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RU & CIS
For “White Nights 2015”
2,000+ РАЙОТЕРОВ
20 ОФИСОВ
LEAGUE OF LEGENDS
>7.5M
ИГРОКОВ ОНЛАЙН
ОДНОВРЕМЕННО
ДАННЫЕ ОПУБЛИКОВАНЫ В ЯНВАРЕ 2014
>70М
ИГРОКОВ
ЕЖЕМЕСЯЧНО
>30M
ИГРОКОВ...
Russia & CIS Place
• Picture of team
• When the office was established
Russia & CIS Team
• Picture of team
• When the office was established
Riot Games
We aspire to be
most player focused
gaming company in the world
Russia & CIS Vision
To make League of Legends
The Phenomenon on the Russian
market
in the entertainment industry and
beyond
IRL Social Play Initiatives
LOL
Student
GuildsDJ
SONA
Partie
s
Guild
BattlesUniversity
Battles
LoL
Night
s
Student Guilds Program
Students Guilds Program. Video
Guilds Mobile App
Guild Masters’ Summit. January 31st,
Moscow
Targets:
• To activate large number of Guild Masters from CIS universities to build Student Guilds
• To initiate fast grow...
University Battles
Guild Battles
DJ Sona Parties. Video
LoL Nights
IRL Social Play: Interim Results
Activation of players IRL connections within
Student Communities
1.
Acquisition of new Lo...
Alexey Kraynov, General Director, Russia & CIS, Riot Games
Alexey Kraynov, General Director, Russia & CIS, Riot Games
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Alexey Kraynov, General Director, Russia & CIS, Riot Games

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IRL Social Play:
Leveraging Players' in Real Life Connections for Community Engagement & Growth
(White Nights conference 2015)

Published in: Business
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Alexey Kraynov, General Director, Russia & CIS, Riot Games

  1. 1. RU & CIS For “White Nights 2015”
  2. 2. 2,000+ РАЙОТЕРОВ 20 ОФИСОВ
  3. 3. LEAGUE OF LEGENDS >7.5M ИГРОКОВ ОНЛАЙН ОДНОВРЕМЕННО ДАННЫЕ ОПУБЛИКОВАНЫ В ЯНВАРЕ 2014 >70М ИГРОКОВ ЕЖЕМЕСЯЧНО >30M ИГРОКОВ ЕЖЕДНЕВНО
  4. 4. Russia & CIS Place • Picture of team • When the office was established
  5. 5. Russia & CIS Team • Picture of team • When the office was established
  6. 6. Riot Games We aspire to be most player focused gaming company in the world
  7. 7. Russia & CIS Vision To make League of Legends The Phenomenon on the Russian market in the entertainment industry and beyond
  8. 8. IRL Social Play Initiatives LOL Student GuildsDJ SONA Partie s Guild BattlesUniversity Battles LoL Night s
  9. 9. Student Guilds Program
  10. 10. Students Guilds Program. Video
  11. 11. Guilds Mobile App
  12. 12. Guild Masters’ Summit. January 31st, Moscow
  13. 13. Targets: • To activate large number of Guild Masters from CIS universities to build Student Guilds • To initiate fast growth of League of Legends community in selected Universities Participants: • Pre-selected 1,000 LoL players from different CIS cities who performed best in Guilds closed beta. We provide the Guild Masters with: • Riot’s Vision and Philosophy • Understanding of and engaging with the Guilds concept • Tools & Action Plan After Guild Masters Summit. The 1000.
  14. 14. University Battles
  15. 15. Guild Battles
  16. 16. DJ Sona Parties. Video
  17. 17. LoL Nights
  18. 18. IRL Social Play: Interim Results Activation of players IRL connections within Student Communities 1. Acquisition of new LoL players via Guilds growth mechanics 3. 2. Attraction of new and Pride for existing LoL players

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