Flappy Bird Panic
● $50,000 per day (claimed) in ads.
● Creator pulled the plug claiming
the app is too addictive.
● ⅓ of new uploaded games were
Flappy Bird clones.
● Apple & Google rejected any app
with ‘Flappy’ in title.
Why did the chicken cross the road?
Cause that’s where all the money is!!!
Crossy Road Phenomena
● $10,000,000 in 3 months.
● 50,000,000 Downloads in 3 months.
● Top charts resident.
● Over 100,000,000 Downloads so far.
The super casual game guidelines:
1. Basic controls:
- One finger controls are best.
- Portrait orientation.
2. Short gameplay sessions:
- Endless impossible.
3. Skill based:
- Hand-Eye coordination.
- Easy to learn - Hard to master
4. Ad supported:
- RV revives.
- Banner ads & interstitials.
1. Unlock Characters:
- Mystery and excitement.
- Different vibes of gameplay
- Extra motivation to play on.
2. Social elements:
- Share score - Brag!
3. Notifications & Presents:
- Come back and collect a reward.
- Short sessions - Long retention.
4. RV Revive:
- Watch to keep going.
The super casual meta game:
TabTale creates fresh mobile content for the whole family, every
week. With a rich and high-quality portfolio that includes original and
licensed properties, we lovingly produce digital adventures that
entertain, challenge and engage families all over the world.
Recognized as a Top 10 Mobile Games Publisher (by AppAnnie), our
apps have been downloaded over 1 billion times and repeatedly reach
top ranks in the app stores. In just 5 years, TabTale has established
itself as a leading mobile game developer with operations in 7
In 2017 TabTale is planning on releasing 25 new super casual games.
Join us email@example.com
Super Casual Games
Talk to me!