Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
6 Low Budget Marketing
Secrets
Nail Your
Value
Proposition
TIP # 1
6 Low Budget Marketing Secrets for Small
Businesses
3
Bryan Clayton
CEO and Founder, GreenPal
What is it about your produc...
Guest on
Podcasts
TIP # 2
6 Low Budget Marketing Secrets for Small
Businesses
5
Doug Cooper
Founder, Trubelo, Inc.
Search for podcasts on Blogtalk R...
Make your
Newsletter
Public
TIP # 3
6 Low Budget Marketing Secrets for Small
Businesses
7
Mark Aselstine
Proprietor, Uncorked Ventures
We realized that every ...
Get Reputable
Blogs to
Review your
Products
TIP # 4
6 Low Budget Marketing Secrets for Small
Businesses
9
Lisa Chu
CEO, Black N Bianco
Real reviews bring us more business tha...
Host Webinars
TIP # 5
6 Low Budget Marketing Secrets for Small
Businesses
11
Austin Paley
Corp. Marketing Communications Manager, Blue Fountain ...
Do a Reddit
AMA
TIP # 6
6 Low Budget Marketing Secrets for Small
Businesses
13
Austin Paley
Corp. Marketing Communications Manager, Blue Fountain ...
WORK[etc]
One App for your Entire
Business
For more tips on small business,
growth hacking, entrepreneurship,
leadership, ...
Upcoming SlideShare
Loading in …5
×

6 Low Budget Marketing Secrets for Small Businesses

609 views

Published on

As a small business competing against giants with massive marketing budgets, all of us here at WORK[etc] know first-hand how hard it can be to get noticed. We’ve been going strong (and growing stronger!) for over five years now, though, so it’s definitely not an impossible task.

WORK[etc] has always been about helping our clients’ businesses grow, so we’ve collected the best and most useful low budget marketing secrets from other small business owners and marketers to help you make the most out of even a modest marketing budget.

Published in: Marketing
  • Be the first to comment

6 Low Budget Marketing Secrets for Small Businesses

  1. 1. 6 Low Budget Marketing Secrets
  2. 2. Nail Your Value Proposition TIP # 1
  3. 3. 6 Low Budget Marketing Secrets for Small Businesses 3 Bryan Clayton CEO and Founder, GreenPal What is it about your product that compels people to say yes? Our assumption: People like our service because it’s cheaper Based on Testing: Customers valued getting same day service more Nailing your value prop first is crucial.
  4. 4. Guest on Podcasts TIP # 2
  5. 5. 6 Low Budget Marketing Secrets for Small Businesses 5 Doug Cooper Founder, Trubelo, Inc. Search for podcasts on Blogtalk Radio, iTunes, etc. that are connected to your business. Value: • New listeners that you will reach • Material for you to blast out into social media • Material to establish yourself as an expert
  6. 6. Make your Newsletter Public TIP # 3
  7. 7. 6 Low Budget Marketing Secrets for Small Businesses 7 Mark Aselstine Proprietor, Uncorked Ventures We realized that every month we were producing 1000+-word newsletters. We began publishing them online. Result: • Increased traffic to the website • Improved rankings in Google and other search engines
  8. 8. Get Reputable Blogs to Review your Products TIP # 4
  9. 9. 6 Low Budget Marketing Secrets for Small Businesses 9 Lisa Chu CEO, Black N Bianco Real reviews bring us more business than any ad-driven marketing strategy. We monitored our daily web traffic and found: • 30% of our traffic comes from different blogs reviewing our products • bounce rate of this traffic is only 2%
  10. 10. Host Webinars TIP # 5
  11. 11. 6 Low Budget Marketing Secrets for Small Businesses 11 Austin Paley Corp. Marketing Communications Manager, Blue Fountain Media Webinar Tips: • Host a webinar on a topic that isn’t about your business • Consider talking about industry best practices instead • Provide educational value that shows your expertise.
  12. 12. Do a Reddit AMA TIP # 6
  13. 13. 6 Low Budget Marketing Secrets for Small Businesses 13 Austin Paley Corp. Marketing Communications Manager, Blue Fountain Media To be successful on Reddit, you must: • Understand the nature of the outlet • Focus on the topic at hand • Give users answers that provide value • Avoid self-promotion (may result in your AMA being banned or deleted)
  14. 14. WORK[etc] One App for your Entire Business For more tips on small business, growth hacking, entrepreneurship, leadership, and more:

×