Just like social media, you know SXSW is worthwhile to attend, but there’s so much going on around you. You’re faced with more events, more meetings and more talks – and you can’t possibly experience it all. Therefore, your time and attention becomes the ultimate commodity. This is exactly how brands need to view their consumer’s on social media.
To put things in perspective, we’re now producing the same amount of content every 48 hours that we have from the beginning of time until 2003.
I’m going to share 5 tips on how the top brands are cutting through the clutter to reach their consumers and create remarkable experiences.
When coming to SXSW, did you pack your throwing star…or perhaps your lipstick tazer? The TSA plays the ultimate game of show & tell on Instagram. Describe program & mission.
Why does this work? The visual is processed much more quickly and hits the message home in a way text cannot.
“Are You In?” Campaign was run to celebrate reaching 300,000 followers on LinkedIn The magic is in the mix – both with the types of visual mediums and the stories you tell across different platforms. L’Oreal could not run this campaign on another channel.
Simple, effective, highly shareable and aligned with how users want to engage on LinkedIn. It taps into the user behavior on the platform.
They key with real-time content is to plan for what you can, but know when to be nimble in the moment.
Over 70% of consumers trust others like them more than brands themselves when it comes to product information (Branderati) Fantastic way to tell the story of how Dunkin’ Donuts was partnering with Shark Week to tap into advocates to further amplify the campaign and story of how the two brands came together to celebrate Shark Week.
The unexpectedness of this campaign made it a homerun. The future of social media is to create remarkable experiences for their customers.