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Media Port 2012, Session 3: User centric publishing


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Media Port 2012, Session 3: User centric publishing

  1. 1. Session:Digital InnovationTitle:Leiki – User-Centric Publishingwith Automatic ContentRecommendationsSpeaker:Dr. Petrus Pennanen, CEOLeiki Ltd
  2. 2. User‐Centric Publishingwith Automatic Content Recommendation
  3. 3. Leiki Focus automatically analyzes all your content and creates a uniquely detailed semantic profile for each item.semantic profile 
  4. 4. The Leiki recommendation widget shows most  relevant items across sites and content types. Articles from Newspapers on tabs 1, 2 and 3 Videos from Video Portal on tab 41   2  3   4     5       6 Classified job ads on tab 5 Products  on tab 6 p.4 From Search to Discovery. From Brands to Relevancy.
  5. 5. • Increase of traffic for all sites: Doubling of number of users observed!• More traffic to premium content:  300‐500% more than standard promotion!• Increased session length, reduced bounce: Keep the users on your sites and out of Search! p.5 From Search to Discovery. From Brands to Relevancy.
  6. 6. That’s only a part of the story… Meet us in the Open Lounge! CUSTOMERS AWARDS Media Innovation of the Year Award Winner of Most Innovative Technology p.6 From Search to Discovery. From Brands to Relevancy.