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Mikael Leinonen, MyGamez Ltd.

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Publishing Your Games in China: How Does the New Regulation Affect You?

White Nights Conference St. Petersburg 2017

The official conference website — http://wnconf.com

Published in: Business
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Mikael Leinonen, MyGamez Ltd.

  1. 1. We make mobile game publishing in China easy! WHITE NIGHTS CONFERENCE 15TH JUNE 2017
  2. 2. MyGamez in brief • Helsinki & Shanghai based publisher • Distribution with 58 Android stores • 6 active titles, 20+ million MAU
  3. 3. CHINA TAKE IT SERIOUSLY! • LARGEST MARKET AND STILL GROWING • LOT OF ROOM FOR FOREIGN GAMES & GAME PLAY INNOVATION • FRONT RUNNER IN F2P MONETISATION • VERY COMPLEX MARKET - NOT A LOW HANGING FRUIT
  4. 4. THEY’VE ACTUALLY BUILT THE WALL AND YOU SHOULD CONSIDER NOT TRYING TO GET IN ON YOUR OWN
  5. 5. KEEP AWAY FOREIGN BARBARIANS #1: ONLY 100% CHINESE OWNED COMPANY WITH COMMERCIAL PUBLISHING LICENSE CAN PUBLISH AND OPERATE GAMES #2: EVERY GAME NEEDS TO GET GOVERNMENT APPROVAL (PUBLICATION NUMBER) PRIOR TO PUBLISHING
  6. 6. EVER-CHANGING REGULATION YOU NEED TO GO BY THE BOOK
  7. 7. GAME APPROVAL PROCESS 1. COPY RIGHT TRANSFER REGISTRATION 2. APPLICATION SUBMISSION • PILE OF DOCUMENTS • ‘GOD MODE’ APK, FULLY LOCALISED ACCORDING TO GAPP REQUIREMENTS 3. FEEDBACK (IF ANY) AND RE-SUBMISSION ITERATIONS ENTIRE PROCESS 3-4 MONTHS FOR FOREIGN GAMES
  8. 8. KEY REQUIREMENTS • 100% CHINESE LANGUAGE (NO TRADITIONAL CHINESE EITHER) • NO NON-FILTERED SOCIAL MEDIA • ALL USER INPUT MUST BE FILTERED • NO POLITICALLY SENSITIVE REFERENCES (FLAGS ETC) • NO UNETHICAL CONTENT (STEALING, CHEATING) • NO SEXUAL CONTENT OR EXESSIVE VIOLENCE • REAL PERSON USER REGISTRATION • GOTCHA RULES • ETC. ETC.
  9. 9. CAN’T WE JUST DITCH THE RULES? • ANDROID: VERY DIFFICULT & HIGHLY RISKY • IOS: TECHNICALLY POSSIBLE • RISK: STORE REMOVAL, BLACK-LISTING • AT LEAST YOU SHOULD APPLY FOR PUBLICATION NUMBER FOR ANY GAME PUBLISHED IN CHINA IOS AFTER JULY 1, 2016
  10. 10. 土豆logo(带slogan,需在土豆市场部指导下使用该LOGO) 不带slogan组合 Pantone 021 C Pantone 1495 C 聚乐游戏WWW.JOLOPLAY.COM MYGAMEZ SINGLE SDK PUBLISHING PLATFORM
  11. 11. Thank you! Lets seize the huge opportunities in Chinese mobile game market together!

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