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2010 presentation to game developers at SXSW on when and why they need legal counsel. The goal was to make attendees better consumers of legal services by introducing them to major legal concepts. Topics addressed include key areas where legal counsel are essential: HR, M&A, licensing, funding, open source, EULA, TOS, transactions, contracts and IP. The presentation also covers how to find, evaluate and retain good legal counsel for the issue at hand.