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Bryan Kramer, Pure Matter: Breaking Through the Human Firewall

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Bryan Kramer, Pure Matter: Breaking Through the Human Firewall at W2OatSXSW's PreCommerce Summit

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Bryan Kramer, Pure Matter: Breaking Through the Human Firewall

  1. 1. Breaking through the human firewall
  2. 2. As humans, a basic human need is connection. #H2H
  3. 3. 2.5 quintillion bytes of data created daily – 15 zeros #H2H
  4. 4. Our ability to connect with others is equal to our ability to understand their needs. #H2H
  5. 5. #H2H
  6. 6. What’s in it for her? 😕
  7. 7. #H2H
  8. 8. There must be a shared interest.
  9. 9. #H2H
  10. 10. Sharing surprise and delight has the best natural ability to cut through the human firewall.
  11. 11. 5 Connectors 4 Boomerangs 2 Careerists 6 Selectives SEGMENTS ARE DEFINED BY: Six personas of online sharers 1 Altruists 3 Hipsters Emotional motivations Desired presentation of self Role of sharing in life Value of being first to share How will you share your surprise and delight? (hint: you should know what type you are) bryankramer.com/W2O #H2H
  12. 12. #H2H bryan@purematter.com @bryankramer #H2H

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