.5 13.0 13.5 14.5 0.0 4.5 9.5 14.0 23.5 10.0 14.5 24.0 0.0 10.0 20.0 30.0 Length of Time to Travelling  Indonesia has the shortest time of travelling, they prefer to travel for 3 – 4 days for oversea vacation travelling trip. Furthermore, Vietnam has the longest time of travelling, they spend more than 7 days when they’re on oversea vacation. At last, most people in Thailand spend around 5 days to have oversea vacation. (Unit: %)Q4. Please tell us how long did you take for oversea vacation travelling trip last time? [SA] N=600
  19. 19. 19 Indonesia(N=200)Thailand(N=200) Vietnam(N=200) Length of Time to Travelling - Male 0.0 4.0 24.0 16.0 28.0 6.0 12.0 10.0 2.0 4.0 12.0 22.0 32.0 4.0 8.0 16.0 0 20 40 1 day (0 night) 2 days (1 night) 3 days (2 nights) 4 days (3 nights) 5 days (4 nights) 6 days (5 nights) 7 days (6 nights) More than 7 days (6 nights) 17 - 29 years old 30 years old and above (Unit: %)Q4. Please tell us how long did you take for oversea vacation travelling trip last time? [SA] N=600 4.0 6.0 28.0 16.0 16.0 10.0 10.0 10.0 0.0 4.0 14.0 22.0 24.0 10.0 12.0 14.0 0 20 40 0.0 8.0 14.0 10.0 16.0 10.0 20.0 22.0 0.0 6.0 14.0 12.0 34.0 8.0 10.0 16.0 0 20 40
  20. 20. 20 Indonesia(N=200)Thailand(N=200) Vietnam(N=200) Length of Time to Travelling - Female 2.0 4.0 18.0 24.0 28.0 0.0 10.0 14.0 0.0 2.0 26.0 20.0 22.0 18.0 4.0 8.0 0 20 40 1 day (0 night) 2 days (1 night) 3 days (2 nights) 4 days (3 nights) 5 days (4 nights) 6 days (5 nights) 7 days (6 nights) More than 7 days (6 nights) (Unit: %)Q4. Please tell us how long did you take for oversea vacation travelling trip last time? [SA] N=600 2.0 4.0 18.0 18.0 8.0 20.0 16.0 14.0 0.0 2.0 16.0 20.0 14.0 12.0 16.0 20.0 0 20 40 0.0 2.0 6.0 14.0 24.0 6.0 18.0 30.0 0.0 2.0 4.0 20.0 20.0 16.0 10.0 28.0 0 20 40 17 - 29 years old 30 years old and above
  21. 21. 16 I don't reserve Ticket agent Online Others Thailand 13.0 44.0 42.5 0.5 Indonesia 4.5 35.0 56.5 4.0 Vietnam 7.5 49.5 35.5 7.5 13.0 44.0 42.5 0.54.5 35.0 56.5 4.0 7.5 49.5 35.5 7.5 0.0 20.0 40.0 60.0 (Unit: %)Q5. Please tell us how could you reserve the Transportation in the last oversea vacation travelling trip? [SA-Category] N=600 Booking Method (Transportation)  Most respondents in Thailand and Indonesia book transportation by using online method, which accounts 42.5% and 56.5% respectively. On the other side, respondents in Vietnam prefer to book transportation via Ticket Agent.
  22. 22. 16 Total I don't reserve Ticket agent Online Others Thailand N=200 Total 200 13.0 44.0 42.5 0.5 Male 17 - 29 years old 50 20.0 30.0 50.0 0.0 30 years old and above 50 8.0 44.0 48.0 0.0 Female 17 - 29 years old 50 6.0 56.0 38.0 0.0 30 years old and above 50 18.0 46.0 34.0 2.0 Indonesia N=200 Total 200 4.5 35.0 56.5 4.0 Male 17 - 29 years old 50 4.0 34.0 62.0 0.0 30 years old and above 50 4.0 38.0 54.0 4.0 Female 17 - 29 years old 50 6.0 32.0 58.0 4.0 30 years old and above 50 4.0 36.0 52.0 8.0 Vietnam N=200 Total 200 7.5 49.5 35.5 7.5 Male 17 - 29 years old 50 6.0 58.0 36.0 0.0 30 years old and above 50 14.0 48.0 24.0 14.0 Female 17 - 29 years old 50 4.0 36.0 54.0 6.0 30 years old and above 50 6.0 56.0 28.0 10.0 Booking Method (Transportation) (Unit: %)Q5. Please tell us how could you reserve the Transportation in the last oversea vacation travelling trip? [SA-Category] N=600 Percentage lower 10% than total Percentage higher10% than total
  23. 23. 16 I don't reserve Online At hotel Others Thailand 16.0 42.0 41.0 1.0 Indonesia 4.5 72.5 17.0 6.0 Vietnam 14.5 40.5 38.5 6.5 16.0 42.0 41.0 1.0 4.5 72.5 17.0 6.0 14.5 40.5 38.5 6.5 0.0 20.0 40.0 60.0 80.0 Booking Method (Hotel)  Booking hotel by online is the main method which are used by respondents among 3 countries, especially in Indonesia which is up to 72.5% among others.  Besides that, booking directly at the hotel is an alternative method which are also used by respondents in Thailand, and Vietnam. (Unit: %)Q5. Please tell us how could you reserve the Transportation in the last oversea vacation travelling trip? [SA-Category] N=600
  24. 24. 16 Total I don't reserve Ticket agent Online Others Thailand N=200 Total 200 16.0 42.0 41.0 1.0 Male 17 - 29 years old 50 20.0 30.0 50.0 0.0 30 years old and above 50 8.0 52.0 40.0 0.0 Female 17 - 29 years old 50 16.0 46.0 36.0 2.0 30 years old and above 50 20.0 40.0 38.0 2.0 Indonesia N=200 Total 200 4.5 72.5 17.0 6.0 Male 17 - 29 years old 50 6.0 70.0 24.0 0.0 30 years old and above 50 2.0 66.0 22.0 10.0 Female 17 - 29 years old 50 6.0 76.0 12.0 6.0 30 years old and above 50 4.0 78.0 10.0 8.0 Vietnam N=200 Total 200 14.5 40.5 38.5 6.5 Male 17 - 29 years old 50 14.0 58.0 28.0 0.0 30 years old and above 50 18.0 34.0 36.0 12.0 Female 17 - 29 years old 50 8.0 48.0 40.0 4.0 30 years old and above 50 18.0 22.0 50.0 10.0 Percentage lower 10% than total Percentage higher10% than total (Unit: %)Q5. Please tell us how could you reserve the Transportation in the last oversea vacation travelling trip? [SA-Category] N=600 Booking Method (Hotel)
  25. 25. 17 Type of Travelling (Unit: %)Q6 Please tell us what kind of overseas vacation travelling did you manage last time? [MA] N=600 Indonesia(N=200)Thailand(N=200) Vietnam(N=200)  Travelling by using Tour services is top chosen by 37.5% respondents in Thailand, while 49.5% respondents in Indonesia and 47.5% respondents in Vietnam are mostly choose self-organized trip when they travelling to oversea. 27.5 37.5 35.0 Self-organized trip Tour Both 49.5 25.0 25.5 Self-organized trip Tour Both 47.5 29.5 23.0 Self-organized trip Tour Both
  26. 26. 17 Total Self-organized trip Tour Both Thailand N=200 Total 200 47.5 29.5 23.0 Male 17 - 29 years old 50.0 50.0 30.0 20.0 30 years old and above 50.0 44.0 20.0 36.0 Female 17 - 29 years old 50.0 42.0 28.0 30.0 30 years old and above 50.0 54.0 40.0 6.0 Indonesia N=200 Total 200 49.5 25.0 25.5 Male 17 - 29 years old 50.0 62.0 14.0 24.0 30 years old and above 50.0 38.0 32.0 30.0 Female 17 - 29 years old 50.0 54.0 20.0 26.0 30 years old and above 50.0 44.0 34.0 22.0 Vietnam N=200 Total 200 27.5 37.5 35.0 Male 17 - 29 years old 50.00 18.0 42.0 40.0 30 years old and above 50.00 36.0 38.0 26.0 Female 17 - 29 years old 50.00 24.0 34.0 42.0 30 years old and above 50.00 32.0 36.0 32.0 Percentage lower 10% than total Percentage higher10% than total Type of Travelling (Unit: %)Q6 Please tell us what kind of overseas vacation travelling did you manage last time? [MA] N=600
  27. 27. 27 Indonesia(N=200) 1USD=13,613IDR Thailand(N=200) 1USD=35.6 THB Vietnam(N=200) 1USD=22222.2VND Travelling Cost 2.5 11.5 22.0 13.5 16.0 13.5 12.5 7.0 1.5 0.0 10.0 20.0 30.0 Under Rp 2,500,000 (184 USD) Rp 2,500,001 - 5,000,000 (184-367 USD) Rp 5,000,001 - 7,500,000 (367-551 USD) Rp 7,500,001 - 10,000,000 (551-735 USD) Rp 10,000,001 - 15,000,000 (735-1,102 USS) Rp 15,000,001 - 20,000,000 (1,102-1,469 USD) Rp 20,000,001 - 30,000,000 (1,469-2,204 USD) Above Rp 30.000.000 (2,204 USD-) I do not know / not sure 1.5 5.5 12.0 9.0 17.5 15.0 13.5 25.0 1.0 0.0 10.0 20.0 30.0 Under THB 5,000 (140 USD) THB 5,001 - 10,000 (140-281 USD) THB 10,001 - 15,000 (281-421 USD) THB 15,001 - 20,000 (421-562 USD THB 20,001 - 30,000 (562-843 USD) THB 30,001 - 40,000 (843-1,124USD) THB 40,001 - 50,000 (1,124-1,404 USD) Above THB 50,000 (1404 USD-) I do not know / not sure 1.5 0.5 2.0 11.5 22.0 11.0 18.0 18.0 15.0 0.5 0.0 10.0 20.0 30.0 Under 3.000.000 VND (135 USD) 3.000.000 - 5.000.000 VND (135-225 USD) 5.000.001 - 7.000.000 VND (225-315 USD) 7.000.001 - 10.000.000 VND (315-450 USD) 10.000.001 - 15.000.000 VND (450-675 USD) 15.000.001 - 20.000.000 VND (675-900 USD) 20.000.001 - 30.000.000 VND (900-1350 USD) 30.000.000 - 50.000.000 VND (1,350-2,250 USD) 50.000.000 VND and above (2,250 USD) I don't know / not sure (Unit: %)Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 1USD=35.5THB 1USD=13,572.0 IDR 1USD=22,230 VND
  28. 28. 17 Travelling Cost – Thailand / Male (Unit: %)Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 1.5 5.5 12.0 9.0 17.5 15.0 13.5 25.0 1.00.0 10.0 20.0 4.0 8.0 18.0 16.0 24.0 0.0 2.0 6.0 10.0 10.0 20.0 12.0 14.0 26.0 0.0 0.0 10.0 20.0 30.0 40.0 Under THB 5,000 (140 USD) THB 5,001 - 10,000 (140-281 USD) THB 10,001 - 15,000 (281-421 USD) THB 15,001 - 20,000 (421-562 USD THB 20,001 - 30,000 (562-843 USD) THB 30,001 - 40,000 (843-1,124USD) THB 40,001 - 50,000 (1,124-1,404 USD) Above THB 50,000 (1404 USD-) I do not know / not sure 17 - 29 years old 30 years old and above 1USD=35.5THB
  29. 29. 17 Travelling Cost – Thailand / Female (Unit: %)Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 1.5 5.5 12.0 9.0 17.5 15.0 13.5 25.0 1.0 2.0 2.0 6.0 10.0 20.0 14.0 16.0 28.0 2.02.0 4.0 12.0 12.0 22.0 16.0 8.0 22.0 2.0 0.0 10.0 20.0 30.0 40.0 Under THB 5,000 (140 USD) THB 5,001 - 10,000 (140-281 USD) THB 10,001 - 15,000 (281-421 USD) THB 15,001 - 20,000 (421-562 USD THB 20,001 - 30,000 (562-843 USD) THB 30,001 - 40,000 (843-1,124USD) THB 40,001 - 50,000 (1,124-1,404 USD) Above THB 50,000 (1404 USD-) I do not know / not sure 17 - 29 years old 30 years old and above 1USD=35.5THB
  30. 30. 17 Travelling Cost – Indonesia / Male (Unit: %)Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 2.5 11.5 22.0 13.5 16.0 13.5 12.5 7.0 1.5 0.0 10.0 32.0 12.0 16.0 14.0 12.0 4.0 0.00.0 10.0 14.0 18.0 24.0 12.0 14.0 6.0 2.0 0.0 10.0 20.0 30.0 40.0 Under Rp 2,500,000 (184 USD) Rp 2,500,001 - 5,000,000 (184-367 USD) Rp 5,000,001 - 7,500,000 (367-551 USD) Rp 7,500,001 - 10,000,000 (551-735 USD) Rp 10,000,001 - 15,000,000 (735-1,102 USS) Rp 15,000,001 - 20,000,000 (1,102-1,469 USD) Rp 20,000,001 - 30,000,000 (1,469-2,204 USD) Above Rp 30.000.000 (2,204 USD-) I do not know / not sure 17 - 29 years old 30 years old and above 1USD=13,572.0 IDR
  31. 31. 17 Travelling Cost – Indonesia / Female (Unit: %)Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 2.5 11.5 22.0 13.5 16.0 13.5 12.5 7.0 1.5 6.0 20.0 20.0 12.0 4.0 12.0 14.0 8.0 4.04.0 6.0 22.0 12.0 20.0 16.0 10.0 10.0 0.0 0.0 10.0 20.0 30.0 40.0 Under Rp 2,500,000 (184 USD) Rp 2,500,001 - 5,000,000 (184-367 USD) Rp 5,000,001 - 7,500,000 (367-551 USD) Rp 7,500,001 - 10,000,000 (551-735 USD) Rp 10,000,001 - 15,000,000 (735-1,102 USS) Rp 15,000,001 - 20,000,000 (1,102-1,469 USD) Rp 20,000,001 - 30,000,000 (1,469-2,204 USD) Above Rp 30.000.000 (2,204 USD-) I do not know / not sure 17 - 29 years old 30 years old and above 1USD=13,572.0 IDR
  32. 32. 17 Travelling Cost – Vietnam / Male (Unit: %)Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 1.5 0.5 2.0 11.5 22.0 11.0 18.0 18.0 15.0 0.5 4.0 0.0 2.0 12.0 22.0 14.0 12.0 14.0 20.0 0.0 2.0 0.0 4.0 8.0 24.0 10.0 14.0 26.0 10.0 2.0 0.0 10.0 20.0 30.0 40.0 Under 3.000.000 VND (135 USD) 3.000.000 - 5.000.000 VND (135-225 USD) 5.000.001 - 7.000.000 VND (225-315 USD) 7.000.001 - 10.000.000 VND (315-450 USD) 10.000.001 - 15.000.000 VND (450-675 USD) 15.000.001 - 20.000.000 VND (675-900 USD) 20.000.001 - 30.000.000 VND (900-1350 USD) 30.000.000 - 50.000.000 VND (1,350-2,250 USD) 50.000.000 VND and above (2,250 USD) I don't know / not sure 17 - 29 years old 30 years old and above 1USD=22,230 VND
  33. 33. 17 Travelling Cost – Vietnam / Female (Unit: %)Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 1.5 0.5 2.0 11.5 22.0 11.0 18.0 18.0 15.0 5.0 0.0 0.0 2.0 18.0 12.0 6.0 26.0 14.0 22.0 0.0 0.0 2.0 0.0 8.0 30.0 14.0 20.0 18.0 8.0 0.0 0.0 10.0 20.0 30.0 40.0 Under 3.000.000 VND (135 USD) 3.000.000 - 5.000.000 VND (135-225 USD) 5.000.001 - 7.000.000 VND (225-315 USD) 7.000.001 - 10.000.000 VND (315-450 USD) 10.000.001 - 15.000.000 VND (450-675 USD) 15.000.001 - 20.000.000 VND (675-900 USD) 20.000.001 - 30.000.000 VND (900-1350 USD) 30.000.000 - 50.000.000 VND (1,350-2,250 USD) 50.000.000 VND and above (2,250 USD) I don't know / not sure 17 - 29 years old 30 years old and above 1USD=22,230 VND
  34. 34. 34 1. Oversea Travelling Frequency 2. Past Destination Country 3. Travelling Behavior 4. Travelling Source of Information 5. Next Destination Country D. Detail findings
  35. 35. 18 (Unit: %)Q8. Please tell us how could you find your target oversea country information for vacation travelling last time? [MA & SA] N=600 Source of Information (Main source) 78.5 61.5 88.5 34.0 42.0 51.0 56.5 74.0 45.0 83.0 36.5 16.0 7.5 0 20 40 60 80 100 Travel sites Travel agency Social media Tourism books Travel blogs Travel communities sites Tourism magazine Search engines TV Recommended by others Printed media (Newspaper) Radio Others Indonesia(N=200)Thailand(N=200) Vietnam(N=200) 64.0 68.5 69.5 37.0 41.5 41.5 37.0 59.5 73.5 46.0 58.5 29.0 13.5 4.0 0 20 40 60 80 100 Travel sites Travel agency Social media Tourism books Travel blogs Travel communities sites Tourism magazine Search engines Tourism board TV Recommended by others Printed media (Newspaper) Radio Others 75.5 58.5 58.0 55.5 55.0 48.0 48.0 46.5 40.5 37.5 37.0 25.0 16.0 9.0 0 20 40 60 80 100 Travel sites Travel agency Social media Tourism books Travel blogs Travel communities sites Tourism magazine Search engines Tourism board TV Recommended by others Printed media (Newspaper) Radio Others
  36. 36. 18 I don't access the internet I bought the SIM card when I arrived at oversea airport directly. I bought the SIM card at my country just before I go on trip I didn't buy a SIM card since it was easily to access the WIFI in the country that I visited Other Thailand 12.0 27.5 21.5 35.0 4.0 Indonesia 4.5 37.0 14.0 44.0 0.5 Vietnam 3.5 39.0 11.5 44.0 2.0 12.0 27.5 21.5 35.0 4.04.5 37.0 14.0 44.0 0.5 3.5 39.0 11.5 44.0 2.0 0.0 20.0 40.0 60.0 Overseas Internet Connection (Unit: %)Q9. Please tell us how could you have the internet connection while you had oversea vacation travelling last time? [SA] N=600
  37. 37. 37 1. Oversea Travelling Frequency 2. Past Destination Country 3. Travelling Behavior 4. Travelling Source of Information 5. Next Destination Country D. Detail findings
  38. 38. 19 (Unit: %)Q10. Please tell us do you have any intention to travel oversea for a vacation reason in the next 1 year (September 1, 2015 - August 31, 2016)? [SA] N=600 Potential oversea traveler in the next 1 year 86.0 100.0 88.5 13.5 0.0 11.0 0.5 0.0 0.5 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Thailand Indonesia Vietnam ThailandIndonesiaVietnam Yes, I will. 86.0100.088.5 I do not know / I don't have any plans 13.50.011.0 No, I will not 0.50.00.5 Yes, I will. I do not know / I don't have any plans No, I will not
  39. 39. 62.2 30.8 18.6 17.4 15.1 13.4 9.9 8.7 7.6 7.6 (10) 10 30 50 70 Japan South Korea Singapore Hong Kong China England Laos USA Vietnam Australia 29.5 21.5 21.0 18.0 13.5 13.5 11.5 9.5 9.5 8.5 (10) 10 30 50 70 Japan South Korea Singapore Thailand Malaysia Australia China Saudi Arabia Hong kong USA 29.4 27.1 26.6 23.2 14.1 13.6 11.9 11.3 10.7 7.9 (10) 10 30 50 70 Singapore South Korea Japan Thailand USA China Hong Kong France England Australia 10 Preferred Country for Next Destination – TOP10 Indonesia(N=200)Thailand(N=172) Vietnam(N=177) (Unit: %)Q11_1. Please tell us which country will you plan to visit for overseas vacation travelling in the next 1 year? [FA] N=549  Among 3 countries, they have the same country options to be visited for next destination, such as Japan, South Korea and Singapore.  Japan and South Korea is the top priority among 2 countries respondents in Thailand and Indonesia.  In addition, Singapore is the top trigger for Vietnamese’s next destination.
  40. 40. 50.0 32.6 21.7 19.6 23.9 13.0 10.9 6.5 13.0 8.7 64.4 22.2 17.8 13.3 17.8 15.6 11.1 11.1 8.9 11.1 0 20 40 60 Japan South Korea Singapore Hong Kong China England Laos USA Vietnam Australia 32.0 16.0 18.0 18.0 18.0 16.0 10.0 10.0 6.0 6.0 36.0 16.0 20.0 12.0 16.0 14.0 16.0 14.0 12.0 10.0 0 20 40 60 Japan South Korea Singapore Thailand Malaysia Australia China Saudi Arabia Hong kong USA 50.0 32.6 21.7 19.6 23.9 13.0 10.9 6.5 13.0 6.8 64.4 22.2 17.8 13.3 17.8 15.6 11.1 11.1 8.9 4.7 0 20 40 60 Singapore South Korea Japan Thailand USA China Hong Kong France England Australia 40 Preferred Country for Next Destination – TOP10(Male) (Unit: %)Q11_1. Please tell us which country will you plan to visit for overseas vacation travelling in the next 1 year? [FA] N=278 Indonesia(N=100)Thailand(N=91) Vietnam(N=87) 17 - 29 years old 30 years old and above
  41. 41. 69.6 37.0 15.2 19.6 0.0 15.2 6.5 10.9 6.5 6.5 65.7 31.4 20.0 17.1 20.0 8.6 11.4 5.7 0.0 2.9 0 20 40 60 Japan South Korea Singapore Hong Kong China England Laos USA Vietnam Australia 22.0 32.0 26.0 22.0 12.0 8.0 12.0 6.0 8.0 14.0 28.0 22.0 20.0 20.0 8.0 16.0 8.0 8.0 12.0 4.0 0 20 40 60 Japan South Korea Singapore Thailand Malaysia Australia China Saudi Arabia Hong kong USA 69.6 37.0 15.2 19.6 0.0 15.2 6.5 10.9 6.5 13.0 65.7 31.4 20.0 17.1 20.0 8.6 11.4 5.7 0.0 6.8 0 20 40 60 Singapore South Korea Japan Thailand USA China Hong Kong France England Australia 41 Preferred Country for Next Destination – TOP10(Female) (Unit: %)Q11_1. Please tell us which country will you plan to visit for overseas vacation travelling in the next 1 year? [FA] N=271 Indonesia(N=100)Thailand(N=81) Vietnam(N=90) 17 - 29 years old 30 years old and above
  42. 42. 48.3 8.7 5.8 5.2 5.2 4.7 4.1 2.3 2.3 2.3 0 20 40 60 Japan South Korea Hong Kong France England China Shingapore Vietnam America New Zealand 22.5 11.5 8.5 8.0 7.5 6.5 5.0 4.0 4.0 3.5 0 20 40 60 Japan South Korea Singapore Saudi Arabia Australia France America New Zealand Malaysia Thailand 22.6 14.1 13.6 6.8 6.2 5.6 5.1 4.5 3.4 3.4 0 20 40 60 Japan Singapore South Korea China America Thailand France Indonesia Australia UK 10 Most Preferred Country for Next Destination – TOP10 Indonesia(N=200)Thailand(N=172) Vietnam(N=177) (Unit: %)Q11_2. Please tell us which country will you want to visit the most for overseas vacation travelling in the next 1 year? [FA] N=549  Japan is the most preferred country for next destination of overseas vacation travelling among Thailand, Indonesia and Vietnam.  Furthermore, South Korea become the top 3 as country preferred which accounts 8.7%, 11.5% and 13.6% respectively for Thailand, Indonesia and Vietnam.
  43. 43. 34.8 10.9 6.5 2.2 8.7 6.5 4.3 6.5 0.0 2.2 53.3 4.4 4.4 8.9 6.7 4.4 2.2 2.2 2.2 4.4 0 20 40 60 Japan South Korea Hong Kong France England China Shingapore Vietnam America New Zealand 18.0 6.0 8.0 6.0 10.0 8.0 6.0 0.0 8.0 6.0 18.0 12.0 8.0 12.0 6.0 8.0 8.0 6.0 4.0 2.0 0 20 40 60 Japan South Korea Singapore Saudi Arabia Australia France America New Zealand Malaysia Thailand 15.9 18.2 15.9 9.1 4.5 0.0 11.4 11.4 0.0 4.5 23.3 9.3 7.0 11.6 9.3 11.6 2.3 0.0 2.3 0.0 0 20 40 60 Japan Singapore South Korea China America Thailand France Indonesia Australia UK 43 (Unit: %)Q11_2. Please tell us which country will you want to visit the most for overseas vacation travelling in the next 1 year? [FA ] N=278 Indonesia(N=100)Thailand(N=91) Vietnam(N=87) 17 - 29 years old 30 years old and above Most Preferred Country for Next Destination – TOP10(Male)
  44. 44. 54.3 10.9 10.9 4.3 4.3 0.0 4.3 0.0 4.3 0.0 51.4 8.6 0.0 5.7 0.0 8.6 5.7 0.0 2.9 2.9 0 20 40 60 Japan South Korea Hong Kong France England China Shingapore Vietnam America New Zealand 24.0 18.0 8.0 6.0 4.0 8.0 2.0 2.0 2.0 2.0 30.0 10.0 10.0 8.0 10.0 2.0 4.0 8.0 2.0 4.0 0 20 40 60 Japan South Korea Singapore Saudi Arabia Australia France America New Zealand Malaysia Thailand 26.1 13.0 17.4 2.2 4.3 4.3 0.0 6.5 6.5 8.7 25.0 15.9 13.6 4.5 6.8 6.8 6.8 0.0 4.5 0.0 0 20 40 60 Japan Singapore South Korea China America Thailand France Indonesia Australia UK 44 (Unit: %)Q11_2. Please tell us which country will you want to visit the most for overseas vacation travelling in the next 1 year? [FA] N=271 Indonesia(N=100)Thailand(N=81) Vietnam(N=90) 17 - 29 years old 30 years old and above Most Preferred Country for Next Destination – TOP10(Female)
  45. 45. N Good Scenery Many Interested Tourists Places Food Beautiful culture / Old Culture Shopping Clean Environment Good Atmosphere Learn new Culture I have been there before Love to travel Total 172 33.7 27.3 14.0 14.0 11.0 9.9 9.3 8.1 6.4 5.2 Make 17 - 29 years old 46 32.6 26.1 4.3 15.2 13.0 15.2 8.7 8.7 6.5 6.5 30 years old and above 45 40.0 20.0 13.3 8.9 13.3 15.6 8.9 6.7 4.4 2.2 Female 17 - 29 years old 46 30.4 26.1 17.4 6.5 15.2 2.2 13.0 6.5 4.3 6.5 30 years old and above 35 31.4 40.0 22.9 28.6 0.0 5.7 5.7 11.4 11.4 5.7 19 (Unit: %)Q12 Please tell us what are the reasons why you would like to visit those countries in the previous question? [FA] N=172 Reason to Travelling for Next Destination – TOP10(Thailand) Percentage lower 10% than total Percentage higher10% than total 33.7 27.3 14.0 14.0 11.0 9.9 9.3 8.1 6.4 5.2 0.0 20.0 40.0
  46. 46. N I want to see the city culture and culinary One of the most favourite place for tourist attraction I like to see the panorama of the country Pilgrimage Beautiful city and developed country Never been there Nearest country from my city and affordable price I want to meet my relative Comfortable and cozy ambience country I want to participate on certain event Total 200 15.5 13.0 12.0 8.0 8.0 6.0 4.5 4.5 4.0 3.5 Make 17 - 29 years old 50 10.0 14.0 12.0 6.0 6.0 8.0 6.0 6.0 8.0 8.0 30 years old and above 50 20.0 18.0 14.0 8.0 10.0 8.0 4.0 0.0 0.0 6.0 Female 17 - 29 years old 50 24.0 10.0 8.0 10.0 6.0 2.0 4.0 4.0 2.0 0.0 30 years old and above 50 8.0 10.0 14.0 8.0 10.0 6.0 4.0 8.0 6.0 0.0 19 (Unit: %)Q12 Please tell us what are the reasons why you would like to visit those countries in the previous question? [FA] N=200 Reason to Travelling for Next Destination – TOP10(Indonesia) Percentage lower 10% than total Percentage higher10% than total 15.5 13.0 12.0 8.0 8.0 6.0 4.5 4.5 4.0 3.5 0.0 20.0 40.0
  47. 47. 19 (Unit: %)Q12 Please tell us what are the reasons why you would like to visit those countries in the previous question? [FA] N=177 Reason to Travelling for Next Destination – TOP10(Vietnam) N I want to see the city culture and culinary Beautiful city and developed country I want to go shopping there Holiday One of the most favourite place for tourist attraction Looking for new experience I want to see historical place Nearest country from my city and affordable price Friendly / modern citizen Culinary Total 177 31.6 27.1 12.4 10.7 9.0 7.3 6.8 5.6 5.1 4.5 Make 17 - 29 years old 44 22.7 31.8 9.1 15.9 13.6 6.8 0.0 4.5 6.8 2.3 30 years old and above 43 30.2 32.6 4.7 4.7 0.0 11.6 14.0 7.0 2.3 4.7 Female 17 - 29 years old 46 37.0 23.9 21.7 15.2 17.4 2.2 4.3 2.2 6.5 6.5 30 years old and above 44 36.4 20.5 13.6 6.8 4.5 9.1 9.1 9.1 4.5 4.5 Percentage lower 10% than total Percentage higher10% than total 31.6 27.1 12.4 10.7 9.0 7.3 6.8 5.6 5.1 4.5 0.0 20.0 40.0
  48. 48. FOR FURTHER INQUIRIES, PLEASE CONTACT: 5F Honey Gotanda Dai2-bdg Gotanda 1-4-1 Higashi-Gotanda Shinagawa-ku Tokyo city Japan: Tel: +81 (0) 3-5421-7925 URL : http://wsgroup-asia.com/ Email : info@wsgroup-asia.com The copyright of this report belongs to W&S Holdings Joint Stock Company.

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