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La Profesionalización
de los Blogs
ESCRIBIENDO LAS “REGLAS DEL
JUEGO”
+
1. El fenómeno Blog
Mi caso. Datos
 Lovely Pepa nace hace 4 años como un espacio donde
plasmar mis inquietudes respecto...
+
1. El fenómeno Blog: La evolución
Hobby

Advertimos: Herramienta con enorme poder de prescripción

PROFESIÓN
+
1. El fenómeno Blog
La evolución. Del fotolog al blog
 INICIOS. El Fotolog
 Herramientas:
 Un ordenador
 Una cámara ...
+
La Clave de la Evolución
+
2.El blog como herramienta de
comunicación/interacción
 Los blogs hoy se posicionan como una nueva herramienta de
comun...
+
¿Qué proporcionan al lector?
 Ofrecen la frescura de contenidos sencillos donde los
visitantes pueden
 encontrar ideas...
+
10 CREENCIAS ERRÓNEAS
SOBRE
LOS EGOBLOGS
1) Las marcas seleccionan por nosotros las prendas que
quieren promocionar en n...
+
Looks, viajes, fiestas,
glamour, concursos,
vivencias, cosas
cotidianas… La Vida!
Un mundo de
posibilidades
que comparti...
+
3. El blog como herramienta
publicitaria
 Las marcas han encontrado en los blogs nuevas opciones de
llegar a los potenc...
+
¿Cómo son en Lovely Pepa estas
colaboraciones?
 PERSONALIZADAS (no estandarizadas)
 ÚNICAS
 CREATIVAS (creando histor...
+
4. ¿Qué es eso de las “Reglas del
Juego”?
 Estamos ante un fenómeno nuevo en plena ebullición, donde
crecen exponencial...
+
Mis claves
 Profesionalización: Contar dentro del equipo de Lovely Pepa
con una persona experta en comunicación que tra...
+
Dificultades actuales de los
Egoblogs
Desinformación
Marcas y Agencias
Prensa
El Enemigo está en casa
Haters
Mundo...
+
5. ¿Hacia dónde evolucionarán los
blogs…?
+
GRACIAS A TODOS
 www.lovely-pepa.com
 @lovelypepa
Ponencia de Lovely Pepa en WLOGGERS-DIVINITY 2014
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Ponencia de Lovely Pepa en WLOGGERS-DIVINITY 2014

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Ponencia de Lovely Pepa en WLOGGERS-DIVINITY el 27 de marzo de 2014 en Madrid.
Alexandra Pereira Romero es la autora del blog Lovely, el fashion blog más leído de España con una media de 120.000 usuarios únicos diarios (más de 2,5 millones de usuarios al mes) y uno de los 30 blogs de moda más leídos del mundo. Alexandra ha realizado colaboraciones con marcas de primer nivel como Louis Vuitton, Tous, Mango, Piaget, El Corte Inglés, Givenchy, entre otros, y es habitual en las Semanas de Moda internacionales. Además, trabaja como asesora para la marca Krack, con la que ha sacado su tercera colección de zapatos. Además, ha sido la única española nominada como Mejor Blog Internacional en los premios Bloglovin' Awards 2012 que se entregaron en Nueva York y recibió también en 2012 el premio Joven Emprendedora en su ciudad natal, Vigo.
Su libro “El Mundo de Lovely Pepa”, ya va por la cuarta edición.

Published in: Education
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Ponencia de Lovely Pepa en WLOGGERS-DIVINITY 2014

  1. 1. + La Profesionalización de los Blogs ESCRIBIENDO LAS “REGLAS DEL JUEGO”
  2. 2. + 1. El fenómeno Blog Mi caso. Datos  Lovely Pepa nace hace 4 años como un espacio donde plasmar mis inquietudes respecto a una temática que siempre me había interesado: La Moda  En 4 meses contaba con unos 1.000 seguidores que comentaban mis looks diariamente  En casi 5 años son más de 3 millones de visitas mensuales que entran a descubrir mis vivencias y comentar mis posts
  3. 3. + 1. El fenómeno Blog: La evolución Hobby  Advertimos: Herramienta con enorme poder de prescripción  PROFESIÓN
  4. 4. + 1. El fenómeno Blog La evolución. Del fotolog al blog  INICIOS. El Fotolog  Herramientas:  Un ordenador  Una cámara digital  Una foto diaria  Del Fotolog al blog  Nombre  Unos contenidos más creativos sobre moda y estilo de vida  Mejores fotos: calidad y cantidad
  5. 5. + La Clave de la Evolución
  6. 6. + 2.El blog como herramienta de comunicación/interacción  Los blogs hoy se posicionan como una nueva herramienta de comunicación con la que acercarse al público de una manera cercana y con la posibilidad de recibir su feedback  Se complementan con el servicio que ofrecen las RRSS para ampliar contenido y potenciarlo  Facebook  Twitter  Instagram  Pinterest  …
  7. 7. + ¿Qué proporcionan al lector?  Ofrecen la frescura de contenidos sencillos donde los visitantes pueden  encontrar ideas  vivir experiencias a través de las vivencias de otros  soñar con momentos únicos  Conocer o descubrir nuevas opciones (con respecto a marcas, a tiendas…)  Opinar e interactuar con el autor  Participar en acciones que se planteen  ……. (y todas las opciones creativas que podamos imaginar)
  8. 8. + 10 CREENCIAS ERRÓNEAS SOBRE LOS EGOBLOGS 1) Las marcas seleccionan por nosotros las prendas que quieren promocionar en nuestros espacios. 2) Las marcas se encargan de redactar los post por nosotros 3) Es necesario tener un novio (muy majo) para tener un egoblog 4) Las bloggers nos dedicamos a viajar gratis, irnos de compras, irnos de fiesta y a vivir la vida padre 5) Solo sabemos hacer fotos en redes sociales sobre desayunos y en ascensores
  9. 9. + Looks, viajes, fiestas, glamour, concursos, vivencias, cosas cotidianas… La Vida! Un mundo de posibilidades que compartir con los lectores
  10. 10. + 3. El blog como herramienta publicitaria  Las marcas han encontrado en los blogs nuevas opciones de llegar a los potenciales consumidores de una manera diferente y creativa  En estas colaboraciones, las marcas ganan presencia y cobertura llegando a nuevos posibles consumidores de una manera cercana, y los blogs encuentran partners con los que avanzar y crecer  Surgen nuevas fórmulas de publicidad gracias a las RRSS (fotos, publicaciones patrocinadas en FB o TW)
  11. 11. + ¿Cómo son en Lovely Pepa estas colaboraciones?  PERSONALIZADAS (no estandarizadas)  ÚNICAS  CREATIVAS (creando historias en torno a acciones)  EXPERIENCIALES (sensoriales.. Que evoquen algo al lector, que le hagan vivir experiencias diferentes…)
  12. 12. + 4. ¿Qué es eso de las “Reglas del Juego”?  Estamos ante un fenómeno nuevo en plena ebullición, donde crecen exponencialmente el número de blogs y el número de marcas interesadas en realizar acciones dentro de esos marcos virtuales  Marcas y bloggers nos encontramos con el reto de definir cómo son esas fórmulas de colaboración y cómo seguimos siendo fieles a nuestro estilo y cercanía con los usuarios
  13. 13. + Mis claves  Profesionalización: Contar dentro del equipo de Lovely Pepa con una persona experta en comunicación que trabaja mano a mano con las marcas creando acciones diferentes e interesantes, rentables para las marcas y útiles para los lectores  Personalización: Creando colaboraciones no estandarizadas, trabajando en buscar la fórmula perfecta para mí y mis lectores  Honestidad: Siempre seleccionar las acciones que van con mi estilo y con la evolución que el lector ha visto desde el comienzo de Lovely Pepa
  14. 14. + Dificultades actuales de los Egoblogs Desinformación Marcas y Agencias Prensa El Enemigo está en casa Haters Mundo blogger
  15. 15. + 5. ¿Hacia dónde evolucionarán los blogs…?
  16. 16. + GRACIAS A TODOS  www.lovely-pepa.com  @lovelypepa

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