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Get Found: Raise Your Visibility
through Organic Search
The Ultimate Series on WordPress SEO - Part 2
September 30th, 2015...
Make sure to stay engaged...
Use the “Questions” pane
throughout the webinar
Have questions about WP Engine?
Call 877-973-...
Two seasoned SEOs covering 6 great topics!
David Vogelpohl
VP Web Strategy, WP Engine
❖ Speed
❖ Security
❖ SSL
Michael Dav...
What you’ll learn from David V’s segment
How speed, security, and SSL affect SEO
and what you can do about it
@davidvmc#wp...
Speed is super important
@davidvmc#wpeseo
How speed affects SEO
@davidvmc#wpeseo
Directly affects algo
Indirectly affects algo
Higher bounce rate
Less page depth
Le...
What you can do to improve site speed
Things anyone can do
Use managed hosting
W3 Total cache
Reduce plugins
Install a CDN...
What your developer can do
Quick wins for devs
Review your waterfall
Reduce elements
Optimize database
Clean up functions....
Why security is important to SEO
@davidvmc#wpeseo
Google wants
Good content
Good experience
No malware
What you can do to improve security
@davidvmc#wpeseo
Build walls, close
doors, & update
everything!
What you need to know about SSL & SEO
@davidvmc#wpeseo
Lightweight signal
that Google may
strengthen over time
How to implement SSL
@davidvmc#wpeseo
Implement site wide
Create wildcard 301 redirect
WPE customers use portal
Other host...
What you’ll learn from MD’s segment
● .htaccess and server hacks
● Keeping your Google index neat
● Tracking ranking posit...
.htaccess hacks
Michael David @tastyplacement#wpeseo
.htaccess: Considerations
-it's a server configuration file
-can do a...
.htaccess hacks
Michael David @tastyplacement#wpeseo
.htaccess: Block Bad Bots
-Bad bots use your bandwidth and steal
cont...
.htaccess hacks
Michael David @tastyplacement#wpeseo
1: make a 403 page
2. Put this code in .htaccess
ErrorDocument 403 /4...
Keep Your Google Index Neat and Tidy
Michael David @tastyplacement#wpeseo
A Tidy Index: Considerations
-site:yoursite.com ...
Keep Your Google Index Neat and Tidy
Michael David @tastyplacement#wpeseo
A Tidy Index: Mapping Content
Financial Consulti...
Keep Your Google Index Neat and Tidy
Michael David @tastyplacement#wpeseo
Question from Attendee: Single Page Websites
Fin...
Keep Your Google Index Neat and Tidy
Michael David @tastyplacement#wpeseo
A Tidy Index: How to Do It
1. Use Yoast (from la...
Tracking Rankings
Michael David @tastyplacement#wpeseo
Tracking Your Rankings: Considerations
-Track a range of keywords t...
Tracking Rankings
Michael David @tastyplacement#wpeseo
Tracking Your Rankings: Considerations
-Does Google want you hammer...
Tracking Rankings
Michael David @tastyplacement#wpeseo
Tracking Your Rankings: Going Light
-Rank Tank for up to 15 keyword...
Tracking Rankings
Michael David @tastyplacement#wpeseo
Tracking Your Rankings: Medium Power
-SEOmoz/Moz for up to 300 keyw...
Tracking Rankings
Michael David @tastyplacement#wpeseo
Tracking Your
Rankings:
High Power
Rank Tracker
Tracking Rankings
Michael David @tastyplacement#wpeseo
Tracking Your Rankings: High Power
-Rank Tracker software from Link...
Have questions on WPE?
Call 877-973-6446 or chat with a rep at wpengine.com
Questions for speakers:
michael@tastyplacement...
Next
Optimizing Your WordPress Website for Holiday Traffic
Wednesday, October 14th, 12 pm EDT/ 11 am CDT/ 9 am EDT
Registe...
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Get Found Raise your Visibility Through Organic Search (Part 2)

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SEO algorithms are ever-changing, yet getting on that seemingly elusive first page is so important to your business. Want to learn the latest and greatest tips, tricks and hacks for structuring your website and pages so you can get found online? WP Engine's VP of Web Strategy, David Vogelpohl and Author of "WordPress Search Engine Optimization", Michael David review advanced techniques for optimizing WordPress for search engines in this two-part series.

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Get Found Raise your Visibility Through Organic Search (Part 2)

  1. 1. Get Found: Raise Your Visibility through Organic Search The Ultimate Series on WordPress SEO - Part 2 September 30th, 2015 #wpeseo
  2. 2. Make sure to stay engaged... Use the “Questions” pane throughout the webinar Have questions about WP Engine? Call 877-973-6446 or chat with a rep at wpengine.com #wpeseo
  3. 3. Two seasoned SEOs covering 6 great topics! David Vogelpohl VP Web Strategy, WP Engine ❖ Speed ❖ Security ❖ SSL Michael David Author, “WordPress Search Engine Optimization” (Packt Publishing) ❖ HTACCESS Hacks ❖ Reducing your Google Index ❖ Rank Checking Software #wpeseo
  4. 4. What you’ll learn from David V’s segment How speed, security, and SSL affect SEO and what you can do about it @davidvmc#wpeseo
  5. 5. Speed is super important @davidvmc#wpeseo
  6. 6. How speed affects SEO @davidvmc#wpeseo Directly affects algo Indirectly affects algo Higher bounce rate Less page depth Less links & shares
  7. 7. What you can do to improve site speed Things anyone can do Use managed hosting W3 Total cache Reduce plugins Install a CDN wpeng.in/makewpfast
  8. 8. What your developer can do Quick wins for devs Review your waterfall Reduce elements Optimize database Clean up functions.php Move JS to footer .org
  9. 9. Why security is important to SEO @davidvmc#wpeseo Google wants Good content Good experience No malware
  10. 10. What you can do to improve security @davidvmc#wpeseo Build walls, close doors, & update everything!
  11. 11. What you need to know about SSL & SEO @davidvmc#wpeseo Lightweight signal that Google may strengthen over time
  12. 12. How to implement SSL @davidvmc#wpeseo Implement site wide Create wildcard 301 redirect WPE customers use portal Other hosts, check support Test, test, test, *WPE customers: SSL settings in portal automatically do this part! htaccess*
  13. 13. What you’ll learn from MD’s segment ● .htaccess and server hacks ● Keeping your Google index neat ● Tracking ranking position in SERPs Michael David @tastyplacement#wpeseo
  14. 14. .htaccess hacks Michael David @tastyplacement#wpeseo .htaccess: Considerations -it's a server configuration file -can do almost anything with inbound web requests -filter by: --IP --bot name --browser/user agent
  15. 15. .htaccess hacks Michael David @tastyplacement#wpeseo .htaccess: Block Bad Bots -Bad bots use your bandwidth and steal content -This is ONE example of what you can do with .htaccess -$10 on Odesk/Upwork
  16. 16. .htaccess hacks Michael David @tastyplacement#wpeseo 1: make a 403 page 2. Put this code in .htaccess ErrorDocument 403 /403.html RewriteEngine On RewriteBase / RewriteCond %{HTTP_USER_AGENT} ^(black.?hole|blackwidow|discoverybot) [NC,OR] RewriteCond %{HTTP_USER_AGENT} ^(alexibot|backweb|bandit) [NC] # ISSUE 403 / SERVE ERRORDOCUMENT RewriteRule . - [F,L] 1. Apache's drop-in code: http://goo.gl/I79WSo 2. Set it up once and rinse/repeat
  17. 17. Keep Your Google Index Neat and Tidy Michael David @tastyplacement#wpeseo A Tidy Index: Considerations -site:yoursite.com in Google search -Good content goes index -Fluffy/Duplicate content stays out
  18. 18. Keep Your Google Index Neat and Tidy Michael David @tastyplacement#wpeseo A Tidy Index: Mapping Content Financial Consulting Tax Consulting 501(3)(c) Consulting Duplicate/Fluff content competes with Money Pages
  19. 19. Keep Your Google Index Neat and Tidy Michael David @tastyplacement#wpeseo Question from Attendee: Single Page Websites Financial Consulting Tax Consulting 501(3)(c) Consulting If you are a bot: -I see a mix of words on page -I see a mix of words in links -What is the context? -What is the topic? Google's great achievement is determining category/topic Advanced SEOs know how to send consistent, simple signals
  20. 20. Keep Your Google Index Neat and Tidy Michael David @tastyplacement#wpeseo A Tidy Index: How to Do It 1. Use Yoast (from last session) 2. Google Search Console
  21. 21. Tracking Rankings Michael David @tastyplacement#wpeseo Tracking Your Rankings: Considerations -Track a range of keywords to monitor your progress and tweak/test
  22. 22. Tracking Rankings Michael David @tastyplacement#wpeseo Tracking Your Rankings: Considerations -Does Google want you hammering their search results with Automated Queries? -Heavy use costs money -Heavy use risks offending search engines -Heavy use requires proxies -Accuracy is problematic because of mobile and hyper-local search
  23. 23. Tracking Rankings Michael David @tastyplacement#wpeseo Tracking Your Rankings: Going Light -Rank Tank for up to 15 keywords -It's a Google Docs spreadsheet that uses scripts to check rankings
  24. 24. Tracking Rankings Michael David @tastyplacement#wpeseo Tracking Your Rankings: Medium Power -SEOmoz/Moz for up to 300 keywords with their 99 a month plan
  25. 25. Tracking Rankings Michael David @tastyplacement#wpeseo Tracking Your Rankings: High Power Rank Tracker
  26. 26. Tracking Rankings Michael David @tastyplacement#wpeseo Tracking Your Rankings: High Power -Rank Tracker software from LinkAssistant -Totally professional, check 1000s of terms -Check image search, local maps -schedule reports -Uses proxies safely from your home or office
  27. 27. Have questions on WPE? Call 877-973-6446 or chat with a rep at wpengine.com Questions for speakers: michael@tastyplacement.com @davidvmc Q&A #wpeseo Post webinar questions in Questions pane
  28. 28. Next Optimizing Your WordPress Website for Holiday Traffic Wednesday, October 14th, 12 pm EDT/ 11 am CDT/ 9 am EDT Register now: http://wpeng.in/holidays/ Next Up...

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