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WORLD IA DAY 2017 RYUMA IKEDA

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WIADtokyo

WORLD IA DAY 2017 TOKYO 2017.02.18 03 RYUMA IKEDA

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1
Taxonomy in Business
Application for EC
2
楽天株式会社 ECカンパニー
プロダクトカタログ課マネージャー
ヤマハ株式会社でのウェブプラットフォームのグローバライ
ゼーション、アマゾンジャパンでの商品カテゴリ・ナビゲーショ
ン設計に従事し、2013年に楽天に入社。
現在は、楽天市場向け商品データ管理プラットフォーム開
発の戦略策定・プロダクトマネージメント、商品メタデータ・
タクソノミー等の情報構造の設計を主導する。
RYUMA IKEDA
About Me
3
About Rakuten Product Catalogue
RMS Rakuten Ichiba
店舗 顧客
楽天プロダクトカタログ
プラットフォーム
4
Taxonomy
“Taxonomy”
分類体系(Taxonomy)は、クラス分けの実践と科学である。タキソノミ
は、分類の実行と科学である。この語の起源は、ギリシア語のτάξις:taxis
('秩序'または'整理'を意味する)とνόμος:nomos('法律'または'科学'を
意味する)で見つけられる。タキソノミはtaxa(taxonの複数形)として
知られる分類学の単位を使う。
出典:Wikipedia
https://ja.wikipedia.org/wiki/分類体系
▸ ECでは、商品タイプによる階層分類を指す
5
Taxonomist ?
私はタクソノミストです。 I am a Taxonomist.
taxidermist : 剥製師
6
Application
フロントエンド
▸ファセットナビゲー
ション
▸パンくずリスト
▸商品リスト
▸検索結果
▸商品詳細ページ
▸レコメンデーション
分析
▸売上管理
▸需要予測
▸マーケットシェア
▸顧客嗜好性
ビジネスロジック
▸カテゴリー手数料
▸販売戦略
▸属性管理
▸店舗開発
▸商品開発
▸メール配信

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WORLD IA DAY 2017 RYUMA IKEDA