WPA's Weekly Political_Brief_120406

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WPA's Weekly Political_Brief_120406

  1. 1. WPA’s Weekly Political Brief April 6, 2012 Page 1
  2. 2. WPA’s Key Weekend ChartsAs part of our continuing effort to keep our clients and friends up-to-date on the politicalenvironment as we head toward Election Day, 2012, we’ll be distributing these weekly data updatesevery Friday morning.In each update you can expect to find the following key indicators tracked: • Direction of the Country • Obama Job Approval • National Unemployment • Obama Approval on the Economy • Generic Congressional Ballot • National & per capita debtIn addition, each week we’ll feature a few charts showing what we think is the most interesting andtimely new data from that week. This week we have: • Easter consumption statistics • Easter as a religious holiday Page 2
  3. 3. Weekly SummaryAmericans are divided on approval of President Obama. However, they slightly favorRepublicans on the generic ballot, believe the country is going in the wrong direction,and don’t support how Obama has handled the economy.With Easter nearly upon us, we thought it timely to examine some of the ways Americansapproach the holiday. • Sixteen (16) billion jelly beans are made each year for Easter. • American’s consume more chocolate on Easter than on Valentine’s day, but not as much as on Halloween. • Only 67% of Americans identify Easter as a religious holiday. • Only 42% of Americans specifically connect Easter with the resurrection of Jesus Christ. Page 3
  4. 4. Three-in-five Americans remain pessimistic about the direction of the country. Direction of the County100%90%80% 75%70% 63% 63% 64% 60% 57%60%50%40%36% 34% 29% 29% 30%30% 20% 18%20%10% 0% Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Approve Disapprove Source: Real Clear Politics Page 4
  5. 5. Obama’s job approval is nearly even, but has been edging in a negative direction recently. Obama Job Approval100%90%80%70%60% 52% 52% 49% 51% 51% 50% 48% 48% 49% 48%50%40% 46% 46% 46% 47% 47% 42% 44% 43% 44% 44%30%20%10% 0% Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Approve Disapprove One Week Ago One Month Ago Approve 47% 49% Disapprove 47% 47% Source: Real Clear Politics Page 5
  6. 6. Unemployment dropped to 8.2% in March, mostly due to employable adults leaving the workforce. If the labor participation rate had remained constant since Obama’s inauguration, unemployment would be 10.9%. Gallup Data11.50%11.00%10.50%10.00% 8.4% 9.50% 9.00% 8.50% 8.00% 7.50% 7.00% National Unemployment Rate12.0%10.0% 8.0% 6.0% March, 2012 4.0% 8.2% 2.0% 0.0% Source: Bureau of Labor Statistics & Gallup AEI Jim Pethokouilis Page 6
  7. 7. Overall debt be taxpayer is $137,828. $15,623,450,945,123 U.S. National Debt$1,320,173,332,512 Federal Budget Deficit$137,828 Debt Per Taxpayer Source: USDebtclock.org Page 7
  8. 8. Obama has not yet regained American’s confidence on the economy. Obama on the Economy100%90%80%70% 62% 58% 59% 59%60% 56% 50% 51%50% 38% 49%40% 46% 41% 38% 40%30% 36%20%10% 0% 39845 39934 40026 40118 40210 40299 40391 40483 40575 40664 40756 40848 40940 Approve Disapprove Source: ABC News/Washington Post Poll Page 8
  9. 9. The Republican lead on the generic ballot held steady at two percent. Generic Congressional Ballot100%90%80%70%60%50% 46% 43% 44% 45% 42% 44% 45%40% 42% 43% 42% 43% 44% 43% 41%30%20%10% 0% Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Democrat Republican One Week Ago One Month Ago Republicans 45% 43% Democrats 43% 43% Source: Real Clear Politics Page 9
  10. 10. Americans consume millions of pounds of chocolate and candy every year during Easter, and 80% of Americans plan on celebrating Easter this year. Chocolate Consumption (Millions of Do you plan to celebrate Easter? pounds)100 90 No 20% 80 71 60 48 40 20 0 Halloween Easter Valentines Day Yes 80% Since 2007, American market Cadbury Crème Eggs are 13% smaller than those made in the UK. Americans buy over 16 billion jelly beans 120 million pounds of are made every year candy for Easter, the for Easter. Stacked equivalent of 4,615 end to end they would 34g 39g dump trucks. circle the globe 3 times. Source: TheFactSite.com Page 10
  11. 11. Only 67% of Americans identify Easter as a religious holiday. % Indentifying Easter as a religious holiday100% 79% 78%80% 67% 63% 65% 57%60%40%20% 0% Overall Conservative Moderate Liberal Catholic Protestant % Indentifying that Easter involves Jesus resurrection100%80%60% 53% 51% 42% 40% 37%40% 29%20% 0% Overall Conservative Moderate Liberal Catholic Protestant Source: The Barna Group Page 11
  12. 12. For additional information about this or any other of our services, please feel free to contact: Bryon Allen Chris Wilson Chris Perkins Partner and COO Partner and CEO Partner 202.470.6300 405.286.6500 202.494.3084 E-mail: E-mail: E-mail:BAllen@WPAResearch.com CWilson@WPAResearch.com CPerkins@WPAResearch.com Brian Smith Ryan Steusloff Vice President Vice President 405.640.9517 202.470.6300 bsmith@WPAResearch.com rsteusloff@WPAResearch.com Page 12

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