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DoGo Mapping: Bridging the
Content Strategy Gap
auldyn matthews | @auldyn
lissa richards | @LissaRichards
What's the Problem?
You've done your
research.
Now what?
Jumping From Strategy To Design Is Hard
“Jump” by barty is licensed under CC by 2.0
Traditional Tactics Aren't Always Enough
“Nick Sorting Cards” by Yandle is licensed under CC by 2.0
The Solution: DoGo Mapping
What is DoGo
Mapping?
How We Adapted It
How It Helped Us
It blends the overall view of a site map with the detail of
a flowchart in order to visualize how a system fits
together.
Ro...
▸ Name
▸ Reference Number
▸ Fields
▸ Do
▸ Go
Each node includes:
The "common" node
contains fields, actions
or neighbors a user
would want available on
all screens.
Common Node
Common, ID: 0
Input Fields: search box
Do: search, navigate, donate, apply for a job
Go: 6 Alumni Affairs, 8 Careers, 2
Do...
What is DoGo
Mapping?
How We Adapted It
How It Helped Us
Using DoGo Mapping Up Front Helped Us Bridge 

Strategy and Design
“Pittsburgh" by rwoan is licensed under CC b
Electronic DoGo Maps Helped Us Explore Large
Information Architectures
Adding "See" Let Us Focus On The Task At Hand:
Content-Centric Design
What is DoGo
Mapping?
How We Adapted It
How It Helped Us
Groupings Emerged That Helped Us Design
Our Navigation
Discovering "Priority Nodes" Elevated
Important Content
▸ Visualization of navigation patterns
▸ Investigation of possible impact of changes to a
system
▸ Validating design again...
▸ https://uxmag.com/articles/adapting-information-
architecture-for-lean-and-agile-environments-with-
dogo-mapping
▸ http:...
DoGo Mapping: Bridging the Content Strategy Gap
DoGo Mapping: Bridging the Content Strategy Gap
DoGo Mapping: Bridging the Content Strategy Gap
DoGo Mapping: Bridging the Content Strategy Gap
DoGo Mapping: Bridging the Content Strategy Gap
DoGo Mapping: Bridging the Content Strategy Gap
DoGo Mapping: Bridging the Content Strategy Gap
DoGo Mapping: Bridging the Content Strategy Gap
DoGo Mapping: Bridging the Content Strategy Gap
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DoGo Mapping: Bridging the Content Strategy Gap

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DoGo Mapping: Bridging the
Content Strategy Gap
By Auldyn Matthews and Lissa Richards
World IA Day, Pittsburgh, PA 2016
This informative presentation introduces DoGo Mapping and the ways the presenters were able to improve on it. DoGo Mapping blends the overall view of a site map with the detail of a flowchart in order to visualize how a system fits
together.

Published in: Design
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DoGo Mapping: Bridging the Content Strategy Gap

  1. 1. DoGo Mapping: Bridging the Content Strategy Gap auldyn matthews | @auldyn lissa richards | @LissaRichards
  2. 2. What's the Problem?
  3. 3. You've done your research. Now what?
  4. 4. Jumping From Strategy To Design Is Hard “Jump” by barty is licensed under CC by 2.0
  5. 5. Traditional Tactics Aren't Always Enough “Nick Sorting Cards” by Yandle is licensed under CC by 2.0
  6. 6. The Solution: DoGo Mapping
  7. 7. What is DoGo Mapping? How We Adapted It How It Helped Us
  8. 8. It blends the overall view of a site map with the detail of a flowchart in order to visualize how a system fits together. Rob Keefer
  9. 9. ▸ Name ▸ Reference Number ▸ Fields ▸ Do ▸ Go Each node includes:
  10. 10. The "common" node contains fields, actions or neighbors a user would want available on all screens. Common Node
  11. 11. Common, ID: 0 Input Fields: search box Do: search, navigate, donate, apply for a job Go: 6 Alumni Affairs, 8 Careers, 2 Donations, 1 Search Results
  12. 12. What is DoGo Mapping? How We Adapted It How It Helped Us
  13. 13. Using DoGo Mapping Up Front Helped Us Bridge 
 Strategy and Design “Pittsburgh" by rwoan is licensed under CC b
  14. 14. Electronic DoGo Maps Helped Us Explore Large Information Architectures
  15. 15. Adding "See" Let Us Focus On The Task At Hand: Content-Centric Design
  16. 16. What is DoGo Mapping? How We Adapted It How It Helped Us
  17. 17. Groupings Emerged That Helped Us Design Our Navigation
  18. 18. Discovering "Priority Nodes" Elevated Important Content
  19. 19. ▸ Visualization of navigation patterns ▸ Investigation of possible impact of changes to a system ▸ Validating design against user scenarios How We've Used DoGo Mapping:
  20. 20. ▸ https://uxmag.com/articles/adapting-information- architecture-for-lean-and-agile-environments-with- dogo-mapping ▸ http://uxpamagazine.org/creating-a-dogo-map/ ▸ Or just google: "DoGo Mapping" Go Forth and DoGo

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