Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Alexey Rehlov, Creative Mobile OÜ

1,052 views

Published on

Cycles, Rituals and Unconscious in Modern Free-to-Play Games.
Игровые циклы, ритуалы, влияние на сознание в современных F2P играх.
(White Nights Conference St. Petersburg 2016)

Published in: Business
  • Be the first to comment

  • Be the first to like this

Alexey Rehlov, Creative Mobile OÜ

  1. 1. Cycles, Rituals and Unconscious in modern free-to-play games Aleksey Rehlov | External Producer
  2. 2. Players don’t know, why they do it 28-01-2016 Cycles, Rituals and Unconscious in modern free-to-play games 2
  3. 3. Unconscious 28-01-2016 Cycles, Rituals and Unconscious in modern free-to-play games 3 Sigmund Freud
  4. 4. Habits and rituals 28-01-2016 Cycles, Rituals and Unconscious in modern free-to-play games 4 Konrad Lorenz
  5. 5. Classic game cycle 28-01-2016 Cycles, Rituals and Unconscious in modern free-to-play games 5 Process Progress Efforts Refill Thinking
  6. 6. The result of cycle forming 28-01-2016 Cycles, Rituals and Unconscious in modern free-to-play games 6 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Day Rolling Retention After Before
  7. 7. The result of cycle forming 28-01-2016 Cycles, Rituals and Unconscious in modern free-to-play games 7 -5.00% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Day Ratio of After to Before
  8. 8. Example of cycle forming daily quests 28-01-2016 Cycles, Rituals and Unconscious in modern free-to-play games 8
  9. 9. The main attributes of a cycle • Frequency usually decreases during time • Complexity usually increases during time • Adding new cycles • Cycles substitution • Expending cycles • Duration usually increases during time 28-01-2016 Cycles, Rituals and Unconscious in modern free-to-play games 9
  10. 10. Adding or substituting a cycle 28-01-2016 Cycles, Rituals and Unconscious in modern free-to-play games 10 Process I Progress Process II
  11. 11. Examples 28-01-2016 Cycles, Rituals and Unconscious in modern free-to-play games 11 CSR Racing Summoners War
  12. 12. Expending a cycle 28-01-2016 Cycles, Rituals and Unconscious in modern free-to-play games 12 Process I Progress Process II Progress
  13. 13. Examples 28-01-2016 Cycles, Rituals and Unconscious in modern free-to-play games 13 Ez Pz RPG Heroes Shop
  14. 14. Ritual • Ritual is a symptom of addiction • Cycle creates a ritual • Special events in a cycle help to create a ritual The easier and clearer a cycle and the more “cyclic” and “ritualic” life of a player, the easier to form a ritual. 28-01-2016 Cycles, Rituals and Unconscious in modern free-to-play games 14
  15. 15. Addiction forming stages Light dedication Dedication Addiction Bonding 28-01-2016 Cycles, Rituals and Unconscious in modern free-to-play games 15 Addiction Time Addiction Stages Light dedication Dedication Addiction Bonding
  16. 16. The process of a cycle learning • Information intussusception; • Information understanding, ideas appearing; • Consolidation and developing of knowledge, skills forming; • Practical application of received knowledge and skills; • Reaching of mastering limits. 28-01-2016 Cycles, Rituals and Unconscious in modern free-to-play games 16
  17. 17. When cycles have to be changed? • The cycle is mastered or became boring • The cycle doesn't give a progress feeling • The cycle was developed only for the first sessions • The cycle doesn't make necessary monetization level anymore • The cycle motivates to leave the game at the certain time 28-01-2016 Cycles, Rituals and Unconscious in modern free-to-play games 17
  18. 18. Cycles Ideology • The base cycle has to be simple and clear for understanding • Game mechanics have to help to support the cycle: • Daily quests • Strong differentiation between game modes • Management of a cycle length • Ability to make very own cycle on the late game stages • Changing the cycle, when a player is tired or mastered it • Integration of monetization and advertisement into the game cycle 28-01-2016 Cycles, Rituals and Unconscious in modern free-to-play games 18
  19. 19. The Advice Do not leave the cycle development to the end of the project. The scheme of cycles has to be developed simultaneously with all other main elements, such as monetization, core gameplay, etc. 28-01-2016 Cycles, Rituals and Unconscious in modern free-to-play games 19
  20. 20. Cycles, Rituals and Unconscious in modern free-to-play games Questions? Aleksey Rehlov | External Producer

×