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2013 Social Commerce Summit- Chuck Hemann with W2O Group & Ken Burbary with Campbell Ewald


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Chuck Hemann with W2O Group and Ken Burbary with Campbell Edwald presented the "Top 5 Digital Analytics Trends" at W2O Group's third annual Social Commerce Summit during SXSW Interactive. They are both co-authors of "Digital Marketing Analytics".

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2013 Social Commerce Summit- Chuck Hemann with W2O Group & Ken Burbary with Campbell Ewald

  1. 1. Top 5 Digital Analytics TrendsSocial Commerce SummitMarch 7, 2013Contents are proprietary and confidential.
  2. 2. #1 – (Tool) Buyer Beware Social Media Listening Social Media Engagement Influencer Analysis Audience Analysis Content Analysis Search AnalyticsContents are proprietary and confidential.
  3. 3. #2 – Two Clear Listening Models Emerging Listening for program planning and listening for content developmentContents are proprietary and confidential.
  4. 4. #3 – Mobile Analytics Moves Beyond WebAnalytics Mobile analytics will get more sophisticated than a Google Analytics exportContents are proprietary and confidential.
  5. 5. #4 – HR, Sales, Product Development, CustomerService Join the Digital Data Party Digital data’s value extends well beyond its applications for public relations and marketingContents are proprietary and confidential.
  6. 6. #5 – We Drop “Social” from Social CRM CRM platforms evolve to incorporate social data more easily therefore eliminating the need to keep using social in front of CRMContents are proprietary and confidential.
  7. 7. Where did this come from? Chuck Hemann – Director, Analytics at WCG Ken Burbary – Chief Digital Officer at Campbell EwaldContents are proprietary and confidential.