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Media Port 2012, Session 1: Baobab Suite


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Media Port 2012, Session 1: Baobab Suite

  1. 1. Session:Tablets and Mobile Trends ITitle:Baobab SuiteSpeaker:Dirk le Roux Afrozaar Confidential and Proprietary
  2. 2. Helping to make mobile and web apps “content smart ”
  3. 3. What does it do?Free your content to go to any device, anywhere, any time.Enables you to choose any app strategy.Integrates with the mobile stores and marketplaces like: Apple, Google,Amazon, Microsoft.Integrate with your existing CMS and entitlement systems.Aims to provide readers with a consistent experience across a wide number ofplatformsBaobab Suite will make newspapers fun to interact with. Afrozaar Confidential and Proprietary 3
  4. 4. Getting started Afrozaar Confidential and Proprietary 4
  5. 5. Cloud Sync Afrozaar Confidential and Proprietary 5
  6. 6. Afrozaar Confidential and ProprietaryHow does it add value?Provides controlEnsures consistencyYou can host Baobab anywhere you want.Encourages open and standard communication to mobile appsAllows for separation of operational and technical responsibilitiesCaters for the presentation and distribution of varying content formats 6
  7. 7. Afrozaar Confidential and Proprietary Come visit us in theNew Heroes BoulevardHelping to make mobile and web apps “content smart ” 7