For the last decade, Qualcomm Wireless Health
had been evangelizing about the benefits of mobile
technology in the healthc...
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Qualcomm case study

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Qualcomm case study

  1. 1. For the last decade, Qualcomm Wireless Health had been evangelizing about the benefits of mobile technology in the healthcare space without a commercialized product. Qualcomm Wireless Health was ready to announce B2B collaboration opportunities with the launch of its 2net Platform and Hub and the Qualcomm Life Fund, a $100 million investment fund, at 2011’s mHealth Summit. Even though its universal 2net Platform was first- of-its-kind technology, Qualcomm’s brand was not widely known in the health care industry. The ask: Rename, brand, develop collateral and generate leads for the newly formed subsidiary and its technology platform in a nascent and complex industry with short lead time. • Develop a Robust Company/Product Brand and Brand Architecture, carried through in many pieces of collateral: • Mobile-enabled website • Launch video and Promotional sizzle video • Qualcomm Life and 2net Platform brochures (2) • 2net Platform and 2net Hub spec sheets (2) • 2net quick start guide and 2net whitepaper • Infographic of 2net Ecosystem Print campaign • Tradeshow booth graphics and Email blast • Conduct embargoed briefings with key mobile health influencers to preview offering before launch • Develop and distribute online content through @QualcommLife social media platforms • Host Media Reception for onsite influencers to get introduced to 2net in intimate setting • Attracted over 5K visitors/month who spend an average of 5+ minutes per visit to website; average page views per visit is 6+; the bounce rate is <30% • Resulted in 86 original articles and 840,100+ impressions • 10 third-party releases distributed resulting in 11 original articles and 600,000+ impressions • The website has generated 275+ sales leads via its “Request Information” form, ranging from Fortune 100 companies to innovative start-up medical device companies CHALLENGE APPROACH RESULTS Qualcomm Wireless Health Content Source Breakdown

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