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Social+media+080313

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Social+media+080313

  1. 1. © 2013Dr Mark SwiftScott CrowtherDr. Xiao MaEllie PreciousIntroduction to Social Mediafor Business Use
  2. 2. © 2013Agenda9.30 The Social Media ‘big picture’ Mark10.00 LinkedIn: the social media everyone should use Scott11.00 Coffee11.15 Facebook and Twitter for your business Xiao + Scott12.45 Lunch1.45 Exposing your visual side: YouTube + Pinterest Ellie2.30 Location, location, location: Foursquare. Xiao3.00 Coffee3.15 Google+ Xiao4.00 Don’t Panic: managing your networks and your time. Scott
  3. 3. © 2013What is IIPSI?• International Institute for Product and Service Innovation• New SME centre– Experience led Innovation (people), Polymers (product), Digital (innovation) thinking• Purpose– Help West Midlands small businesses understand your customers and users better,prototype new products for example using Additive Layer Manufacturing, and usedigital (Internet) to launch as well as develop market ready products and services– Improve the regions capacity to translate innovation into outcomes• IIPSI must have IMPACT– Business growth• Fully funded until end of June 2015 (initially)
  4. 4. © 2013Market ready Productsand Services
  5. 5. © 2013What is the iIP - our approachThe IIPSI Innovation Programme (iIP) is:1. Centred on Innovation– “Successful exploitation of new ideas” WMG definition– "Innovation distinguishes between a leader and a follower." SteveJobs2. Demonstration activities– Raise awareness of what is possible through the adoption of new ideasand thinking3. Knowledge Exchange– Common sharing and exploitation of new thinking– We don’t have all the answers
  6. 6. © 2013Whats the structure of iIPIntensive company projects - prototyping,identifying markets, product/service evaluation,internshipsMarketleadingproducts &servicesFeasibility studies, collaborative projects,assistance with funding and grant applicationsExpansionthrough R&DAwareness briefing, case studies, technicaldemonstratorsRaisingAwarenessIn-depth workshops, advanced technicaldemonstrators, horizon scanning, hands on…Embeddingcapability30+placesperyearInnovationProgramme
  7. 7. © 2013Introductions• Housekeeping• Name...• What your business does…
  8. 8. © 2013Summary• Unique, high profile facility for the region• Range of SME services• No such thing as a free lunch!– Short forms– Baseline monitoring• Feedback and Evaluation• Enjoy the day• Get involved
  9. 9. © 2013Social Media Revolutionhttp://youtu.be/lFZ0z5Fm-Ng
  10. 10. © 2013© 2011“Theres a plane in the Hudson. Im on the ferry going to pick up the people. Crazy”1. Well established andembedded technology:Tipping point was overfour years ago
  11. 11. © 2013Social media 2011…Social Media in 2011… Organises the Arab spring? Activists – Cairo 31 Jan 2011http://www.telegraph.co.uk/news/worldnews/africaandindianocean/egypt/8293551/Egypt-protests-Monday-31-January-2011-as-it-happened.html2. Power in your pocketPortability andaccessibility ofsmartphones
  12. 12. © 20133. Pace of changeGoogle+ is now #2Watch Pinterest etcGoing – myspace, bebo?
  13. 13. © 2013Michael BrennerSenior Director of Global Marketing at SAP“Marketing today is difficult.200 million people on the U.S. ‘Do Not Call’ list.Over 86% of TV viewers skip commercials.44% of direct marketing is never opened.Roughly 99.9% of online banners are never clicked.Buyers wait until they have completed 60-80% of theirresearch before reaching out to vendors”.
  14. 14. © 2013What does this mean for a small business? - get Creative?
  15. 15. © 2013YouTube yourself…
  16. 16. © 2013BlendTec• SME manufacturer of commercial and home blenders• Blendtec produced a video in which the CEO blended unusualproducts such as a garden rake, a golf club, and light bulbs.– YouTube, video had 3.9 million views (over 8-months)– The Will It Blend? campaign illustrates the potential value of connectingwith consumers online versus traditional advertising• Now:– 218,173,850 views on YouTube– 700% increase in sales• BlendTec Case TIPS:– Be creative– Don’t be afraid to shout about your product’s capability
  17. 17. © 2013What is it?New communication technologies - help people interact, and share informationKeySocialToolsPhotosharingBloggingMicrobloggingRSSWidgetsLocationbasedservicesProductreviewsMessageboardsPodcastsVideosharing
  18. 18. © 2013Digital ConversationInsight Innovation Advocacy Natural searchCustomerserviceIncreased salesCan replace existing methods of generating enquires
  19. 19. © 2013Summary• Significant growth and pace of change• Multi channels which impact most of us• Many uses, moved from just B2B• Move from searching to following content• Its not going away (at the moment)• Can be used by the majority of businesses andindustries
  20. 20. © 2013Don Tapscott - Best selling business authorOn social media“All one needs is a computer, a networkconnection, and a bright spark of initiative andcreativity to join the economy.”
  21. 21. © 2013LinkedIn
  22. 22. © 2013LinkedInWhat they tell us!
  23. 23. © 2013LinkedIn191m users9m users2m company pages2012 Q1: 31st most visited global website
  24. 24. © 2013375 (av. network)74,100+4,828,600+Look at your reach!LinkedIn
  25. 25. © 2013LinkedInYour profile
  26. 26. © 2013LinkedInFind people you know
  27. 27. © 2013LinkedInFind people you don’t know
  28. 28. © 2013LinkedInYour company page
  29. 29. © 2013LinkedIn Tips
  30. 30. © 2013LinkedIn Tips
  31. 31. © 2013LinkedIn Tips
  32. 32. © 2013LinkedIn Tips
  33. 33. © 2013LinkedIn Tips
  34. 34. © 2013LinkedIn Summary
  35. 35. © 2013Coffee
  36. 36. © 2013Twitter“Twitter is a real-time information network that connects you to the latest stories,ideas, opinions and news about what you find interesting. Simply find the accountsyou find most compelling and follow the conversations.”Twitter
  37. 37. © 2013TwitterLet’s take a general look
  38. 38. © 2013TwitterTime to tweet
  39. 39. © 2013TwitterCase Studies
  40. 40. © 2013Twitter Tools!http://tweet.grader.com/location/
  41. 41. © 2013Twitter Small Business Guide: www.bit.ly/LfShmZTwitter
  42. 42. © 2013Welcome
  43. 43. © 2013Facebook ?
  44. 44. © 2013
  45. 45. © 20131,000,000,000Facebook – the most …
  46. 46. © 2013Facebook - Interesting Facts1172791130
  47. 47. © 201369% 87% 18%76:72Facebook - Interesting Facts
  48. 48. © 2013Facebook - Interesting FactsMind jumpers30%52%95%
  49. 49. © 2013Facebook - Timeline
  50. 50. © 2013Facebook – Update / options
  51. 51. © 2013Facebook – Connections/Engagement
  52. 52. © 2013Facebook – Page / B2B
  53. 53. © 2013Facebook -
  54. 54. © 20130100200300400500600Birmingham Leicester Manchester NottinghamFacebook Interactions
  55. 55. © 2013Facebook - Timeline
  56. 56. © 2013Mobile
  57. 57. © 2013Facebook – Don’t forget
  58. 58. © 2013Facebook tipsB2C InteractionE-word of mouth
  59. 59. © 2013Lunch
  60. 60. © 2013Exposing your visual side
  61. 61. © 2013“Social Media is Video”(Social Media Examiner, 2012)Image sharing is big business!£1billionof all Facebook activity revolves around photos (HBR 2012)
  62. 62. © 2013YouTube
  63. 63. © 2013800 million unique users visit YouTube each month4 billion hours of video are watched each month72 hours of video are uploaded every minuteYouTube Stats
  64. 64. © 2013How it works/main featuresYouTube
  65. 65. © 2013Encouragesharing
  66. 66. © 2013How it works/main featuresYouTube
  67. 67. © 2013YouTube
  68. 68. © 2013View visitors bygeography,demographics,traffic sources
  69. 69. © 2013FacebookGoogle +YouTubeTwitterQzone (China only)GlobalTop 5 Social MediaDecember 2013(GlobalWebIndex)Also UK’s 2nd biggest search engine!4 reasons to use YouTube
  70. 70. © 2013Google rankings!Google own YouTube!!!4 reasons to use YouTube
  71. 71. © 20134 reasons to use YouTube
  72. 72. © 20134 reasons to use YouTube
  73. 73. © 2013“Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all thebeautiful things you find on the web. Best of all, you can browse pinboardscreated by other people.”Pinterest
  74. 74. © 2013
  75. 75. © 201380%25 million+ users(fastest network to achieve this)High monthly time spentComscore, jeff bullas, MediaPost, PookyShares.Pinterest
  76. 76. © 2013Comscore, jeff bullas, MediaPost, PookyShares.Pinterest
  77. 77. © 2013Pinterest: how you can use ithttp://about.pinterest.com/goodies/http://business.pinterest.com/widget-builder/#do_pin_it_button
  78. 78. © 2013Pinterest: how it works
  79. 79. © 2013Pinterest: how it works
  80. 80. © 2013Pinterest: how it works
  81. 81. © 2013Pinterest: how you can use itShare your products
  82. 82. © 2013Pinterest: how you can use itOthers then follow,‘repin’ or ‘like’
  83. 83. © 2013Pinterest: how you can use itShowcase your expertise
  84. 84. © 2013Pinterest: how you can use itBecome a thought leader
  85. 85. © 2013Not just for B2C companiesPinterest: how you can use it
  86. 86. © 2013Pinterest: how you can use itSELL - Add price with £ in description and it will automatically assign to Image
  87. 87. © 2013http://pinterest.com/pinterestbiz/pinterest-marketing/Business Tips for using Pinterest .Pinterest
  88. 88. © 2013“We want to help people make their photos available tothe people who matter to them.”Other visual networks
  89. 89. © 2013“Your videos belong here”Other visual networks are available
  90. 90. © 2013“It’s a fast, beautiful and fun way to share yourphotos with friends and family.”Other visual networks are available
  91. 91. © 2013Case StudyWhat are customerssaying about yourcompetitors, anyonedisgruntled…….Power of key clients
  92. 92. © 2013Go viral!Visual media – Get Creative
  93. 93. © 2013Creating your own visual contentDIY animation tools:http://www.powtoon.comhttp://sparkol.com/videoscribe.php
  94. 94. © 2013ActivityBrainstorm ways you could use video or imagery for the benefit ofyour business.Search on Pinterest and YouTube to see what competitors are doing,get some ideas
  95. 95. © 2013Welcome
  96. 96. © 20134sq what?A day? - 4.16
  97. 97. © 2013I dont carewho you areWhere youre fromWhat you did4sq what?All 4sq caresWHO you areWhere you areWhat you didWhat you doing
  98. 98. © 20134sq – who needs it?
  99. 99. © 201320%4sq how?
  100. 100. © 2013Social, Game, Review, Location!!!
  101. 101. © 20134sq why?2/3 +80% +
  102. 102. © 2013To start with…
  103. 103. © 2013
  104. 104. © 2013Han Dynasty – Virtual to Physical
  105. 105. © 2013Han Dynasty – Location! Location! Location!SocialSocial GeographicalGeographical PhysicalPhysical
  106. 106. © 20134sq tips……Location basedpromotionSimple but SmartTrackingVirtual VSPhysical
  107. 107. © 2013Coffee
  108. 108. © 2013Welcome
  109. 109. © 2013G+ what?
  110. 110. © 2013G+ what?
  111. 111. © 2013G+ why?
  112. 112. © 2013G+ for business
  113. 113. © 2013G+ VS All
  114. 114. © 2013G+ VS Twitter
  115. 115. © 2013G+ VS Twitter
  116. 116. © 2013G+ VS FB
  117. 117. © 2013G+ VS LI
  118. 118. © 2013G+ VS Eventbrite
  119. 119. © 2013G+ VS Flickr
  120. 120. © 2013G+ VS Flickr
  121. 121. © 2013G+ VS 4sq
  122. 122. © 2013G+ Pages
  123. 123. © 2013G+ VS YouTube?
  124. 124. © 201310 HistoryMultiMediaAPIScreenShareGoogleApps
  125. 125. © 2013G+ tips……All in OneGoogle AppsIntegrationIts from Google
  126. 126. © 2013Facebook for B2C• Word of mouth• Power of “Like”• Listen and Talk to Fans• Community• Facebook fans have an 80%higher propensity to buy• Advertise with precision
  127. 127. © 2013Facebook- Likes (Pros)• Another face for the business• Personalisation of business pages withcomments, sharing facilities etc• Interaction with followers Easy engagement –customers can “Like” button or add a commentto engage• Interaction with other businesses. Connectwith your suppliers, distributors, or contractors.
  128. 128. © 2013Facebook for business• Set up “Business Page”not “Profile”• Advocates are key –encourage feedback• Set up “Like” icon on webpages• Visuals are GREAT!!• Completely free, supportedby advertising if required
  129. 129. © 2013Create a page
  130. 130. © 2013Don’t Panic!Focus
  131. 131. © 2013Don’t Panic!Plan it like a wedding
  132. 132. © 2013Don’t Panic!Be time aware
  133. 133. © 2013What NextContact us: @WMGSME, wmgsme@warwick.ac.uk024 7657 5594Innovation Programme – Other workshops3D Printing, Cloud for Business, Twitter, Strategy, LinkedIn and Facebookwww.wmgsme.eventbrite.comTalk through a project…..
  134. 134. © 2013Thank You!

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