10 – 12 October 2011, Vienna, Reed Messe WienMedia PortSession: Tablet Publishing TrendsTitle: Creating a smart tablet mag...
Gruppo Editoriale L’EspressoMontag, 10. Oktober 2011
Gruppo Editoriale L’Espresso                   Theo Nelki                   Art Director l’Espresso                   Ales...
d-share      Digital Publishing Solutions Provider      End-to-End Technologies, Solutions & Services for:     •Tablet & M...
d-share      Tablet Publishing                           The customizable tablet                           and smartphone ...
Gruppo Editoriale L’Espresso      Gruppo Editoriale      Newspapers and supplements Magazines      L’Espresso       la Rep...
Gruppo Editoriale L’Espresso      Digital                                                          iPad Apps              ...
l’Espresso Magazine      l’EspressoMontag, 10. Oktober 2011
Montag, 10. Oktober 2011
Montag, 10. Oktober 2011
Montag, 10. Oktober 2011
Montag, 10. Oktober 2011
l’Espresso iPad – Dedicated App.  App. Architecture  Two categories of pages    1. Automatic    2. ManualMontag, 10. Oktob...
l’Espresso iPad – Dedicated App. 1. Automatic                                   Generic Pages                           We...
l’Espresso iPad – Dedicated App. 1. Automatic              Multiple short stories                           EditorialsMont...
l’Espresso iPad – Dedicated App. 2. Manual                 Semi-automatic                                 PDF             ...
l’Espresso iPad – Dedicated App. 2. Manual                 Full PDFMontag, 10. Oktober 2011
App. Architecture & Technology    Producing a Tablet Edition: the “Third Way”    Layout-Driven       Maximum     +        ...
App. Architecture & Technology    l’Espresso iPad Edition Workflow      Paper Edition                Metadata             ...
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Creating a smart tablet mag

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Creating a smart tablet mag

  1. 1. 10 – 12 October 2011, Vienna, Reed Messe WienMedia PortSession: Tablet Publishing TrendsTitle: Creating a smart tablet magSpeaker: Theo Nelki, Creative Director, Gruppo Editoriale LEspressoSpa, Italy; Alessandro Vento, CEO, D-Share, Italy
  2. 2. Gruppo Editoriale L’EspressoMontag, 10. Oktober 2011
  3. 3. Gruppo Editoriale L’Espresso Theo Nelki Art Director l’Espresso Alessandro Vento Chief Executive OfficerMontag, 10. Oktober 2011
  4. 4. d-share Digital Publishing Solutions Provider End-to-End Technologies, Solutions & Services for: •Tablet & Mobile Publishing •Web E-Paper •Tablet-Enabled Interactive Advertising •Digital Publishing Managed ServicesMontag, 10. Oktober 2011
  5. 5. d-share Tablet Publishing The customizable tablet and smartphone page browser suite The solution for repurposing paper content to dedicated tablet layouts The universal plug-and-play system for advanced digital magazinesMontag, 10. Oktober 2011
  6. 6. Gruppo Editoriale L’Espresso Gruppo Editoriale Newspapers and supplements Magazines L’Espresso la Repubblica Number 1 – 18.4% market share + Local editions 18 Local Daily Newspapers - 3.331.000 Readers L’Espresso “D” la Repubblica delle donne Sales and advertising figures Weelky News Magazine Venerdì have grown this over with a history of year 60 years by 1.5% going journalism. of investigativeagainst current market trends Loyal readership of around 2.494.000 with an average age of ??Montag, 10. Oktober 2011
  7. 7. Gruppo Editoriale L’Espresso Digital iPad Apps Repubblica R7 l’Espresso Velvet Internet Repubblica.it TV & Radio 22.500.000 monthly unique users Radio DeeJay 3rd National Station – 7.8 million Espresso listeners 2.000.000 monthly unique users Repubblica TVMontag, 10. Oktober 2011 DeeJay TV
  8. 8. l’Espresso Magazine l’EspressoMontag, 10. Oktober 2011
  9. 9. Montag, 10. Oktober 2011
  10. 10. Montag, 10. Oktober 2011
  11. 11. Montag, 10. Oktober 2011
  12. 12. Montag, 10. Oktober 2011
  13. 13. l’Espresso iPad – Dedicated App. App. Architecture Two categories of pages 1. Automatic 2. ManualMontag, 10. Oktober 2011
  14. 14. l’Espresso iPad – Dedicated App. 1. Automatic Generic Pages We divided the magazine up into what we felt could be reproduced automatically without sacrificing its contents Box Numbers Section Headline Page Intro Byline FotoMontag, 10. Oktober 2011
  15. 15. l’Espresso iPad – Dedicated App. 1. Automatic Multiple short stories EditorialsMontag, 10. Oktober 2011
  16. 16. l’Espresso iPad – Dedicated App. 2. Manual Semi-automatic PDF AutomaticMontag, 10. Oktober 2011
  17. 17. l’Espresso iPad – Dedicated App. 2. Manual Full PDFMontag, 10. Oktober 2011
  18. 18. App. Architecture & Technology Producing a Tablet Edition: the “Third Way” Layout-Driven Maximum + Manual Paper iPad Edition - flexability Relayout Staff intensive Data-Driven + Maximum Metadata Paper iPad Edition - Automation Templates Mix + Low Impact Staffing Paper Mix iPad Edition + High Quality Look & + Feel Design Freedom Total + Max Automation + Very Short DownloadsMontag, 10. Oktober 2011
  19. 19. App. Architecture & Technology l’Espresso iPad Edition Workflow Paper Edition Metadata Intelligent iPad Edition Step 1 Base Process : Fully Automated Edition Step 2 Publisher Variants : Mixed Edition Template Custom-Pdf Re-Touch Re-Assignment Replacement Elements FULL AUTO FULL AUTO FULL AUTO SEMI AUTO FULL AUTO SEMI AUTO FULL AUTO FULL AUTO FULL AUTO SEMI AUTO FULL AUTO FULL AUTOMontag, 10. Oktober 2011

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