Keynote address at the WCIT 2014 Big Data to Drive Business Results: HP HAVEn Rohit Tandon, VP - Corporate Strategy, WW Head of HP Global Analytics

1. Big Data to drive business
results: HP HAVEn
Rohit Tandon, VP – Corporate Strategy
WW Head of HP Global Analytics
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential.

2. We are in a new era of accelerated innovation
2013
Every 60 seconds
98,000+ tweets
695,000 status updates
11million instant messages
698,445 Google searches
168 million+ emails sent
1,820TB of data created
217 new mobile web users
Growing Internet of Things (IoT)
Pervasive
Connectivity
Explosion of
Information
Smart Device
Expansion
Devices
DATA
Mobile
Apps
A new style of IT required for IoT solutions
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 2 to change without notice.
By 2020
30 Billion(1)
40 Trillion GB(2)
10 Million(3)
… for 8 Billion(4)
(1) IDC Directions 2013: Why the Datacenter of the Future Will Leverage a Converged Infrastructure, March 2013, Matt
Eastwood ; (2) & (3) IDC Predictions 2012: Competing for 2020, Document 231720, December 2011, Frank Gens; (4)
http://en.wikipedia.org

3. Avoid the HiPPO - Highest Paid Person’s Opinion -
Trap
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 3 to change without notice.

4. Business Intelligence evolution
Hindsight Insight Foresight
Process what happened yesterday patterns and trends prediction and action
Data
unstructured; business & social
People report writers operations staff data scientists
data warehouse, KPI
Technology dashboards
analytics databases
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 4 to change without notice.
prediction, optimization
& simulation systems
highly structured
Advanced Analytics Domain

5. Completing Analytical Vision
CRM ERP Data Warehouse Web Social Log Files Machine Data Semi-structured
Data Volumes
Accuracy and Insight
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 5 to change without notice.
Dark Data
Big Data Traditional
Enterprise Data
Unstructured

6. Legacy architectures were built for a different
world
Yesterday’s data warehouse and
analytic infrastructure
• Proprietary
• Expensive
• Centralized, monolithic
• Process laden
• Batch
• Summary
• Slow
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 6 to change without notice.

7. Where are you on the Big Data continuum?
Big Data
is not
used
Level 0
No Big Data
Minimal use of
structured internal
data e.g., from
ERP, CRM
systems
48%*
Level 1
Structured -
Internal
Solution Complexity
Supplement with
structured external
data, e.g., paid
subscriptions
7%*
Level 2
Structured –
Internal &
External
Include use of
unstructured data,
e.g., text, graphic
8%*
Level 3
Structured –
Internal &
External
Unstructured -
Internal
Add use of external
unstructured data,
e.g., search, social
media
8%*
Level 4
Structured –
Internal &
External
Unstructured –
Internal &
External
All data sources
are fully integrated
and optimized
Level 5
Fully Optimized
Value / Benefit
Data Types
Present Future
Source: Gartner Research Survey, March 2012
* Percentage of Gartner survey respondents who indicated high usage of that particular class of data
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 7 to change without notice.
“Over 90% of executives
reported that in the next
three years their
organization plans to
incorporate unstructured
data into their enterprise
insights, processes, and
strategy.”
Source: Coleman Parkes Survey, Nov.
2012

8. HAVEn – The Leading Big Data Platform
HAVEn
Vertica
Analyze at
extreme scale
in real-time
Transactional
Hadoop/
HDFS
Catalog massive
volumes of
distributed data
Autonomy
IDOL
Process and
index all
information
Enterprise
Security
Collect & unify
machine data
n
Apps
Social media Video Audio IT/OT Images
Email Texts Mobile data Search engine
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 8 to change without notice.
Powering
HP Software
+ your apps
Documents
hp.com/haven

9. HAVEn 2.0 - New advances to unlock Big Data
Vertica 7.0 and Flex Zone
Blazing fast exploration & analysis
of semi-structured + “dark” data
HAVE
n
IDOL 10.5 & IDOL
OnDemand
Powering the next generation of
human information applications
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 9 to change without notice.
ArcSight ESM 6.5c
Accelerated queries uncover
threats faster & native Hadoop
analytics
Integration packs

10. HP apps built on HAVEn 2.0
HP Operations Analytics HP Service Anywhere HP Digital Marketing Hub
Announcing: The HAVEn developer program
http://dev.hp.com/haven
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 10 to change without notice.

11. HP HAVEn services and infrastructure
solutions
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 11 to change without notice.
HP Autonomy
*Based on large US bank customer success story
Enterprise Group & Vertica
HP ConvergedSystem 300 for Vertica
• 70% lower cost *
• 50-1000x faster analytics
• Deploy in days vs months
Enterprise
Services
• Big data discovery
experience
• Customer analytics
services
• Foresight situational
awareness solution
• Interactive media command
center
• Exploratory Info
Analytics
• HP IDOL Enterprise
& HP IDOL OnDemand
• Healthcare Analytics Platform
• eDiscovery in the Cloud
• Adaptive Backup & Recovery
Data Protection
• Digital Marketing Hub

12. HP HAVEn Business-driven Big Data use cases
Marketing Sales Customer Supply chain Risk mgmt. HR, IT
• Fraud detection
• Anti-money
laundering
• Risk management
• Broadcast
monitoring
• Churn prevention
• Advertising
optimization
• Supply chain
optimization
• Defect tracking
• RFID Correlation
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 12 to change without notice.
• Weather
forecasting
• Natural resource
exploration
• Drug development
• Scientific research
• Evidence-based
medicine
• Law enforcement
• Counter terrorism
• Traffic flow
optimization
• Marketing
effectiveness
• Brand awareness
and advocates
• Integrated
customer
experience
• Support analysis
• Demand-supply
planning
• Procurement
analytics
• Systemic fraud
models
• Compliance
and risk
• Workforce
optimization
• IT performance
management
• Social lead
generation
• Sales
optimization
Industry Function
Finance Government Telecom Manufacturing Energy Healthcare

13. BrandClout Analytics
Business Problem
Marketing spends are
going up but impact is
declining. Purchase
decision cycles are being
influenced by key
influencers and not brands.
Solution
Target influencers using
BrandClout:
• Identify influencers
relevant to the
product/solution
• Determine conversations
influencers are interested
in
• Engage with influencers
• Measure impact on
influence exerted by your
Influencer Program
Solution Architecture
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 13 to change without notice.
Outcome
• Reduced
spends on
outreach
• Magnified,
impactful
reach
• Scalable
platform for
advanced
social
analytics

14. Predicting Machine Failure
Efficient management
of machine, system and
sensor based
ecosystems
• Extract machine data
and customer ticket
data from the source
systems using HP’s Big
Data platform (HAVEn)
• Develop analytical
models using R-UDFs
on HP Vertica
• Present model
predictions and metrics
machine health via an
interactive dashboard
Digital press RDBMS
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 14 to change without notice.
• Reduction in
service and
warranty
costs
• Improvement
in Total
Customer
Experience
• Improved up-time
and
better
efficiency
Business Problem
Customer Support
RDBMS
Analytics in
Vertica
• Vertica SQL
• UDFs in R
Dynamic,
user defined
visualizations
− Probability
of failure
− Time to
Failure
− Correlations
Analytics
Solution Architecture
Solution
Outcome

15. Imagine better
targeted marketing
Guess
15 © Copyright 2013 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

16. Imagine better products and services
NASCAR
AVIS
16 © Copyright 2013 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

17. Imagine optimized
processes and superior
outcomes
UPS
17 © Copyright 2013 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

18. Imagine finding and
fixing problems,
before your
customers even
notice
Vodafone Ireland
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

19. Imagine real-time risk management
and governance
Card Skimming
19 © Copyright 2013 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

20. Big data solutions: HP’s approach
HAVEn ecosystem
Integrators
Cloud
Transactional
HAVEn
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 20 to change without notice.
Converged
Infrastructure
Enterprise
Services
Business Intelligence
Partners
Data Partners
Social media Video Audio IT/OT Images
Email Texts Mobile data Documents Search engine
Resellers
Technology
Services
hp.com/haven

21. HAVEn apps from partners
Analytical Security Insider Threat Analysis
Healthcare Analytics Ecommerce Predictive
Commercial Insurance
Risk Assessment
Visit the Software Pavilion in Hall 4
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 21 to change without notice.
Analytics
Service Analytics for
Manufacturing

22. Maximize your Return on Information with HP Big
DDealivtearing results at the speed of business
Intelligent engagement > HP
SEenrgvaigcee tshe right people, processes, and technology with confidence
Intelligent insight > HP HAVEn Platform
Analyze, understand, protect and act on your data with HP HAVEn
Intelligent management > HP Cloud & Software
solutions
Architect a connected information ecosystem to holistically manage, analyze, secure, &
govern
Intelligent infrastructure > HP Converged Infrastructure
Unprecedented speed, simplicity, and scalability along with flexible delivery
models
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 22 to change without notice.

23. Thank you
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential.