REFLECTIONS ON DATA DRIVEN
DECISION-MAKING AND BUSINESS
INTELLIGENCE FOR LEARNING
ELLEN WAGNER
EXECUTIVE DIRECTOR, WCET
Da...
PROFILES
Data Applications in Daily Life:
LOTS of Data. Anytime, All the Time
222
Thanks to all your info, Facebook can predict
the probabilities of when your shaky
relationships will hit the skids!!
3
CHARTS
GRAPHS
SCATTER-PLOTS
SURVEYS
LMS
ERP
RATING ENGINES
RANKING SYSTEMS
ETC.
We All Create, Collect and Interpret
Data ...
ACADEMIC RESEARCH AND DATA-
DRIVEN DECISION-MAKING HAVE
DIFFERENT INTENTIONS AND
OUTCOMES
NEWSFLASH!!!!!
Sage Road Solutio...
Interesting Data – but are
these data points actionable?
6
Sage Road Solutions LLC
Gartner Pattern Based Strategy, 2010:
 Moving from reacting to events that had major effects on
business strategy to proa...
2010 Gartner Hype Cycle for
Pattern Based Strategy
ON THE RISE
Pattern based Strategy
Collaborative Decision-
making
Socia...
Wait a minute…This is sounding awfully familiar…
 Pattern-Based Strategy is not only about technology, it
also requires c...
THE LEARNING WORLD IS DISCOVERING WHAT
INTERNET MARKETERS HAVE KNOWN FOR
YEARS.
THE DIGITAL “BREADCRUMBS” THAT LEARNERS
LE...
Learning enterprises have LOTS of
problems seeking an analytics solution
11
What Education Decision Makers Are Looking For
 Assessment and evaluation that integrates contemporary
innovations in tec...
But Where to Begin?????
 Uncertainty about where to start
 No established industry best practice about what to measure
...
ARE LEARNING
PROFESSIONALS REALLY
READY FOR THIS???
Sage Road Solutions LLC
14
Data-Driven Decision-Making
is Here to Stay
15
Sage Road Solutions LLC
It’s Not About the Data -
It’s What We Do With Them
16
Sage Road Solutions LLC
Institutions already have more
data than they can shake a stick at.
17
Sage Road Solutions LLC
I’M NOT TALKING ABOUT RESEARCH
I’M NOT TALKING ABOUT PUBS
I’M TALKING ABOUT USING DATA TO HELP US
GET SMARTER, PROVIDE BET...
THANK YOU
Ellen D. Wagner, Ph.D.
 edwsonoma@gmail.com
 ellen@sageroadsolutions.com
 ewagner@wiche.edu
 http://elearnin...
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  • Why anaylitcs comes up in every conversation

    Google-like analytics
    Commercial sector experiences driving HED expectations
    “EASY button” solutions
    Education not keeping up with consumer-like
  • A perfect storm of technological advances in data analysis, the economic downturn, expectations for increased transparency is leading to increased demand for data utilization.
  • 2010 Wagner pk

    1. 1. REFLECTIONS ON DATA DRIVEN DECISION-MAKING AND BUSINESS INTELLIGENCE FOR LEARNING ELLEN WAGNER EXECUTIVE DIRECTOR, WCET Data Change Everything
    2. 2. PROFILES Data Applications in Daily Life: LOTS of Data. Anytime, All the Time 222
    3. 3. Thanks to all your info, Facebook can predict the probabilities of when your shaky relationships will hit the skids!! 3
    4. 4. CHARTS GRAPHS SCATTER-PLOTS SURVEYS LMS ERP RATING ENGINES RANKING SYSTEMS ETC. We All Create, Collect and Interpret Data in Our Work, Right?? 4
    5. 5. ACADEMIC RESEARCH AND DATA- DRIVEN DECISION-MAKING HAVE DIFFERENT INTENTIONS AND OUTCOMES NEWSFLASH!!!!! Sage Road Solutions LLC 5
    6. 6. Interesting Data – but are these data points actionable? 6 Sage Road Solutions LLC
    7. 7. Gartner Pattern Based Strategy, 2010:  Moving from reacting to events that had major effects on business strategy to proactively seeking patterns that might indicate an impending event.  The interest in Pattern-Based Strategy is likely to grow as we understand the technologies that are emerging to seek patterns  from both traditional (financial information, customer order data, inventory, etc.)  nontraditional sources of information (social media, news, blogs). Gartner Research, Inc. 3 August 2010 ID Number: G00205744. p.4
    8. 8. 2010 Gartner Hype Cycle for Pattern Based Strategy ON THE RISE Pattern based Strategy Collaborative Decision- making Social Network Analysis Context Enriched Services Web Content Product Recommendation Engines Performance Driven Culture Sentiment Analytics
    9. 9. Wait a minute…This is sounding awfully familiar…  Pattern-Based Strategy is not only about technology, it also requires cultural changes.  Many organizations do not have a culture of seeking patterns, modeling their impact and rapidly changing the organizational culture to appropriately respond. Sage Road Solutions LLC 9
    10. 10. THE LEARNING WORLD IS DISCOVERING WHAT INTERNET MARKETERS HAVE KNOWN FOR YEARS. THE DIGITAL “BREADCRUMBS” THAT LEARNERS LEAVE BEHIND ABOUT THEIR ENGAGEMENT BEHAVIORS AND INTERESTS PROVIDE MASSIVE AMOUNTS OF DATA THAT CAN BE MINED TO IMPROVE AND PERSONALIZE ONLINE LEARNING, EDUCATION, TRAINING AND PERFORMANCE SUPPORT. NEWSFLASH!!!!!! Sage Road Solutions LLC 10
    11. 11. Learning enterprises have LOTS of problems seeking an analytics solution 11
    12. 12. What Education Decision Makers Are Looking For  Assessment and evaluation that integrates contemporary innovations in technology, pedagogy, accountability, and applied research  Actionable data visualization and reporting  Technological, organizational and methodological scaffolding to inform the efficacy of all aspects of teaching and learning 12 Sage Road Solutions LLC
    13. 13. But Where to Begin?????  Uncertainty about where to start  No established industry best practice about what to measure  No established industry best practice around methodology  Higher Educational Culture and Status Quo  Institutional concern about what the data will show  Competing institutional priorities and lack of incentive for collaboration between different groups  Siloed data across the campus and campus systems sure don’t help. 13
    14. 14. ARE LEARNING PROFESSIONALS REALLY READY FOR THIS??? Sage Road Solutions LLC 14
    15. 15. Data-Driven Decision-Making is Here to Stay 15 Sage Road Solutions LLC
    16. 16. It’s Not About the Data - It’s What We Do With Them 16 Sage Road Solutions LLC
    17. 17. Institutions already have more data than they can shake a stick at. 17 Sage Road Solutions LLC
    18. 18. I’M NOT TALKING ABOUT RESEARCH I’M NOT TALKING ABOUT PUBS I’M TALKING ABOUT USING DATA TO HELP US GET SMARTER, PROVIDE BETTER SERVICES AND MAKE BETTER DECISIONS FOR OUR INSTITUTIONS, OUR STUDENTS AND OUR OWN PROFESSIONAL DEVELOPMENT Learning Technologists MUST to Engage in the Data Driven Decision-making Movement 18 Sage Road Solutions LLC
    19. 19. THANK YOU Ellen D. Wagner, Ph.D.  edwsonoma@gmail.com  ellen@sageroadsolutions.com  ewagner@wiche.edu  http://elearningroadtrip.typepad.com  http://twitter.com/edwsonoma  +1.415.613.2690 mobile 19 Sage Road Solutions LLC

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