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Ed Gillespie,, WEAR Sustain Presentation


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Presentation from Ed Gillespie, wearefuterra, WEAR Sustain Open Call London Launch, Digital Catapult, 3rd May 2017

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Ed Gillespie,, WEAR Sustain Presentation

  1. 1. WEAR sustain Ed Gillespie May 2017
  2. 2. “Alternative Facts”
  3. 3. “Man will not fly for 50 years” Wilbur Wright 1901
  4. 4. “The horse is here to stay but the automobile is only a novelty – a fad” President of Michigan Bank 1927 - to Henry Ford’s Lawyer
  5. 5. “Expert predictions [are only] slightly better than chance…and worse than basic computer algorithims” Professor Philip E. Tetlock
  6. 6. “Make stuff that doesn’t suck” Jimmy Wales, Founder Wikipedia
  7. 7. The Holocene…
  8. 8. Hi. •We are Futerra, an independent, mission-driven, change agency. •We help businesses unlock the value of sustainability. — 12 —
  9. 9. Our Mission Making sustainability so desirable it becomes normal
  10. 10. How change happens… If you want to subvert the dominant paradigm…we need to have more fun than they are (and let them know while we’re doing it)
  11. 11. Recent clients v v v v v
  12. 12. Where we work
  13. 13. VISION Know where you're going SYMBOLS Create brands that matter MAPS Build strong action plans STORIES Take people with you THE LOGIC THE MAGIC SYMBOLS Create brands that matter STORIES Take people with you The best value comes from the most balanced approach. THE MAGIC
  14. 14. “Have nothing in your houses that you do not know to be useful or believe to be beautiful.” William Morris
  15. 15. THE FUTURENAUTS ‘Sailing close to the winds of change’
  16. 16. Apsley Cherry-Garrard The luxuries of civilization satisfy only those wants that they themselves create
  17. 17. ‘The workmanship of risk’ David Pye
  18. 18. “BLICKWENDUN G” (a radical shift in perspective)
  19. 19. It ain’t what you do it’s the way that you do it…It ain’t what you do it’s the WHY that you do
  21. 21. Bespoke. Provenance. Craft. Relational vs transactional. Beautiful. Sustainable.
  22. 22. Thank you Ed Gillespie @frucool “Allow the world’s flaws and beauty to seep into your soul” Flemmich Webb, The Independent Review of ‘Only Planet’