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Itai Edry, TabTale

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Super Casual Games And Why you Should Start Making Them

(White Nights Conference Prague 2017)
The official conference website — http://wnconf.com

Published in: Business
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Itai Edry, TabTale

  1. 1. Super Casual Games (And why you should start making them!)
  2. 2. Super What?
  3. 3. Ancient History
  4. 4. Flappy Bird May 2013 - Feb 2014
  5. 5. Flappy Bird Panic ● $50,000 per day (claimed) in ads. ● Creator pulled the plug claiming the app is too addictive. ● ⅓ of new uploaded games were Flappy Bird clones. ● Apple & Google rejected any app with ‘Flappy’ in title.
  6. 6. Why did the chicken cross the road? Cause that’s where all the money is!!!
  7. 7. Crossy Road Phenomena ● $10,000,000 in 3 months. ● 50,000,000 Downloads in 3 months. ● Top charts resident. ● Over 100,000,000 Downloads so far.
  8. 8. Ketchapp Super Casual on a weekly basis
  9. 9. Ketchapp - Super Casual Brand
  10. 10. Color Switch 180M Flappy Bird 50M 2048 75M Crossy Road 137M 1010! 52M Agar.io 116M Slither.io 177M Stack 57M Stick Hero 51M ZigZag 72M Smash Hit 132M A Genre that keeps on giving Rolling Sky 72M
  11. 11. 2014 monthly top 10 Downloads list (Info by AppAnnie)
  12. 12. 2016 iOS & Google Play Top 10 (+1) Apps by Downloads (Info by AppAnnie)
  13. 13. But… What is Super Casual?
  14. 14. The super casual game guidelines: 1. Basic controls: - One finger controls are best. - Portrait orientation. 2. Short gameplay sessions: - Endless impossible. 3. Skill based: - Hand-Eye coordination. - Easy to learn - Hard to master 4. Ad supported: - Free-to-play. - RV revives. - Banner ads & interstitials. 1 2 3 4
  15. 15. 1. Unlock Characters: - Mystery and excitement. - Different vibes of gameplay - Extra motivation to play on. 2. Social elements: - Share score - Brag! - Leaderboards. - Achievements. 3. Notifications & Presents: - Come back and collect a reward. - Short sessions - Long retention. 4. RV Revive: - Watch to keep going. The super casual meta game:
  16. 16. Mystery snakes in Arrow
  17. 17. Crossy Road - Different vibes
  18. 18. Time traveling in Smashy Road
  19. 19. Gotta Gacha:
  20. 20. Name that app - It is what it is! Swing Stack Bouncing Ball Zigzag Make Them Fall Don’t Touch The White Tile Don’t Touch The Spikes Fit In The Hole
  21. 21. Flappy Bird Crossy Road Shooty Skies Smashy Road Steppy Pants Jumpy Jack Risky Road Drifty Chase Name that app 2 Verb NounY Extra Meaning
  22. 22. Viral Opportunities! ~20m DL 3.4m DL ~1m DL ~1m DL (in 2 weeks)
  23. 23. Alto’s Adventure Ski Safari Skiing Yeti Mountain Same theme - Different looks:
  24. 24. Zigzag Drifty Chase Infinity Run Same Mechanics - Different Themes:
  25. 25. Froger - 1981 Crossy Road - Hipster Whale Don’t I Know You From Somewhere?
  26. 26. 1942 - 1984Space Invaders - 1978 Shooty Skies Hipster Whale Don’t I Know You From Somewhere?
  27. 27. Jungle Hunt - 1982 Swing - Ketchapp Don’t I Know You From Somewhere?
  28. 28. GTA2 - 1999 Smashy Road: Wanted - Bearbit Studios Don’t I Know You From Somewhere?
  29. 29. Tron - 1982 Slither.io - Miniclip Don’t I Know You From Somewhere?
  30. 30. PinOut! - MediocreFull tilt! Pinball - 1995 Don’t I Know You From Somewhere?
  31. 31. You gotta start somewhere
  32. 32. Michel Gondry Marc Webb Gore Verbinsky Michael Bay David Fincher Zack Snyder Spike Jonze Tarsem Singh McG Antoine Fuqua
  33. 33. Your app
  34. 34. About TabTale TabTale creates fresh mobile content for the whole family, every week. With a rich and high-quality portfolio that includes original and licensed properties, we lovingly produce digital adventures that entertain, challenge and engage families all over the world. Recognized as a Top 10 Mobile Games Publisher (by AppAnnie), our apps have been downloaded over 1 billion times and repeatedly reach top ranks in the app stores. In just 5 years, TabTale has established itself as a leading mobile game developer with operations in 7 countries. In 2017 TabTale is planning on releasing 25 new super casual games. Join us developers@tabtale.com 38
  35. 35. Itai Edry Super Casual Games Product Owner TabTale Mobile: +972-50-7769394 Email: itaie@tabtale.com Skype: itai.edry Website: www.tabtale.com Talk to me!

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