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Are Your
Pictures Worth
1,000 Words?
Eric Beteille
Senior Content Strategist
The Walt Disney Company
Why not just write 1,000 words?
Why bother with imagery at all?
● Entice
● Inform
● Motivate
Cub Kahn,
Oregon State University
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
...
Leads the viewer's eye
into the picture…
Visually links the foreground
and background…
Creating continuity and an added
el...
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
framing
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of...
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
>
Show depth by putting elements in
the foreground, in the middle
distance, and in the background
Albert Moldvay,
National G...
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
>
Helps create a sense of
natural balance and harmony.
Carrie Cousins
Ratio that is pleasing to
the human eye.
Laurie Nyveen...
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
>
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds ...
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds
>
Leading Lines
Interestedness
Interestingness
Eyeful
EyefulEmotive
Fore/Background
Real
Informative
Framing
Rule of Thirds ...
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
>
Interestedness
Interestingness
Eyeful
Real
The simplicity or complexity of the
photographs may have little to do in the
en...
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
>
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
People ignore stock
images 85% of the time.
Nielsen/P...
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
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Leading Lines
Fore/Background
Framing
Rule of Thirds
>
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
One of the most interesting things
you can use to dra...
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
>
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
The more interesting,
the more surprising,
the better...
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
>
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
We like looking at things that other
people are looki...
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Kissmetrics
Leading Lines
Fore/Background
Framing
Rul...
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestingness
EyefulEmotive
Real
Informative
Interestedness
Eyeful
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
Interestedness
Interestingness
Eyeful
EyefulEmotive
Real
Informative
Leading Lines
Fore/Background
Framing
Rule of Thirds
>
Entice
Inform
Motivate
pedestrianphotographer.com
Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words?
Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words?
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Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 1 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 2 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 3 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 4 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 5 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 6 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 7 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 8 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 9 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 10 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 11 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 12 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 13 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 14 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 15 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 16 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 17 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 18 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 19 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 20 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 21 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 22 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 23 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 24 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 25 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 26 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 27 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 28 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 29 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 30 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 31 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 32 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 33 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 34 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 35 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 36 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 37 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 38 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 39 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 40 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 41 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 42 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 43 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 44 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 45 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 46 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 47 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 48 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 49 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 50 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 51 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 52 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 53 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 54 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 55 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 56 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 57 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 58 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 59 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 60 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 61 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 62 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 63 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 64 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 65 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 66 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 67 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 68 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 69 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 70 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 71 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 72 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 73 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 74 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 75 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 76 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 77 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 78 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? Slide 79 Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words? 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Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words?

You start with a big gray box. The hero image. A promotional photo. “Picture goes here.” But is your visual content working as hard as it could? Does it support other content? Other interactions? The rest of the design? I’ll demonstrate my photography optimization system, showing how to objectively -- well, mostly objectively -- judge visual content on a 1,000-word scale, so you can select (or help select) better images for your websites and apps.

Presented by:
Eric Beteille - Senior Content Strategist, The Walt Disney Company

See the full program at http://2017.worldiaday.org/location/los-angeles-california-united-states

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Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words?

  1. 1. Are Your Pictures Worth 1,000 Words? Eric Beteille Senior Content Strategist The Walt Disney Company
  2. 2. Why not just write 1,000 words?
  3. 3. Why bother with imagery at all? ● Entice ● Inform ● Motivate Cub Kahn, Oregon State University
  4. 4. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds 50 words 200 words 200 words 100 words Eyeful100 words 50 words 100 words 100 words 50 words 50 words = 1,000 words >
  5. 5. Leads the viewer's eye into the picture… Visually links the foreground and background… Creating continuity and an added element of depth. Cub Kahn, Oregon State University Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  6. 6. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  7. 7. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  8. 8. framing Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  9. 9. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  10. 10. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  11. 11. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds >
  12. 12. Show depth by putting elements in the foreground, in the middle distance, and in the background Albert Moldvay, National Geographic Society Surroundings are often a way of giving extra information… Michael Langford, 35mm Handbook Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  13. 13. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  14. 14. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  15. 15. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  16. 16. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds >
  17. 17. Helps create a sense of natural balance and harmony. Carrie Cousins Ratio that is pleasing to the human eye. Laurie Nyveen Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  18. 18. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  19. 19. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  20. 20. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  21. 21. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  22. 22. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  23. 23. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  24. 24. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  25. 25. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds >
  26. 26. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds Effective means of directing the viewer's attention… Illusion of depth can be created... U.S. Navy photography training manual
  27. 27. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  28. 28. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  29. 29. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  30. 30. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  31. 31. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds >
  32. 32. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds Users pay attention to information- carrying images that show content relevant to the task at hand… Users ignore purely decorative images that don't add real content to the page.... Nielsen Norman Group
  33. 33. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  34. 34. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  35. 35. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  36. 36. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  37. 37. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  38. 38. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds >
  39. 39. Interestedness Interestingness Eyeful Real The simplicity or complexity of the photographs may have little to do in the end with how memorable the image is … It is the emotional impact that counts. Neil van Niekerk What's the difference between a campaign that goes viral and one that doesn't? High-arousal emotions. Fractl Viral Emotions Research Emotive Informative Leading Lines Fore/Background Framing Rule of Thirds
  40. 40. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  41. 41. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  42. 42. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  43. 43. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds >
  44. 44. Interestedness Interestingness Eyeful EyefulEmotive Real Informative People ignore stock images 85% of the time. Nielsen/Pernice, Eyetracking Web Usability Leading Lines Fore/Background Framing Rule of Thirds
  45. 45. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  46. 46. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  47. 47. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  48. 48. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  49. 49. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds >
  50. 50. Interestedness Interestingness Eyeful EyefulEmotive Real Informative One of the most interesting things you can use to draw the eyes of a viewer into a photograph is the eyes of others. Joel Sartore, National Geographic Leading Lines Fore/Background Framing Rule of Thirds
  51. 51. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  52. 52. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  53. 53. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  54. 54. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  55. 55. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  56. 56. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds >
  57. 57. Interestedness Interestingness Eyeful EyefulEmotive Real Informative The more interesting, the more surprising, the better… Something we don’t see every day... Joel Sartore, National Geographic Leading Lines Fore/Background Framing Rule of Thirds
  58. 58. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  59. 59. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  60. 60. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  61. 61. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  62. 62. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  63. 63. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds >
  64. 64. Interestedness Interestingness Eyeful EyefulEmotive Real Informative We like looking at things that other people are looking at ... Even if that other person is a baby. Gus Lubin, Business Insider Kissmetrics Leading Lines Fore/Background Framing Rule of Thirds
  65. 65. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Kissmetrics Leading Lines Fore/Background Framing Rule of Thirds
  66. 66. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  67. 67. Interestingness EyefulEmotive Real Informative Interestedness Eyeful Leading Lines Fore/Background Framing Rule of Thirds
  68. 68. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  69. 69. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  70. 70. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  71. 71. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  72. 72. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  73. 73. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  74. 74. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  75. 75. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  76. 76. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  77. 77. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  78. 78. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds >
  79. 79. Entice Inform Motivate
  80. 80. pedestrianphotographer.com
  • MelanieEngstrom

    Sep. 23, 2021

You start with a big gray box. The hero image. A promotional photo. “Picture goes here.” But is your visual content working as hard as it could? Does it support other content? Other interactions? The rest of the design? I’ll demonstrate my photography optimization system, showing how to objectively -- well, mostly objectively -- judge visual content on a 1,000-word scale, so you can select (or help select) better images for your websites and apps. Presented by: Eric Beteille - Senior Content Strategist, The Walt Disney Company See the full program at http://2017.worldiaday.org/location/los-angeles-california-united-states

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