Kanser
‫%$#"ن‬
癌症
क"सर
Minbizia
Rak
Kræft Cáncer
Krebs
Cancer
Paris, June 5th – 6th 2014
United Against a Common Enemy:
Th...
61% of physicians consult social media
weekly for medical information
There is a new KOL emerging. Physicians are
no longe...
Paris, June 5th – 6th 2014
MDigitalLife	
  Doctors	
  
500+
100+
10+
1-9
50+
300+
bit.ly/mdlpw514	
  
#Doctors20 | @chimoo...
Paris, June 5th – 6th 2014
31%	
  
14%	
  
34%	
  
9%	
  
11%	
  
0%	
  
5%	
  
10%	
  
15%	
  
20%	
  
25%	
  
30%	
  
35...
Paris, June 5th – 6th 2014
36%	
  
19%	
  
23%	
  
7%	
  
16%	
  
0%	
  
5%	
  
10%	
  
15%	
  
20%	
  
25%	
  
30%	
  
35...
Paris, June 5th – 6th 2014
45%	
  
19%	
  
13%	
  
10%	
  
13%	
  
0%	
  
5%	
  
10%	
  
15%	
  
20%	
  
25%	
  
30%	
  
3...
Paris, June 5th – 6th 2014
32%	
  
14%	
  
28%	
  
8%	
  
18%	
  
0%	
  
5%	
  
10%	
  
15%	
  
20%	
  
25%	
  
30%	
  
35...
Paris, June 5th – 6th 2014
38%	
  
15%	
  
20%	
  
7%	
  
20%	
  
0%	
  
5%	
  
10%	
  
15%	
  
20%	
  
25%	
  
30%	
  
35...
Paris, June 5th – 6th 2014
51% of Italian doctors tweet
at least once per day, and
have 33% more followers
than those who ...
Paris, June 5th – 6th 2014
31%	
  
14%	
  
34%	
  
9%	
  
11%	
  
0%	
  
5%	
  
10%	
  
15%	
  
20%	
  
25%	
  
30%	
  
35...
Paris, June 5th – 6th 2014
48%	
  
32%	
  
18%	
  
20%	
  
15%	
  
19%	
  
9%	
  
11%	
  
9%	
  
15%	
  
2%	
   3%	
  
0%	...
Paris, June 5th – 6th 2014
Top Links | South America
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014
Top Links | South America
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014
Top Links | South America
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014
0	
  
50	
  
100	
  
150	
  
200	
  
250	
  
300	
  
350	
  
400	
  
01/01/13	
   02/01/13	
   ...
Paris, June 5th – 6th 2014
0	
  
50	
  
100	
  
150	
  
200	
  
250	
  
300	
  
350	
  
400	
  
01/01/13	
   02/01/13	
   ...
Paris, June 5th – 6th 201417	
  
PaMent	
   Industry/	
  HCP	
  
Treatment	
  
PrevenMon/	
  Risk	
  
Colorectal
Diagnosis...
Paris, June 5th – 6th 2014
Breast Cancer Conversations | Multilingual
#Doctors20 | @chimoose
câncer de mama| 195
bröstcanc...
Paris, June 5th – 6th 2014
@DoctorBlogs	
  
Annabel	
  Bentley	
  
Mike	
  Cadogan	
  
@SandNSurf	
  
#6
#1
#23 #4
#3
#1
#...
Paris, June 5th – 6th 2014
Vijay	
  Sadasivam	
  
Mike	
  Cadogan	
  
#2
#1
#2 #1
#1
#1
#1
@ScanMan	
  
Cancer conversatio...
Paris, June 5th – 6th 2014
Vijay	
  Sadasivam	
  
@ScanMan	
  
#1
#2
#4 #1
#2
#2
#1
Cancer conversations | Global connecto...
Paris, June 5th – 6th 2014
Cancer conversations | Patient connectors
#Doctors20 | @chimoose
bit.ly/epaMentdoc	
  
Paris, June 5th – 6th 2014 #Doctors20 | @chimoose
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United against a common enemy: Physicians of the world talk online about cancer

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Presentation delivered at the Doctors 2.0 conference in Paris on June 5, 2014. Features the launch of MDigitalLife's first global panel of physicians & an analysis of physicians' online conversations about cancer. Based on the Social Oncology Project (http://MDigitalLife/SocialOncology

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United against a common enemy: Physicians of the world talk online about cancer

  1. 1. Kanser ‫%$#"ن‬ 癌症 क"सर Minbizia Rak Kræft Cáncer Krebs Cancer Paris, June 5th – 6th 2014 United Against a Common Enemy: The world’s doctors fighting cancer - together #Doctors20 | @chimoose
  2. 2. 61% of physicians consult social media weekly for medical information There is a new KOL emerging. Physicians are no longer just prescribers. They are the media. The 1st and only database in the world to map physicians’ digital footprint to their national physician registry The MDigitalLife dataset Understanding, Engaging and Activating physicians in the digital age 5,016 Ex-US physician twitter accounts indexed from 19 to 30 May, 2014 220,671 physician digital footprints mapped as of April 8, 2014 Debuted at the Mayo Clinic in October 2012
  3. 3. Paris, June 5th – 6th 2014 MDigitalLife  Doctors   500+ 100+ 10+ 1-9 50+ 300+ bit.ly/mdlpw514   #Doctors20 | @chimoose
  4. 4. Paris, June 5th – 6th 2014 31%   14%   34%   9%   11%   0%   5%   10%   15%   20%   25%   30%   35%   40%   <.5   <1   1-­‐3   4-­‐7   7+   55% of Mexican doctors tweet at least once per day, and have 249% more followers than those who don't. Twitter activity levels by country | Mexico #Doctors20 | @chimoose
  5. 5. Paris, June 5th – 6th 2014 36%   19%   23%   7%   16%   0%   5%   10%   15%   20%   25%   30%   35%   40%   <.5   <1   1-­‐3   4-­‐7   7+   45% of Saudi doctors tweet at least once per day, and have 427% more followers than those who don't. Twitter activity levels by country | Saudi Arabia #Doctors20 | @chimoose
  6. 6. Paris, June 5th – 6th 2014 45%   19%   13%   10%   13%   0%   5%   10%   15%   20%   25%   30%   35%   40%   45%   50%   <.5   <1   1-­‐3   4-­‐7   7+   35% of French doctors tweet at least once per day, and have 73% more followers than those who don't. Twitter activity levels by country |France #Doctors20 | @chimoose
  7. 7. Paris, June 5th – 6th 2014 32%   14%   28%   8%   18%   0%   5%   10%   15%   20%   25%   30%   35%   <.5   <1   1-­‐3   4-­‐7   7+   54% of UK doctors tweet at least once per day, and have 324% more followers than those who don't. Twitter activity levels by country | United Kingdom #Doctors20 | @chimoose
  8. 8. Paris, June 5th – 6th 2014 38%   15%   20%   7%   20%   0%   5%   10%   15%   20%   25%   30%   35%   40%   45%   <.5   <1   1-­‐3   4-­‐7   7+   47% of Dutch doctors tweet at least once per day, and have 199% more followers than those who don't. Twitter activity levels by country | Netherlands #Doctors20 | @chimoose
  9. 9. Paris, June 5th – 6th 2014 51% of Italian doctors tweet at least once per day, and have 33% more followers than those who don't. 39%   10%   34%   11%   6%   0%   5%   10%   15%   20%   25%   30%   35%   40%   45%   <.5   <1   1-­‐3   4-­‐7   7+   Twitter activity levels by country | Italy #Doctors20 | @chimoose
  10. 10. Paris, June 5th – 6th 2014 31%   14%   34%   9%   11%   0%   5%   10%   15%   20%   25%   30%   35%   40%   <.5   <1   1-­‐3   4-­‐7   7+   Mexico 36%   19%   23%   7%   16%   0%   5%   10%   15%   20%   25%   30%   35%   40%   <.5   <1   1-­‐3   4-­‐7   7+   Saudi Arabia 45%   19%   13%   10%   13%   0%   10%   20%   30%   40%   50%   <.5   <1   1-­‐3   4-­‐7   7+   France 32%   14%   28%   8%   18%   0%   5%   10%   15%   20%   25%   30%   35%   <.5   <1   1-­‐3   4-­‐7   7+   United Kingdom 38%   15%   20%   7%   20%   0%   10%   20%   30%   40%   50%   <.5   <1   1-­‐3   4-­‐7   7+   Netherlands 39%   10%   34%   11%   6%   0%   10%   20%   30%   40%   50%   <.5   <1   1-­‐3   4-­‐7   7+   Italy Physicians’ twitter activity levels by country #Doctors20 | @chimoose
  11. 11. Paris, June 5th – 6th 2014 48%   32%   18%   20%   15%   19%   9%   11%   9%   15%   2%   3%   0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%   US  Tweets   Ex-­‐US  Tweets   Pancreatic Colorectal Melanoma Lung Prostate Breast Cancer conversations by cancer type #Doctors20 | @chimoose
  12. 12. Paris, June 5th – 6th 2014 Top Links | South America #Doctors20 | @chimoose
  13. 13. Paris, June 5th – 6th 2014 Top Links | South America #Doctors20 | @chimoose
  14. 14. Paris, June 5th – 6th 2014 Top Links | South America #Doctors20 | @chimoose
  15. 15. Paris, June 5th – 6th 2014 0   50   100   150   200   250   300   350   400   01/01/13   02/01/13   03/01/13   04/01/13   05/01/13   06/01/13   07/01/13   08/01/13   09/01/13   10/01/13   11/01/13   12/01/13   01/01/14   US   Ex-­‐US   Breast Cancer Conversations | Raw Data #Doctors20 | @chimoose
  16. 16. Paris, June 5th – 6th 2014 0   50   100   150   200   250   300   350   400   01/01/13   02/01/13   03/01/13   04/01/13   05/01/13   06/01/13   07/01/13   08/01/13   09/01/13   10/01/13   11/01/13   12/01/13   01/01/14   US   Ex-­‐US*   Breast Cancer Conversations | Normalized #Doctors20 | @chimoose
  17. 17. Paris, June 5th – 6th 201417   PaMent   Industry/  HCP   Treatment   PrevenMon/  Risk   Colorectal Diagnosis   Awareness   Blood Skin Colo rectal Breast Lung Brain Gyne- colog- ical
  18. 18. Paris, June 5th – 6th 2014 Breast Cancer Conversations | Multilingual #Doctors20 | @chimoose câncer de mama| 195 bröstcancer| 2 cáncer de mama| 1,640 cancro al seno| 4 cancer du sein| 52 meme kanseri| 11 borstkanker| 99 brustkrebs | 45 brystkreft| 5
  19. 19. Paris, June 5th – 6th 2014 @DoctorBlogs   Annabel  Bentley   Mike  Cadogan   @SandNSurf   #6 #1 #23 #4 #3 #1 #6 Cancer conversations | Global connectors #Doctors20 | @chimoose
  20. 20. Paris, June 5th – 6th 2014 Vijay  Sadasivam   Mike  Cadogan   #2 #1 #2 #1 #1 #1 #1 @ScanMan   Cancer conversations | Global connectors @SandNSurf   #Doctors20 | @chimoose
  21. 21. Paris, June 5th – 6th 2014 Vijay  Sadasivam   @ScanMan   #1 #2 #4 #1 #2 #2 #1 Cancer conversations | Global connectors #Doctors20 | @chimoose
  22. 22. Paris, June 5th – 6th 2014 Cancer conversations | Patient connectors #Doctors20 | @chimoose bit.ly/epaMentdoc  
  23. 23. Paris, June 5th – 6th 2014 #Doctors20 | @chimoose

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