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63rd WORLD NEWSPAPER CONGRESS   Session: Finance   Title: PRISA   Speaker: José Luis Sainz  Mark your calendar64th WORLD N...
FINANCE     October, 14th 2011
1-. CURRENT SITUATION –   THE DOUBLE CRISIS ACCELERATES THE CHANGE PROCESS –   DRAMATIC FALL OF INCOME: CIRCULATION,     A...
2-. WHAT CAN WE DO? –   PRESS MEDIA AS A SOCIAL REFERENCE –   NEW BUSINESS MODEL      •   CAPITAL RESTRUCTURING      •   E...
3-. WHAT ARE WE DOING IN PRISA?–   CHANGES SHAREHOLDERS STRUCTURE. STEADY MIDTERM FINANCIAL MODEL–   ESTABLISH FOUR BUSINE...
4-. WHAT ARE WE DOING IN PRISA?  – INTERNATIONAL DEVELOPMENT, BASED ON BRAND VALUE     • EL PAÍS, A GLOBAL REFERENCE (65.0...
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World Newspaper Congress 11: Session Finance, José Luis Sainz

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World Newspaper Congress 11: Session Finance, José Luis Sainz

  1. 1. 63rd WORLD NEWSPAPER CONGRESS Session: Finance Title: PRISA Speaker: José Luis Sainz Mark your calendar64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM Vienna, Reed Messe Wien www.wan-ifra.org/kiev2012
  2. 2. FINANCE October, 14th 2011
  3. 3. 1-. CURRENT SITUATION – THE DOUBLE CRISIS ACCELERATES THE CHANGE PROCESS – DRAMATIC FALL OF INCOME: CIRCULATION, ADVERTISING AND ADD-ON PRODUCTS – INSUFFICIENT FLEXIBILITY IN COST STRUCTURE: • SUPPLIES, PRINTING AND DISTRIBUTION • STAFF AND COMMERCIAL TEAMS – LOSS OF PROFITABILITY – SLOW INTERNET DEVELOPMENT. LACK OF VISION – LOSS OF – NEW COMPETITORS INDEPENDENCE – UNCERTAINTY OF FUTURE BUSINESS – CONVENTIONAL SHAREHOLDER MODEL MODEL – UNDERCAPITALIZED AND INDEBTED COMPANIES – FAILURE IN DIVERSIFICATION AND DEFICIENT BRAND EXPOSURE 2
  4. 4. 2-. WHAT CAN WE DO? – PRESS MEDIA AS A SOCIAL REFERENCE – NEW BUSINESS MODEL • CAPITAL RESTRUCTURING • ELIMINATE UNFEASIBLE AND NON-CORE BUSINESSES • RESIZE THE BUSINESS – FOCUS ON CONTENTS AND BRAND • CENTRALIZE SUPPORT ACTIVITIES, SPANNING THOSE OF OUR COMPETITORS • EXTERNALIZE PRINTING, DISTRIBUTION AND SERVICES ACTIVITIES – STAFF DOWNSIZING AND RENEWAL OF PROFESSIONAL PROFILES • INTEGRATE EDITORIAL STAFF AND PROCESS CHANGES • COMMERCIAL AND MARKETING GROUPS – BOOST AUDIENCES AND BUILD UP LOYALTY • GETTING TO KNOW OUR READERS/USERS AND CONVERTING THEM INTO CLIENTS • UPDATE MONETISATION SUPPORT – TAKE ADVANTAGE OF STATE OF THE ART TECHNOLOGY • CONCENTRATE CAPEX ON INTERNET/WEB • MULTI-DEVICE MODEL. TABLETS 3
  5. 5. 3-. WHAT ARE WE DOING IN PRISA?– CHANGES SHAREHOLDERS STRUCTURE. STEADY MIDTERM FINANCIAL MODEL– ESTABLISH FOUR BUSINESS DIVISIONS: PRESS, RADIO, TELEVISION AND EDUCATION– “PRISA DIGITAL” AND ADVERTISING SALES ARE CROSS-SECTIONAL– ALL BUSINESS DIVISIONS ARE PROFITABLE– SET-UP OF “PRISA NOTICIAS” PRISA NOTICIAS DIGITAL EL PAÍS AS CINCO DÍAS MAGAZINES COMMON SERVICES SPORTS ECONOMIC PRINT PAPER/ INTERNET DISTRIBUTION 4
  6. 6. 4-. WHAT ARE WE DOING IN PRISA? – INTERNATIONAL DEVELOPMENT, BASED ON BRAND VALUE • EL PAÍS, A GLOBAL REFERENCE (65.000 copies sold abroad, 33% foreign internet traffic) • THE STRENGTH OF SPANISH AND PORTUGUESE • EVENTS AS A BUSINESS • OPERATIVE IN 22 COUNTRIES – TALENT AND CONTENTS AS THE NUCLEUS OF THE BUSINESS • INTEGRATION OF NEWSROOM • CHANGE OF COLLECTIVE AGREEMENTS – DEVELOPMENT OF THE TECHNOLOGICAL PLATFORM, COMMON TO ALL DIVISIONS, FROM PUBLICATION TO CUSTOMER – UPDATING OF EDITORIAL OFFER IN ALL MEDIA SUPPORT – CHANGES IN COMMERCIAL AND MARKETING BUSINESS MODEL: THE ADVERTISER – TEAM MOTIVATION EMPHASIZING THE CARROT RATHER THAN THE STICK… 5

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