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You CAN teach an old doc new tricks!

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An update from MDigitalLife - including the number of docs with mapped digital footprints, the average age of those docs, and the correlation of real-world data like prescriptions written and referrals made. Presented on March 5, 2014 at the W2O Group's PreCommerce Summit (#W2OSummit)

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You CAN teach an old doc new tricks!

  1. 1. “… it turns out you CAN teach an old doc new tricks.” An introduction to Understanding, Engaging and Activating Physicians Contents are proprietary and confidential. March 2014
  2. 2. Lots of doctors May 2010 Contents are proprietary and confidential. @W2OGroup
  3. 3. Lots of doctors October 2012 Contents are proprietary and confidential. @W2OGroup
  4. 4. Lots of doctors March 2013 Contents are proprietary and confidential. @W2OGroup
  5. 5. Lots of doctors March 2014 Contents are proprietary and confidential. @W2OGroup
  6. 6. Or, as Bob Pearson would say … Contents are proprietary and confidential. @W2OGroup
  7. 7. Or, as Bob Pearson would say … 23% 3,200 2/2012 500 5/2010 1,400 10/2012 Contents are proprietary and confidential. @W2OGroup 150,000 3/5/2014
  8. 8. Or, as Bob Pearson would say … Software! 23% Contents are proprietary and confidential. @W2OGroup
  9. 9. Oh, I get it. It’s all the residents, right? 3000 2546 2500 2292 1915 2000 40 1500 1000 767 500 0 10 1950s 133 1960s 81 1970s 1980s Contents are proprietary and confidential. @W2OGroup 1990s 2000s 2010s
  10. 10. I refer, therefore I tweet 23% Contents are proprietary and confidential. @W2OGroup
  11. 11. Leveraging hidden ambassadors 40 35 30 Influence 25 20 15 10 5 0 0 20 40 60 80 Scripts Contents are proprietary and confidential. @W2OGroup 100 120 140
  12. 12. Leveraging hidden ambassadors 40 35 30 Influence 25 20 15 10 5 0 0 20 40 60 80 Scripts Contents are proprietary and confidential. @W2OGroup 100 120 140
  13. 13. WCG knows more about what doctors are socially doing … than anyone in the free world. Bryan Vartabedian, MD twitter.com/doctor_v 33charts.com Beyond Sharecare’s Pediatrician Influencers. 33Charts – August 24, 2012 @W2OGroup Contents are proprietary and confidential. 13
  14. 14. @W2OGroup

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