Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Business Growth Innovation by Ford Saeks

277 views

Published on

Business Specialist Ford Saeks of Prime Concepts Group Inc. presented "Business Growth Innovation – Game-Changing Ideas to Transform Your Business" at the Wichita Metro Chamber of Commerce's Taking Care of Business Seminar on Oct. 28, 2014.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Business Growth Innovation by Ford Saeks

  1. 1. Business Growth Innovation – Ford Saeks, CSP  | Prime Concepts Group Inc. Wichita Metro Chamber of Commerce, October 28, 2014 (c) MMXIV Ford Saeks, www.PrimeConcepts.com 1 Business Growth Innovation Game Changing Ideas to  Transform Your Business! Ford Saeks www.PrimeConcepts.com Taking Care of Business Seminar October 28th, 2014 Biggest  Challenge? Ford Saeks PrimeConcepts.com Ford Saeks PrimeConcepts.com Capture! Ford Saeks PrimeConcepts.com Integrated Marketing Agency Ford Saeks PrimeConcepts.com
  2. 2. Business Growth Innovation – Ford Saeks, CSP  | Prime Concepts Group Inc. Wichita Metro Chamber of Commerce, October 28, 2014 (c) MMXIV Ford Saeks, www.PrimeConcepts.com 2 Ford Saeks PrimeConcepts.com Ford Saeks PrimeConcepts.com B.S. Ford Saeks PrimeConcepts.com What’s Your 20%? Ford Saeks PrimeConcepts.com Ford Saeks PrimeConcepts.com Too Many Ideas… And Not Enough Time! Ford Saeks PrimeConcepts.com
  3. 3. Business Growth Innovation – Ford Saeks, CSP  | Prime Concepts Group Inc. Wichita Metro Chamber of Commerce, October 28, 2014 (c) MMXIV Ford Saeks, www.PrimeConcepts.com 3 Ford Saeks PrimeConcepts.com IF You Really Want to Do  Something, You’ll Find A Way… IF You Don’t, You’ll Find an Excuse.  – Jim Rohn Ford Saeks PrimeConcepts.com Prosperity Consciousness Dream Board 17 It’s not what you know… it’s what you do! Ford Saeks PrimeConcepts.com
  4. 4. Business Growth Innovation – Ford Saeks, CSP  | Prime Concepts Group Inc. Wichita Metro Chamber of Commerce, October 28, 2014 (c) MMXIV Ford Saeks, www.PrimeConcepts.com 4 Are You Making It Too Hard? Ford Saeks PrimeConcepts.com Ford Saeks PrimeConcepts.com 21Ford Saeks PrimeConcepts.com Message “why” Market “who” Method “how” Ford Saeks PrimeConcepts.com If You Can’t Explain  it Simply, You Don’t  Understand it Well  Enough… ‐‐ Albert Einstein Ford Saeks PrimeConcepts.com © MMXIII Ford Saeks, www.PrimeConcepts.com Compelling Copy!
  5. 5. Business Growth Innovation – Ford Saeks, CSP  | Prime Concepts Group Inc. Wichita Metro Chamber of Commerce, October 28, 2014 (c) MMXIV Ford Saeks, www.PrimeConcepts.com 5 1. Headline 2. Sub-headline 3. Emotional Hook 4. Benefits 5. Features 6. Social Proof 7. Credibility 8. Call to Action Copywriting Ford Saeks PrimeConcepts.com Capturing More Leads Ford Saeks PrimeConcepts.com © MMXIII Ford Saeks, www.PrimeConcepts.comFord Saeks PrimeConcepts.com Top Prospect or Customer Questions? Ford Saeks PrimeConcepts.com Best Format? Ford Saeks PrimeConcepts.com Lead Magnets Creating Special Reports / Articles / Posts • Ways • Keys • Secrets • Myths • Ideas • Steps • Strategies • Lessons Pick a number between 1 and 50 and create your compelling headline for a special “value-added” report Ford Saeks PrimeConcepts.com Marketing  Methods Ford Saeks PrimeConcepts.com
  6. 6. Business Growth Innovation – Ford Saeks, CSP  | Prime Concepts Group Inc. Wichita Metro Chamber of Commerce, October 28, 2014 (c) MMXIV Ford Saeks, www.PrimeConcepts.com 6 Promotional Materials Brochures  Website Social Media Sales Letters Marketing Concepts Display Advertisements Direct Mail  Email Campaigns Referral Strategies Signage, Others… Ford Saeks PrimeConcepts.com Your Website = Social Proof Ford Saeks PrimeConcepts.com Digital Footprint Ford Saeks PrimeConcepts.com Ford Saeks PrimeConcepts.com 93% of all buying decisions start  with an online search Ford Saeks PrimeConcepts.com Keywords Ford Saeks PrimeConcepts.com
  7. 7. Business Growth Innovation – Ford Saeks, CSP  | Prime Concepts Group Inc. Wichita Metro Chamber of Commerce, October 28, 2014 (c) MMXIV Ford Saeks, www.PrimeConcepts.com 7 Mystery Shop Check Search‐engines | Social Media Websites Review‐type Websites Ford Saeks PrimeConcepts.com Ford Saeks PrimeConcepts.com Ford Saeks PrimeConcepts.com Website Performance? Ford Saeks PrimeConcepts.com Imagine You’re the Prospect Ford Saeks PrimeConcepts.com “Keyword-rich” Semantic Content Keywords Drive Traffic… Ford Saeks PrimeConcepts.com
  8. 8. Business Growth Innovation – Ford Saeks, CSP  | Prime Concepts Group Inc. Wichita Metro Chamber of Commerce, October 28, 2014 (c) MMXIV Ford Saeks, www.PrimeConcepts.com 8 Intent? Ford Saeks PrimeConcepts.com Ford Saeks PrimeConcepts.com 88% of consumers who search for a type of local business on a mobile device either will call or go to that business within 24 hours. That’s real business! Pew Research 2014 Ford Saeks PrimeConcepts.com User Experience Ford Saeks PrimeConcepts.com Responsive Website Design Mobile >> Tablet >> Desktop Ford Saeks PrimeConcepts.com
  9. 9. Business Growth Innovation – Ford Saeks, CSP  | Prime Concepts Group Inc. Wichita Metro Chamber of Commerce, October 28, 2014 (c) MMXIV Ford Saeks, www.PrimeConcepts.com 9 Outsource? Ford Saeks PrimeConcepts.com © MMXIII Ford Saeks, www.PrimeConcepts.com Outsourcing Advantages PrimeConcepts.com 316-942-1111 www.PrimeConcepts.com Ford Saeks 316-942-1111 HOT SEATS Fish Where the Fish Are… Ford Saeks PrimeConcepts.com Ford Saeks PrimeConcepts.com Social Media Sites are Just Databases
  10. 10. Business Growth Innovation – Ford Saeks, CSP  | Prime Concepts Group Inc. Wichita Metro Chamber of Commerce, October 28, 2014 (c) MMXIV Ford Saeks, www.PrimeConcepts.com 10 Business Listings – Enhance Ford Saeks PrimeConcepts.com Ask for Reviews 1. Verbally ask for reviews & likes 2. Provide flyers or cards 3. Print on receipts 4. Ask for email addresses to build your list  5. “Don't forget to review our service at”  www.Google.com/Places/youroffice.... 6. Get creative to get more reviews ‐ it will get you more traffic,  higher credibility & trust 7. Create graphics that link to Yelp, Google Places, etc. where it says  to give us a review today at ... 8. Push Google Places, Facebook, and Yelp Ford Saeks PrimeConcepts.com Building Influence Ford Saeks PrimeConcepts.com • Testimonials / success stories • Marketing & advertising • Digital brochure / demos • “How-to” videos • Promos or specials • Man-in-the street interviews • Email videos • News & reviews • Video sales letters • Training videos • Google hangouts WHAT? Ford Saeks PrimeConcepts.com iRig Mic http://www.ikmultimedia.com Works with iPhones / Smartphones to capture clear audio for VIDEOS Ford Saeks PrimeConcepts.com © MMXIII Ford Saeks, www.PrimeConcepts.com Custom YouTube Header Graphic
  11. 11. Business Growth Innovation – Ford Saeks, CSP  | Prime Concepts Group Inc. Wichita Metro Chamber of Commerce, October 28, 2014 (c) MMXIV Ford Saeks, www.PrimeConcepts.com 11 © MMXIII Ford Saeks, www.PrimeConcepts.com Get the Slides at www.PrimeConcepts.com/nsaevent © MMXIII Ford Saeks, www.PrimeConcepts.comFord Saeks PrimeConcepts.com LinkedIn Prospecting 1. Keyword Phrases 2. Current Positions 3. Targeted Searches 4. Campaigns 5. Message through Groups Ford Saeks PrimeConcepts.com Six Steps to LinkedIn Lead Generation 1. Update Your Profile 2. Update Your Company Profile 3. Design your campaign 4. Advanced & Saved Searches 5. Message Contacts 6. Track and Nurture Ford Saeks PrimeConcepts.com Connect with Ford Saeks www.linkedin.com/in/Primeconcepts Ford Saeks PrimeConcepts.com Video Email… Bomb Bomb PrimeConcepts.com/resources Ford Saeks PrimeConcepts.com
  12. 12. Business Growth Innovation – Ford Saeks, CSP  | Prime Concepts Group Inc. Wichita Metro Chamber of Commerce, October 28, 2014 (c) MMXIV Ford Saeks, www.PrimeConcepts.com 12 PrimeConcepts.com/resources Google Plus for Business To create a Google+ Page, you first need to  have a personal profile on Google+.  You can log in using any existing Google account. Ford Saeks PrimeConcepts.com Social Media & Personal Branding Ford Saeks PrimeConcepts.com © MMXIII Ford Saeks, www.PrimeConcepts.com © MMXIII Ford Saeks, www.PrimeConcepts.com
  13. 13. Business Growth Innovation – Ford Saeks, CSP  | Prime Concepts Group Inc. Wichita Metro Chamber of Commerce, October 28, 2014 (c) MMXIV Ford Saeks, www.PrimeConcepts.com 13 Action Steps Prime Concepts Group Inc. www.PrimeConcepts.com 316-942-1111

×