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© 2015 Sprinklr. All rights reserved.
From Meh to Marvelous:
Standing Out in the Era of Infobesity
Jessica Gioglio
W20 Pre...
2
The Era of Infobesity is a lot like SXSW…
@savvybostonian
© 2015 Sprinklr. All rights reserved. 3
The same amount of information that has been created from the
beginning of time un...
© 2015 Sprinklr. All rights reserved.
So, How Do You Stand Out?
4
@savvybostonian
© 2015 Sprinklr. All rights reserved.
Embrace Visuals To Tell Your Story
5
@savvybostonian
© 2015 Sprinklr. All rights reserved.
Visuals Are Processed 60,000x Faster Than Text
6
90% of information transmitted
to t...
© 2015 Sprinklr. All rights reserved.
Content Personalization – Personalize, Don’t Spray:
7
@savvybostonian
© 2015 Sprinklr. All rights reserved.
Content Personalization – Personalize, Don’t Spray:
8
@savvybostonian
© 2015 Sprinklr. All rights reserved.
Be Timely & Relevant – In A Way That Adds Value:
9
@savvybostonian
© 2015 Sprinklr. All rights reserved.
Co-Create Content with Brand Advocates:
Dunkin’ Donuts + Shark Week
10
@savvybostoni...
© 2015 Sprinklr. All rights reserved.
Surprise & Delight: Create Remarkable Experiences
11
@savvybostonian
Try tweeting @B...
© 2015 Sprinklr. All rights reserved.
At Sprinklr, We Also Practice What We Preach
12
@savvybostonian
Thank You
© 2015 Sprinklr. All rights reserved.
@savvybostonian
Jessica.gioglio@sprinklr.com
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J Gioglio sxsw2015 W2O

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J Gioglio sxsw2015 W2O

  1. 1. © 2015 Sprinklr. All rights reserved. From Meh to Marvelous: Standing Out in the Era of Infobesity Jessica Gioglio W20 Pre-Conference Summit 2015 @savvybostonian
  2. 2. 2 The Era of Infobesity is a lot like SXSW… @savvybostonian
  3. 3. © 2015 Sprinklr. All rights reserved. 3 The same amount of information that has been created from the beginning of time until the year 2003 is now being produced every 48 hours. - Google The Same Can Be Said For Social Media… @savvybostonian
  4. 4. © 2015 Sprinklr. All rights reserved. So, How Do You Stand Out? 4 @savvybostonian
  5. 5. © 2015 Sprinklr. All rights reserved. Embrace Visuals To Tell Your Story 5 @savvybostonian
  6. 6. © 2015 Sprinklr. All rights reserved. Visuals Are Processed 60,000x Faster Than Text 6 90% of information transmitted to the brain is visual @savvybostonian
  7. 7. © 2015 Sprinklr. All rights reserved. Content Personalization – Personalize, Don’t Spray: 7 @savvybostonian
  8. 8. © 2015 Sprinklr. All rights reserved. Content Personalization – Personalize, Don’t Spray: 8 @savvybostonian
  9. 9. © 2015 Sprinklr. All rights reserved. Be Timely & Relevant – In A Way That Adds Value: 9 @savvybostonian
  10. 10. © 2015 Sprinklr. All rights reserved. Co-Create Content with Brand Advocates: Dunkin’ Donuts + Shark Week 10 @savvybostonian
  11. 11. © 2015 Sprinklr. All rights reserved. Surprise & Delight: Create Remarkable Experiences 11 @savvybostonian Try tweeting @BenefitBeauty and #BeautyBoost for a pick-me-up!
  12. 12. © 2015 Sprinklr. All rights reserved. At Sprinklr, We Also Practice What We Preach 12 @savvybostonian
  13. 13. Thank You © 2015 Sprinklr. All rights reserved. @savvybostonian Jessica.gioglio@sprinklr.com

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