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15 Essential Tools for the Modern PR Professional


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15 Essential Tools for the Modern PR Professional

  1. 1. 15 essential TOOLS FOR THE MODERN PR PROFESSIONAL April 2014 Contents are proprietary and confidential.
  2. 2. 1. Muck rack A directory of journalists and bloggers using Social Media searchable by keywords, company names, competitors, beats, outlets, media types & more. RESEARCH
  3. 3. 2. grouphigh RESEARCH Incredibly useful tool for researching, identifying and managing relationships with bloggers.
  4. 4. 3. Google keyword planner Discover keywords to include in your releases based on the words/phrases already being searched in relation to your brand/client. Keyword planner is free to anyone with an AdWords account. RESEARCH
  5. 5. 4. compete, alexa & quantcast For site traffic and audience insights, use, or Keep in mind that these resources are most useful for high(er) traffic websites as opposed to blogs & smaller, niche channels. RESEARCH
  6. 6. 5. Youtube trends Another free Google resource that offers insights on top performing YouTube videos based on location and other key demographics. RESEARCH
  7. 7. 6. pitchengine A vibrant, rich media alternative to yesterday’s press release, stores your dynamic message on a mobile friendly web page, accessible via a unique url. OUTREACH
  8. 8. 7. splash A cooler alternative to Eventbrite, Spash makes it easy to promote your event via a visually striking and dynamic webpage. OUTREACH
  9. 9. 8. Haro [Help a reporter out] Contents are proprietary and confidential. HARO matches reporters with sources via daily email alerts. As a subscribing “source” you have the opportunity to contact reporters directly should you/your clients’ expertise be a match for their story. OUTREACH
  10. 10. 9. Contents are proprietary and confidential. A great tool for finding and storing relevant content for consuming and curating. Integrates with 100+ third party apps. CONTENT
  11. 11. 10. PICMONKEY Contents are proprietary and confidential. CONTENT Super easy, high quality image editing and design tool.
  12. 12. 11. Who shared my link? A Muck Rack product, WSML allows you to find out how many times your link was shared and which journalists were among those who shared it. ANALYSIS
  13. 13. 12. mention is Google Alerts but with greater customization and a more “Social” focus. Set up alerts for your brand/client, your competitor or on a topic that is meaningful to your organization. Mention will send a listing of all real-time mentions directly to your inbox. ANALYSIS
  14. 14. 13. Topsy & socialmention For real time conversation analysis, check out free tools like or to search topics, keywords and links across the Social web. ANALYSIS
  15. 15. 14. TWEETREACH A robust tracking and analytics tool that measures the conversations both on behalf of your Twitter channel community and from across the larger “Twittersphere”. Particularly useful in tracking the impact of Twitter parties/events. ANALYSIS
  16. 16. 15. Google trends Allows you to monitor shifts in Google searches over time. Can be used as a way to analyze a campaign’s influence on natural search or as a general and/or competitor research tool on search patterns. ANALYSIS
  17. 17. Contents are proprietary and confidential.