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Obama vs. The Affordable Care Act? Social Media Explains Why


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Obama vs. The Affordable Care Act? Social Media Explains Why

  1. 1. Affordable Care Act Online Conversation Analysis
  2. 2. Affordable Care Act Overall Conversation 5% 10% 8% 78% ACA Channel Breakdown Blogs Forums News Twitter • Over the past year there have been 8.5 million mentions discussing the Affordable Care Act • More than half of conversation is negative, reflecting the conservative opposition and negative public perception of the Affordable Care Act • Conversation that includes a mention of “Obamacare” is almost twice as negative as conversation that does not • Conversation volume centers around congressional activity surrounding the implementation of ACA and online campaigns to oppose the progress • The largest spike can be attributed to the presidential debate which discussed the future of healthcare policy and the Affordable Care Act • Over three fourths of conversation originates from twitter • Remaining conversation is split across forums and news with limited input from blogs 54.5% 49.4% 29.6% 28.8% 15.8% 21.8% 0% 20% 40% 60% 80% 100% Past Year Past 3 Months Overall Conversation negative neutral positive 15.7% 16.5% 23.3% 51.8% 61.0% 31.8% 0% 20% 40% 60% 80% 100% Mentions Obamacare Does not Mention With and Without Obamacare Positive Neutral Negative Source: Sysomos; September 19,2012 – September 19, 2013 0 50000 100000 150000 200000 250000 300000 350000 ACA Conversation Past Year 10/3/12: Presidential debate discusses health care policy 11/6/12: Presidential election 5/6/13: Increased GOP attacks - Florida repeals Medicaid expansion - Cantor tries repealing ACA 07/03/13: Employee Mandate delayed 08/02/13: “Congress exempts themselves from ACA 09/25/13: Ted Cruz filibusters to defund the ACA
  3. 3. Analyzing language surrounding top health legislation terms Affordable Care Act vs. Obamacare 0% 10% 20% 30% #repealobamac… #hr #health #uniteblue #hcr #p2 #healthcare #tcot #obamacare #aca % of Conversation Occurring In Top ACA Hashtags 0% 10% 20% 30% #pjnet #gop #tlot #irs #dontfundit #defundobamacare #teaparty #p2 #tcot #obamacare % of Conversation Occurring In Obamacare Top Hashtags • Top hashtag for both terms corresponds to healthcare act terminology • Obamacare is the second highest hashtag in ACA conversation, while no ACA related terms appear in Obamacare top hashtags • Obamacare conversation has a higher percentage of hashtag use • Reflecting the high percentage of re-tweeted content composing Obamacare conversation • While Affordable Care Act hashtags are a mix of political and health terms, Obamacare hashtags are almost entirely political • Conservative party terms and slogans characterize political hashtags • Both healthcare act terms have health occurring the most frequently in conversation • The second most common Affordable Care Act keyword refers to a specific piece of the legislation, “insurance” while the same occurs substantially less in Obamacare conversation • Occurrence of political terms illustrates overall focus of each term’s conversation • “Law” occurs in 28% of ACA conversation while the same word only occurs in 22% of Obamacare • “Government” a term unrelated with legislation, occurs with higher frequency amongst Obamacare conversations as compared to ACA 0% 20% 40% 60% affordable act years year law insurance government time people health Obamacare Top Keywords 0% 20% 40% 60% years federal obamacare government law year time people insurance health ACA Top Keywords Source: Sysomos; September 19,2012 – September 19, 2013
  4. 4. 0% 10% 20% 30% 40% 50% 60% Congressional Exemption Employee Coverage Family Planning Pre Existing Conditions Federal Mandate Health Care Exchange Medicaid Expansion ACA in General ACA Focus in Conversations not Mentioning “Obamacare” Negative Neutral Positive 0% 10% 20% 30% 40% 50% 60% Device Tax Length of Legislation Family Planning Independent Medical Advisory Board Congressional Exemption Medicaid Expansion Health Care Exchange Employee Coverage Pre Existing Conditions Federal Mandate ACA in General Percent of Conversation ACA Focus in Conversations Mentioning “Obamacare” Negative Neutral Positive What part of the Affordable Care Act do we care about? • More than half of Obamacare conversation discusses the Affordable Care Act in broad context • The requirement for all citizens to purchase health insurance is the most highly discussed section of the ACA in Obamacare discussions • Almost three fourths of conversation discussing the federal health mandate • Conversation surrounding pre existing conditions, coverage of employees and health care exchanges drive similar volumes of conversation • Slightly less than a third of Affordable Care Act discussions focus on the ACA in broad context • The expansion of Medicaid is the most highly discussed section of the ACA in Affordable Care Act discussion • The highest discussed individual section of the ACA in Affordable Care Act conversation also has the highest percentage of negative conversation, with sentiment split almost evenly between negative and neutral/positive conversation • Pre existing conditions drive the highest percentage of positive conversation N= 301 N= 85 Source: Sysomos; September 19,2012 – September 19, 2013