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Becky Brown (Marketing Technologist) Geekfest

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Becky Brown from Intel shares insights on the Marketing Technologist at our first Geekfest.

Published in: Technology
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Becky Brown (Marketing Technologist) Geekfest

  1. 1. Marketer to a Marketing Technologist Becky Brown Vice President Global Marketing and Communications Director, Digital Marketing & Media @beckybrown
  2. 2. 2 I’m work in a lab…..
  3. 3. 3 noun a person who uses scientific knowledge to solve practical problems
  4. 4. 4 Intel’s Vision: Utilize the power of Moore’s Law to bring smart, connected devices to every person on Earth
  5. 5. 5 1995: 4 weeks 2000: Hours 2015: Milliseconds 1995: Months 2000: Weeks 2015: Minutes
  6. 6. 7
  7. 7. 7 PEOPLE TECHNOLOGY PROCESS
  8. 8. 8 PEOPLE TECHNOLOGYPROCESS
  9. 9. 9 New Skillset “Change Agents” • Expertise vs. generalists • Trained vs. acquired • Strategic hires (data scientist, customer experience, operations) • Comfortable with data and technology • New vocabulary • Deepen partnership with IT
  10. 10. 10 • Executive support with the “carat and stick” • Readiness, scale and implementation • Documentation and training • Developing simple core platform construct • Governance • Test and learns PROCESS
  11. 11. 11 Business Objectives and Priorities Value Creation Capability Technology TECHNOLOGY
  12. 12. 12 “My advice would be to look for how you can make a long-term enterprise out of what you're trying to do rather than just a short-term success.” Gordon Moore, 2015
  13. 13. 13 My Ask: Pipeline Sharing Standards

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