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Optimizing Your Site for Holiday Traffic
Is Your Website Ready?
#wpeholidays
Your Presenters
Terell Moore
Operations Engineer,
WP Engine
❖ Native Austinite
❖ Site Speed Guru
❖ Wannabe Tennis Champion...
What you’ll learn:
❖ Why speed matters
❖ Best practices for keeping your site scalable for peak
traffic
❖ How CDN can take...
Why Speed Matters
#wpeholidays
Why Speed Matters
#wpeholidays
Why Speed Matters
#wpeholidays
How to Prep Your Site for the Holidays
#wpeholidays
1. Improve Your Site’s Server Requests
2. Balance the Workload
3. Upda...
1. How to Improve Your Site’s Server Requests
#wpeholidays
What is a server request?
❖ Each asset loaded on your site
➢ Im...
1. How to Improve Your Site’s Server Requests
#wpeholidays
Why is improving your site’s server
requests important?
❖ Brows...
1. How to Improve Your Site’s Server Requests
#wpeholidays
❖ Minification & Concatenation
❖ Cache
❖ Image Compression
❖ CDN
1. How to Improve Your Site’s Server Requests
#wpeholidays
What is minification?
❖ Removal of unneeded data or
whitespace ...
1. How to Improve Your Site’s Server Requests
#wpeholidays
How can you minify?
❖ WordPress plugins
➢ Better WordPress Mini...
1. How to Improve Your Site’s Server Requests
#wpeholidays
What is cache?
❖ Storing previously generated data for
faster s...
1. How to Improve Your Site’s Server Requests
#wpeholidays
How can you cache?
❖ WordPress plugins (not needed on WP
Engine...
1. How to Improve Your Site’s Server Requests
#wpeholidays
What is image compression?
❖ Removing unneeded bytes from image...
1. How to Improve Your Site’s Server Requests
#wpeholidays
How to compress your images?
❖ WordPress Plugins
➢ WP Smush
➢ E...
1. How to Improve Your Site’s Server Requests
#wpeholidays
What is a CDN?
❖ Distributed servers to balance web
requests
1. How to Improve Your Site’s Server Requests
#wpeholidays
How to enable CDN?
❖ WordPress Plugins (not needed on WP
Engine...
2. How to Balance Your Site’s Workload
#wpeholidays
❖ Balance your workload using dedicated
services
➢ CDN for images, CSS...
3. Updates
#wpeholidays
❖ Why are updates important to speed /
stability?
➢ Updates are usually bug-fixes to
address perfo...
Why CDN Matters
#wpeholidays
Taylor Dondich
VP Engineering,
MaxCDN
❖ Previously @ Yahoo
❖ A constant tinkerer
❖ Obsessed w...
About MaxCDN’s Network
#wpeholidays
❖ WP Engine users already benefit from
their partnership with MaxCDN
➢ Smarter technol...
About MaxCDN’s Network
#wpeholidays
Review Of Previous Tips
#wpeholidays
❖ Smaller requests
❖ Minification (review)
❖ Concat CSS and JS files (review)
❖ Small...
Additional Tips
#wpeholidays
❖ Optimize your theme
➢ Less reliance on images
➢ Less widgets/helpers
❖ Reduce 3rd party Jav...
I Feel The Need. The Need For Speed.
#wpeholidays
❖ Test your speed
➢ PageSpeed Insights (Google)
■ See overall page speed...
PageSpeed Example
#wpeholidays
Getting Into The Details
#wpeholidays
❖ Test your performance
➢ WebPagetest
■ Waterfall detailed graphs
■ Tests from globa...
Getting Into The Details
#wpeholidays
Getting Into The Details
#wpeholidays
Always Be Testing
#wpeholidays
❖ New changes can skew your
performance
❖ Always test after plugin updates!
❖ Do you need t...
Resources
#wpeholidays
❖ Infographic: How Website Speed Impacts
Performance
http://wpengine.com/blog/site-speed-infographi...
More info:
WP Engine MaxCDN
Call Lizzie Villarreal at Live chat with Support
512-827-3585 x3431, or Team at maxcdn.com
Cha...
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Optimizing Your Site for Holiday Traffic

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We all love it when traffic spikes on our website - whether from holiday shoppers wanting to buy our wares, some great press and/or from amazing campaigns created by our marketing teams.

But, can you get too much traffic? Research has proven that even tiny delays in page load time can be disastrous to your bottom line. And, when you’re dependent on 4th Quarter sales to make your numbers, you can’t afford to have anything blocking the path to a sale.

In this presentation, team members from WP Engine and MaxCDN discussed ways you can optimize your site in preparation for the holidays or any other spike in website traffic to ensure that you convert those visitors into customers!

Published in: Marketing
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Optimizing Your Site for Holiday Traffic

  1. 1. Optimizing Your Site for Holiday Traffic Is Your Website Ready? #wpeholidays
  2. 2. Your Presenters Terell Moore Operations Engineer, WP Engine ❖ Native Austinite ❖ Site Speed Guru ❖ Wannabe Tennis Champion Taylor Dondich VP Engineering, MaxCDN ❖ Obsessed With Speed ❖ Wordpress Performance Hacker ❖ Semi-Pro Rock Band Rockstar #wpeholidays
  3. 3. What you’ll learn: ❖ Why speed matters ❖ Best practices for keeping your site scalable for peak traffic ❖ How CDN can take a load off your server and increase speed ❖ Actionable tips and tricks to optimize your site #wpeholidays
  4. 4. Why Speed Matters #wpeholidays
  5. 5. Why Speed Matters #wpeholidays
  6. 6. Why Speed Matters #wpeholidays
  7. 7. How to Prep Your Site for the Holidays #wpeholidays 1. Improve Your Site’s Server Requests 2. Balance the Workload 3. Updates
  8. 8. 1. How to Improve Your Site’s Server Requests #wpeholidays What is a server request? ❖ Each asset loaded on your site ➢ Images, CSS, Javascript
  9. 9. 1. How to Improve Your Site’s Server Requests #wpeholidays Why is improving your site’s server requests important? ❖ Browsers have a max parallel requests limit ❖ More requests = more time
  10. 10. 1. How to Improve Your Site’s Server Requests #wpeholidays ❖ Minification & Concatenation ❖ Cache ❖ Image Compression ❖ CDN
  11. 11. 1. How to Improve Your Site’s Server Requests #wpeholidays What is minification? ❖ Removal of unneeded data or whitespace in text files (CSS, Javascript, HTML, etc) What is concatenation? ❖ Combines multiple text-based files into one for more efficient loading
  12. 12. 1. How to Improve Your Site’s Server Requests #wpeholidays How can you minify? ❖ WordPress plugins ➢ Better WordPress Minify ➢ Autoptimize
  13. 13. 1. How to Improve Your Site’s Server Requests #wpeholidays What is cache? ❖ Storing previously generated data for faster subsequent loading
  14. 14. 1. How to Improve Your Site’s Server Requests #wpeholidays How can you cache? ❖ WordPress plugins (not needed on WP Engine) ➢ W3 Total Cache ➢ WP Super Cache
  15. 15. 1. How to Improve Your Site’s Server Requests #wpeholidays What is image compression? ❖ Removing unneeded bytes from image files ➢ Lossy : Degrades image quality ➢ Lossless : Does not degrade quality
  16. 16. 1. How to Improve Your Site’s Server Requests #wpeholidays How to compress your images? ❖ WordPress Plugins ➢ WP Smush ➢ EWWW Optimizer Cloud ❖ Through your photo editor
  17. 17. 1. How to Improve Your Site’s Server Requests #wpeholidays What is a CDN? ❖ Distributed servers to balance web requests
  18. 18. 1. How to Improve Your Site’s Server Requests #wpeholidays How to enable CDN? ❖ WordPress Plugins (not needed on WP Engine) ➢ W3 Total Cache
  19. 19. 2. How to Balance Your Site’s Workload #wpeholidays ❖ Balance your workload using dedicated services ➢ CDN for images, CSS, Javascript ➢ Video host (i.e. YouTube, Vimeo, etc) ➢ Comments (Disqus) ➢ Popular posts (Jetpack)
  20. 20. 3. Updates #wpeholidays ❖ Why are updates important to speed / stability? ➢ Updates are usually bug-fixes to address performance or stability
  21. 21. Why CDN Matters #wpeholidays Taylor Dondich VP Engineering, MaxCDN ❖ Previously @ Yahoo ❖ A constant tinkerer ❖ Obsessed with your site’s speed
  22. 22. About MaxCDN’s Network #wpeholidays ❖ WP Engine users already benefit from their partnership with MaxCDN ➢ Smarter technology for faster routing ➢ 19 global “PoPs” (Points of Presence) for shorter routes ➢ Servers built for speed
  23. 23. About MaxCDN’s Network #wpeholidays
  24. 24. Review Of Previous Tips #wpeholidays ❖ Smaller requests ❖ Minification (review) ❖ Concat CSS and JS files (review) ❖ Smaller images (review)
  25. 25. Additional Tips #wpeholidays ❖ Optimize your theme ➢ Less reliance on images ➢ Less widgets/helpers ❖ Reduce 3rd party Javascript libraries ➢ Async vs. sync libraries ❖ Visit MaxCDN One for more WP tips
  26. 26. I Feel The Need. The Need For Speed. #wpeholidays ❖ Test your speed ➢ PageSpeed Insights (Google) ■ See overall page speed ■ Mobile vs. desktop ■ Offers actionable suggestions
  27. 27. PageSpeed Example #wpeholidays
  28. 28. Getting Into The Details #wpeholidays ❖ Test your performance ➢ WebPagetest ■ Waterfall detailed graphs ■ Tests from global locations ■ Test different browsers
  29. 29. Getting Into The Details #wpeholidays
  30. 30. Getting Into The Details #wpeholidays
  31. 31. Always Be Testing #wpeholidays ❖ New changes can skew your performance ❖ Always test after plugin updates! ❖ Do you need that new Geewhiz?
  32. 32. Resources #wpeholidays ❖ Infographic: How Website Speed Impacts Performance http://wpengine.com/blog/site-speed-infographic/ ❖ In-depth 3-part Webinar Series: How to Handle Peak Capacity & Speed Up WordPress Sites http://wpengine.com/speed-up-wordpress/ ❖ Prepare for Holiday Traffic Tips/Links from MaxCDN https://www.maxcdn.com/wpengine-webinar-holiday- traffic/
  33. 33. More info: WP Engine MaxCDN Call Lizzie Villarreal at Live chat with Support 512-827-3585 x3431, or Team at maxcdn.com Chat with a rep at wpengine.com Want to follow today’s speakers? Terell - @tee_rail Taylor - @TDondich Q&A #wpeholidays

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