WCR Chapter Planning Presentation


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Chapter Planning Presentation produced by the Women's Council of REALTORS

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  • ~
  • ~ Part of planning is taking an assessment of where we are now ~ What worked in 2008 . . . What didn’t? ~ How did we do with Recruitment and Retention?
  • ~ Why choose WCR? ~ What other councils are active in our area? ~ What do the other councils offer?
  • ~ Create a focused approach ~ Select 3 target groups and focus resources on them ~ Plan how to capture their interest ~ Make them feel special
  • ~ Check into lots of target areas
  • ~ Ask yourself: “ how do I get to my desired end result?
  • ~ What’s valuable about WCR? ~ What do the members earn?
  • ~ There are a variety of ways for members to be engaged in the Chapter ~ Remember that not everyone responds or reacts the same
  • ** Download WCR At a Glance from the national website
  • First and foremost we are a network of successful Realtors . . . Give your members the tools to be successful so they can be empowered
  • What changes are you making in your industry and local community As leaders we have to show others it can be done ~ Who attended the Outreach and Influence Forum?
  • ~ Don’t reinvent the wheel
  • Together Everyone Achieves More . . . Members . . . Expertise . . . Money . . . Lasting Friendships
  • ~ Allow 5 minutes to brainstorm ideas at each table ~ Allow 5-10 minutes to collect best ideas around the room
  • ~ Allow 5 minutes to brainstorm ideas at each table ~ Allow 5-10 minutes to collect best ideas around the room
  • ~ Get a few ideas from around the room
  • ~ Leaders succeed when they give their followers a clear path to take ~ Remember to lead with Purpose . . . Stay Positive . . . And never give up
  • WCR Chapter Planning Presentation

    1. 1. Ready . . . Set . . . Succeed Creating a Blueprint for Chapter Growth LCP Transition Session Orlando, Florida November 7, 2008
    2. 2. Your Game Plan for Success <ul><li>Plan Your Year </li></ul><ul><li>Communicate Value </li></ul><ul><li>Develop Future Leaders </li></ul><ul><li>Deliver on the Promise </li></ul>
    3. 3. How are We doing Today? <ul><li>Review Chapter Summary & Analysis of </li></ul><ul><li>Membership Growth by State </li></ul>
    4. 4. Number ONE Question How do you GROW your Chapter in a World of Competitive Organizations?
    5. 5. 3 Key Components of a Recruiting Campaign <ul><li>Identify Your Targets </li></ul><ul><li>Plan Your Strategy </li></ul><ul><li>WIFM and MMFI </li></ul>
    6. 6. Identify Your Target Market <ul><li>Demographics ~ Local Board or Association </li></ul><ul><li>Current WCR Membership Profile </li></ul><ul><li>Other Real Estate Organizations </li></ul><ul><li>CRS Designees, ABR Designees </li></ul><ul><li>New Licensees </li></ul>
    7. 7. Plan Your Strategy <ul><li>Identify Specific Improvements Needed </li></ul><ul><li>Develop SMART Growth Goals </li></ul><ul><li>Write Out A Plan of Action </li></ul><ul><li>Determine a Timeline for Each Aspect </li></ul><ul><li>Identify What’s Needed to Achieve Your Goals ~ Resources, Etc. </li></ul>
    8. 8. WIFM ~ What’s In It For Me? <ul><li>National Organization with State Leadership and Regional Support </li></ul><ul><li>Committee Work, Community Outreach, Personal Development </li></ul><ul><li>Mentoring and Master Mind Groups </li></ul><ul><li>Education at Local, State, Regional and National levels </li></ul><ul><li>Variety of Programs and Involvement </li></ul>
    9. 9. Make Me Feel Important <ul><li>Member Involvement </li></ul><ul><li>Member Benefits </li></ul><ul><li>Opportunity for Leadership </li></ul><ul><li>Thank You and Accolades </li></ul><ul><li>Recognition in Chapter Publications </li></ul><ul><li>PMN Designation </li></ul><ul><li>Scholarships </li></ul>
    10. 10. Budgetary Considerations <ul><li>Know what resources are available: </li></ul><ul><li>fund recruitment campaign </li></ul><ul><li>subsidize vs. fund officers </li></ul><ul><li>incentives for members </li></ul><ul><li>quality speakers </li></ul>
    11. 11. Know Who We Are <ul><li>12 th Largest Women’s Organization in country </li></ul><ul><li>“ Typical” member has a gross income of $117,900 per year, well above NAR average </li></ul><ul><li>70% of our members have 10 or more years’ experience in real estate </li></ul><ul><li>93% of respondents say that Women’s Council gives them a “sense of professional pride” </li></ul>
    12. 12. Women’s Council Mission <ul><li>WE are a network of successful REALTORS ®, </li></ul><ul><li>empowering women to exercise their potential as entrepreneurs and industry leaders. </li></ul>
    13. 13. Women’s Council Vision <ul><li>Through our influence as successful business professionals, </li></ul><ul><li>women will effect positive change in the profession and in the broader community. </li></ul>
    14. 14. Use the Tools WCR Provides <ul><li>Task is to Ask </li></ul><ul><li>Member Expertise Profiles </li></ul><ul><li>Annual Report / Chapter Business Plan </li></ul><ul><li>Marketing Campaigns / Materials </li></ul><ul><li>Newsletter and Website Templates </li></ul><ul><li>LPPM </li></ul><ul><li>Webinars </li></ul>
    15. 15. Work Together as a Team and <ul><li>Plan Now for a Smooth Transition </li></ul>
    16. 16. Activity Best Practices ~ Recruiting What was your goal for recruiting and what were some of the best ideas that worked?
    17. 17. Activity Best Practices ~ Retention What specific goals and action plans do you have to retain members once they have joined?
    18. 18. If You Could Do It Over? <ul><li>What one or two things would you do differently if you were planning a recruiting and retention plan today . . . Is there a Better Practice? </li></ul>
    19. 19. Lead your Chapters Bravely!!