Vicent Partal - Taking social media to the next level

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64th World Newspaper Congress and 19th World Editors Forum

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Vicent Partal - Taking social media to the next level

  1. 1. 64th World Newspaper Congress Kyiv · September 2012dimarts 4 de setembre de 12
  2. 2. dimarts 4 de setembre de 12
  3. 3. Change the way we think about the newsdimarts 4 de setembre de 12
  4. 4. Change the Change how we way we use the think about newsroom the news buildingdimarts 4 de setembre de 12
  5. 5. Change the way we work and interact Change the Change how we with our way we use the readers think about newsroom the news buildingdimarts 4 de setembre de 12
  6. 6. 3dimarts 4 de setembre de 12 Media is: · app (product) · public space · community
  7. 7. app [brand+content] x screens + smediadimarts 4 de setembre de 12
  8. 8. app [brand+content] x screens + smedia · one single brand, many productsdimarts 4 de setembre de 12
  9. 9. app [brand+content] x screens + smedia website, twitter, facebook, mobile apps, ipad edition, tv, radio, m agazine... · one single brand, many productsdimarts 4 de setembre de 12
  10. 10. app [brand+content] x screens + smedia website, twitter, facebook, mobile apps, ipad edition, tv, radio, m agazine... · one single brand, many productsdimarts 4 de setembre de 12
  11. 11. app [brand+content] x screens + smedia website, twitter, facebook, mobile apps, ipad edition, tv, radio, m agazine... · one single brand, many products · adapt to every screen and behaviordimarts 4 de setembre de 12
  12. 12. app [brand+content] x screens + smedia website, twitter, facebook, mobile apps, ipad edition, tv, radio, m agazine... · one single brand, many products · adapt to every screen and behavior · social media first!dimarts 4 de setembre de 12
  13. 13. app [brand+content] x screens + smedia website, twitter, facebook, mobile apps, ipad edition, tv, radio, m agazine... · one single brand, many products · adapt to every screen and behavior · social media first! · hear the people / change the agendadimarts 4 de setembre de 12
  14. 14. app [brand+content] x screens + smedia website, twitter, facebook, mobile apps, ipad edition, tv, radio, m agazine... · one single brand, many products · adapt to every screen and behavior · social media first! · hear the people / change the agenda n live data minning o us how peo ple ‘read’ ws and read the nedimarts 4 de setembre de 12
  15. 15. app [brand+content] x screens + smedia website, twitter, facebook, mobile apps, ipad edition, tv, radio, m agazine... · one single brand, many products · adapt to every screen and behavior · social media first! · hear the people / change the agenda n live data minning o us how peo ple ‘read’ ws and read the nedimarts 4 de setembre de 12
  16. 16. Show the changedimarts 4 de setembre de 12
  17. 17. understand media as the new third spacedimarts 4 de setembre de 12
  18. 18. understand media as the new third spacedimarts 4 de setembre de 12
  19. 19. understand media as the new third spacedimarts 4 de setembre de 12
  20. 20. understand media as the new third spacedimarts 4 de setembre de 12
  21. 21. understand media as the new third spacedimarts 4 de setembre de 12
  22. 22. understand media as the new third spacedimarts 4 de setembre de 12
  23. 23. +VilaWeb a community-centered project of newspaper commitment · community · clubdimarts 4 de setembre de 12
  24. 24. dimarts 4 de setembre de 12
  25. 25. dimarts 4 de setembre de 12
  26. 26. dimarts 4 de setembre de 12
  27. 27. dimarts 4 de setembre de 12
  28. 28. dimarts 4 de setembre de 12
  29. 29. dimarts 4 de setembre de 12
  30. 30. total reachdimarts 4 de setembre de 12
  31. 31. total reach business reach advertising membershipdimarts 4 de setembre de 12
  32. 32. total reach business reach advertising membershipdimarts 4 de setembre de 12
  33. 33. Facebook, total reach Twitter business reach advertising membershipdimarts 4 de setembre de 12
  34. 34. director@vilaweb.catdimarts 4 de setembre de 12

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