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Maxim Babichev, VK.com

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VK.com Gaming Platform: News and Perspectives

(White Nights Conference Moscow 2016)
The official conference website — http://wnconf.com

Published in: Business
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Maxim Babichev, VK.com

  1. 1. Gaming Platform
  2. 2. VK is the most popular social network in Russia, Ukraine and CIS countries
  3. 3. Source: TNS Web Index, April 2016, Russia (0+, 12–64), desktop only, MAU, % of RU Internet users. Social networks in RU Internet 15% 83% July 2013 December 2013 May 2014 October 2014 March 2015 August 2015 January 2016 81% 54% 39% 27%
  4. 4. Social networks in RU Internet vk ok fb mw tw 1,5 2,3 4,4 13,6 22,8 11,1 16,1 23,1 32,2 48,1 People per month, mil People per day, mil Source: TNS Web Index, April 2016, Russia (0+, 12–64), desktop only, MAU, % of RU Internet users.
  5. 5. Has visited during a month: ▪ VK only — 13.5 mil; ▪ ОК only — 3.1 mil; ▪ Facebook only — 1.9 mil; Cross visiting 19.9 14.4 1.9 3.1 13.5 27.7 13 Source: TNS Web Index, April 2016, Russia (0+, 12–64), desktop only, MAU, % of RU Internet users.
  6. 6. 1,2 3,6 3,3 4,6 2,5 6,8 3,3 6,0 7,7 9,2 9,6 10,4 Source: TNS Mobile Index, April 2016, Russia (700K+, 12–64), only mobile applications, MAU & DAU, mil people. Key mobile applications 32 11 8 17 21 7 People per month, mil People per day, mil Avg. time per day, min
  7. 7. 24,5%47,1%28,4% Consumption for a month Source: TNS Web Index, April 2016, Russia (700K+, 12–64), desktop and mobile, MAU & DAU, % of people in VK. Desktop vs Mobile 42,5%24,6%32,9% Consumption for a day Desktop Desktop & Mobile Mobile Desktop Desktop & Mobile Mobile
  8. 8. Games
  9. 9. 1. Collections
  10. 10. 2. Top games
  11. 11. 3. Subscriptions Let users easily transfer votes for premium stuff in your games and apps
  12. 12. Games inside official VK apps. Features: • Minimize game’s windows • Custom header • Payments by votes 4. HTML5 games Место для скриншота
  13. 13. 5. Video streams
  14. 14. 5. Video streams
  15. 15. 6. eSports & tournaments
  16. 16. 6. eSports & tournaments
  17. 17. May the platform be with you m.babichev@corp.vk.com

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