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Ithha -- Retail launch in INDIA


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Ithha -- Retail launch in INDIA

  1. 1. Ithaa<br /> A-7<br />
  2. 2. Eat with the fishes<br />Sleep with the dolphins<br />Welcome to the oceanic Odyssey <br />
  3. 3. What is Ithaa?<br /><ul><li>Launch: April 15, 2005.
  4. 4. Location: Conrad Maldives Rangali Island in Rangalifinolhu, Maldives
  5. 5. Concept: Undersea Restaurant with is encased in R-Cast acrylic which is a transparent acrylic roof offering a 270° panoramic view
  6. 6. Design: Designed and constructed by M.J. Murphy Ltd. - a design consultancy based in New Zealand</li></li></ul><li>PERSONA 1<br /><ul><li>Mr.BikramChatterjee
  7. 7. 65 yr old veteran Businessman – 600 CR Fishing Export Company
  8. 8. Often goes jet setting around the world , with the whole Joint Family
  9. 9. Promised his family an out of the world experience this December</li></li></ul><li>PERSONA 2 <br /><ul><li>Mr. ChanderKhanna, son of the Wine King Robin Kapoor
  10. 10. Married childhood friend Sonia this November in a fairytale style in Lavasa
  11. 11. Adventure as a Passion got them together
  12. 12. Admirers of the Sea Flora and gone Sea Diving & Snorkeling at many exotic places around the world</li></li></ul><li>USP<br /><ul><li>First underwater Restaurant in India
  13. 13. Freshest and Choicest Sea Food
  14. 14. Most Special and Unique Honeymoon Packages
  15. 15. Menu Design – Appealing not only to eyes but ears and nose as well
  16. 16. Scuba Diving
  17. 17. Water Sports</li></li></ul><li>LAYOUT<br />6<br />2<br />2<br />6<br />2<br />6<br />3<br />3<br />3<br />
  18. 18. ADVERTISEMENT<br />